Silverlight Digital

BACKGROUND

Please describe your company and position.

I am the Former Associate Director

Describe what your company does in a single sentence.

Markets dermatological medications to the appropriate audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Silverlight Digital to accomplish?

• Plan and execute all media promotion (HCP and Consumer) for the dermatology brand.
• Plan and execute CTV media for consumer-facing promotion.
• Partner and strategize with the Brand Team, digital consultants, and partener agencies to deliver recommendations for media spend.

SOLUTION

How did you find Silverlight Digital?

Existing vendor

Why did you select Silverlight Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Silverlight Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Media planning including: 

1. Develop strategic media recommendations and POVs and regular check-ins as required. 
2. Build plan and recommendations in cooperation with client. 
3. Negotiate and secure inventory with vendors on client's behalf as outlined in the approved media plan. 
4. Draft Paid Search keywords, ads, sitelinks, callouts, and other related assets, and submit via Veeva PromoMats to the specifications of client's LMR team and submission process guidelines. 
5. Upon approval, provide creative specifications, requirements, and general recommendations to client and/or partner agencies. 

• Overall support, including: 

1. Prepare for and attend all calls with client and agency or consultant partners. 
2. Issue Insertion Orders to media vendors and technology providers for full campaign flight. 
3. Provide quality assurance of all creative files and report any issues back to client. 
4. Provide trafficking Services and issue ad serving tags to publishers at least five (5) days prior to campaign launch. 
5. Build, Manage, and Optimize Programmatic campaigns, Paid Search campaigns, YouTube Pre-roll campaigns. 
6. Manage and Optimize Direct Partner campaigns, Journal campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Audience quality, % audience diagnosed, audience diagnosed reach and frequency, cost per audience diagnosed, views, impressions, clicks, cost per click.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They exhibit exceptionally good project management skills, consistently delivering on time and on task; often above and beyond. The team was always available and responsive to needs, whether during regularly scheduled meetings, or one-off ad hoc requests.

What was your primary form of communication with Silverlight Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SLD provides the customized service level of a boutique agency, but can play with all the big agencies, but for a better value. They hire top talent and senior people are visible in every facet of the work.

Are there any areas for improvement or something Silverlight Digital could have done differently?

SLD is a wonderful partner and continue to pivot with changing client needs. In my opinion there is no need to do anything differently, as they are constantly optimizing.