Minimice Group Co.,Ltd.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Innovative Energy Co., Ltd. Our cost-saving solutions include solar photovoltaic, solar thermal system, heat recovery system, chiller, magnetic bearing chiller, and adsorption chiller. We provide a one-stop solution service that includes installation, maintenance, consultation, and sustainability management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minimice Group Co.,Ltd.?

We needed to increase sales inquiries for our solar installation services. We hired Minimice Group Co.,Ltd. to manage our SEO and digital marketing campaigns to bring in high-quality leads from both B2B and B2C sectors.

SOLUTION

What was the scope of their involvement?

Minimice Group Co.,Ltd.’s scope of work mainly covers SEO and lead generation ads. They’ve optimized our existing website so we can rank higher for solar installation keywords. On top of that, they set up and manage our Google Ads and Meta campaigns targeting both B2B and B2C audiences. The main deliverables are the optimized website copy, the ad creatives, campaign setups, and monthly progress reports.

What is the team composition?

I don’t know how many teammates from Minimice Group Co.,Ltd. are assigned to our project.

How did you come to work with Minimice Group Co.,Ltd.?

We found them through an online search. We chose them because their pricing fits our budget, they’re a great culture fit, and they offer good value for the cost.

What is the status of this engagement?

We started working with them in May 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve achieved top five rankings for our target keywords and seen a 100% increase in overall sales inquiries compared to before we hired them. We monitor our cost per qualified lead (CPQL) and website conversion rate. Minimice Group Co.,Ltd. has managed to reduce our CPQL by around 20% while increasing our overall site conversion rate from 1% to over 3%.

How did Minimice Group Co.,Ltd. perform from a project management standpoint?

They deliver on time and always keep on track. Our primary forms of communication with Minimice Group Co.,Ltd. are in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

They make us feel like we have an expanded team because they’re so fully committed to us.

Are there any areas they could improve?

No, there aren’t any.