Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$5,000+$100 - $149 / hr2 - 9March, England
Services provided
Chaos Internet, a PPC company, focuses on Pay Per Click and Web Design. The firm is based in March, England.
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$1,000+$150 - $199 / hr2 - 9Darlinghurst, Australia
Services provided
Greater Leads is a pay per click company based in Darlinghurst, Australia. Their services include Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Big Al Consulting is a PPC company. They are headquartered in Dubai, United Arab Emirates and Istanbul, Türkiye and have small team. They provide Pay Per Click and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Pike Road, AL
Services provided
In Pike Road, Alabama, Hatfield Taylor is a pay per click agency. The team focuses on Pay Per Click and Media Planning & Buying.
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$1,000+$50 - $99 / hr2 - 9Henderson, NV
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Avante Interactive is a PPC company. The small Henderson, Nevada-based team offers Pay Per Click and Social Media Marketing. The company was launched in 2010.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Mind Your Ads is a PPC agency. Their small team of employees is based in New Delhi, India. Their team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
Services provided
Established in 2020, Digitable is a PPC company. The small team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+Undisclosed2 - 9
Services provided
Pay per click company and Ecommerce Marketing company The Digital Metric is headquartered in London, England. They offer Pay Per Click and Ecommerce Marketing.
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$5,000+Undisclosed2 - 9Austin, TX
Services provided
Kru Marketing, a SEO agency and pay per click company, was launched in 2022. The agency focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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Undisclosed$150 - $199 / hr2 - 9New York, NY
Services provided
Launched in 2016, Click Digital Advertising, LLC is a small social media marketing company and PPC agency. Their team focuses on Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Launched in 2014, Optimus PPC is a social media marketing firm and pay per click agency. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2022, Semrank is a SEO company and pay per click company. The company provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
SEO Marketing Company is a SEO company and pay per click company launched in 2005. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Blue Hands Digital is a small pay per click agency. The team offers Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
Shirkes Media, a pay per click agency, was founded in 2010. They specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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AdNativ is a pay per click agency. Their team is in St. Petersburg, Florida and Hyderabad, Pakistan and specializes in Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9València, Spain
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Daimako: Agencia SEO is a València, Spain-based SEO services firm and pay per click agency. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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SEOh! So Good is a SEO company and PPC company. Their team is headquartered in Nantwich, England and offers Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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PPC Assist is a social media marketing agency and PPC company. The team specializes in Social Media Marketing and Pay Per Click, and the agency is located in Seattle, Washington.
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$1,000+$50 - $99 / hr2 - 9Chișinău, Moldova
Services provided
Bobmedia is a social media marketing agency and pay per click company. Founded in 2015, the team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Bern, Switzerland
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Digitalbüro GmbH is a Performance Marketing and PPC company. Their team is headquartered in Bern, Switzerland. The firm focuses on Performance Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Headquartered in London, England, Clicks From Search is a pay per click agency and SEO services firm. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Norwich, England
Services provided
Bons and Frazer, a PPC company, was founded in 2026. The agency specializes in Pay Per Click and Performance Marketing.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
See all 2 projectsCAE Business Solutions LTD specializes in website design, rebranding, and social media strategy. Feedback highlights their professionalism, excellent project management, and ability to deliver technically challenging projects. Clients appreciate their effective communication, flexibility, and impressive project outcomes, such as significant reductions in bounce rates and the creation of complex web functionalities.
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$5,000+Undisclosed10 - 49
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Brand Buddy is a PPC company launched in 2014. Their team focuses on Pay Per Click and Branding.
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UndisclosedUndisclosed50 - 249Noida, India
Services provided
See all 2 projectsdigiPanda Consulting offers website development, redesigning, domain purchase, and SEO services. Reviews consistently highlight their strong client support, effective communication, and timely project completion. Clients appreciate digiPanda Consulting's clear commitments, transparency, and ability to provide creative and patient solutions tailored to their needs.
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$1,000+$150 - $199 / hr10 - 494 Capricorn Centre, , England
Services provided
Leap Digital is a web design company in 4 Capricorn Centre, , England. They focus on Web Design and Search Engine Optimization and were launched in 2010.
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$1,000+$25 - $49 / hr10 - 49
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NShine Technologies is a SEO company. The Austin, Texas-based team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Young Caesar, an Advertising company, was launched in 2011. The small team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsInbound SEO & Google Ads Agency offers specialized services in SEO and Google Ads management. The overall feedback indicates a high level of professionalism, effective lead generation, and ease of communication. Reviewers consistently praise the agency for delivering impressive results and being experts in their field, with no noted areas for improvement.
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Undisclosed$100 - $149 / hr10 - 49Toronto, Canada
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Green Lotus SEO Agency, a PPC company, offers Pay Per Click and Search Engine Optimization. The company is headquartered in Toronto, Canada and Toronto, Canada.
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$1,000+$25 - $49 / hr10 - 49Budapest, Hungary
Services provided
Headquartered in Budapest, Hungary, Klikkmánia is a pay per click company. Established in 2007, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Helsingfors, Finland
Services provided
Hopkins Oy, a PPC company, was founded in 2016. The company offers Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Tampa, FL
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Red Wall Marketing is an Advertising company. Founded in 2009, the firm is in Tampa, Florida and Miami, Florida. Their services include Advertising and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Thessaloniki, Greece
Services provided
ArtAbout eCommerce Agency is a PPC company. Their team is located in Thessaloniki, Greece and Greece. The firm provides Pay Per Click and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
Pay per click company Web Leads Digital Agency was launched in 2017. The agency specializes in Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Hồ chí minh, Vietnam
Services provided
SEOSONA is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click, and the company is headquartered in Hồ chí minh, Vietnam.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
8K Digital, a SEO services firm, is headquartered in Kyiv, Ukraine. They offer Search Engine Optimization and Pay Per Click and were established in 2016.
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$1,000+$200 - $300 / hr10 - 49South Toowoomba, Australia
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Founded in 2015, Digital Darts is an Email Marketing company. In South Toowoomba, Australia, the team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Histon, England
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BioStrata is a public relations agency. Located in Histon, England and Boston, Massachusetts, the agency was founded in 2014. Their services include Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Pohreby, Ukraine
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In Pohreby, Ukraine, iProspect Ukraine is a PPC agency. They specialize in Pay Per Click and Search Engine Optimization and were established in 1996.
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$1,000+< $25 / hr50 - 249Kochi, India
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See all 5 projectsGlobosoft is a Shopify Premium Partner and eCommerce development company headquartered in Kochi, Kerala, helping ambitious brands build, scale, and optimize digital commerce experiences across
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UndisclosedUndisclosed2 - 9Saint Paul, MN
Services provided
Based in Saint Paul, Minnesota, Ingenuity Marketing Group, LLC is a branding agency. They focus on Branding and Content Marketing and were launched in 1992.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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See all 1 projectsSilverlight Digital offers extensive services in media planning and execution, with a focus on PPC, Paid Search, and Google Ads. Reviews praise their exceptional project management, responsiveness, and the tailored service of a boutique agency combined with the capabilities of larger firms, providing excellent value for cost.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Launched in 2009, Vírus Média Keresőmarketing Ügynökség is a pay per click agency. Their team provides Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Dnipro, Ukraine
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Smart Provide Digital is a social media marketing agency. The Dnipro, Ukraine-based agency was established in 2020. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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See all 5 projectsWe help small & mid-size Businesses With Modern Digital Marketing(PPC, SEO, SMO, Email Marketing, Amazon ads, Graphic Designing). Our professional marketing specialists understand the
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$10,000+$25 - $49 / hr2 - 9Beograd, Serbia
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AIM Solutions Marketing, a social media marketing firm, was established in 2021. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr10 - 49
Services provided
IHealth Marketing is a SEO agency. Launched in 2019, their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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AROUND WEB is a SEO agency. Based in Kharkiv, Ukraine, their small team provides Search Engine Optimization and Pay Per Click. The firm was launched in 2015.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.