KlientBoost

BACKGROUND

Please describe your company and your position there.

My name is Greg Judd, and I'm the Co-Founder & CEO of Zigglio. We're a software startup with employees in Utah, Florida, and Jamaica. We recently won Facebook's Accelerator Program, as well as being accepted into Microsoft for Startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

As a new software company, it was imperative for us to have a digital marketing partner that not only understood our dream buyer persona, but could also work within our budget constraints as we evaluated different rounds of funding. We partnered with Klientboost to help run Facebook & Instagram campaigns for the clients that use our software.

What were your goals for this project?

Our primary objective in partnering with Klientboost was to provide our clients with the best Facebook, Instagram, and Google Ads campaign management available. Even though Zigglio's software facilitates the ability to create & achieve high match rate audiences, it is then left up to the marketer to decide which ad strategy is best suited to run against the newly created custom and lookalike audiences.

SOLUTION

How did you select this vendor?

Our team comes from a digital marketing background, with strong relationships with some of the best PPC, CRO, and SEO agencies across the country. Having said that, it was imperative that we partner with an agency that wasn't just an "all encompassing" marketing firm. Instead, we wanted a partner that was specifically focused and experienced with paid search and paid social. Klientboost knows their strengths, and by focusing on that specific skillset they provide a very compelling and unique value proposition to their clients.

Describe the scope of their work in detail.

Over the last few years, Klientboost has been running Facebook, Instagram, and Google Ad campaigns for our software clients, and they have done so masterfully. Their unique ability to understand and operate our software in coordination with an organized and well thought out marketing strategy has been a game changer.

What was the team composition?

Our clients come in all shapes and sizes, thus creating the need to offer much more than just a "one size fits all" solution. Klientboost was able to allocate & cater the right amount of team members and specialists according to our clients needs and objectives. Depending on budget and scope, the team could consist of various combinations of the following: Conversion rate optimization experts, paid search & paid social specialists, account managers, team leads, analytics specialists, and of course involvement from Johnathan all along the way

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There are countless examples of progress and success that we could share, and from a high level view here are some of the wins Klientboost achieved for our clients.

• Higher ROI while using less ad spend.
• Ability to determine which ad platforms yielded the greatest results, and allocating budget accordingly.
• Vastly increased lifetime value of our clients.

How effective was the workflow between your team and theirs?

One of the things that sets Klientboost apart is their ability to communicate not only the wins being achieved, but also the ability to mitigate concerns and resolve objections effectively. This high level of communication created a seamless workflow.

What did you find most impressive about this company?

The most impressive thing about Klientboost is their ability to make each client feel valued and cared about. Regardless of company size or ad budget. Whether you are a spending hundreds of thousands of dollars monthly or just a few hundred, you will feel valued and taken care of.

Are there any areas for improvement?

My only recommendation is for Klientboost to start other offices around the country in addition to Orange County:)

BACKGROUND

Please describe your company and your position there.

I'm the Creative Director for a paid-social video marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klientboost to maximize our return from Google Ads by optimizing ads, keywords, landing pages, etc.

What were your goals for this project?

We were targeting new business leads from consumer product brands.

SOLUTION

How did you select this vendor?

We researched and interviewed half a dozen different PPC agencies who we found from either word of mouth / referral or from Google searches.

Describe the assigned project in detail.

They developed a Google Ads strategy and a new landing page with the goal of optimizing conversions for us over time. In the first month of the engagement, the quality was a little rough around the edges but that seemed understandable given they were still getting to know our business. After 3 months with no sign of improvement, it became obvious that this was in fact a failure of their capabilities.

What was the team composition?

We worked with a dedicated account manager and designer, with oversight from a team leader. After 2 unsuccessful months, they also brought in their director of agency development.

RESULTS & FEEDBACK

How did things go wrong with Klientboost?

Our lead volume decreased 800% from the YoY Q1 -- with zero qualified leads converting through the ads/landing pages they built. This was not due to decreased YoY search volume, as we converted business through an agency partner who was bidding on the same keywords for the same service.

How effective was the workflow between your team and theirs?

Our initial team was friendly and seemed to genuinely care about our success, despite not hitting our target objectives. After we submitted our 30-day notice they brought in their agency development director who was much less pleasant to deal with, talked big on the phone but never followed through, and who had excuses for everything.

They offered us 1.5 months free service to try to turn around our account--as long as we were willing to pay for another 1/2 month as well. At the end of month 2 we might have given them that opportunity, but after 30 days of empty promises and much less friendly interactions, we were no longer willing to invest in the relationship.

What did the company do well?

Our original account manager was always upbeat, friendly, and cared about our success.

Are there any areas for improvement?

They have a limited playbook without enough depth of understanding into other businesses. When their playbook happens to yield results, their service probably seems amazing, but their response to a flagging account was woeful and damaged the relationship more than helped it.

UPDATED REVIEW

This review was updated by the client on April 12, 2020. The original star ratings were: Overall - 0.5, Quality - 0.5, Schedule - 0.5, Cost - 0.5, NPS - 0.5. New content is below:

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

After leaving this review, the CEO reached out to hear our side of the experience and ultimately apologized, offering us a full refund of their fees. We didn’t ask for that and wouldn’t have expected it, but we did greatly appreciate it and respect the willingness to find a way to make up for some of the shortcomings of the engagement.

What advice do you have for clients with similar needs to yours?

Klientboost must have plenty of customers for whom they deliver results, but unfortunately fell short in our engagement (not just in results, which obviously can’t be guaranteed, but also in quality and follow through of actual work). I think the key takeaway is to carefully vet their experience doing the kind of work you are looking to engage them for (e.g. if you want to lean on them for copywriting, make sure you see that they have a good understanding or your business/industry and command of your value props). And if you see red flags / warning signs in month 1 - hold them accountable to fixing those things immediately.

BACKGROUND

Please describe your company and your position there.

The Gold ATM. A preowned luxury bag and jewelry reseller. I'm acting as a consultant for the business as the CEO is my father. I have digital marketing experience from the video production industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Facebook Advertising Management, Google Advertising Management, and landing page design. We essentially hired them to sell our bags through whatever means those chose. Their recommendations were Google and Facebook.

What were your goals for this project?

We wanted to see a 2.0 return on advertising fees + agency fees by month 3.

SOLUTION

How did you select this vendor?

I reached out to 10-15 different agencies through Google and they were the firm we chose as they had similar experience in our industry.

Describe the scope of their work in detail.

They managed Google Search and Shopping Advertising: Strategy around targeting, advertising, and management of the account. They managed Facebook Advertising: They managed the account like a typical Facebook advertiser. They built a landing page: This page was designed to get people to buy our products.

What was the team composition?

We worked with an account manager, a web designer, and a team leader. These three did the activities listed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This team was polite, nice, and presented caring characteristics. They were quick to respond and willing to listen to our concerns. Unfortunatley, they didn't seem to care about our business. We gave the agency $14,000 dollars, they sold $850 worth of products. This is just simple math. They generated 2-3 sales in 4.5 months of work. .06 return on our investment. They tried to remedy their situation by giving us 1.5 months free and helped set up our google tracking.

Unfortunately, they wouldn't let us out of our contract on month 2 instead. At the end of the day, this was an agency they took advantage of our business. Unrealistic expectations combined with poor strategy decisions and the unwillingness to acknowledge their failures. We wish the individuals the best, but their business, at its core, took advantage of us.

How effective was the workflow between your team and theirs?

The team was nice. Individuals responded to emails promptly. No negative things to say here.

What did you find most impressive about this company?

Email Response speed.

Are there any areas for improvement?

They should work on hiring people who know how to advertise.

UPDATED REVIEW

This review was updated by the client on APRIL 2, 2020. The original star ratings were: Overall - 1, Quality - 1, Schedule - 2.5, Cost - 1, NPS - 1. New content is below:

BACKGROUND

Introduce your business and what you do there.

The Gold ATM. Advertising Consultant for the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

Facebook and Google Ads

SOLUTION

What was the scope of their involvement?

Managed all ads

How did you come to work with KlientBoost?

Google Search

How much have you invested with them?

$10,000

What is the status of this engagement?

Ended due to corona

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We came across them on Google and went through normal process.

How did KlientBoost address the challenges that arose?

They managed our Google Ads and Facebook. They did a great job, we didn’t have to worry about it.

Describe the impact this engagement has had on your business.

They really guided us through the project and gave us the results we needed.

How was project management handled?

Loved it, no complaints here.

Is there anything that the vendor did well or that you would consider a strength?

Communication. They communicate very well.

In what specific areas can they improve?

More infographic details, not a huge deal though.

What advice do you have for clients with similar needs to yours?

Good team to consider on the B2C side.

BACKGROUND

Please describe your company and your position there.

BestSelfo Co. is a creator of the Self Journal, the original 13-week goal-setting journal. With over 450,000 journals sold to date and an expanding collection of products including the Discovery Decks, BestSelf Co.'s mission is to help others find work-life harmony and get the most out of life. I head up all marketing at BestSelf Co.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us scale our customer acquisition efforts through Facebook and Google Ads. Prior to KlientBoost we were using an internal agency that while was good, we felt like a big fish in a small pond and were looking for an agency that had experience managing accounts our size.

What were your goals for this project?

Increase ROAS (Return on Ad Spend) while decreasing cost per acquisition, and find ways to scale.

SOLUTION

How did you select this vendor?

I worked with KlientBoost in the past. They delivered results and I was impressed with them all around. When the conversation of moving to a new agency came up, KlientBoost was my #1 pick.

Describe the scope of their work in detail.

KlientBoost manages our Facebook and Google Ads accounts to help us profitably acquire new customers.

What was the team composition?

Currently, we have a dedicated account manager for Facebook, an account manager for Google and a designer. I also have regular touch bases with the account directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the first couple of months of KlientBoost taking over the account, they increased ROAS by 77% on Google Ads, while decreasing cost per acquisition by 39%.

How effective was the workflow between your team and theirs?

Workflow is great. In addition to the weekly meetings, we work on Slack and through Asana.

What did you find most impressive about this company?

Their commitment to evolution and growth as the platform evolves and grows stands out.

Are there any areas for improvement?

Adding video ad creation as a service would be AMAZING!

BACKGROUND

Please describe your company and your position there.

Upside Avenue is a multifamily Real Estate Investment Trust that uses online crowdsourced investing to invest in apartment communities throughout the southern U.S. I am the Marketing Manager for Upside Avenue

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We are a small team and needed SEO and Adwords expertise to enhance our website traffic and conversion rates. KlientBoost came highly recommended from another client, and we have been pleased with the outcome.

What were your goals for this project?

Our goals were to reduce our overall Adwords spend while increasing our website traffic. We also wanted to improve our conversion rate.

SOLUTION

How did you select this vendor?

A client of KlientBoost had recommended the company with high reviews. We compared their services with several other companies but were impressed with KlientBoost's capabilities.

Describe the scope of their work in detail.

KlientBoost undertook a keyword analysis for our industry and developed highly-effective landing pages. We partnered with Klientboost to develop language for the landing pages that was SEO competent and still engaging for potential investors. We also monitored news cycles and KlientBoost changed landing page verbiage based on the latest investing-related news to take advantage of the SEO boost.

What was the team composition?

I've worked primarily with Laura Logue, our account manager. She has been wonderful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since hiring KlientBoost in June 2019, we increased our monthly website traffic by more than 2,000 visitors per month. Our cost per conversion and cost per acquisition were cut in half, too. Thanks to KlientBoost's A/B testing for ad content, we also were able to see better ad performance while reducing our overall Adwords spend by about $10,000 per month.

How effective was the workflow between your team and theirs?

They are extremely responsive and move quickly to make changes or give us feedback.

What did you find most impressive about this company?

KlientBoost's customer service is exceptional, and their performance is on point. They do what they say they will do, which in this industry already exceeds expectations. We have been thoroughly impressed.

Are there any areas for improvement?

I can't think of anything right now.

BACKGROUND

Please describe your company and your position there.

Rescue One Financial is one of the nation's leading financial services organizations specializing in debt management, personal lending and alternative dispute resolution. My role was as Director of Business Development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klient Boost for overall digital strategy as it mostly related to PPC and Paid Social

What were your goals for this project?

Our goals were to begin executing a digital marketing strategy to complement our direct mail campaigns. The goal was to supplement our leads for our 150+ salse reps.

SOLUTION

How did you select this vendor?

Klientboost was put on our shortlist based on Jonathan's reputation as an industry leader and the success he has had for companies similar to ours. Ultimately is was his ability to grasp the finer points of our industry so quickly that led us to select them

Describe the scope of their work in detail.

Set up Google Ad Words account, build out campaign structure, take over social media accounts and optimize landign pages.

What was the team composition?

Jonathan - Consultant Project Manager Lead Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we were able to generate enough volume to supplement our sales forces leads from direct mail and they fell without our established conversion metrics and KPIs

How effective was the workflow between your team and theirs?

Very effective. communication was top notch

What did you find most impressive about this company?

The level of skill each employee possessed was expert. Usually the executives are experts while the rest of the team lacks relevant experience but klientboost has world class talent top to bottom. Well, there really is not bottom if you put it that way.

Are there any areas for improvement?

They most fast and efficient so at times our CEO would get confused so perhaps break it down to a more elementary level for

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I needed an external resource to manage our paid media

What were your goals for this project?

Goals were to bring in more qualified leads per month from marketing.

SOLUTION

How did you select this vendor?

The owner contacted me via email and we continued the conversation or about a year or so before signing on.

Describe the project in detail.

We needed a true paid partner who could manage ad spend and continually optimize our paid media campaigns across a variety of platforms. We needed a partner who could do this, along with building excellent ad copy, graphics, and landing pages.

What was the team composition?

Account manager/coordinator, director, and senior designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great communication with the team. I was able to work with a dedicated account manager, with the support of a director and senior designer which helped set us up for success in achieving our long-term goals.

How effective was the workflow between your team and theirs?

Good, the account manager Lauren ensured I would stay on task and would continually follow up on action items and issues discussed.

What did you find most impressive about this company?

Their ability to use past experiences and input from the team to try experimental campaigns impressed us.

Are there any areas for improvement?

Account onboarding process to verify all tracking is correctly in place.

BACKGROUND

Please describe your company and your position there.

Unbounce makes landing page building software for marketers. At the time, I was the Director of Campaign Strategy on the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

PPC marketers were a key market segment for us. KlientBoost acted as PPC subject matter experts who could educate our potential customers on how to execute best in class campaigns using dedicated landing pages. It was a long-term relationship that lasted over many engagements.

What were your goals for this project?

To position Unbounce as a vital tool for PPC marketing campaigns and further penetrate a critical market segment. Depending on the specific engagement, the KPI may have been positive feedback from our customers, traffic or new signups for our product.

SOLUTION

How did you select this vendor?

Johnathan Dane initially pitched us on a post for the Unbounce blog. Success with that blog post lead to much more.

Describe the project in detail.

Consistently high-quality work led us to many blog posts, webinars, podcast episodes, back-to-back speaking engagements at the Unbounce blog over several years. In exchange for educating our customers and prospects on the virtues of Unbounce, they were positioned as experts in front of a large audience of qualified prospects.

What was the team composition?

We got to know various members of the team, but most often worked with Johnathan Dane.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their expert advice led to qualified prospects signing up for our product. Not to mention consistently good feedback from our audience of prospects and customers, website traffic and solid speaker rating scores.

How effective was the workflow between your team and theirs?

We've communicated over pretty much every channel available and they were always good to work with.

What did you find most impressive about this company?

KlientBoost is always at the forefront of PPC strategy.

Are there any areas for improvement?

I don't personally dislike it, but they're not your typical stodgy, buttoned-up marketing agency. They allow themselves to have fun while working. If you're looking for someone in a nice suit, they might not be for you.

BACKGROUND

Please describe your company and your position there.

We are a car rental company in Iceland. I am the Chief of Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To handle our pay-per click advertisement.

What were your goals for this project?

To boost sales.

SOLUTION

How did you select this vendor?

After looking at many different companies KlientBoost made the best impression. They provided very good examples of of their expertise.

Describe the scope of their work in detail.

They handled our pay per view efforts within Google Adwords platform. This includes marketing research, bidding strategy and optimizing conversions.

What was the team composition?

I had a account manager, Emil, and was also in regular contact with the director of strategic account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome has been great! KlientBoost has provided a fantastic service in our Google Adwords account. After having much trouble with previous business partners Klientboost provided a great service.

They have optimized our pay-per clicks to a place where we would never have imagined before using their service. Emil, our account manager, had great expertise and initiative within the account. Overall, we have been extremely satisfied with Klientboost.

How effective was the workflow between your team and theirs?

It is great. Emil is always on point and prepared before all phone meetings. He provides regular updates and keeps me in the loop in what is going on within the account.

What did you find most impressive about this company?

The communication. Regular updates, regular phone meeting and regular check up emails. I always know what is going on within the account and if I have any concerns they are addressed very quickly.

Are there any areas for improvement?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the Sr Digital Marketing Manager at Feedvisor, a SaaS tech startup that offers artificial intelligence solutions to businesses on Amazon, primarily with repricing and advertising optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had outgrown our former PPC agency and needed a new partner in the US with more expertise that could help us accommodate our ambitious goals of doubling the amount of monthly campaigns. We were inclined with hiring an external agency that would specialize in PPC to take advantage of their expertise and knowhow.

What were your goals for this project?

Improve our ROI on Google Ads and other paid channels as well as add new channels to the mix. We also had an MQL target per quarter.

SOLUTION

How did you select this vendor?

After vetting 4-5 different agencies, we were down to the 2 that seemed the best fit for our needs and budgets. We also considered methodology, references, and commitment in the process before selecting KlientBoost.

Describe the scope of their work in detail.

The services agreed on were to launch every marketing campaign across all channels: Google Ads, Facebook, Instagram, LinkedIn, and later included Reddit and Bing. We provided the ad creative and landing pages and requested feedback on the approach. They were responsible for launching the campaigns and ads and deliver results in the form of qualified leads.

What was the team composition?

Mainly and ongoing account manager and designer on their end – with the occasional input of other teammates. The team size changed toward the end of the relationship as we managed to automate parts of the process with internal resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost helped us launch ~50 campaigns on all channels by the desired timeline. Some campaigns were successful while others were a flop. They suggested running a variety of tests to target different audiences or use a variety of ad creative/copy.

How effective was the workflow between your team and theirs?

Since I was managing the relationship directly with their account manager, it was very straightforward, and this was key to making the process streamlined. We used Asana for projects and timelines as well as Slack for ongoing communication. They were very feedback-driven and often asked us to review their performance.

What did you find most impressive about this company?

The initial discovery calls were with the CEO directly which were very personal and productive. They also have a cool approach (which can be seen in their branding) that resonated with our startup mindset.

Are there any areas for improvement?

Yes, we asked them to be as feedback driven with our campaigns and ads as well as other innovation ideas, and they struggled to deliver much around this.