Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
ROI Boosters is a small PPC company headquartered in Gurugram, India and New York, New York. The team provides Pay Per Click and Social Media Marketing.
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$5,000+Undisclosed10 - 49
Services provided
AdClass is a social media marketing firm. Their small team of employees is based in. Their team specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
Services provided
Small video production company Twelve Legs Marketing LLC, is headquartered in Colorado Springs, Colorado. The team offers Video Production and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Cluj-Napoca, Romania
Services provided
Social media marketing company Devoratorii de Marketing was launched in 2011. The midsize team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Mysłowice, Poland
Services provided
MUPIS Digital Marketing Agency is a PPC company. They are located in Mysłowice, Poland, and their services include Pay Per Click and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Grzymysław, Poland
Services provided
NXO sp. Z o.o., a software development firm, is based in Grzymysław, Poland. Their services include Custom Software Development and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oakville, Canada
Services provided
See all 1 projectsiDIG Marketing Inc offers comprehensive digital marketing services, including website development, SEO, and management of Google Ads and PPC campaigns. Clients consistently praise their strategic approach, responsiveness, and ability to drive significant increases in leads and organic traffic, highlighting iDIG Marketing Inc's expertise and commitment to delivering results.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$50 - $99 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
See all 1 projectsEmpower Digital Systems specializes in mobile development, branding, and digital marketing, providing integrated digital services. Reviews highlight their expertise in UI/UX design and app development, noting their timely project completion and effective communication. Clients appreciate the substantial user engagement post-launch, with suggestions for increased self-marketing.
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$1,000+$25 - $49 / hr10 - 49
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CONVOMAX is a pay per click company. They were founded in 2012, and their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsHaving gained experience over numerous years in top performance digital agencies, we decided to setup our own agency to provide a more personal touch to our clients and doing what we love most -
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$1,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Based in Houston, Texas, Pay Per Click Houston is a PPC agency. They specialize in Pay Per Click and Search Engine Optimization and were established in 2008.
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$1,000+Undisclosed2 - 9Fort Worth, TX
Services provided
Small PPC company Telos Digital Marketing, is based in Fort Worth, Texas. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Limassol, Cyprus
Services provided
JPP Marketing is a PPC company and SEO services firm. In Limassol, Cyprus, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Eindhoven, Netherlands
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Launched in 2019, Next Business Academy B.V., a small PPC agency, is headquartered in Eindhoven, Netherlands. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Doral, FL
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Pay per click company REN MARKETING LLC focuses on Pay Per Click and Demand Generation Marketing. They were launched in 2017.
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$5,000+$50 - $99 / hr10 - 49Mykolaiv, Ukraine
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Flame Fame is a Mykolaiv, Ukraine-based Performance Marketing company. The team specializes in Performance Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Livonia, MI
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Launched in 2008, Bold Media Inc. Is a pay per click agency. The small team specializes in Pay Per Click and Web Design.
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$1,000+$150 - $199 / hr2 - 9Pittsboro, NC
Services provided
Launched in 2019, Mad Leads is a PPC company. In Pittsboro, North Carolina, the team specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Calgary, Canada
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See all 1 projectsVip Home Service Marketing specializes in website design, SEO, and Facebook advertising. Their services have received positive feedback, highlighting significant increases in customer calls and a responsive, communicative team. Clients particularly appreciate the effective and accessible communication with Eric and his team, fostering successful project outcomes.
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Undisclosed$25 - $49 / hr10 - 49
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Launched in 2017, iMAGO is a web development company. The small team specializes in Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Tulsa, OK
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See all 1 projectsScotch Marketing provides comprehensive digital marketing services, including website management, online marketing, and social media. Overall feedback highlights their exceptional work quality and effective communication. Clients appreciate the personal relationships and dedication to their projects, indicating strong satisfaction with Scotch Marketing's performance.
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$1,000+< $25 / hr10 - 49Chicago, IL
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Founded in 2013, HelpBot is a small Chicago, Illinois-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Black & White Creative is a small Advertising company headquartered in Reedsville, West Virginia. Their services include Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Islamabad, Pakistan
Services provided
SEO company SEO Experts SEO Consultants SEO Specialist Social Media Marketing Islamabad Pakistan was established in 2005. The firm offers Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Terrebonne, Canada
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L'Agence LB is a pay per click company. Their small team is based in Terrebonne, Canada and offers Pay Per Click and Search Engine Optimization. The company was established in 2013.
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$1,000+$25 - $49 / hr50 - 249
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See all 2 projectsBook Marketeers is a company purportedly offering app development services. However, feedback indicates significant dissatisfaction, with 100% of reviewers highlighting non-delivery of projects and poor communication after payment. The primary theme across reviews is the company's unresponsiveness and lack of deliverables, which suggests significant areas for improvement in service reliability and customer support.
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$10,000+Undisclosed2 - 9Shinjuku City, Japan
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An-yal is a Shinjuku City, Japan-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249
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TRGT Digital, a social media marketing firm, was established in 2014. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
SEO Design Chicago is a PPC agency based in Chicago, Illinois. Launched in 2015, the team offers Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
Founded in 2017, Metrics is a small SEO company. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2013, Dynamic Digital Marketing Agency ( DDMA) is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49
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Launched in 2017, Maiden Stride is a SEO agency. The company provides Search Engine Optimization and Web Development.
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$10,000+$150 - $199 / hr10 - 49Mississauga, Canada
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Web design agency Tastic Marketing Inc. Was established in 2014. The team offers Web Design and Search Engine Optimization and is in Mississauga, Canada and Mississauga, Canada.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Asdxemedia Digital Marketing Agency is a small pay per click agency founded in 2017. Their team focuses on Pay Per Click and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Coalport, England
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Located in Coalport, England, Dash Agency is a small branding company. The team focuses on Branding and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Puch, Austria
Services provided
PromoMasters is a SEO agency. Based in Puch, Austria and Wien, Austria, their team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Mangaluru, India
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See all 1 projectsStakque Infotech Pvt. Ltd. offers digital marketing and SEO services, including social media marketing and website optimization. The reviews highlight a significant increase in search impressions, demo bookings, and client count, with clients praising the company's enthusiastic and professional team. Some feedback suggests improvements in content writing for a native US audience, which have since been addressed.
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$5,000+< $25 / hr10 - 49
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Founded in 2017, Ads Square is a social media marketing firm. The small team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Monterrey, Mexico
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Lionhead Marketing is a pay per click agency. Their small team is based in Monterrey, Mexico and provides Pay Per Click and Search Engine Optimization. The company was established in 2016.
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$1,000+$50 - $99 / hr2 - 9Tauranga, New Zealand
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Digital Pie Limited, a web design company, is located in Tauranga, New Zealand. The team focuses on Web Design and Pay Per Click.
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$1,000+Undisclosed2 - 9North Vancouver, Canada
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Established in 2001, eBridge Marketing Solutions is a SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Brampton, Canada
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Marketing Blitz Inc. Is a SEO company. The Brampton, Canada-based team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Singapore, Singapore
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Established in 2010, Mediaplus Digital Pte Ltd is a SEO company. The midsize team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Anniston, AL
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WideNet Consulting, LLC, a web design agency, is in Anniston, Alabama. They offer Web Design and Web Development.
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$10,000+$100 - $149 / hr10 - 49Dublin 2, Ireland
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Escalate is a social media marketing company. The company is based in Dublin 2, Ireland. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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PPC company Optimist Digital is headquartered in Tallinn, Estonia. They focus on Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr50 - 249Denver, CO
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Adtaxi is an Advertising company. Launched in 2010, the team provides Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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Pay per click company Protea Digital LLC was founded in 2009. The small team offers Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
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Change Digital Marketing is a small pay per click agency launched in 2019. Their team focuses on Pay Per Click and Web Design.
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$1,000+< $25 / hr10 - 49Hong Kong, Hong Kong
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See all 1 projectsArcopix specializes in providing digital marketing services, including SEO and Google Ads, with a focus on Pay Per Click (PPC) and Cost Per Click (CPC) strategies. Reviews highlight their expertise in keyword research, content strategy, and Google Ads management, with clients praising their professional project management, timely delivery, and client-centric approach. Arcopix is recognized for its adaptability and effective communication, leading to significant improvements in rankings, organic traffic, and reduced advertising costs.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.