KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the Senior Growth Marketing Manager of a medium-sized adtech/martech company. We cater to large enterprises and I focus on digital marketing and growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a growing SaaS company. We hired Klientboost to expand our PPC strategy with the goal of increasing lead generation and lowering CPAs across channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several agencies that were rated highly on platforms, like Clutch. We ultimately made the decision based on the team (very friendly and knowledgeable) and the wealth of positive reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with an analysis of our current PPC setup, wins and pain points. They helped analyse missed opportunities and room for growth. From there, they built out several campaigns across various PPC channels and created customised destinations (landing pages).

The team also creates monthly reports based on performance and makes weekly optimizations to continually lower CPA.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager and account executive that manage the client <> vendor relationship. Additionally, we work with a CRO expert, a developer, a PPC implementation specialist and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the changes, we've lowered CPA across channels and increased visibility in SERP.

Describe their project management style, including communication tools and timeliness.

We communicate daily with the team via email. We also have weekly calls. Additionally, all projects and optimizations are logged in Asana.

What did you find most impressive or unique about this company?

Their overall knowledge of the different channels and constant optimization per campaign on a sometimes daily basis is impressive.

Are there any areas for improvement or something they could have done differently?

I'd like it if the team were more proactive with creative ad assets.

BACKGROUND

Please describe your company and your position there.

I am the VP of sales and marketing for a fintech startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were doing virtually no online advertising and needed help to roll out a successful campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

KlientBoost had a track record that showed they could do what we needed. Their results spoke for themselves.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We worked with their team to understand the market, develop branding and messaging that would resonate, and then roll it out across multiple platforms to start engaging our target demographic.

How many people from the vendor's team worked with you, and what were their positions?

We worked with several people including an account manager, someone who specializes in landing pages, another that focuses on campaign optimization, and one more that helped on the more technical side with lead tracking.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've been thrilled with the results so far. We're getting high quality leads every single day and the ROI is incredibly easy to see even for the most skeptical of people.

Describe their project management style, including communication tools and timeliness.

We talk enough to know they are engaged, but we are not constantly being asked to communicate which is idea because that's why we hired them. They do what they do so we can do what we do.

What did you find most impressive or unique about this company?

They follow through on what they say. This is becoming rare in today's environment sadly, but they do what they say and that's invaluable for us as a busy and goal oriented startup.

Are there any areas for improvement or something they could have done differently?

No, there honestly is not. We've been thrilled.

BACKGROUND

Please describe your company and your position there.

Marble is a one-hub, digital wallet that allows members to shop, compare, explore, pay, and — for the first time ever — earn rewards on their insurance premium payments. I run the marketing program at Marble.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help us launch our paid marketing program - specifically Facebook and Google advertising to start. As an early-stage startup, our goal is to show sustained, month-over-month growth - and to start to understand our base customer acquisition cost.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Klientboost for a few reasons: 1) their pricing was reasonable and affordable for a seed-stage startup. 2) they were hands-on and confirmed that we would have a dedicated team to support us from the jump. 3) they demonstrated that they could scale with us as we grow into new channels

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We shared our brand assets with the KB team, and they also performed an assessment of our current paid programming. We reviewed that in detail and discussed the design assets that would be needed to support our launch on Facebook and Google. From there, the KB team put together visuals for us - which we provided 1 round of feedback on.

They also went into our existing FB and Google accounts and ensured everything was properly set up. They also created a landing page in an external CMS (Unbounce) - which we've used to quickly and iteratively test copy, layout, and design to improve conversion. They worked with us to connect Unbounce to our database, so we could directly capture new leads from the lander. With all those element finalized, we went live on our first two paid channels.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked directly with an account manager, a campaign manager, and a designer. They have presumably worked with their larger teams to bring our campaigns and creative assets to life.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hit the ground running in month 1 and saw great results, including a landing page conversion rate of 23% right out of the gate. As we've tweaked our messaging and target audience since launch, we've been able to see a CAC of $24 for our leads - which is trending in the right direction. We're confident the KB team will be able to bring it down even more over time!

How effective was the workflow between your team and theirs?

The KB has a great process for ensuring that our teams are in tight contact. They set up a slack channel for our team and theirs, where we can ask quick questions and get updates from them. They also send through a weekly update on campaign performance every Monday, and we have a bi-weekly meeting set up for longer conversations.

What did you find most impressive or unique about this company?

Klientboost brings the resources and expertise, at a price point that is attractive to smaller firms and startups. We've been getting amazing support and hitting our marketing goals while staying within our budget.

Are there any areas for improvement or something they could have done differently?

Whenever we've had questions or feedback for the team, they've been incredibly responsive. So any issues that might have cropped up never become issues!

BACKGROUND

Introduce your business and what you do there.

I’m a senior digital marketing manager for a software company. We’re basically a programmable data infrastructure tool that organizations can use all across the world to help link their infrastructure to the cloud.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

I had run into some issues where I didn’t have the bandwidth to optimize our accounts as much as I needed them to be. KlientBoost helps us with our day-to-day operations, supporting our accounts.

SOLUTION

What was the scope of their involvement?

KlientBoost took over our Google Ads and Bing Ads accounts, and they manage the day-to-day operations for us. They have to do continuous optimizations to our ads, either by adding or modifying custom text, as well as by creating audiences within the platforms if needed.

They’ve created a couple of landing pages for us using Unbounce which has been great for us to test internally. They help us figure out how to drive more conversions to our landing pages and troubleshoot issues. For example, if we get leads that aren’t good, they fix our account to avoid that from happening again.

I can go to KlientBoost with a piece of content, and they help me launch it, creating ads around it. Basically, they act as an extended team member regarding paid search ads.

What is the team composition?

I work primarily with two members from KlientBoost. Currently, Regina (Senior Account Manager) is my main point of contact. In the beginning, I worked with Alex (Senior Account Manager). He was our paid search specialist, but he got transferred to other accounts. Now, we work with Jaime (Senior Campaign Manager), who manages our paid search campaigns.

How did you come to work with KlientBoost?

KlientBoost was a reference from our CEO, who came to us and told us about this agency. At the time, we were interviewing another company, and I wanted to go with them. However, they didn’t do conversion optimization at all.

The only way they offered us to do that was by using a really expensive platform. However, KlientBoost offered us to use Unbounce, which is a much more affordable platform. They also offered conversion rate optimization on top of that, so we engaged with them mainly for the Unbounce integration.

How much have you invested with them?

We spend around $4,500 a month, so we’ve spent over $25,000 so far.

What is the status of this engagement?

We started working together in November 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

KlientBoost has done an exceptional job increasing our conversions, lowering the cost per lead, and continuously optimizing our accounts.

I measure the success of our engagement by evaluating if they’re listening to my requirements, seeing how many times I have to step in and give them advice, and noticing if they’re continuously optimizing the accounts. Clearly, they’ve been great on all that, and I’m pleased with their work.

How did KlientBoost perform from a project management standpoint?

From the project management standpoint, KlientBoost is doing a great job — they deliver when I need them to, communicate with me, and stick to the timelines.

We usually communicate via email and Asana. When I need something from them, my account representative is usually on top of it. She usually gets in touch with me within a day at the latest when I reach out — she’s really good.

First, we held weekly meetings with them. However, since they’ve been with us for a while, we moved that to bi-weekly meetings.

What did you find most impressive about them?

KlientBoost’s technical skill in regards to big adjustments is impressive. I used to do enhanced cost-per-click, but they do more targeted cost-per-action. I really like that they’ve taught me quite a bit about it, like how not to be manually adjusting values and, instead, letting Google’s AI do that.

They've also expanded my knowledge of remarketing lists for search ads — they’ve done a really great job of educating me on that. There are some areas I’m really good at when working with Google Ads, but they’ve helped me refine my knowledge — they’ve been an asset for me, for sure.

Are there any areas they could improve?

They’re a great lead generation company. If other companies or e-commerces need a partner to give them lead generation, they’re the company to go to. They’re on that side of the industry.

However, there are some opportunities for improvement for them in the B2B focus. They’re so focused on lead generation that they have room for improvement on creating whole experiences.

One of those areas is retargeting. KlientBoost tends to get lost in lead generation, and we have a lot of people coming to the site. We want these people to be aggressively targeted when they show more interest in a specific page.

Do you have any advice for potential customers?

Know your business model really well. Think if you’re trying to attract more leads or if you’re trying to build an overall experience through every step of the funnel.

If you’re looking for lead generation, KlientBoost is 100% your agency — they’re pretty awesome at that.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that manufactures industrial and technical furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We hired KlientBoost to oversee our PPC campaigns.

SOLUTION

What was the scope of their involvement?

KlientBoost’s work for us entails handling our Google campaigns. They manage all of our online advertising campaigns, making sure that the money we allocate is used appropriately to generate leads and customer activity.

What is the team composition?

I work with four people from their team.

How did you come to work with KlientBoost?

I read some reviews on Clutch and other pages.

How much have you invested with them?

So far, we’ve spent about $24,000.

What is the status of this engagement?

We started working together in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What was the scope of their involvement?

KlientBoost’s work for us entails handling our Google campaigns. They manage all of our online advertising campaigns, making sure that the money we allocate is used appropriately to generate leads and customer activity.

What is the team composition?

I work with four people from their team.

How did you come to work with KlientBoost?

I read some reviews on Clutch and other pages.

How much have you invested with them?

So far, we’ve spent about $24,000.

What is the status of this engagement?

We started working together in January 2021, and it’s ongoing.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at an aftermarket truck bed storage accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We wanted to capitalize on the search traffic of our massive industry through SEO efforts.

SOLUTION

What was the scope of their involvement?

They currently provide services like technical SEO, keyword research, and strategic direction. They additionally perform PPC and Google Ads for us in a separate project.

What is the team composition?

I work with two people from their SEO team.

How did you come to work with KlientBoost?

We found them via SEO while researching for conversion rates optimization; I thought that anybody who did SEO should at least be good at it for themselves. We thought they were doing a good job, so we decided to go with them.

How much have you invested with them?

We’ve spent around $40,000 with them so far in terms of SEO.

What is the status of this engagement?

We started working together in June 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I think the biggest one is that we started ranking number one quickly, and that’s putting thousands of people on our site every month.

How did KlientBoost perform from a project management standpoint?

They use Asana internally, but we communicate via email with them. 

What did you find most impressive about them?

They have a knowledgeable and high-quality team that comes from legit backgrounds.

Are there any areas they could improve?

They can start writing to brand voice, but I know that’s a hard thing to do. 

Any advice for potential customers?

Make sure that you’ve got someone internally that can bring articles to the brand. It’s helpful to have someone that can get the research part and the writing process on brand.

UPDATED REVIEW

This review was published on May 5, 2020.

VP of Business Dev, Vehicle Storage Solution

Automotive

11-50 Employees

Ketchum, Idaho

$50,000 to $199,999

May 2020 - Ongoing

Project summary

To improve online returns and expand digital reach, KlientBoost improved a vehicle solutions company's e-commerce site. They tested the site and focused on the overall conversion rate.

Feedback summary

KlientBoost's changes have had an immediate impact on the site's revenue as well as increased conversions for several funnel steps. The team works efficiently, leading fact-driven meetings. Their expertise is only matched by their proactiveness.

BACKGROUND

Please describe your company and your position there.

Our company builds aftermarket storage accessories for pickup trucks. I am VP Business Development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to improve our conversion rate on our website.

What were your goals for this project?

Goal was to

• Earn more from the traffic we already have coming to our site
• Use that increased efficiency to expand our marketing reach to the next concentric layer while maintaining a strong ROI

SOLUTION

How did you select this vendor?

Extensive google search and demo process. I demoed several of the top providers I found and picked KB because they added the most value during the sales process.

Describe the project and the services they provided in detail.

Conversion rate optimization. KlientBoost is setting up and executing tests on our website and using the results to improve our overall conversion rate.

What was the team composition?

We worked with a sales rep, who was extremely helpful. Now we have a conversion expert and a designer on our team. Both are just fantastic.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have seen immediate revenue impact. Tyler and Bobby have great experience and are able to design high-impact tests that can drive revenue for us. We've already seen increased conversion rates for several of our funnel steps, and can see the revenue coming in.

How was project management arranged and how effective was it?

Weekly meetings that are short, extremely fact filled, and efficient. Then, the KB team actually does the vast majority of the work in between. Unbelievable service.

What did you find most impressive about this company?

We started working with KB a little over a month ago. I’ve worked with MANY MANY MANY consultants, services, software companies, vendors, etc. over the years. The folks at KlientBoost are top-notch. They’re smart, responsive, care, and are total class acts.

Most importantly, they add tremendous value at every step: -our sales rep gave us valuable suggestions that we implemented right away. These worked immediately.

• The quality of work is top notch
• The proactiveness is unmatched
• The expertise and results are great to see
• Communication is beyond excellent

Thanks so much for all you do!

Are there any areas for improvement?

Always! But that's because improvement is an ongoing process (which clearly this company has mastered)

Star Ratings

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Vara Safety. We are a tech startup creating advanced firearm safety solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help expand and grow our online presence and increase sales.

SOLUTION

How did you select this vendor?

I met KlientBoost through a mentor recommendation and was impressed by their initial presentation.

Describe the scope of their work in detail.

KlientBoost had a very rigorous metric-based approach to digital advertising. Their communication was beyond impressive, and their team always responded in a prompt and effective manner.

What was the team composition?

I worked with Ari, the program manager, and two other team members (Kay and Cody) who were in charge of the ads management and landing page design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost was able to set up a reporting platform that accurately pulled and reported the sales, ROI, and other key marketing metrics. We also got a beautiful landing page to optimize the sales flow for online visitors.

How effective was the workflow between your team and theirs?

We had a weekly meeting with their project manager to go over results, goals, and the next steps. Throughout the week, the team responded instantly to emails and made sure nothing got held up.

What did you find most impressive about this company?

KlientBoost's organized platform utilizing Asana and their metric-reporting platform are immensely helpful for visibility and easy understanding of what is going on.

Is there any area for improvement or anything that could have been done differently?

Getting used to the Asana program was a bit new at first but was pretty easy to figure out. Maybe a brief overview of how projects are created and organized in Asana may have been helpful, but I am sure that the team would have walked me through that if I requested.

BACKGROUND

Please describe your company and your position there.

Software company that helps home services providers manage customer communications and generate reviews. I'm the Director of Demand Generation leading all acquisition marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlienBoost, and what were your goals?

We wanted to build an inbound lead engine, and need help creating content, managing SEO, and managing PPC efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Someone on our team had worked with them at a previous org, and was very pleased with what they could do.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We joined discovery calls to determine our goals for both SEO and PPC. we worked with the diff teams to develop strategies for quicks wins, long term approach, and scaling our efforts. From there KlientBoost created a plan with goals to review with us. Upon approving the plan, they started creating ads and implementing SEO initiatives to help achieve our goals.

How many people from the vendor's team worked with you, and what were their positions?

1 sales rep, 2 account reps, 1 SEO lead, 1 SEO specialist, 1 designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general, we've been very pleased to work with KlientBoost. With our organic efforts, we been able to drive much higher traffic volume. From a PPC perspective. We've significantly increase our lead volume, while cutting CPL in half.

Describe their project management style, including communication tools and timeliness.

Communication is at a high level with KlientBoost. There are weekly update emails and bi-weekly status update meetings, as well as the use of Asana to keep the team notified of progress. They also provide an amazing Data Studio dashboard that allows us to see reports in real time.

What did you find most impressive or unique about this company?

Our account manager, Ari is phenomenal. We also work a lot with Ben, who is amazing from a SEO perspective. The tools are great as well. The dashboard that is provided houses very useful information and insights that help drive decisions.

Are there any areas for improvement or something they could have done differently?

I would not improve anything about the team or how they work. It's been a real pleasure.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer is STAFFVIRTUAL and we provide outsourcing services to companies around the world. I started my career as a Sales Officer in the industry and so I am very involved in the Sales and Marketing efforts in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We set huge goals for 2021 and we decided to hire KlientBoost to help us with our PPC and SEO initiatives. We wanted to grow our online presence and get more qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

As a standard operating procedure in our organization, we first conduct an assessment on different vendors and score them according to our set metrics. Once we have shortlisted our vendors, we then send out our Scope of Work and Project Expectations along with a Request for Proposal. We look into different factors when selecting a vendor such as how established a company is, which companies they worked within the past, cost of services/goods, customer reviews, value stream map, as well as cost-effectiveness of the solution.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started in the Discovery Phase. We had to discuss the current state of the sales and marketing department, what were the initiatives we've conducted in the past, along with the future state/goals of the organization. Based on this, KlientBoost came up with a recommended strategy that includes a very specific strategy on how to improve our digital presence. This includes a methodic approach in ads management, backlinking, etc. Our key objective is to increase the number of qualified leads that come through our website, and so far, we have achieved this through KlientBoost.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a Project Manager who acts as our main point of contact. We also work with an SEO and PPC Specialist who presents the strategy to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started our engagement with KlientBoost, we have seen a tremendous amount of improvement in our online presence. Within the first few months, we can already see difference on the quality of leads that we get in our website.

Describe their project management style, including communication tools and timeliness.

Reliable & data-driven partner for us to continually improve our marketing efforts. The results speak for themselves, increasing our leads from day 1. They are a big improvement over our previous agency. We primarily communicate via email and their team has shown professionalism and efficiency.

What did you find most impressive or unique about this company?

Klientboost has most recently worked on optimizing our website with our PPC efforts, they’re exceeding our expectation with reporting analytics and assistance with bridging the gap between traffic and leads. They make time to meet with any little mishaps and steer you in the direction to assist you in not just reaching your companies goals but exceeding them! Their customer service and attention come second to none! Our PPC and SEO efforts are actually being tracked and optimized to convert into leads.

Are there any areas for improvement or something they could have done differently?

For now, everything has been done according to our expectations and we can't be any more pleased with the results. So there's nothing we'd like to change, as of today.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CTO of an e-commerce fulfillment provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were looking to capitalize on a large amount of search volume as well as large audience sizes on Facebook and Instagram. We wanted to drive ads and generate leads for our business.

SOLUTION

What was the scope of their involvement?

KlientBoost provides platform management. They oversee our PPC ad spend across Google and Facebook. They also provide CRO services. The team also builds landing pages and converts page visits into leads. They’ve done everything from soup to nuts.

KlientBoost also does keyword research and account audits with strategy recommendations. They also provide ad copy recommendations. The team handles all of the static ad creation, including graphic design.

What is the team composition?

We work with four people from their team.

How did you come to work with KlientBoost?

I did a survey of 20 different firms with introductory calls and interviews. KlientBoost was laser-focused on what they do; they’re not trying to be an end all be all marketing company. The size was also perfect. Finally, their reviews on Clutch and other sites were also really positive.

How much have you invested with them?

We’ve spent $25,000 so far. They charge $5,000 per month.

What is the status of this engagement?

We started working together in January 2021, and our work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

KlientBoost helped me define a lead acquisition cost from the start. Our goal was $150 per lead, and they’ve been able to get that price point down to $90 per lead. The team is also able to market to 100 times the audience size.

They got us to a good place quickly. I have all the confidence in the world that they’ll keep driving costs down. Now, we’re able to scale much larger than I anticipated.

How did KlientBoost perform from a project management standpoint?

They’ve done a really great job so far. The team uses Asana and takes care of all of our project management. We have a shared Slack channel for quick communication. On a regular cadence, we get reporting to make sure we’re hitting our targets. They’re very communicative and keep things on time and on budget.

What did you find most impressive about them?

Their size and focus stand out.

Are there any areas they could improve?

Whenever I give them feedback, they always change. I don’t have anything for them to specifically improve on.  

Do you have any advice for potential customers?

Make sure that you’re budgeting enough money. Also, make sure you have a long enough vision to let them do their jobs without interference. Don’t micromanage them. Let them come up with ideas that you might not have had. They’re a data-driven shop.