Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Marketing for one of Florida’s largest residential drug detox facilities. We have multiple properties under our umbrella, but our bread and butter is helping people who are struggling with addiction and mental health issues. I’m in charge of all of the advertising and marketing, PPC, SEO and all of our social media and our website. Pretty much anything related to marketing or advertising has to come through me in one way or another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

For a good many years, we were doing really well on our own. But recently we were spending the same amount on marketing but the industry had become more competitive. We needed to fine-tune our PPC spend, which is in the hundreds of thousands of dollars. We wanted to find a partner to manage our PPC but also to be a strategic partner who could help us make our PPC spend more efficient.

SOLUTION

What was the scope of their involvement?

We’re not doing social media management with them yet, but we probably will go into that. But when I say PPC management, I mean everything from conversion rates to general counsel about a lot of things. They go above and beyond and give us probably more than what’s in our contract, but their main role is to help us with PPC ads, plus retargeting ads and various ads being placed on various websites to help drive momentum.

How did you come to work with Disruptive?

Our former SEO partner actually recommended Disruptive Advertising to us. We’ve since moved on from that SEO partner but we kept Disruptive because they were perfect. We feel that was worth it to have gone through that SEO company just to have found Disruptive.

How much have you invested with Disruptive?

We spend $15,000 per month for management fees. We have $5,000-$10,000 per months spread around for additional advertising efforts, so you can round it out to about $20,000 per month on average.

What is the status of this engagement?

It’s been about since September 2016 and it’s absolutely an ongoing relationship. We are beyond pleased with their results.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When they came on in September, we’d had kind of a bad breakup with our last advertising agency. When they came on, they had literally no PPC data to work off of whatsoever. We took their recommendations and established that baseline first, rather than jumping in and trying things without being able to measure the results of those efforts. So we really started seeing traction from them in December of 2016. From there, Disruptive went in and really fine-tuned the process in terms of geography, day, time and websites, and they’ve really allowed us to test things we’d never tested before to figure out what’s working and what’s not. Now we’re not just wasting money on things that aren’t getting results. We used to spend $450,000 per month on our PPC budget; we’ve cut that down to $250,000 and our results have stayed the same. Cutting that much money and seeing stable results speaks volumes about Disruptive’s work.

What did you find most impressive about Disruptive?

These guys go above and beyond. They’re real people, not just a business. They care about our business and our bottom line, and they’re not just freelancers or contractors: they’re strategic partners with us. They’re taken the time to learn our industry, learn our business, and they’ve proven themselves in that. They’ve done some things outside of their scope that they don’t have to do, that were not included in their contract but that they’ve done out of goodwill for us. I know that I speak on behalf of my owner and the board when I say that we are very appreciative of what they’ve done to go above and beyond, because they didn’t have to. Whether it’s general counsel or helping us identify new SEO strategies, they really have gone outside of their contract and given us a lot of free time.

Are there any areas Disruptive could improve?

Honestly, I don’t think so. I’m sure they make mistakes like everybody else, but I haven’t seen them. Their communication is flawless; they set expectations but they never mislead us. We see them meet those expectations every time. I’ve never seen them do anything less than a stellar job.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Just be honest with what you’re looking to do because they’re going to be able to custom tailor a solution to fit your needs. Even if they can’t meet those needs themselves, they’ll suggest to you the right avenues to pursue. Be honest about your expectations and what your spend is going to be. Be honest about what your past performance has been, and if you’re honest with them, they’re going to be able to better fine-tune the solution that will work for you.

BACKGROUND

Introduce your business and what you do there.

We provide seniors with independent living options and dementia care, and I’m the Marketing Director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

We’re working with Disruptive on lead generation. We’re looking for people who are searching for senior living solutions like ours. People typically start by Googling, so we want to capture the people who are looking for those options and have them raise their hand and say, “I’m interested in learning more about your company.” And then that lead goes to our sales people, who will call or email them back and start the conversation.

SOLUTION

What was the scope of their involvement?

They primarily pay-per-click management and CRO (conversion rate optimization). Soon they’ll be doing Facebook ads for us as well.

How did you come to work with Disruptive?

I had actually worked with them at a prior company and was really pleased with the work, so we didn’t go through a comparison process at all. I just called them up and we started the conversation about my current company.

How much have you invested with Disruptive?

When it’s all said and done, it will probably be about a $500,000 per year spend.

What is the status of this engagement?

It took us a little while to launch because we here had some internal things that we needed to work through with our CRM system. But in terms of their work, it’s been about two months that we’ve been live with the program. We started the work in September or October of 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

What I like about them is that they’re really honest guys and they’re good problem solvers. I’ve often worked with agencies in the past where they try to be all things to you, and my experience with Disruptive is that they know exactly where their sweet spot is and they get in that lane. That’s the service that they provide to you and to do it extremely well. We’re very pleased with the service.

We don’t have any quantifiable results yet because ours isn’t the kind of product where somebody converts immediately online. A conversion to us is a new lead, but in terms of the quality of the lead, I don’t know that until I see how many of those leads actually result in somebody moving into one of our communities. It hasn’t been long enough to measure that yet.

What did you find most impressive about Disruptive?

Because they’re very clear on their area of expertise, which is PPC and CRO and social media advertising, they’re really good at finding those pockets of opportunity for the client, versus just kind of throwing out a general program that might not work specifically for my market or for the kind of people who are attracted to my product. They do a great job of getting to know my company and what makes my company special versus the competition.

Are there any areas Disruptive could improve?

You know, Jake is really good at asking if there’s anything they could be doing better, and I would be good at giving an honest answer if I could think of something. But they’re giving me what I want. I don’t have those kinds of suggestions, and if I did I would have already told him.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Marketing Manager for a multichannel e-commerce, call center, and marketplace company that sells music instruments and supplies to institutions to consumers, schools and other institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

We brought them on to do a deep dive into our analytics and get that set up, but they’ve branched out into lots of other areas of assistance.

SOLUTION

What was the scope of their involvement?

I don’t use them for paid search, but our sister company does, and they’ve very happy with Disruptive. We use a different agency for paid search. But Disruptive helps us in a bunch of different ways. They completely audited our analytics program and created a foundation for us to measure everything we needed to. So they were getting into the weeds to make sure everything worked, but then also giving us analysis to reach our business goals. They are also our partner in testing, optimization, and CRO, so they’ve been super helpful in hundreds of different tests and projects and making our website better. Those learnings are leveraged across all our different channels. They also help with some ad hoc development, which we then hand off to our developers. So that’s been really helpful.

How did you come to work with Disruptive?

We were referred by one of our internal enterprise partners. It just made sense based on personalities and business goals.

How much have you invested with Disruptive?

It’s probably around $300,000 with them over the past few years.

What is the status of this engagement?

We started with them two or three years ago, and we’re still working with them. We continue to find ways to leverage all their resources for our own business.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s been paramount in our growth. I don’t have any stats offhand, but we transitioned to a new e-commerce platform so a lot of the work they had done was changed because we now have a brand new website.

What did you find most impressive about Disruptive?

One of the big selling points for us is their CTO and CEO. Jake is fantastic, but their CTO has so much experience with Adobe Tag Manager that for our business, where we have limited resources, it’s been incredibly helpful for someone to really understands the product to be able to jump in and give guidance. They’re not just doing tests, but they’re also helping with our enterprise development team. I can’t emphasize enough how important their CTO is.

Are there any areas Disruptive could improve?

We use them for so much that sometimes there are opportunities to prioritize better, but that’s not a negative. It’s just a learning process.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

As with any agency, just make sure your goals are absolutely defined. They have the resources to get it done.

BACKGROUND

Introduce your business and what you do there.

We’re the second largest direct mortgage company behind Quicken Loans, and I oversee most online marketing functions as well as all the websites and app initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

They’re just a good all-around partner. They have expertise in testing, analytics, and ad management. We have a lot of unique code and marketing-related challenges that they’re able to solve for us, in addition to having them as a paid search partner. We historically do everything in-house because we’re regulated by the federal government and everything is a real challenge to do without some external support, so you find one or two good partners and you make do.

SOLUTION

What was the scope of their involvement?

Disruptive does PPC management for us. They do paid search, testing, trying to convert more traffic that we bring in with a third-party platform we use, and then mostly analytics.

How did you come to work with Disruptive?

I had worked with them at the world's largest musical instrument retailer prior to coming to my current company a year ago. I’ve got a long history with them. They did most of everything I just described for us at my previous job, so I knew that they’d be a perfect partner after I came here and understood the business climate here.

How much have you invested with Disruptive?

We’re on pace to spend about $60,000-$80,000, but at my previous firm we did around $100,000 per year. But I foresee that continuing to grow.

What is the status of this engagement?

We started working with them in early 2012.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Without a doubt, our work has been successful. I’ll continue to be one of their biggest proponents. I’m quoted on their website somewhere, and I only allow that because of the return I get. They’re good people. It’s hard to give solid statistics because of the nature of the work we’re doing now, which is mostly baseline metrics. They’re not really useable to demonstrate Disruptive’s success. But at my last job, there were a number of big wins. We needed a bunch of product recommendation tests and they’re forecasted out to net additional $7 million in revenue if it’s annualized.

What did you find most impressive about Disruptive?

What I’ve always liked about them is that Jacob, their CEO is always accessible. He’s a really good guy. And then also they’re not nickel-and-dimers. They’re kind of cheesy when you talk to them because they’ll tell you exactly how much they want to invest in your success. But that really is 100% true: they genuinely do care about all their clients. You’ll get that kind of lip service from just about every other digital agency, but they’re just good folks from Utah and they just love what they do. All around they’re just a fantastic partner in terms of cost, through-put and talent. Their head analytics guy is one of the four beta testers for Adobe’s tag manager. He basically wrote Adobe’s tag manager program when it got acquired. They have serious expertise on the team. They’ve been a great partner for me.

Are there any areas Disruptive could improve?

Not from my perspective. They’ve always fit our needs. I suppose everybody could do something better, but they’ve always met my needs and been flexible. It’s always been a good partnership.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Be open and set your expectations with them, what you expect from them. They’re more than happy to comply. If you just let them know what you’re expecting and when you expect it, they won’t fail you.

BACKGROUND

Introduce your business and what you do there.

I’m the digital advertising manager for a RV Wastewater Care Company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed help managing and improving our Amazon ads and consultation for Google and Meta.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising has managed our Amazon account to a point we were unable to. Summer lives in it every day and makes specific adjustments when necessary. They’re very communicative and take our objectives and run with them. We also work with Brad and Derek for Google and Meta ads consultation. They provide consultation and advise us on the next steps or adjustments to make, whereas Summer fully handles our Amazon advertising.

What is the team composition?

We work with 3 teammates from Disruptive Advertising.

How did you come to work with Disruptive Advertising?

We found them through an online search. We chose them over other options because they were a great culture fit and had Amazon ads expertise.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Amazon total advertising cost of sales (TACoS) has improved by roughly 5%. We go back and forth raising and lowering it because our strategy changes with seasonality, but it’s been roughly 5% throughout our time together.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising’s project management is great; they deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by their visible results and communication.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Teak Warehouse, an outdoor furniture company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish for Teak Warehouse?

We needed help with PPC advertising.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising handles all our Meta and Google ads.

What is the team composition?

We work with 2–5 teammates from Disruptive Advertising.

How did you come to work with Disruptive Advertising?

We found them through an online search. We chose them because they had high ratings.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Disruptive Advertising’s work has increased our revenue.

How did Disruptive Advertising perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They do great work.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for an e-commerce company that specializes in furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed to drive traffic that converts to sales while maintaining proper margins.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising provided full PPC and paid media management as well as creative asset creation. They managed our Google and Meta ads.

What is the team composition?

We worked with 2–5 teammates from Disruptive Advertising.

How did you come to work with Disruptive Advertising?

We found them through an online search. We chose them over other options because they were a great culture fit, their company values aligned with ours, and they had a fast turnaround.

What is the status of this engagement?

We worked together from May to August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales increased to record numbers while maintaining proper efficiency targets.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising’s project management was excellent all around. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Disruptive Advertising’s communication and flexibility were impressive.

Are there any areas they could improve?

There was nothing they needed to improve.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Human Touch

Describe what your company does in a single sentence.

Human Touch® has established itself as the industry leader with over 45 years in innovating, designing, and manufacturing state-of-the-art, high-performance massage chairs, zero gravity recliners, recovery products, and wellness solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increasing our advertising spend without sacrificing ROAS
• Expanding our advertising reach to new audiences and platforms
• Engaging with our team in conversations & strategies, rather than simply running ads on auto-pilot

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

Referred to me

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive has done a fantasic job of managing our Paid Advertising efforts on both Google and Meta, and is now exploring ads for Open.ai ads. Our ad performance has not only met our expectations but they have surpassed our goals each passing year. All members of their team that we have worked with have engaged in collaborative and informative discussions to help us not only improve, but to understand our strategy so that we can work together to win.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since taking over our account, Disruptive Advertising has delivered remarkable growth. Year-to-date results show a 52.6% increase in ROAS and a 3,591% increase in advertising-attributed revenue compared to the same period in their first year managing our account. The impact speaks for itself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication is exceptional, an we truly feel a partnership with our team at Disruptive Advertising. They are always on time and responsive, often filling us in on details ahead of our calls so we are as current as possible on anything pertaining to our account.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to have a advertising team that acts as a partner, both in engagement and interest, is huge. They work on strategies that fit our brand (not just generic roadmaps) which has really allowed us to make huge strides in our advertising efforts.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Not really. Our team does an amazing job.

BACKGROUND

Introduce your business and what you do there.

I was a department head at Astound, an experience design studio that creates impactful physical and digital brand experiences. We offer integrated creative, design, production, and fabrication services for both permanent and temporary projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed help managing our Google Ads.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising optimized our current Google Ads campaigns. They created new ads and restructured our current campaigns. The team also created a Performance Max campaign.

What is the team composition?

We worked with 2–5 teammates from Disruptive Advertising.

How did you come to work with Disruptive Advertising?

Someone in our company found them based on their great reviews on Clutch. We chose them because of their high ratings.

What is the status of this engagement?

We worked together from January–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our cost per click and click-through rate improved. However, the leads weren't our clients. They stacked their conversion numbers with spam fills.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising delivered on time. We communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed by how great their account managers were at connecting with us and understanding our concerns and reassuring you on what was to come.

Are there any areas they could improve?

They could've optimized the campaigns and made them work. Their account managers were great at talking and connecting with us, but that never resulted in actual work and results.

Do you have any advice for potential customers?

You're better off using any other marketing company because Disruptive Advertising doesn't get you results.

BACKGROUND

Introduce your business and what you do there.

I am a salesperson at Runyon's Fine Furniture. Our company provides personalized interior design services, including custom furniture design and in-home consultations. We also offer a showroom featuring unique, globally sourced furniture and fixtures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired Disruptive Advertising to increase our digital leads and revenue.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising handled our Google ads, social media ads, and brand awareness. They created ad campaigns, managed budgets, provided reports, and handled creative assets.

How did you find Disruptive Advertising?

We found Disruptive Advertising through a referral.

Why did you select Disruptive Advertising over others?

We chose Disruptive Advertising because of their high ratings, great culture fit, and company values that aligned with ours.

What is the status of this engagement?

The project started in July 2025 and is ongoing.

How many teammates from Disruptive Advertising were assigned to your project?

There were 2-5 teammates from Disruptive Advertising assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw more digital leads and increased revenue from our website as a result of their work.

What was your primary form of communication with Disruptive Advertising?

Our primary form of communication was virtual meetings.

How did Disruptive Advertising perform from a project management standpoint?

They provided great service and delivered on time.

What did you find most impressive about them?

I was most impressed by how well they worked with our team and their excellent culture fit.

Are there any areas they could improve?

No, I do not have any suggestions for improvement.