Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 364 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
Services provided
Expertos PPC is a pay per click company. They were established in 2012, and their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Click agents is a PPC agency. They are headquartered in München, Germany and have small team. Their team provides Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosed10 - 49Concord, CA
Services provided
Iron Triangle PPC, a PPC company, was founded in 2015. The company provides Pay Per Click.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
Services provided
Established in 2012, Otimize Marketing Digital is a small pay per click agency. Their team provides Pay Per Click.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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BM2 Comunicação Criativa, a pay per click company, was established in 2014. They offers Pay Per Click and Email Marketing.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Periquito Virtual is a PPC agency. They are located in Goiânia, Brazil and have small team. Their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Goiania, Brazil
Services provided
SmartPost Digital, a small pay per click company, is based in Goiania, Brazil. Their services include Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 106 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
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UndisclosedUndisclosed10 - 49Goiânia, Brazil
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Galeria Comunicação is a PPC company. Headquartered in Goiânia, Brazil, the team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Heyon, a pay per click company, was established in 2014. They provides Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 396 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Small PPC agency World Clicks Marketing Digital, is located in Goiânia, Brazil. Their services include Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Grupo Diário Goiás is a PPC company founded in 2014. The team provides Pay Per Click and E-Commerce Development and is based in Goiânia, Brazil.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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UndisclosedUndisclosed50 - 249Córdoba, Argentina
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Cooking is a pay per click company. They are located in Córdoba, Argentina, and their services include Pay Per Click and Branding.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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Search Engine Easy, a pay per click company, was established in 2009. The small team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Pay per click agency Google AdWords PPC Search Marketing is headquartered in Bethesda, Maryland. They focus on Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small pay per click agency PPC Snobs, is headquartered in Plantation, Florida. The team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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Sinoart Co., Ltd. Is a social media marketing agency and PPC company. Located in Zhengzhou, China, their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49תל אביב-יפו, Israel
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PPC agency Quality Score LTD is in תל אביב-יפו, Israel. They focus on Pay Per Click and were founded in 2012.
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$1,000+$25 - $49 / hrFreelancerKyiv, Ukraine
Services provided
Roman Grigorian, a pay per click company, was founded in 2022. Based in Kyiv, Ukraine, the team offers Pay Per Click and Market Research.
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UndisclosedUndisclosed250 - 999Berlin, Germany
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Crealytics, a pay per click agency and Business Consulting company, is headquartered in Berlin, Germany. Their services include Pay Per Click and Business Consulting.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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PPC Advertising Canada is a pay per click agency. Based in Vancouver, Canada and Canada, the firm was established in 2009. Their services include Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999
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Launched in 2000, AffinityX is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sønderborg, Denmark
Services provided
Headquartered in Sønderborg, Denmark, SnellMedia is a small PPC agency. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Minnetonka, MN
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Established in 2008, Global Overview is a PPC company. The team focuses on Pay Per Click and Artificial Intelligence.
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UndisclosedUndisclosed10 - 49
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Titan Pay Per Click, a PPC company, was founded in 2012. The firm provides Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
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X3 Sales, a PPC company, was established in 2016. The small team provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Surrey, Canada
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Established in 2018, PPC Ninja is a PPC company. Based in Surrey, Canada and Bellevue, Washington, the team provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Denver, CO
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PPC company Modd Marketing was established in 2016. Based in Denver, Colorado, the team focuses on Pay Per Click and SMS Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
GreensMedia is a pay per click agency. They are in Dubai, United Arab Emirates and have small team. Their team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Obvious. Agency, a small PPC agency, is headquartered in London, England. The team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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Hypus Limited is a pay per click agency. They are in London, England and have small team of experts. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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PPC agency Run PPC LTD is in London, England. They specialize in Pay Per Click and were launched in 2017.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Established in 2012, Rogers OutRank is a pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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PPC agency Adfluent was launched in 2010. Based in Toronto, Canada, the team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Insight Digital Marketing is a small Burlington, Canada-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Market Connect is a midsize social media marketing firm and pay per click agency. Founded in 2003, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Sage Consulting Group, a pay per click company, offers Pay Per Click and Search Engine Optimization. The company is headquartered in Los Angeles, California.
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UndisclosedUndisclosed50 - 249New York, NY
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DeltaX, a social media marketing agency and pay per click company, was established in 2012. The agency focuses on Social Media Marketing and Pay Per Click, and is midsize.
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UndisclosedUndisclosed250 - 999New York, NY
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Quartile is a pay per click agency. Based in New York, New York, the agency was launched in 2018. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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NYB Creative is a pay per click company. Their small team is headquartered in New York, New York. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
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Nexelus is a PPC agency. The New York, New York-based firm was established in 1993. Their services include Pay Per Click and ERP consulting and SI.
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UndisclosedUndisclosed2 - 9Halton Hills, Canada
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PPC company The Business Growth Guys is based in Halton Hills, Canada. They provide Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
Services provided
Launched in 2013, Consider Marketing is a small pay per click agency located in Mississauga, Canada. Their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Oakville, Canada
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Pay per click agency Ekko Marketing was founded in 2007. The firm specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Pointteck.com is a pay per click agency. Their small team is located in Ahmedabad, India. Their team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Zierenberg, Germany
Services provided
Launched in 2014, Webmasterei Prange is a PPC company. Located in Zierenberg, Germany, the team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Headquartered in Karachi, Pakistan, PPC Services In Pakistan is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Small PPC company World Near Me, is in Toronto, Canada. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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AsteroidX is a SEO company and pay per click agency launched in 2018. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Get found Group, a small pay per click agency, is based in Toronto, Canada. The team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Markham, Canada
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Located in Markham, Canada, Black Compass Digital is a small PPC company. The team specializes in Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.2/40.017.6/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.