KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the senior marketing director of a SaaS company that sells low-code software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KB to help us leverage paid channels in PPC and Social to drive leads and revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Capabilities, price, reputation, expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google ads, both display and paid search, micro-segmented LinkedIn Ads, moving to SEO as well.

How many people from the vendor's team worked with you, and what were their positions?

two different account managers, two different creative specialist, two different campaign managers. When we didn't see initial success, they brought on fresh blood to the account that turned our results around.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KB shifted strategies from PPC into paid social at our request, but also based on early indicators of success that weren't coming. About 4 months in, leads from LinkedIn started to come in from our ICP at a steady rate. Their iterative approach paid off.

Describe their project management style, including communication tools and timeliness.

They use Asana, feedback from our AM has always been timely and responsive. Can be a bit less so from creative or campaign managers.

What did you find most impressive or unique about this company?

Their approach is consultative, there's some hustle to it as well. They are focused on what we're focused on — results.

Are there any areas for improvement or something they could have done differently?

Several times I've had AMs had challenges getting timely responses from their internal team. That needs to be addressed, could be a capacity issue.

BACKGROUND

Please describe your company and your position there.

I am a digital marketing specialist at a learning management software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help with our social media paid ad campaigns. We had specific goals that we shared with the team with the overarching goal being to set more meetings through our social ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated multiple vendors and the deciding factors for Klientboost were as follows: Their strong brand identity The friendliness/helpfulness of the team The case study proof they showed

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Working together with the KB team started with onboarding which was great. We set up our specific goals and gave the KB team background on our existing social campaigns and what we wanted moving forward.

We also sent over design assets for them to use and they then created ads that we review/approve. This is still ongoing and the KB team continues to find new ways to optimize these ads and hit our goals.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager and a designer that I most often speak with

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had one closed deal so far and a good level of engagement with our ads!

Describe their project management style, including communication tools and timeliness.

The KB team always meets their deadlines and is great at communicating with us through Asana.

What did you find most impressive or unique about this company?

The KB team is very professional, but the thing that stands out the most to me is the level of dedication they show when trying to iterate on ways to make sure we're reaching our goals.

Are there any areas for improvement or something they could have done differently?

We aren't seeing some of the results we wanted to see, but the team keeps bringing new ideas and is working to fix this.

BACKGROUND

Please describe your company and your position there.

I head up the marketing team at Clearbit. Clearbit is a Marketing Data Platform that enables teams to combine and refine data in real-time to create prospect audiences - and then easily apply that Intelligence to improve Acquisition, Conversion, and Operations across all their GTM systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Back in 2018, we released our free Chrome Extension, Connect. Connect was and still is, the best (free) prospecting tool for marketers, sellers, and networkers. At the time, we didn't have the bandwidth internally to devise and carry out a marketing strategy to get Connect in the hands of our audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We identified 5 digital marketing/demand agencies. After interviewing each of them, we chose KlientBoost based on their detailed proposal, clear understanding of our challenge, and the professionalism they demonstrated.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share the details of our challenge, our goals for the project, and the inner workings and key use cases of Clearbit Connect. Then they devised a strategy proposal, which included paid acquisition and email marketing. They also helped us polish our value propositions and ad creative.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaign was very efficient, albeit low volume due to our database restrictions. They were able to achieve a 45% open rate and a 10% click rate, which exceeded expectations. The paid campaign we ran on Facebook and Instagram was extremely successful, resulting in < $1 installs.

How effective was the workflow between your team and theirs?

We had a weekly meeting set up with our account manager and constant communication back and forth via email. They were always quick to respond and attentive.

What did you find most impressive or unique about this company?

I loved the culture at KlientBoost. Their founder and CEO, Jonathan Dane, has done an incredible job building a team of passionate, hard-working, and intelligent people.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm a product marketing manager at Plate IQ, an Accounts Payable Automation platform for businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed an agency to help us manage and launch ad campaigns nationally on Google, and Linkedin

SOLUTION

How did you select this vendor?

We talked to 4 vendors and found Klientboost's track record impressive.

Describe the scope of their work in detail.

After understanding our needs, Klientboost prepared an ad strategy, worked with us to understand our market positioning, created ad copy, a landing page and helped launch.

What was the team composition?

I worked with a project manager/account manager, web designer, and an ads manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klientboost helped drive a lot of leads to our website. Overall we have tripled our monthly demo requests. While not all of them were attributed to specific ad clicks, it has helped drive a lot of brand awareness and SERP rankings.

How effective was the workflow between your team and theirs?

Very good and effective communication. Klientboost's team is very capable and professional - they take feedback well .and work hard to implement our requests. We trust them as a knowledgeable resource to assist us with our ad strategy.

What did you find most impressive about this company?

Their commitment to ensuring the best outcome for us. They work hard to make sure that their results match our expectations. They take feedback well and improve.

Is there any area for improvement or anything that could have been done differently?

It would have been nice if they had requested some additional resources and ideas from our inhouse team - it did seem like they have a specific process to follow, but would have been more effective if they had leveraged some of our in-house learnings sooner.

BACKGROUND

Introduce your business and what you do there.

I’m the client and provider success manager of a mental healthcare organization. We provide psychiatric services via telehealth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were looking for lead generation to drive more traffic to our website.

SOLUTION

What was the scope of their involvement?

KlientBoost helped us set up our Google Ads account, and they actively help us increase traffic to our website. We work together on a weekly basis to adjust our target audience, see how our ads are working, and measure if the PPC campaigns are getting results.

What is the team composition?

I work with three people from KlientBoost: Gabriel (Campaign Manager), Cody (Senior Conversion Designer), and an account manager. They’re all responsible for different areas.

How did you come to work with KlientBoost?

We found them through Google.

How much have you invested with them?

We’ve invested around $20,000.

What is the status of this engagement?

We started working together, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to KlientBoost’s efforts, our lead costs have gone down, and our cost per action has been reduced by half.

How did KlientBoost perform from a project management standpoint?

KlientBoost performs quite well. They’re very organized and share a lot of their information. We touch base weekly, so I’m happy with that.

They’re also collaborative and responsive. We communicate via email and Google Meets.

What did you find most impressive about them?

The process of working with KlientBoost has been great. They seem to know what they’re doing, and they always keep us in the loop. Additionally, they’re very transparent, which I really like.

Are there any areas they could improve?

I’ve already given them direct feedback, so I have nothing to add.

Do you have any advice for potential customers?

Ensure that you have all of your documents and information set up from the beginning. They tried to do that for us and did a good job, but Google Ads and Analytics accounts require having a lot of information in advance to access them. Having everything prepared will optimize the time you spent with KlientBoost.

BACKGROUND

Please describe your company and your position there.

I'm the current head of marketing for SKU IQ. We support small businesses with their point-of-sale and e-commerce inventory management, catalog management, & retail analytics

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were in need of a team of digital marketing experts to help us increase our total trials/leads while making sure we have a low CPA. Our goals were to reduce the overall per lead and and increase total trial counts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this partner that had excellent knowledge within our space, proven track record of working with SaaS companies, and a dynamic team that has the knowledge across all marketing pilars.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the discovery process to outline goals, milestones, and what we are looking for with a partner. We then discussed strategy and the right platforms to allow us to achieve our goals. And then we worked together to build out the campaigns and hit the launch button.

How many resources from the vendor's team worked with you, and what were their positions?

We would with their account managers, account directors, and conversion optimization team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are starting to see positive momentum in our CPA goal. So far we have seen a 15% reduction in our cost per lead.

How effective was the workflow between your team and theirs?

We had several zoom meetings and frequent slack communication to ensure we are all aligned.

What did you find most impressive or unique about this company?

They are a one-stop shop for all of our marketing needs. We plan on expanding our digital marketing programs to include SEO and social.

Are there any areas for improvement or something they could have done differently?

None from as far as we can tell.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing (interim) and head of content for a fast-growing SaaS company that provides business-building and whole-company awareness tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to run our SEM and paid social campaigns (Google, Bing, LinkedIn, Facebook and Instagram). Our goals were to increase engagement across specific audiences, to revitalize our approach, increase web traffic and (most of all) grow new-trial starts while optimizing cost of acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

When you need surgery, you seek out a specialist. For paid media, it's KlientBoost. Their depth of knowledge and experience to adjust campaigns (adding innovative techniques in an attempt to consistently improve performance) was the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Scope of work includes managing and continuously improving performance of our paid media across specific channels, SEO on Google and Bing, landing pages using Unbounce, performance tracking via Google Tag Manager.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with about 8 individuals within the KB organization, with interaction of those involved in each step of production. More frequent interactions are with our account manager, client success manager, and audience strategists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns have been successful overall with significant declines in CPA. Next challenge is to get more of the "right" prospect to engage based on company size and persona, and we are shifting strategy and approach to make that happen, as well as retargeting.

How effective was the workflow between your team and theirs?

We have in-person meetings every other week where we review performance, strategy and ideas, plus discuss any recommended adjustments to approach. We also meet more frequently based on special projects or internal requests.

What did you find most impressive or unique about this company?

Passion and expertise for the work they do. They know what they do best and are confident in delivering above expectations. And when they don't, they have options to quickly pivot to adjust.

Are there any areas for improvement or something they could have done differently?

They could've taken our existing approach as more a placeholder and completely reinvented it, to AB test against versus using it as a foundation upon which to build. Super creative people -- would like to what they might do if we were to truly jump outside of the box. That said, we did ask them to use what we had for starters, and they listened, but knowing what they're capable of, I wish we had challenged that more.

BACKGROUND

Please describe your company and your position there.

UserIQ is a customer success software provider that serves growing SaaS companies. I'm the Growth Marketing Manager and oversee our lead generation, advertising, and email marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our digital advertising, specifically on Google, LinkedIn, and Facebook. KlientBoost supports us from start to finish, creating landing pages, ad creative, and copy and executing and optimizing the ads themselves.

SOLUTION

How did you select this vendor?

I wasn't involved in the selection process, but I believe we had a reference within our network.

Describe the scope of their work in detail.

KlientBoost helps us plan and execute our advertising efforts. For each platform we advertise on, they segment our audience, draft ad and landing page copy, build and optimize the landing page, and create graphics. They monitor our ads on an ongoing basis and rotate in new tests every two weeks to optimize for best performance.

What was the team composition?

I work directly with an Account Manager who oversees our day to day relationship. My team at KlientBoost also includes a paid media strategist/copywriter and a click rate optimization specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an increase in inbound leads and overall lift on demo request submissions. We've also tested several initiatives to see what works best and have established new best practices moving forward. Compared to agencies we've worked with in the past, we've also seen more efficient advertising, with our Google CPM dropping below $10 for the first time.

How effective was the workflow between your team and theirs?

We've had a great workflow. KlientBoost works in Asana, and it's very easy to see the status and history of the projects we're working on. I love that I can easily search for a keyword, see our performance, and understand next steps all in one platform. The KlientBoost team has also been very receptive to our communication styles, and we've both worked together to create a project flow that is effective.

What did you find most impressive about this company?

I love that KlientBoost is constantly testing. Every two weeks, we rotate in a new test...and make changes and decisions based on the results. They are very knowledgeable about best practices in digital advertising and strategies that boost performance.

Is there any area for improvement or anything that could have been done differently?

It was a little overwhelming to have all of our project details in Asana when I first started working with KlientBoost. But now that I'm used to it, the project management system is very helpful.

BACKGROUND

Please describe your company and your position there.

Shipware helps companies optimize their shipping strategy and associated costs — saving between 10-30% on their overall fulfillment and shipping portfolio. I lead sales operations and relationships with our marketing agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to manage our Google Ad campaigns. Our main focus was improving lead quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose KlientBoost due to their demonstrated experience with B2B paid media. Two deciding factors were:

1) They had B2B ad experience in our industry.
2) They offered a ton of visibility into their ongoing results and project statuses by way of dashboards and reporting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Onboarding consisted of a couple of long-ish surveys to learn more about our businesses, ideal buyer, current messaging, products, etc. The surveys led into a kickoff call to meet the assigned team, go over the survey answers, determine a check-in cadence, and outline their process. KlientBoost started working on revamping our Google Ad campaigns and we were provided access to their project management platform which listed deliverables, timelines, status updates, and more.

How many people from the vendor's team worked with you, and what were their positions?

I believe around 4 or 5 people have worked on our account:

• Sr. Account Manager
• PPC Manager
• Lead Designer
• Production Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've only worked with KlientBoost for about half a year, but we've seen improvements in our engagement rates and overall lead quality. Most important, we've generated more revenue attributed to Google Ads this half-year than the whole of last year.

Describe their project management style, including communication tools and timeliness.

During the onboarding process, we determined how involved we wanted to be in the process and decision-making and our communication cadence. We settled on a bi-weekly cadence and let most of the decision-making regarding campaign details to them, as experts. We communicate primarily by email. Everyone on the team is very responsive and friendly. We have access to several dashboards that sync up to our Ads account so we can check on results at any time.

What did you find most impressive or unique about this company?

Their level of organization, the visibility they provide into their process and results, responsiveness, and just the general ease of working with the KlientBoost team.

Are there any areas for improvement or something they could have done differently?

No complaints so far. The KlientBoost team continues to optimize our account and any minor hiccups are always taken care of.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a Security Awareness Training vendor. We provide online corporate educational videos to help people recognize online threats.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were at a standstill with our Organic traffic. We hired KlientBoost to help improve our rankings and grow our traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with one of their employees as an independent contractor previously and saw good results, so we were comfortable moving forward with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery session where the team learned more about our business. We discussed keywords and content research, competitors, website audit and recommendations and more. We then went into an execution phase where the content and KPIs were developed and promoted. From discovery to execution took about 30-45 days. After that, we continued meeting and publishing content along with website optimizations.

How many people from the vendor's team worked with you, and what were their positions?

We had an account manager, an oversight, and a content marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They've helped us improve the rankings of our hub pages, the team has been integral in helping produce ongoing content.

Describe their project management style, including communication tools and timeliness.

They've been great at proactive communication and setting expectations. We mostly communicate through email and it's been working well.

What did you find most impressive or unique about this company?

Their attention to detail as well as their ability to quickly understand our business impressed us.