Reverse Ads

BACKGROUND

Please describe your company and your position there.

I run a $40m+ revenue company in Australia and have spent $2-3m with agencies over the past couple of years. I am a Director & Co Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reverse Ads, and what were your goals?

Paid Advertising, PPC. Advertising. To generate leads and conversions. To find new customers, enhance our existing paid marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended RADS (ReverseAds) by someone in our network.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had launch meetings and fortnightly / monthly WIPS. Their staff failed to attend several of these scheduled meetings with no notifying us.

How many people from the vendor's team worked with you, and what were their positions?

3-4. Very junior staff who couldn't even answer our questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Zero results, a total write off / total loss. They provided reports showing 35 measly "leads" however when we expertly investigated we found that majority were BOTS, and some were just their staff clicking on their own ads to make it appear effective. A total scam and loss for our business.

Describe their project management style, including communication tools and timeliness.

Their project management team was completely arrogant. They wouldn't accept any failures and just referred us to legal.

What did you find most impressive or unique about this company?

A shame that it's effectively a complete scam. No results, bogus reports, took our money and won't take any accountability.

Are there any areas for improvement or something they could have done differently?

They are a complete scam, we do not recommend for anybody to become their next victim.