Disrupt

BACKGROUND

Please describe your company and position.

I am the US Business Group Lead of Biodance

Describe what your company does in a single sentence.

Biodance is a Korean skincare brand that gained major traction globally through products focused on barrier care, hydration, and “glass skin” aesthetics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt to accomplish?

• Improving Amazon Ranking & Sales
• Optimizing Amazon PPC Advertising Efficiency (ROAS, ACOS)

SOLUTION

How did you find Disrupt?

Online Search

Why did you select Disrupt over others?

Company values aligned

How many teammates from Disrupt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included Amazon PPC management, SEO optimization, product listing and PDP restructuring, performance marketing, Amazon video ad product and conversion-focused creative development. In addition, the engagement covered Shopify website strategy and development, UX optimizaiton, influencer content integration and marketplace expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From launch to scale, DISRUPT helped us achieve consecutive #1 Amazon Beauty Best Seller rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met all deadlines and expectations.

What was your primary form of communication with Disrupt?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Disrupt was their deep understanding of both the Korean and global markets. They know how to bridge the gap between Korean brands and international consumers by adapting strategies, messaging, and creative execution specifically for Western audiences while still maintaining the brand’s Korean identity.

Are there any areas for improvement or something Disrupt could have done differently?

No comments.