Disruptive Advertising

BACKGROUND

Please describe your company and position.

I am the Marketing Director of TigerTough

Describe what your company does in a single sentence.

We make seat covers for work trucks, heavy equipment, and first responders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Drive ecommerce sales
• Increase brand awareness

SOLUTION

How did you find Disruptive Advertising?

Online Search, Clutch Site

Why did you select Disruptive Advertising over others?

High ratings, Great culture fit

What was the size of Disruptive Advertising’s team?

2-5 Employees

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Disruptive to develop a strategy for our digital advertising and act on it. The goal was to hit a specific number in e-commerce sales while maintaining a ROAS goal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Disruptive team is very quick to act and make things happen rapidly. They're really good at entertaining and implementing new ideas.

What did you find most impressive or unique about this company?

Most agencies that I reached out to sold themselves hard. Disruptive said we'll see if we're a good fit for each other and we'll proceed if it makes sense for us to work together. Ten months after working together, we attended the largest construction tradeshow in North America for the first time.

Over 10% of the people that we talked to commented that they were seeing our ads on Facebook and Instagram. It was awesome to hear that because feedback like that doesn't show up on the ROAS reports!

Are there any areas for improvement or something {provider_name} could have done differently?

Nothing at this time.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Arnold's Office Furniture

Describe what your company does in a single sentence.

Health& Safety Supplies / Office Furniture & Panel Systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Revenue
• Brand Awareness
• Refine Digital Marketing Strategy

SOLUTION

How did you find Disruptive Advertising?

• Online Search
• Other

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google & Bing Paid Ads Management
• Dedicated Marketing Consultant & Account Manager
• Real-Time Reporting Dashboard Access
• Weekly Email/Slack Updates
• Weekly Performance/Strategy Review Calls
• Custom Strategy Roadmap
• Conversion Tracking Assistance
• Feed Management Fixing & Improving / Optimizing / Scaling & Expanding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Revenue
• Increase in Leads
• Quality of Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and timely, punctual and organized. They always break down meeting agendas prior to the meeting and send meeting recaps post-meeting. They deliver items when they say they will, and they are always quick to respond to a question we have or an email we send - no matter the time.

They ask great, thought-provoking questions during our strategy calls and bring a fresh perspective to our industry that helps us get creative and think outside the box.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Whether they know your industry or not in the beginning, they will learn it. They take the time to learn about your products and your industry and fully immerse themselves so they can get a full understanding of how best to market it.

They ask the right questions, and a lot of them, which is refreshing and unlike any other PPC/SEO/digital marketing company I've worked with.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

none. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of Honey Bee Stamps. We design and manufacture our own line of paper craft supplies and sell 100% online to both retail customers and craft stores (at wholesale) around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were completely new to advertising and wanted to start reaching new customers and really get our name out there. We started with CRO, Facebook / Instagram advertising and Google ads - and have since added Pinterest advertising.

SOLUTION

How did you select this vendor?

I asked around in our Shopify Plus community for recommendations of advertising agencies to check out and Disruptive was one of them that was recommended. We interviewed about 5 agencies, and Disruptive felt like the best fit.

Describe the scope of their work in detail.

We started with a series of discovery meetings to make sure that Disruptive would be a good fit. Once we decided to go with them, we had a meeting to discuss the best approach. They did a deep dive in to our business and metrics to make recommendations on which platforms we should tackle, as well as helped us create a budget to get us started. They also recommended CRO for us, which we did for the first year, and made some excellent changes to our website that really did help increase our conversions.

What was the team composition?

Once we had our discovery meeting and created a plan, they set us up with a Project Manager to oversee our account. They also matched us up with individual platform managers who would best fit our scope to create a solid team for our project. We work closely with our team and chat once or twice per month to make sure we are all on the same page and agree to their visions for what to try with advertising for the next month and quarter strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We almost constantly see results of 10x or MORE on every platform. We have had wild success with our brand in particular on Pinterest, and sometimes see ROAs of 20x!

How effective was the workflow between your team and theirs?

Excellent! Their team really listens and researches the best ways to make our partnership the best it can possibly be.

What did you find most impressive about this company?

They really took the time to dig in to my business and truly learn our audience from the very start. That was very important to me - so that we could assure that our advertising agency would truly understand our customers and the brand voice that we want to portray.

Is there any area for improvement or anything that could have been done differently?

Honestly - No! We have been so satisfied working with Disruptive!

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder at Doomlings, a game company. We also develop intellectual properties that can be turned into TV shows, mobile games, and video games.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to take over and run all of our digital marketing.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising is in charge of all our advertising and marketing relating to our games' sales. They run our email marketing, conversion rate optimization (CRO), social media marketing (SMM), and PPC efforts. Initially, we provided them with a set of benchmarks. As part of our monthly scope, they have a dedicated set of deliverables that range widely from static ads to video ads to GIFs. 

For PPC, they run campaigns on Google and YouTube. As for email marketing, Disruptive Advertising has built all of our flows, from post-purchase to abandoned carts, as well as a journey for people to learn about our company. They also do copywriting and design assets by adapting existing material. The team runs 25–40 email campaigns a year. Additionally, they've built out an SMS marketing strategy for us. 

They help with SMM on TikTok, Facebook, and Instagram. They also do a bit of work on Pinterest and Snapchat. Since we're a media company, we create many of our own assets, and Disruptive Advertising works in tandem with us, delivering more creative assets. 

Disruptive Advertising's CRO team has helped us run A/B tests to test 1–2 things at a time, such as button placements or pathways, to make our user's journey more effortless. They've also helped us respond to instances when we're out of inventory and need to change the site's backend to our Amazon account, where we have stock, explaining why to users in the process. The team has also helped us build a post-purchase upsell. 

Currently, we're getting ready to release new products in the spring of 2023: a set of plushies and trading cards for our game. Disruptive Advertising will be working on the campaign leading up to the launch to carry the products into the mass market. 

What is the team composition?

We've worked with nine teammates from Disruptive Advertising. We've had a consistent team for email marketing and digital ad spending, though CRO has a bit more turnover; we've had a new CRO teammate every 3–5 months. Additionally, we have an account manager, a sales contact, and someone on their legal team who jumps in when we want to expand the scope. 

How did you come to work with Disruptive Advertising?

My business partner found them through online research. We interviewed five agencies, and Disruptive Advertising was the most impressive. 

How much have you invested with them?

We spent around $14,000 a month with Disruptive Advertising. This fee has grown as our scope of work has increased; it began at around $9,000–$10,000. 

What is the status of this engagement?

We started working together in September 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Disruptive Advertising, we’ve increased our revenue 5X in 2022, which has been remarkable; we went from around a $1 million yearly gross revenue to about $5 million. They’ve been able to scale us up from an ad spend perspective very responsibly in a way that hasn’t compromised our return on ad spend (ROAS). These kinds of results take time and a very thoughtful effort.

Our revenue proportions by the program have remained relatively even. For example, email marketing accounts for 30%–33% of our revenue, and that’s stayed the same as we’ve scaled up. Every single department has met the moment and has been able to continue scaling up, which is a testament to Disruptive Advertising’s consistency. 

Additionally, Disruptive Advertising was instrumental in bringing us on to TikTok at a time when it wasn’t necessarily a sure bet, and that has really changed the trajectory of our revenue. Since then, TikTok has become our primary focus on social media, and the team has very experienced resources working on our account. 

Sometimes, they surprise us by delivering extra assets as part of our deliverables, such as an animation of one of our game’s characters for the holidays. This cool initiative has gone above and beyond. They’re always thinking about how to have fun with our band and push the creative envelope. 

Initially, they took over from another advertising agency that had struggled to scale us up because they didn’t have the needed expertise in different areas of specialization. We’ve been really impressed by Disruptive Advertising because they have a dedicated person for each area of expertise we need.

How did Disruptive Advertising perform from a project management standpoint?

We’ve had one account manager throughout the program who’s always on top of it. Disruptive Advertising is very responsive. They’ve worked through Thanksgiving holiday in 2021 and 2022 and have been on call for Black Friday. Even though we’re all in different cities and work remotely, that hasn’t affected results or performance. 

We primarily communicate through Slack. We’ll start using a Miro board in January 2023 for email marketing campaigns to have visibility on them. 

What did you find most impressive about them?

Disruptive Advertising’s strength is their ability to perform consistently. Each department has stayed steady as we’ve scaled up, which indicates that they’ve built at least for the scope we’re at and likely for larger scopes, which is nice. 

Are there any areas they could improve?

The only thing that could improve would be to have a shorter learning process. Learning a client’s needs takes time, as does being able to anticipate them. However, in an ideal situation, that learning curve would have been tighter, but by the third month, we were hand-in-glove and aligned, which I appreciate. Other than that, I don’t have any major complaints, and we resolve minor issues with the appropriate authority level. 

Do you have any advice for potential customers?

Be very clear with your deliverables upfront in the contract negotiation. As a former commercial director, I’m very timeline oriented. When the engagement with Disruptive Advertising is successful — and it will be — you’ll want to go back to the contract and lock in the deliverables. 

BACKGROUND

Please describe your company and your position there.

MyHealthTeam is an umbrella of social networks within the health space that allows people with chronic conditions to meet others living with the same chronic condition. We provide medically reviewed info, tips, treatments, etc to help them better manage their day-to-day lives and minimize the impact of their chronic conditions. I am the Growth Marketing Manager and I lead the Disruptive team to promote each individual network to grow its member base using paid social and paid search.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Our company pivoted from a volume goal to a cost-per-new-member goal. This involved a deeper analysis of each platform, the quality of the audience, and more importantly - how do we keep our CPAs low and consistent?

Being within the health industry, targeting audiences is a very sensitive and personal situation, so we also wanted to be mindful of how we were targeting people living with chronic conditions. In addition to this, our internal team is just me, so I needed a team that was knowledgeable in each platform and be able to scale out strategies across a large number of campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Disruptive has worked with MHT for ~1.5 years before I transitioned to my role. The team was intelligent, responsive, and collaborative - always keeping our company's goals in mind when planning/executing strategies so I knew I wanted to continue working with them. When we pivoted our company goals, they were proactive in getting us data and recommended strategies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The work included managing ~20 conditions on facebook, google, and bing - as well as creative production for each condition across each platform. We used GSuite to keep track of creatives and budget pacing as well as platform CACs.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 3-5 members from Disruptive. I worked almost daily with 3 members: an account manager, a social media specialist, and a paid search specialist. The other 2 members were on the creative team and we met monthly to review creative pitches.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team reduced our CPA by 25% and have kept it consistently within the lower range. This was exactly the result we were looking for.

How effective was the workflow between your team and theirs?

The workflow between our teams is seamless and based on mutual trust and communication. We kept each other updated on changes (big and small) on the campaigns and the team was always punctual with the deadlines.

What did you find most impressive or unique about this company?

The team is really knowledgeable and willing to share what they know. They take the time to explain why they recommended certain strategies and they were always open to try new things. They are always extremely helpful when I have random questions about platforms or propose new ideas/strategies.

Are there any areas for improvement or something they could have done differently?

An area of improvement would be an increased focus on data and optimization tracking (i.e. being able to tie in a decrease or increase in CACs due to certain optimizations they've made).

UPDATED REVIEW

This review was published on October 12, 2021.

Dawn Allen

Performance Marketing VP, MyHealthTeams, Inc.

Healthcare

51-200 Employees

San Francisco, California, United States 

$10,000 to $49,999

Nov 2019 - Ongoing

Project summary

Disruptive Advertising has been providing social media marketing for a telehealth company. The client wanted to increase their bandwidth through the project.

Feedback summary

Disruptive Advertising has brought successful strategies and test learnings over the years of their campaigns. They exhibit a deep understanding of the marketing industry and the company's goals. Moreover, the client states that it feels like they are working internally.

BACKGROUND

Please describe your company and your position there.

MyHealthTeams has 41 social networks for people living with chronic health conditions. I am the VP of Performance marketing driving member growth across our platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have a lean team and needed to increase our bandwidth by engaging with an agency to leverage their deep understanding of social media marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I started by looking at preferred partners in Facebook, then contacted a few of the top options based on their service offerrings. Upon interviewing and evaluating our options we ultimately enlisted Disruptive based on their demonstrated knowledge, service, and value.

Describe the project in detail and walk through the stages of the project.

Our working relationship is going on 2 years, so several strategies and projects have been kicked off. Functionally, based on internal focus and strategy, we will task their team with a new project, they will prepare the scope and details, we will discuss and sign off on launch. Each week we will track progress, make necessary optimizations, and continue achieving key KPIs.

How many resources from the vendor's team worked with you, and what were their positions?

We've been exposed to various teams over our 2 year history, CRO being one (Derek Peterson), however tere has been two constants - Jordan DeGraw, Enterprise Account Manager and Mandy Holman, Sr. Marketing Consultant. Colby Zimmerman, Director of Fulfillment, joins us regularly for check ins as well. I appreciate the steady nature of our service with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There have been several successful strategies and test learnings over the years, but I will highlight our success with Google Ads. The program had been struggling for years and with Disruptive's strategy and focus Google has emerged as an important, and efficient growth engine that continues to receive additional budget.

How effective was the workflow between your team and theirs?

We meet each Wednesday to track results, hear recommendations, and make necessary adustments. At the beginning of each month we are presented with results from the month prior, key learnings, and strategy for the month ahead. This cadence and structure works well within our team and has produced positive results.

What did you find most impressive or unique about this company?

What I find most impressive is the deep understanding of our company's goals. With the same two account reps, it's as if they truly are on our team internally.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.

RATINGS

Overall rating: 4.5

We are still growing, and Disruptive will continue to be a part of that.

Quality: 4.5

Overall, Disruptive Advertising has been easy to work with and I completely trust their knowledge and the value that they are providing.

Cost: 4.5

Value outweighs the cost.

Schedule: 5

Always responsive.

Willing to refer: 5

I'm happy to recommend Disruptive Advertising to anyone.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Nano Magic. We're a nanotechnology company that develops and sells nanotech powered cleaning and protection solutions both b2b and direct-to-consumer through big box retail and e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to help us grow our brand and sales direct-to-consumer.

SOLUTION

How did you select this vendor?

I personally have experience with like-companies and we interviewed several new to me companies too. Disruptive came highly recommended from a respected peer that engaged Disruptive to successfully support his business. Adam Kaiser, the Director of Sales, sealed the deal. He was incredibly professional, knowledgable, and understanding of our needs and budget constraints. He was very well versed and supportive of our discovery stage. He helped us think of things to consider when not only selecting a partner, but developing a strategy and budget to deploy once engaged with that partner. We felt very comfortable going with Adam and Disruptive.

Describe the scope of their work in detail.

We had several onboarding meetings that allowed Disruptive to deeply understand our business, products, and goals.

What was the team composition?

We worked closely with an Account Manager and other team members that were responsible for execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen progress with Disruptive. Regretfully however, our budget hasn't allowed us to scale as quickly as we had wanted to/anticipated being able to, but we are eager to do so with Disruptive in the near future.

How effective was the workflow between your team and theirs?

We had regular meetings and email communication to keep everyone informed and on track.

What did you find most impressive about this company?

Their communication and commitment to supporting us are impressive. It felt like they were members of our internal team.

Is there any area for improvement or anything that could have been done differently?

I would have liked to get more detailed reports more often, but at the same time, I know that we are still very early in the learning stages of our campaign and the implementation of our strategy.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Wisdom Teeth Guys. We provide wisdom teeth removal services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Manage our PPC campaigns. Increase our # of surgeries and decrease cost per acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them after looking at multiple PPC vendors. Deciding factors were their good reviews and multiple deep staff to handle our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Creating and managing PPC campaigns, landing pages, split tests, etc

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Sarah our PPC manager who was amazing to work with from day one. She cares deeply about our account and it is obviously she spends a lot of time outside our weekly calls figuring out how to improve our return on ad spend. She is also just a delightful person, always positive and fun to work with. We also have had a CRO manager, Taylor who also did a great job as well as recently an account, manager, Nicole who has helped with overall organization of our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Decreased cost per patient acquisition in multiple markets, launched 2 new markets.

How effective was the workflow between your team and theirs?

Great. I have weekly meetings with Sarah and her team and they always come prepared.

What did you find most impressive or unique about this company?

Their overall knowledge of PPC was impressive, depth of marketing team, dedication of Sarah to the success of our account.

Are there any areas for improvement or something they could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the CEO and partner of Vodaland USA. Vodaland is the manufacturer and distributor of all different types of water directional products and much more. Trench Drains, Permeable Pavers, and oil/water separators are just some of the many products we offer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive advertising to completely manage and upkeep our google advertising and all PPC campaigns with Facebook as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking all around the United States and settled upon Disruptive based off reviews we read, as well as in person meetings. It seemed they understood what we were planning to accomplish in 2022.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with the introductory meeting which we met many people that we did not see again after that meeting. They then took over our google campaigns which is over 200K per month, and since that time, the immediate decline of our success started.

How many people from the vendor's team worked with you, and what were their positions?

We had a team of 4 people, some came and left. One project manager, and those that worked with him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nothing but extremely terrible results. In essence , we spend more than double in 2022 , and we literally had less traffic and less results. Disruptive was putting high value on calls and chats to boost their numbers. We lost over 1 million alone in just advertising spend. They did not listen to our directions, ignored what we asked for completely, and the results continually got worse over time. Each and every single month was worse than the rest. We even asked for a decrease if possible in charges... They ended up adding services and charging us more.

Describe their project management style, including communication tools and timeliness.

They seemed to care, but the results were absolutely terrible. We asked to switch to transactions only - they ignored that for over 5 months. Putting google values of $750 per phone call to pad numbers making things look like YOY results were better than they were. We lost millions this year based off the poor management and care of our account, we could not be more disappointed and upset. Communication was good, but only goes so far with poor results.

What did you find most impressive or unique about this company?

Nothing honestly - as most companies we are a results driven business. Unfortunately Disruptive Advertising bled us dry completely, charged us more and more each month - never cut us any deals, and we spend over DOUBLE in google costs , and less revenue than the year before. They tried to blame it on the times.... but when we made the decisions we asked for - the past 2 months without them hav been the best of the year.

Are there any areas for improvement or something they could have done differently?

Its very important to note that the past 2 months without them, when we made the changes we were asking for 6 months, have been the best we have had all year. Bottom line , staying with Disruptive and signing them was the largest mistake we have made in a very long time. Do not recommend this company if you want what is best for yours.

Company Responses

The vendor responded on October 19, 2022.

I'm sorry to hear your experience with Disruptive wasn't the greatest. Delivering a world class experience is incredibly important to us and our number one priority is always having alignment with our clients and their business goals and marketing objectives. When that doesn't happen, we do everything we can to make that right. Thank you for the honest feedback, we will be sure to share it with our internal teams to grow and better ourselves in the future.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small costume manufacturing company that markets B2B and B2C.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

With our B2B business on a successful streak we decided to branch out and build us our own website and enter the retail market. We hired several companies to help with this task but ultimately have landed on Disruptive as the best fit for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Disruptive because they were local, had a great track record, were highly recommended through networking and when we met them we felt the personalities of the team assigned to us were a great fit for our team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Disruptive is overseeing all of our marketing ads on all social platforms including Facebook, Instagram, TikTok and Google. We meet weekly with the Disruptive team assigned to our company. Each team member has their own specialty and they review how things are going in their area. We strategize together as a team on how we can continue growth forward each week. Kalin oversees everything as the project manager and is also highly skilled in the number analysis. He utilizes a power point each week to keep us up to date on trends and goals.

How many resources from the vendor's team worked with you, and what were their positions?

Our team consists of Kalin who oversees everything and also analyzes all the stats. Wyatt is the team lead for social platforms like Facebook and Instagram. Sarah is over everything Google. Annie is over all graphic design and the overall branding and look of the marketing materials. Together they make a dynamic team that we love working with!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our company has seen significant growth in the last 18 months that we have been working with them. Even through some economic downturns, they continue to help us move onward and upward.

How effective was the workflow between your team and theirs?

Working with the Disruptive team is very easy. They are quick to respond to all emails and calls. They treat our company like it is their own company and even when traveling, holidays and other situations that take them away from regular office hours, they still are on call and ready to help when needed. They're excellent at keeping us on task and a great resource for maintaining organized and communicated timelines.

What did you find most impressive or unique about this company?

In comparison to other companies we have worked with, we get a whole team! This is huge! Everyone knows their area, everyone works fluidly together. We love the team at Disruptive.

Are there any areas for improvement or something they could have done differently?

We love Disruptive and only wish we could branch out in more areas in their company like email marketing. We have not been able to do that so far due to cost restraints but that is mostly because we have a very economical way of doing it and we have had a hard time taking the leap.

BACKGROUND

Please describe your company and your position there.

Smarty is a leader in location data intelligence. Our customers use our services in address validation, address autocomplete, and geocoding. On average, our services validate over 2.5 billion addresses a day. I'm the Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We work with Disruptive Advertising to manage our Google Ads PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in working with a company with expertise in driving revenue through PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have worked with Disruptive for a few years for ongoing services. We have regular weekly coordination calls to evaluate our Google Ads performance and strategize for long-term success as well as immediate results.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with a number of individuals at Disruptive over the years. On an ongoing basis, we mainly work with 2 individuals and they pull in others as needed. The two are an Account Executive and a Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive has learned our business well and is very responsive to our needs and requests. They also offer great advice on the best approaches to PPC to have helped us grow our business. This year alone we've been doubling our PPC results.

Describe their project management style, including communication tools and timeliness.

Disruptive seeks to thoroughly understand our objectives as well as our product offerings. They communicate clearly through conference calls and email.

What did you find most impressive or unique about this company?

Disruptive Advertising employees are very respectful and instructive. We look to them for expertise and they deliver - but not in a way of superiority. They help us grow in our knowledge and effectiveness by teaching us along the way.

Are there any areas for improvement or something they could have done differently?

Disruptive has made some mistakes on our PPC campaigns, but they are very quick to admit fault, remedy the situation, and get us back on a growth track.