Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Elevate is a small pay per click agency located in London, England. The team specializes in Pay Per Click and Web Design.
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Undisclosed< $25 / hr10 - 49
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SPPC Digital is a SEO services firm and pay per click agency. Founded in 2023, the team focuses on Search Engine Optimization and Pay Per Click. The company is in Rajshahi, Bangladesh.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$25 - $49 / hr10 - 49
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Pay per click agency and Content Writing Services company Xpert Book Publishing was founded in 2023. The team specializes in Pay Per Click and Content Writing Services.
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$5,000+$200 - $300 / hr10 - 49Tampa, FL
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Specificity Inc is a PPC company and Demand Generation Marketing company. The Tampa, Florida-based team focuses on Pay Per Click and Demand Generation Marketing.
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$5,000+$25 - $49 / hr10 - 49Mooloolaba, Australia
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Social media marketing company and PPC company Symbiosis Digital offers Social Media Marketing and Pay Per Click. They were established in 2022.
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$10,000+$100 - $149 / hr10 - 49London, England
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Performance HO is a PPC company. They are located in London, England, and their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Austin, TX
Services provided
Marvelous Results is a pay per click agency. They are located in Austin, Texas and have small team. They offer Pay Per Click and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr10 - 49
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AmazingSEM is a SEO company and pay per click agency located in Auckland, New Zealand. They specialize in Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49Dover, DE
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Social media marketing firm PPC Prodigy is headquartered in Dover, Delaware. Founded in 2022, the team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr10 - 49Serilingampalle (M), India
Services provided
PPC agency SaaSHub Agency was established in 2022. In Serilingampalle (M), India, the team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Wattala, Sri Lanka
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Headquartered in Wattala, Sri Lanka, Staunch Triad Global is a pay per click agency and answering service. They offer Pay Per Click and Call Center Services.
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$1,000+< $25 / hr10 - 49
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Rankers Nest LLC is a pay per click agency. They offer Pay Per Click and Branding and were launched in 2023.
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$1,000+$100 - $149 / hr10 - 49
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PPC agency WOW BARCELONA was launched in 2022. The small team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2024, AMZ-Org, a small PPC agency and Ecommerce Marketing company, is headquartered in Houston, Texas. Their team provides Pay Per Click and Ecommerce Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Located in Oxford, Michigan, TreeLeads.co is a pay per click company and Other Digital Marketing company. The team offers Pay Per Click and Other Digital Marketing.
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$1,000+$50 - $99 / hr10 - 49St. Petersburg, FL
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Campaigncy is a PPC agency and SEO services firm headquartered in St. Petersburg, Florida. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$300+ / hr10 - 49
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Launched in 2018, Spartads Agência de Marketing Digital, Unipessoal Lda is an Advertising and pay per click company. Based in Porto, Portugal, the team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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AMZ Scaler is a PPC company. Founded in 2019, the team offers Pay Per Click and Search Engine Optimization. The agency is located in St. Petersburg, Florida.
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$1,000+$100 - $149 / hr10 - 49Newark, DE
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Queen Consultancy is a PPC company. The team specializes in Pay Per Click and Search Engine Optimization and is based in Newark, Delaware.
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$1,000+$25 - $49 / hr10 - 49
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E Scalers Ltd is a PPC agency. They were launched in 2024, and their services include Pay Per Click and Business Consulting.
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$1,000+Undisclosed10 - 49
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SEMStudio.agency, a pay per click company and social media marketing firm, is located in Barcelona, Spain. They specialize in Pay Per Click and Social Media Marketing and were established in 2008.
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$1,000+$50 - $99 / hr10 - 49
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PPC company Paid Media Guys focuses on Pay Per Click and Social Media Marketing. They were established in 2022.
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$25,000+$100 - $149 / hr10 - 49
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SPINTA ECOMMERCE, a PPC agency, was launched in 2017. They offers Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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ADME.ee is a web development firm. They were launched in 2019 and focus on Web Development and CRM consulting and SI.
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$1,000+Undisclosed50 - 249Ciudad de México, Mexico
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Dinametra is a social media marketing agency. Launched in 2022, the agency is based in Ciudad de México, Mexico. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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High Tyde Media is a PPC agency. They are headquartered in Palm Coast, Florida, and their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr50 - 249
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5Stars Ecommerce is a pay per click agency. Their midsize team is in Multan, Pakistan. Their services include Pay Per Click and Ecommerce Marketing.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Percoyo Private Limited is a small Bengaluru, India-based PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Manchester, England
Services provided
STM AGENCY is a branding company. Located in Manchester, England and Leeds, England, their team provides Branding and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Sheridan, WY
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DGR TechLabs is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization and were launched in 2018.
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$1,000+Undisclosed10 - 49Hồ Chí Minh, Vietnam
Services provided
Launched in 2013, SOGA JSC is a small Hồ Chí Minh, Vietnam-based Digital Strategy company. Their team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
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Founded in 2015, Web Essentialzz is a small Islamabad, Pakistan-based pay per click agency. Their services include Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Chennai, India
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Deepsense Digital Solutions is a social media marketing firm. The Chennai, India-based company was founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Hồ Chí Minh , Vietnam
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Soga Digital, a PPC agency, provide Pay Per Click and Search Engine Optimization. They were founded in 2013.
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UndisclosedUndisclosed10 - 49London, England
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Zoopero is a PPC agency. The small London, England-based team specializes in Pay Per Click and Social Media Marketing. The company was launched in 2016.
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$1,000+$200 - $300 / hr10 - 49South Yarra, Australia
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Aperitif is a SEO services firm. Their small team is located in South Yarra, Australia and provides Search Engine Optimization and Pay Per Click. The company was launched in 2020.
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$1,000+$25 - $49 / hr10 - 49Burnley, England
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Fasxtech Digital is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click and is located in Burnley, England.
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$1,000+< $25 / hr2 - 9Noida, India
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Apptrasoft Technologies is a PPC company and SEO agency. Launched in 2020, the agency is based in Noida, India. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
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Divergent Digital, a SEO services firm and pay per click agency, was founded in 2022. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Performance Marketing and pay per click company Stratos Agency offers Performance Marketing and Pay Per Click. They were established in 2026.
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$1,000+$100 - $149 / hr2 - 9Sandton, South Africa
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Casson Media is a Sandton, South Africa-based SEO company. They provide Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
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Small pay per click agency Vloom, is headquartered in Lisboa, Portugal. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed50 - 249Surry Hills, Australia
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News Xtend is an Other Digital Marketing company. Located in Surry Hills, Australia, the agency offers Other Digital Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Derby, England
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Founded in 2010, The Digital Maze, a small SEO services firm, is located in Derby, England. Their services include Search Engine Optimization and E-Commerce Development.
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$5,000+$100 - $149 / hrFreelancerAsbury, IA
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Ad Hoc Marketing is a pay per click agency. Established in 2004, the team provides Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49
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Bcnserveis Diseño Web is a SEO company. They focus on Search Engine Optimization and Pay Per Click and were established in 2001. The agency is based in Moià, Spain and Cubelles, Spain.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
SRS Pro is an Ahmedabad, India-based SEO agency. They provide Search Engine Optimization and Pay Per Click and were launched in 2018.
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$1,000+$25 - $49 / hr2 - 9
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Vers Consultancy is a SEO company. Established in 2026, the firm provides Search Engine Optimization and Pay Per Click.
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$25,000+$150 - $199 / hr10 - 49Menomonee Falls, WI
Services provided
Trivera is a Marketing Strategy company. They specialize in Marketing Strategy and Web Design and were launched in 1996.
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$10,000+$100 - $149 / hr10 - 49Kyiv, Ukraine
Services provided
Promin.agency is a PPC company. The firm is headquartered in Kyiv, Ukraine. Their services include Pay Per Click and Performance Marketing.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.