Launch Online

BACKGROUND

I am the Design & Marketing Director of Office Reality Ltd

Office Reality is the home of inspired, design led commercial workplace solutions and products. We pride ourselves on our comprehensive selection of affordable, quality office furniture including, office desks, office chairs, and storage solutions. Our furniture range is constantly growing with new products added daily.

OPPORTUNITY / CHALLENGE

• Help with revenue growth

SOLUTION

Referral

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

6-10 Employees

• Scope of Work Our focus is to keep growing revenue for Office Reality by driving high-intent B2B traffic through Google Ads and turning more of those website visitors into buyers through Conversion Rate Optimization (CRO).
• Google Ads & Video Campaigns: Managing Search, Shopping, and Video (YouTube/Demand Gen) ads to capture buyers actively searching for commercial furniture while introducing video to reach decision-makers early in their planning process.
• Conversion Rate Optimization (CRO): Improving the website experience—specifically product pages, quote forms, and checkout—to make it easier for visitors to request quotes or purchase online. Key Deliverables
• Google Ads Management: Full campaign management, keyword strategy, and daily budget adjustments to maximize Return on Ad Spend (ROAS).
• Video Advertising: Campaign setup and testing on YouTube/Demand Gen to build brand awareness and support overall account growth. 
• Product Feed & Ad Optimization: Cleaning up product feeds, search terms, and ad copy to ensure budget goes strictly toward high-value B2B buyers.
• CRO & User Experience Updates: Heatmap analysis, site audits, and A/B testing on key pages to remove friction and increase sales conversion rates.
• Lead Capture Refinement: Optimizing "Request a Quote," sample requests, and bulk order processes to capture more high-ticket leads.
• Reporting & Tracking: Monthly reporting on ROI, ROAS, and conversion gains, alongside ongoing conversion tracking maintenance. 

RESULTS & FEEDBACK

Google ads revenue has increased 50% YoY

Conversion rate has increased 27% YoY

Calls from ads have increased by 30% YoY

Increase of 1,494% in YouTube views from ads YoY

Their project management is exceptionally reliable and structured. Deliverables are always completed on time, and they execute every phase of the project with great care and attention to detail. Whenever we have specific needs or requests, their team responds promptly with a positive, can-do attitude, making the entire collaboration effortless and seamless.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

The happy culture shines throughout the whole team from The Founder down.

N/A

BACKGROUND

Please describe your company and position.

I am the Director of a luxury accessories retail company.

Describe what your company does in a single sentence.

Our company is a trusted destination for expertly curated pre-loved luxury, specialising in authenticated designer bags, jewellery and accessories from the world’s most iconic brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• Drive sustainable, long-term growth rather than short-term acquisition spikes
• Build a more strategic, full-funnel performance marketing approach
• Improve efficiency and scalability in a competitive luxury market

SOLUTION

How did you find Launch Online?

Online Search

Why did you select Launch Online over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Launch Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch Online support us end-to-end across performance marketing, taking a holistic, full-funnel approach rather than focusing on isolated channels.

Their scope includes performance media planning and activation, creative and content strategy, ongoing experimentation and testing, and robust measurement and reporting to clearly understand what is driving growth. They work closely with our internal team to develop and refine ideas, translating insight into platform-ready creative and scalable strategies.

Key deliverables include full-funnel media strategy and campaign management, creative guidance and optimisation, continuous testing frameworks, performance analysis and reporting, and strategic recommendations aligned to our commercial objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Launch Online has resulted in improved efficiency across our performance marketing, with much clearer visibility into what is genuinely driving growth. We’ve seen a stronger full-funnel impact that supports both short-term performance and longer-term brand demand, alongside the development of a more scalable and sustainable performance marketing framework designed for continued growth rather than short-term spikes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Launch’s project management has been excellent throughout, with clear structure, strong communication and consistent delivery on time. Harry, in particular, plays a key role in keeping everything running smoothly, he is highly responsive, proactive and always attuned to our priorities. He adapts quickly as needs evolve, brings thoughtful solutions rather than simply executing tasks, and ensures the collaboration feels seamless, accountable and genuinely supportive.

What was your primary form of communication with Launch Online?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Launch Online is their genuinely end-to-end approach to performance marketing, combined with a culture that truly cares. They don’t chase short-term wins or rely on prescriptive thinking; instead, they collaborate closely, challenge ideas constructively, and focus on sustainable growth. The passion and investment from the team, particularly through Harry, makes them feel like an extension of our own business, which is both rare and incredibly valuable.

Are there any areas for improvement or something Launch Online could have done differently?

Honestly, very little. If anything, our only “area for improvement” would be finding more opportunities to meet in person. We’re based a fair distance from each other, so we’re making it a goal for 2026 to spend more time face-to-face. That aside, the partnership, delivery and results have been consistently excellent.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Rothwell & Towler Limited, a travel insurance provider. We work across multiple spaces and partner with all leading price comparison sites in the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish for Rothwell & Towler Limited?

We needed help with paid search management and growth.

SOLUTION

What was the scope of their involvement?

Launch Online has taken over the management of paid search across three different travel insurance brands, each with its own personality and product differentiations. The team has refined existing campaigns and set up new ones. We’ve also undertaken a full and detailed audit of the data to ensure events are correctly configured throughout the customer journey. Moreover, more detailed reporting has been implemented, supported by a truly deep dive into the nature and complexities of our vertical.

What is the team composition?

We’ve worked with 2–5 teammates from Launch Online.

How did you come to work with Launch Online?

We found them through an online search. We chose them over other options because they had high ratings, were close to my geographic location, had a great culture fit, and had company values aligned with ours.

How much have you invested with them?

We’ve spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with them in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Launch Online’s work has resulted in a reduction in CPA and an increase in ROAS. We’ve also seen sales increase from paid search while seeing a continued improvement in ROAS. Our business is very data-rich, and we track every sale to ensure ROI is accurately captured and reported to stakeholders.

How did Launch Online perform from a project management standpoint?

Launch Online’s project management is exceptional, with many layers of responsibility and peer review. Having moved from a very small agency to one as large as Launch Online, it’s been all plain sailing. We communicate with them through in-person and virtual meetings.

What did you find most impressive about them?

Launch Online’s passion and desire to become embedded in our business are impressive.

Are there any areas they could improve?

I can’t think of anything for them to improve.

BACKGROUND

Please describe your company and position.

I am the Director of The Digital Auditors Limited

Describe what your company does in a single sentence.

Trusted to protect Britain's finest homes since 1926.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• Digital Marketing

SOLUTION

How did you find Launch Online?

Incumbent agency

Why did you select Launch Online over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Launch Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The comprehensive digital marketing services provided by Launch encompass a strategic multi-channel approach focused on maximising online presence and driving measurable business results. The scope includes developing and implementing a data-driven digital strategy, managing social media presence across key platforms (Facebook, Instagram, Pinterest), and running targeted PPC campaigns.

Key deliverables include monthly performance reports covering all channels, ongoing campaign optimisation, and quarterly strategic reviews, all measured against specific KPIs including organic traffic growth, conversion rates, engagement metrics, and overall ROI.

The project is structured to provide both tactical day-to-day marketing support and strategic long-term growth through a combination of regular content delivery, technical optimisation, and data-driven campaign management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales leads

ROAS/ROI

Conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management - both professional and friendly

What was your primary form of communication with Launch Online?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They deliver. They are an excellent partner. I like working with all their team.

Are there any areas for improvement or something Launch Online could have done differently?

Move closer to our office (we're 90 miles away).....:-)

BACKGROUND

Please describe your company and position.

I am the Head of Brand of a hospitality & leisure company 

Describe what your company does in a single sentence.

We pair luxury holiday homes across the South West of England with completely tailored local experiences through our concierge service. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• Increase our online bookings with Google and Microsoft Ads
• Increase and enhance our brand awareness through Meta campaigns

SOLUTION

How did you find Launch Online?

Online Search

Why did you select Launch Online over others?

• Great culture fit
• Other

How many teammates from Launch Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Launch Online for ten years, and our goal has always been to increase bookings and customer enquiries through paid Google, Microsoft and Meta advertising. A secondary goal has been to increase brand awareness and reach new customers. We've always had ambitious ROAS targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've had an ongoing retainer with Launch Online since 2015, with multiple projects. But using 2024 as an example: compared to 2023, they achieved 27% more bookings and a booking ROAS of 985% through paid search advertising. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, we have frequent face-to-face meetings and they keep us updated regularly. They adapt quickly, keep us informed and are very responsive. 

What was your primary form of communication with Launch Online?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've worked with the team for a long time, and they're a genuinely positive and friendly group of people. They're upbeat and enthusiastic, and extremely invested in the success of our campaigns. They very much feel like an extension of our in-house team. 

Are there any areas for improvement or something Launch Online could have done differently?

I can't think of anything at the moment. 

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Icelandair

Describe what your company does in a single sentence.

International airline operating between Europe and North America with our hub located in Iceland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• Manage digital marketing activations in our markets
• Conversion tracking and reporting
• Hands-on consultation on creative and web related matters

SOLUTION

How did you find Launch Online?

Referral

Why did you select Launch Online over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Launch Online were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch are our digital marketing agency. Their main responsibilities include managing digital campaigns for Google, Bing and all our social media channels. They also support our data analytics teams and offer services related to creative testing, customer journey research and many other projects and tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch reshaped our digital ad account on META & Google and our media strategy, creating measureable output when it comes to ROI. It's hard to quantify, considering we serve a large amount of markets and channels, but overall they have created huge value with increased revenue generation at a lower cost. They have also helped us create better ad creatives through all kinds of user testing and platform testing that has contributed to the overall success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is at the core of their product offering. The continously deliver projects within the timeline given and show nothing else than highly professional and timely work both for proactive and reactive tasks we provide them. 

What was your primary form of communication with Launch Online?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The great company culture they have and the highly competent and professional team they have built. It's clear that the team is happy working for Launch and it shows on the work they deliver. 

Are there any areas for improvement or something Launch Online could have done differently?

I wouldn't say there's anything that I would have wanted them to have done differently. Our industry is a complex one that is ever changing and frequently has to deal with challenges, but Launch are doing their best to support us and have a strong willingness for continuous learnings working with us. 

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director of The Natural Adventure. We do self-guided and guided walking and cycling holidays around the world. As marketing director, I look after all of our marketing activity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Launch Online?

Before hiring Launch Online, we were struggling with our resources. We have a small marketing team, so we didn't have marketing activity in a lot of channels due to our lack of staff and knowledge within the team. Therefore, we were looking for a digital agency to help us include more marketing channels and paid media channels in our portfolio. We also needed a partner to help us make more informed decisions and implement a better strategy.

SOLUTION

What was the scope of their involvement?

Launch Online helps us with our paid media marketing efforts. Initially, we started doing Google Ads, but we then added social media ads on Facebook and Instagram. Step by step, we've been adding more advertising channels to our efforts, such as Pinterest and YouTube, so we've been working with different teams from Launch Online.

When we started this project, we had some discussions with Launch Online to give them some direction regarding our strategy and goals. Nonetheless, given that we were starting these new efforts from scratch, we needed their team not only to help us with the implementation but also to guide us in the right direction. Thus, they've helped a lot with the strategy side of things as well.

In fact, we hired Launch Online just a few months after establishing our marketing team, so they've been crucial in making things happen. From the very start, we added to their service package analytics work as well. Our tracking hasn't been done properly in the past, so their team has taken care of it as well. They've helped us move from Google Analytics to Google Analytics 4, which has been very helpful.

A few months into the engagement, we also started working with Launch Onlie's conversion rate optimization team. We've worked with this team on various projects regarding customer research, website improvements, testing, and other bigger projects.

What is the team composition?

Launch Online's team has varied across our different projects, but I'm regularly in touch with six members of their team, who are heavily invested in our projects. Still, we also get support from other teammates. Their main team includes Harriet (Paid Media Director), who is our main point of contact and the person looking after our account.

We've also worked with Joe (Head of Conversion) and Josh (Senior Paid Media Manager & CRO Specialist) from their conversion rate optimization team, as well as with Owen (Senior Measurement Analyst) from their analytics team.

How did you come to work with Launch Online?

I had worked with one of their team members in another company in the past; we were both in different agencies. Then, I knew that she and a couple of other colleagues went to Launch Online. When I started working for The Natural Adventure, I knew that they were people who I could trust to start this project from scratch, so I reached out to them.

Still, we reached out to a few other agencies, but Launch Online stood out, and I felt that I wouldn't be able to build the same relationship with a different agency.

How much have you invested with them?

Every month, we pay them an £8,000 fee (approximately $10,000 USD).

What is the status of this engagement?

We started working together around January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Launch Online's work has totally met our expectations. Comparing it to our work from last year, we've seen a huge growth in our ROAS. Last year, we were investing and losing a lot of money because we weren't achieving the required ROAS. Since hiring Launch Online, we've started spending money more smartly and strategically, so we've seen really good results. Basically, we've become profitable.

How did Launch Online perform from a project management standpoint?

Launch Online always takes into account our time and budget. When we agree on a budget, they're very strict about it, so they always deliver on budget or at a lower cost. Still, whenever we see a campaign is performing very well, we increase the budget, and their team reacts very quickly to implement changes and deliver within our timelines. As for communication, we meet either weekly or biweekly.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Harriet has been amazing and helpful. Right from the beginning, she has been very strategic, offered a lot of ideas, and been very proactive. She has helped us connect a lot of different dots and always offers explanations and ideas to try new things.

Moreover, Joe and Josh are very proactive, have a lot of ideas, and stay really organized. They always ensure that everything is very smooth. Owen has also helped us massively with some important updates regarding website conversion tracking.

What did you find most impressive about them?

I'm always amazed by how organized our sessions with Launch Online are, as are their work and processes.

Are there any areas they could improve?

I can't think of anything specific Launch Online could improve on. Some things have been delayed, but we've had a lot of ideas, and not everything can happen, so I couldn't blame them for that.

Do you have any advice for future clients of theirs?

I recommend going for a service package with them rather than hiring them for a specific digital marketing project. Although we initially started working on paid media marketing, we started adding ad-hoc services, such as analytics and conversion rate optimization. After some time, Launch Online suggested we change to a package deal with all three teams.

That change to a package deal has been really useful because, in the past, we could see a lot of overlapping in different projects. Since the change, the flow of work has been so much better, and there has been more consistency.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of agil8 Ltd

Describe what your company does in a single sentence.

Operating throughout the UK and internationally - agil8 are a leading provider of Agile and Scrum training / consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Online to accomplish?

• To manage our online paid presence. This includes Google Ads, and Bing Ads.

SOLUTION

How did you find Launch Online?

• Referral

Why did you select Launch Online over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Launch Online’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've worked closely with Launch Online for over 5 years, during which time they've managed all of agil8's paid search and PPC ads. This specifically relates to Google Ads, and Bing Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The primary measurement of success was the conversion rate from our paid ads into online bookings for specified courses on our public training schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not only have Launch Online provided effective ongoing management of our ad campaigns, but they also frequently suggested and implemented improvements to our account in order to optimise the conversion rate and maximum our ROI.

What was your primary form of communication with Launch Online?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In addition to managing and servicing our account, they pro-actively seek out and advise on ways that our paid search activities can be improved, with both tactical and strategic guidance. This is particularly important as the online space that we target has progressively become increasingly competitive, particularly within the last 2-3 year period. Furthermore, I've always received a warm, friendly, and very knowledgeable service from Launch Online.

Are there any areas for improvement or something Launch Online could have done differently?

No. We have always been very happy with the service that we have received from Launch Online.

BACKGROUND

Please describe your company and your position there.

Small Films is a leading video production company in London, UK. We offer video production services to brands, businesses and organisations across the world. I am the founder / company owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Launch Online, and what were your goals?

We wanted to find an agency that could create a sophisticated Google ad campaign for us that could attract new customers. Having worked with several PPC agencies in the past with limited results, we wanted to find a company that actually knew what they were doing and could deliver tangible leads. Our objective was to increase our funnel using a paid search campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Launch come with a fantastic reputation and were recommended to me by several people within my network. Having met the founder Jaye, we developed a good rapport so this company felt like a natural fit. Once I met the account team and saw how they structure their projects, I felt they would do great work for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They set up a PPC campaign using Google search to attract more customers. This started with a scoping call to understand our goals, our audience and our media budget. From this, they drew up a keyword list and built out a multi-faceted ad campaign which targeted people based on their specific searches.

How many people from the vendor's team worked with you, and what were their positions?

I had a small team working on our account including a dedicated account manager and a technical expert who could fill me in on the day to day detail of the campaign and provide reports. All this was overseen by one of the senior leadership team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got a large volume of leads off the back of this campaign. Including many that could be considered "high ticket" clients. We converted many of these leads leading to a tangible return on investment.

Describe their project management style, including communication tools and timeliness.

Seemless, communicative and free from jargon. They problem solve and look to help you along the way.

What did you find most impressive or unique about this company?

The people are great and their approach is sophisticated.

Are there any areas for improvement or something they could have done differently?

I was really happy with the service they provided.