MONSOON

BACKGROUND

Please describe your company and position.

I am the Marketing and Communication Consultant of a marketing and communications consultancy.

Describe what your company does in a single sentence.

Marketing and communications consulting for B2C businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

Implement and execute on a performance marketing strategy

SOLUTION

How did you find MONSOON?

Owned by an ex-colleague

Why did you select MONSOON over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON was hired to execute a performance marketing strategy across Meta and Google, with additional SEO content consultation. The project was separated into two phases, the first being focussed on lead generation via Meta advertising to build a strong email database prior to the company's product being launched. This ran in parallel to brand marketing channels with a focus on brand awareness. 

Following the launch, the strategy changed to focus on three pillars: conversion, brand awareness and lead generation. The scope of the campaigns grew to include Google in addition to Meta. This is an ongoing project, but we intend to expand the channel mix further to introduce YouTube and Pinterest marketing as well. The key deliverables in this soft launch phase for the company were again revenue and units sold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this project is ongoing, we do not have finalised outcomes. However, we have been extremely staisfied with the strategic decision-making, transparent communication style and early results of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON has a culture of transparent communication, which makes their project management of a very high quality. We experienced fast turn-arounds, agile decision-making and implementation, and a team of experts who working efficiently to deliver on time.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication style of the agency and their highly experienced team members stand out for us.

Are there any areas for improvement or something MONSOON could have done differently?

So far in the project, we haven't seen any areas that would require improvement.

BACKGROUND

Please describe your company and position.

I am the Director of New Era P.C. | www.zenatives.de | www.zenatives.com

Describe what your company does in a single sentence.

We are an athleisure-inspired technical apparel Brand, with extensive seamless technical garments selection, possessing strong sustainability, wellness and wellbeing mindset, and commitment to acting towards improving the environment and societies we live in.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Launch our brand in Germany (DACH countries), UK and diversify in selected Asia countries
• Launch in selected Marketplaces
• Rebrand our Brand and Website
• Manage our Performance Marketing Activities end-to-end

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Launch Fundamentals: 
  • Research Sprint + Competitor Analysis. 
  • Survey and research conducted with your current customers to validate our hypothesis. 
  • Creation of the holistic online marketing strategy. 
  • Audit of the ad accounts, tracking tools, and website setup from the marketing perspective, including implementation of the recommendations. Audit of the Shopify setup and website’s performance, including recommendations. 
• Performance Marketing Management: 
  • Setup, management, and optimization of campaigns in Meta Ads, Google Ads, TikTok Ads, and testing in other channels. 
  • Brainstorming sessions and additional analysis. 
  • Management of Influencer collaborations, affiliate marketing, and Amazon Ads. 
  • Ad creation and testing. 
  • Special campaigns planning and execution. 
  • Strategic consulting. 
  • Dashboard for reporting arrangements. Monthly SEO management. 
• Organic Social Media Management: 
  • Facebook, Instagram & TikTok. 
  • Launching events & campaigns. 
  • Branding Services. 
  • Shopify Tech Support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High-level partner assigned as (our) project lead. Knowledgeable account manager appointed. Consistent & meticulous follow-up. Quick to understand and adapt to product categories special features. Quick response to urgent demands. Efficient response to our needs and expectations. Awesome sense of cooperation and exemplary interpersonal chemistry and bonding.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

Ability to quickly deep-dive and comprehend into specific sector detailing. Timely follow up and prompt time-keeping.

Are there any areas for improvement or something MONSOON could have done differently?

Not really ... :) Great Team ... Monika and Maciej are awesome guys .... They are a pleasure to cooperate with ...

BACKGROUND

Introduce your business and what you do there.

I’m a cybersecurity consultant at BxC GmbH & Co. KG. We provide consultancy services for cybersecurity, mostly in the German-speaking markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We wanted to achieve two things; first, we were looking to be recognized on social media to get new clients. Secondly, we were trying to attract potential people to our team.

SOLUTION

What was the scope of their involvement?

MONSOON creates content for us every month; they plan what they’ll post on our social media channels, mostly on LinkedIn and Instagram. They create content based on our input and the research they carry on individually. They also search for trends in the market of cybersecurity, searching for news, events, recurrences, and so on. For a more strategic review, they also target specific markets and profiles on social media. For example, they look for potential clients; we mainly target companies doing production.

For lead generation, MONSOON initially asked us for suggestions. They refined the list and asked us which profiles we wanted to target. Later on, they built on top of that. They also translated our posts to German internally; however, it was counterproductive, so they stopped doing it.

They’ve also designed postcards for Christmas and taken care of some design aspects for us. Additionally, MONSOON is responsible for posting content and responding to comments. 

What is the team composition?

We work with five teammates in total. However, three have been the most engaged, including the founder and the head of marketing/co-founder.

How did you come to work with MONSOON?

A colleague found them. They searched for a marketing team in the German market.

How much have you invested in them?

Our contract is for €3,500 (approximately $3,700 USD) per month.

What is the status of this engagement?

We began working with them in June 2022, and it’s an ongoing engagement. We have no end date for the collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have some KPIs. We’re looking to see if the engagement is raising the number of followers on our social media platforms and the number of likes. For qualitative metrics, we’ve also received messages from people on LinkedIn who have asked for information about working with us and told us the company looks cool.

How did MONSOON perform from a project management standpoint?

Project management is nearly perfect; there’s still room for improvement. We use Asana for communication.

What did you find most impressive about them?

They understand how we work, what we do, and what’s our business about. Initially, they weren’t much into cybersecurity, but they tried to understand our needs and potential.

Are there any areas they could improve?

I can’t think of anything right now. Some typos in a few posts could’ve been avoided, but I don’t think that’s significant.

Do you have any advice for potential customers?

Be very precise about what you want and what your expectations are.

BACKGROUND

Please describe your company and your position there.

I'm the Social Ads Specialist at Veo. Veo is a Sports Tech company that are manufacturing a unmanned AI camera, which is able to record and automatically tag team sports such as football.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

We wanted to win the german market, so we hired monsoon for consulting how to approach the market and how we should communicate to the potential customers.

SOLUTION

How did you select this vendor?

We found 5 different agencies, held meetings and received pitches from them. Monsoon stood out by understanding our needs and requirements already from the first meeting.

Describe the scope of their work in detail.

We started out by having a discovery workshop, where we talked about what we did now in other markets, what our experiences with Germany was, and what we wanted to achieve. After this, Monsoon conducted a bunch of research where their findings were presented. Lastly we had a final strategy meeting, where they presented some ideas for the strategy that we should follow.

What was the team composition?

I was attending all the meetings, and I had the head of growth with me for 2 of the meetings, and a campaign manager for the last one. From their end they brought a bunch of different capacities, from the founders, strategists, growth hacker and google specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are implementing the way of communicating in all of our communication, to make sure we are communicating in the proper way. As we only just finished the process, we haven't seen any end results yet.

How effective was the workflow between your team and theirs?

Very effective. On-going talks, and bi-weekly sessions, where we made sure all of our questions and wonderings was answered. All the way they've been proactive, and made sure that we knew what the next step was.

What did you find most impressive about this company?

Their dedication to this project, and the research they've done is really great. They quickly found out what our needs was, and responded to them.

Is there any area for improvement or anything that could have been done differently?

We could have split the sessions up in maybe one or two, to make sure that we were able to digest everything. As it was very data and research heavy, it got a bit tough to make sure we got around everything.

BACKGROUND

Please describe your company and your position there.

I am a serial entrepreneur, investor and co-founder, among others, of Jumia Travel and Sunroof. I have worked with brands like Glovo, OLX, Rocket Internet, and now I’m the executive and a managing director at SunRoof and Audiobible Superproduction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

SunRoof and Audiobible Superproduction are the two projects we entrusted our online marketing activities to Monsoon. We were particularly keen to raise the quality of our online campaigns to achieve high sales figures for both businesses.

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard of Monsoon and its online marketing expertise when joining SunRoof’s team, so they were the first choice agency when looking for marketing support for my other businesses. They were able to maintain an imaressive performance for SunRoof even during pandemic times, so I was convinced I’m in good hands and I can trust these guys.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon supported us in creating marketing strategies and implemented campaigns on Google and Facebook as well as took care of SEO. At the very beginning of our cooperation with the Audio Bible, they increased our product sales by 82% which should be particularly emphasized. The agency's activities and great work allowed us to expand our products to other foreign markets.

How many resources from the vendor's team worked with you, and what were their positions?

The collaboration was multidimensional. Using Monsoon's services for two projects meant that we could work with each team member and with project managers assigned accordingly. Maciej and Monika (the founders of Monsoon and marketing experts) also regularly attend our weekly meetings and oversee all projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Monsoon achieved our goals in 2021, bringing new investors to the table. We can see increases comparing 2020 to 2021. We are boldly entering more markets, and Monsoon members continue to accompany us in doing so.

How effective was the workflow between your team and theirs?

We were assigned a dedicated project manager who set up regular meetings with us from the very beginning. This person keeps us informed about what is happening in our campaigns and what stage they are at. During our weeklies, we meticulously discuss all points of the campaign, so we feel that we have control over how they run.

What did you find most impressive or unique about this company?

Flexibility, holistic approach, professionalism

Are there any areas for improvement or something they could have done differently?

So far, everything has gone our way.

BACKGROUND

Please describe your company and your position there.

I am the coordinator and production manager of Audio Bible Super Production, and it’s the most significant audio production of the Bible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

We needed professional marketing services and promotion of our product online (Facebook/Google Ads) and offline. Thanks to Monsoon's experience and the implementation of appropriate campaigns, we generated satisfactory results and reached our very ambitious sales goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

Monsoon Agency was recommended to us by another company already using their services. Monsoon impressed us with its creativity and unconventional approach already at the first talks defining cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon is responsible for our digital marketing, mainly social media and Google ads management. Our cooperation from the very beginning was defined by the schedule of activities prepared by the agency, so we knew what goals we would achieve in the expected time. We have regular online meetings and 24/7 access to the automated reporting dashboard that show us our project's stage and whether the set goals are being met.

How many resources from the vendor's team worked with you, and what were their positions?

We have an assigned project manager who is also a marketing expert. Additionally, paid social and paid search specialists and the CMO are very much involved in our day-to-day collaboration. This makes us feel that our project is in the right hands.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most importantly our yearly sales goal has been reached. We have learned what works and what doesn't in our campaigns. We already know what our strengths are and what we should emphasize in our marketing efforts. The number of sales increased significantly, thanks to the Monsoon’s support and targeting.

How effective was the workflow between your team and theirs?

The workflow was smooth, and contact was seamless. Obviously, there were some minor issues on the go, but Monsoon quickly reacted to the feedback and addressed the problems.

What did you find most impressive or unique about this company?

We were impressed with their direct and dedicated approach.

Are there any areas for improvement or something they could have done differently?

The cooperation is smooth so far, so I cannot think of anything.

BACKGROUND

Please describe your company and your position there.

Flow Neuroscience is a neurotech company founded in Malmö, Sweden, by clinical psychologist Daniel Månsson and neuroscientist Erik Rehn to develop revolutionary solutions in the field of mental health. Flow is the first solution and is the only medically approved at-home brain stimulation treatment for depression.

Based on the proven technology of tDCS, the Flow headset alleviates the symptoms of depression on average 81% in 3 weeks. It is combined with the therapy app, which empowers and motivates individuals to self-manage their treatment with less severe side effects than alternatives.

As marketing and communications lead, my role is to ensure healthy growth of the Flow treatment through B2C and B2B2C channels to reach as many people suffering from depression as possible, enabling accessibility for a non-pharmaceutical, portable treatment alternative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

As we were at the beginning of our marketing journey for our med-tech product, we wanted the services of a digital marketing agency that would act as an extension of our own team. The main goal was to create a strategic sales funnel across the customer journey utilising online marketing opportunities focusing on channels such as SEA, Paid Social, Native & marketplace.

For us to reach this, we required MONSOON to analyse the touchpoints we currently had to our audience, evaluate both the content and cost-effectiveness of how we were reaching our customer segments and then provide strategic optimisations.

We require dashboard setup, campaign overhauls, creative content input so that we could define our lead generation funnel with clear trigger points for our customers. The eventual outcome was to be able to better understand our marketing opportunities and customer needs per segment.

SOLUTION

How did you select this vendor and what were the deciding factors?

During our search, we outreached selected agencies that were either recommended or highly ranked for performance marketing. This was our key focus, as we knew we needed at the core of the agency a team of experts who really understood the different advertising panels, how to optimise and run efficiently, with a secondary prioritisation on strategic planning and reasoning.

Following interviews and pitches, MONSOON was the only agency that could provide deep-level channel expertise with a long-term strategic mindset. The way they approached the problem and how they would tackle it in the different phases very much aligned with what we knew we were missing in-house; essentially acting for us as a growth marketing manager.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From the outset, we had a clear scope of what needed to be done in the initial phases vs. when we reached growth potential. Following discovery, auditing and optimisations, MONSOON have created a customer journey funnel, implemented tracking & attribution across our analytics & GTM, created and continually optimised google universe campaigns on search/display/shopping, created and optimised Facebook/Instagram advertising, provide content performance updates and creative insights.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with over 6 MONSOON team members across a range of performance marketing, strategic marketing, social marketing and branding positions. As well as more recently, MONSOON have aided in localisation of our product for the DACH market, where we have worked with in-house consultants for content moderation and translation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a consistent growth that as we have been able to increase the budget as only grown past expectations. With sales increasing 20% month over month whilst CPO has remained within the baseline, and all micro-conversions such as email subscriptions, app downloads etc. increasing incrementally with the marketing efforts executed by MONSOON.

How effective was the workflow between your team and theirs?

The workflow is very productive and streamlined: -> We have bi-weekly performance update meetings that follow a clear meeting agenda, where MONSOON provide a running deck which is updated. -> We have a joint slack channel for quick conversation and to flag any concerns. -> We have monthly content & strategic meetings to look at other opportunities that we could explore which are not part of the core channels.

What did you find most impressive or unique about this company?

They are a true team member for us, with any new initiative, market launch, product update. They are a team of experts that help execute anything needed and with core insights that help drive our strategy.

Are there any areas for improvement or something they could have done differently?

Nothing so far.

BACKGROUND

Please describe your company and your position there.

I'm Global Head of Marketing at Jenji. I have in charge all the conversion funnel from lead generation to awareness, on all regions where we are established. As a SaaS company specialised in expense management. Founded in 2015 it is the first fintech company to independently raise European capitalizations. As a tech company we are relying on Cloud and AI technologies while aiming for a simple, modern user interface accessible across devices, everywhere in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon have been hired to manage the PPC campaigns for Jenji. We had to rethink the entire strategy due to the lack of results with a previous partner. Also, the goals were to increase as quickly as possible the traffic on our website, but most of all the leads (which represent on our side a demo request). Each objective, according to specific regional goals and market maturity.

SOLUTION

How did you select this vendor and what were the deciding factors?

Website of the vendor: clear and interesting Strategy already provided during the consultation Expertise Professionalism

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope : PCC campaigns, all channels Project steps : analyse, strategy, operational management campaigns Key deliverables : Campaigns : total on 15 PCC campaigns without forgetting LinkedIn and Facebook campaigns (recently launched). A total of approx 20 campaigns manager, 3 main regions and 3 to 4 languages Also taking care of one part of creative development

How many people from the vendor's team worked with you, and what were their positions?

3 persons are in contact with us The Head of Marketing and Co-founder The CEO and co-founder One Performance Marketing Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Total number of lead gen X1.5 since we started (based on previous year results) Stabilized strategy for hardest region on our market like DACH

Describe their project management style, including communication tools and timeliness.

Style: They're proactive and reactive, energetic, and always ready to help and investigate. Reporting: Very good reporting tool and sharable document. Time: Respect of timing

What did you find most impressive or unique about this company?

Their expertise, their tech advices and knowledges. Most of all, we are a French company and they are quickly learnings our codes to adapt all strategies according to the market we want to develop

Are there any areas for improvement or something they could have done differently?

Not for now

BACKGROUND

Please describe your company and your position there.

I’m a graphic designer, and I have my own business. I specialize in visual identities and UI.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

I needed some help promoting my services to the European audience, especially the German market. Monsoon ran performance marketing campaigns focusing on increasing the visibility of my brand and helped me with copywriting.

SOLUTION

How did you select this vendor and what were the deciding factors?

Many positive Clutch reviews convinced me to reach out to Monsoon. I also researched the industry and discovered that Monsoon is one of the best online marketing agencies helping brands expand to the German market.

Describe the project in detail and walk through the stages of the project.

My cooperation with Monsoon began with the audit, after which I found out what actions needed to be implemented so that I could reach my customers more effectively. They ran specific campaigns to increase the visibility of my website. As a result, I received more leads and potential clients based in Germany.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Patrycja (project manager and brand consultant) and Maciej, who managed the online campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Facebook ads targeting, the visibility of my website significantly increased, which resulted in more leads contacting me to work with them. Patrycja and Maciej also suggested changing my website and adapting the copy, which also helped.

How effective was the workflow between your team and theirs?

We had a great understanding of each other needs. The people who worked on my project fully captured my vision, which contributed to great results.

What did you find most impressive or unique about this company?

They were professional and had a fresh perspective on every project they led regardless of the industy. Characterized by creativity and being "on the wave", they know what works in marketing and how to implement the best strategies.

Are there any areas for improvement or something they could have done differently?

From my perspective, everything worked well, and I will definitely use Monsoon services in the future.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Lech Kaniuk Holding, a serial entrepreneur, investor, and business scaling expert. The co-founder of Delivery Hero, pizzaportal.pl, Bean&Buddies, iTaxi, ePark, Prowly.com, and currently the President of the Management Board and the main shareholder in SunRoof.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon’s Team has run digital marketing activities for many of my businesses over the years. They consistently deliver the highest quality of work and outstanding performance. The goals of our online campaigns were usually to acquire high-quality leads, boost sales and increase brand awareness of our products. Additionally to this, we have made a few viral campaigns with more complex content creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

Monsoon is a team of true marketing experts who go above and beyond to deliver the best possible service. I’ve been working with Maciej, the CEO of Monsoon, on many projects even before the Monsoon agency was born. We have built mutual trust after many years of collaboration, so I’m confident that my marketing campaigns are always in good hands. I also value a high flexibility in the approach and set up.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon has supported us with building marketing strategies, tracking, and lead generation campaigns, across various advertising platforms, such as Facebook Ads, Google Ads, and LinkedIn. They also manage SEO activities and content creation, build multiple landing pages, deliver reporting and tracking. Their approach to marketing is holistic, so they can also provide us with services based on our/the market needs. We’re currently working on scaling the SunRoof products to 4 different markets: PL, DE, SE, and the US.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve worked with many Monsoon team members based on project needs. The SunRoof project has a dedicated project manager Natalia, also a marketing expert. The CMO, and Google Ads expert Monika, regularly attends the weekly meetings, and I have direct, regular contact with Maciej, the CEO of Monsoon.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite the pandemic, we have significantly increased YoY growth for SunRoof when comparing 2020 to 2021. Besides, we see sustainable growth in leads and conversion rates for our top markets. Together, we scaled the business from one to four markets and did successful market entries. Even though we grew very fast, we see the same commitment and energy from the Monsoon team, which is great.

How effective was the workflow between your team and theirs?

The workflow is smooth and productive. We have a dedicated project manager and regular weekly meetings. If an additional catch-up is needed, it’s never a problem. In case of any ad-hoc matters, we also communicate via emails, Slack, or we do a quick phone call. The Monsoon team is always happy to support us when needed. This has been included late afternoons and weekends too.

What did you find most impressive or unique about this company?

What stuck out to me is their holistic marketing approach. I feel like everything is possible for this team. They’re proactive and always willing to run the extra mile. I appreciate this attitude and often feel like I work with my internal marketing team, not the agency. We have done super quick gerilla marketing campaigns, retaliations to agresive competitors actions and advanced viral content marketing. They have also helped us to create very good marketing reporting dashboards. Never got this help from other agencies like this.

Are there any areas for improvement or something they could have done differently?

I can’t think of anything at the moment. I’m happy with our collaboration so far.