dem interactive

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing at URSUS. The company was founded in 1893. URSUS embodies over 125 years of development of mechanization of the Polish agriculture, gathering experience and cultivation of industrial traditions on the basis of the national capital. Our machines are used by successive generations of Poles. URSUS is undoubtedly the oldest Polish trademark of vehicles, machines and devices manufactured for the needs of agriculture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire dem interactive, and what were your goals?

We were looking for a company with which we would create a digital marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Selection from among several bidders. The decision was made due to the modern approach to communication in social media in the agricultural sector.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Preparation and execution of social media strategies. Daily management of the brand's social media channels - facebook, instagram, youtube, linkedin. Support in 360 marketing campaigns. Graphic support in creating digital / indoor / outdoor promotional materials. Support in planning and implementing 360 seasonal campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager / Copywriter / Strategyst / Graphic designer / Motion designer / Performance specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

63k facebook fans, 13k instagram fans, 1.6k linkedin followers, 7.7k youtube subscriptions

How effective was the workflow between your team and theirs?

effective cooperation, high commitment and quick understanding of the agricultural industry, additionally frequent sharing of technical knowledge on social media

What did you find most impressive or unique about this company?

They had a creative approach to advertising in agriculture.

Are there any areas for improvement or something they could have done differently?

I do not recall