ibs Fulcro is a digital agency in Mumbai. The legal entity is Fulcro Consulting Pvt. Ltd. The firm has run since 2003. We hold more than 350 industry awards and are ISO 27001 certified, issued by Intercert. We are a certified Adobe, Google and Microsoft partner.
Three service lines carry the business. Social media marketing is the largest. Search engine optimisation is second, and includes generative engine optimisation, the work of getting a brand named and cited in AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. Media planning and buying is the third.
Our clients are large Indian enterprises. More than 50 are Fortune India 500 companies, and about 90 per cent of relationships come through referral. Clients include Tata Motors, Zurich Kotak General Insurance, Tata Tele Business Services, Nayara Energy, Nippon India Mutual Fund, Polycab India, JK Tyre, Goodyear, Valvoline, Kotak Mahindra Bank, Cherry by Kotak, Canara HSBC Life Insurance, Standard Chartered, HDFC Bank, HDFC Home Loans, Bajaj Finserv, SBI Card, Tata AIG, Religare, ASK, NPCI, RuPay, BHIM, Bharat BillPay, Protean, Airtel, Tata DOCOMO, ZEE, Hindustan Zinc, Bajaj Electricals, Anchor by Panasonic, Panasonic, ASUS, Croma, Morphy Richards, Kohler, PPG Asian Paints, Mahindra Lifespaces, Bajaj Auto, Hero MotoCorp, Renault, Procter and Gamble, Gillette, Old Spice, Head and Shoulders, Oral-B, Whisper, Livon, Bingo, Pepsi, Gatorade, VIP, Aristocrat, MakeMyTrip, Alibaba, Pearson, Tata Strategic Management Group and Transworld Group.
Published work includes the Tata Motors website rebuild that raised conversion tenfold, a lead orchestration platform handling 12 million monthly leads for Tata Motors, and Kotak Meter for Zurich Kotak General Insurance, which lets drivers switch cover off when the car is parked and earn cashback.
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"They worked on tight timelines without compromising quality."
Nov 12, 2026
DGM - Digital & Brand Manager, Nayara Energy
Priyank Shah
Verified
Energy & natural resources
Mumbai, India
5,001-10,000 Employees
Online Review
Verified
ibs Fulcro provided digital marketing services for an oil and energy company. The team managed influencer marketing for Diwali, including finding 15+ local influencers, coordinating with them, briefing, writing scripts and concepts, quality control of the videos received, and reporting.
The project was highly appreciated internally, and ibs Fulcro's work helped the client reach over 150 cities and get more than 1.3 million video views through the strategic influencer collaborations. The team delivered on time and was highly responsive. Their expertise and opinions were valuable.
BACKGROUND
Introduce your business and what you do there.
I’m the DGM - digital and brand manager of Nayara Energy, an energy company engaged in refining, production, marketing, and retail of oil and petroleum products. We serve customers across India through a vast distribution network.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ibs Fulcro to accomplish for your digital and brand management?
We needed help with our social and digital marketing, engagement, reach, and campaign management.
SOLUTION
What was the scope of their involvement?
ibs Fulcro helped us with influencer marketing for Diwali. Their work included finding the influencers, coordinating with them, briefing them, script and concept writing, quality check and control, going live, and reporting.
What is the team composition?
We were coordinating with approximately 3 teammates from ibs Fulcro, while there were additional people working behind the scenes.
How did you come to work with ibs Fulcro?
We found them through a referral and chose them over other options because of their pitch presentation. They are our social media retainer agency. The campaign was given to them as part of the social media management and the ideas presented.
How much have you invested with them?
The project was approx. 35- 40 lakhs
What is the status of this engagement?
They are our social media agency as well as website management agency
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We got more than 1.3 million video views, 4.1 million reach, 75,000+ engagements, and 150+ cities reached.
How did ibs Fulcro perform from a project management standpoint?
ibs Fulcro delivered on time. We communicated through virtual meetings, emails, and messaging apps. the project went live during diwali, and they were responsive throughout.
What did you find most impressive about them?
ibs Fulcro's fast coordination was impressive. They worked on tight timelines without compromising quality. The team had their own expertise and opinions.
Are there any areas they could improve?
No, the project went very well and was highly appreciated internally.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
We are 150 people in one office in Andheri West, Mumbai. The firm has run since 2003, and about 90 per cent of new client relationships arrive by referral from existing ones.
Teams are built around the client rather than the service line, so the people who plan the work also run it. We publish our own research on how AI answer engines pick and cite sources, and we run the same tracking on our clients brands.
What Sets Us Apart
23 years with the same clients
The firm started in 2003. About 90 per cent of new client relationships come by referral from existing ones, and more than 50 of our clients are Fortune India 500 companies. Several accounts have run for over a decade.
Measured in AI answer engines
We measure brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, then work on the sources those engines cite. This is generative engine optimisation and it sits inside our SEO practice.
Built for enterprise accounts
Eighty-five per cent of our work is for enterprises above one billion dollars in revenue. Clients include Tata Motors, Zurich Kotak General Insurance, Hindustan Zinc, Polycab India and Tata Tele Business Services. Campaigns run national and in several languages.
Locations (1)
2nd Floor, Landmark Building, 201, New Link Rd, opp. Infinity Mall, above Croma ShowroomMumbai, India400064
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