KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the hospital manager at Companion Veterinary Hospital, P.S. in Lacey, Washington. We are small animal veterinary hospital founded in 1999. My job is to provide accounting, computer, managerial and marketing services to the company. Our goal is to have the highest Google rating of our many competitors. So far we've achieved that goal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us navigate the complicated world of Google Ads. Specifically, we needed to make sure our ads would be worded and positioned properly for our target markets.

As a small, independently owned hospital, our budget is severely limited compared to most of our competitors, which are largely subsidiaries of large corporations. We needed to get the maximum results and positioning possible with a smaller budget.

What were your goals for this project?

We needed to establish and active and ongoing Google Ads campaign that consistently ranked our hospital high in search results, with an acceptable conversion rate and ROI despite our smallish budget. Our goal was to increase our new client numbers significantly.

SOLUTION

How did you select this vendor?

We used Google to find vendors capable of fine tuning Google Ad campaigns using positive and negative keywords and KlientBoost's web site proved to be the most informative on that subject. The vendor provided evidence the the form of case studies, and demonstrated a deep understanding of Google's ad platform, such that we were convinced that their strategies are the most effective available.

Describe the scope of their work in detail.

KlientBoost took charge of our Google Ads interface and created and managed ads on a regular basis. They did testing of headlines and keywords and actively added or removed details in an effort to fine tune ads and campaigns and improve conversion rates. The team provided regular feedback via phone and computer meetings and provided recommendations for web site structure and landing page design, as well as general marketing strategies based on our industry.

What was the team composition?

My primary contact was Haley, who gave regular updates and handled our ad account. Hey manager, Mitchell, also provided guidance during our regular phone/computer meetings. Haley consulted with web design experts on several occasions when I had questions about landing pages and marketing to our clients in general.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first full month of working with KB, our new client number went from a prior average of 38 up to 63, a 66% improvement. Perhaps more importantly, my understanding of how Google Ads works is much improved. I now know what to focus on in the Google interface, and what is less important.

How effective was the workflow between your team and theirs?

Workflow was good. Haley was extremely responsive in our email exchanges. I felt like I could ask a question whenever I wanted and could expect (and receive) a well-researched response. Regular meetings helped keep contact with my team so that I felt like nothing was getting missed.

What did you find most impressive about this company?

I'm impressed by their team's enthusiasm for their industry, as well as their deep knowledge of a complicated subject (Google Ads, in our case).

Are there any areas for improvement?

I cannot think of a specific area for improvement.

BACKGROUND

Please describe your company and your position there.

I’m the Digital Marketing Manager of Vivo Resorts. We build communities in Puerto Escondido, Mexico.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost was hired to manage and execute our paid digital marketing initiatives. We rely on them for a combination of PPC, paid social media, and landing page development/testing.

What were your goals for this project?

To generate an increase in marketing-qualified leads of people across North America who are interested in purchasing a home with Vivo Resorts. We set quarterly goals for the quantity of leads and cost per acquisition.

SOLUTION

How did you select this vendor?

KlientBoost was selected by my predecessor at Vivo Resorts, but the service provided since my arrival has been as promised. KlientBoost's reasonable account management fees allow us to allocate the majority of our digital media spend to where it counts—on media.

Describe the scope of their work in detail.

KlientBoost handles all our PPC initiatives and spends their time managing our account to maximize the effectiveness of our digital media budget. KlientBoost also assists with landing page design and development, while testing all aspects of the funnel along the way.

What was the team composition?

We have a primary account representative that manages our communication and coordinates projects with the team of specialists at KlientBoost. Our account rep will pull additional resources to assist with our projects depending on the scope and expertise required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen YoY increases in the quantity of leads generated from our PPC efforts while also optimizing campaigns to reduce our overall CPA.

How effective was the workflow between your team and theirs?

With scheduled bi-weekly touch points and quick responsiveness to adhoc questions, the folks at KlientBoost have become our trusted advisors.

What did you find most impressive about this company?

KlientBoost has been a great partner for Vivo Resorts. Their team of digital marketing experts gives them a strong bench we turn to for help with all our paid digital marketing initiatives. Their commitment to results and pursuit of feedback in an effort improve shows they are not content with the status quo. It gives us the confidence to know they always have our best interests in mind.

Are there any areas for improvement?

I am always impressed with KlientBoost's willingness to ask this very same question. We regularly discuss opportunities for small tweaks and/or improvements, and I have confidence they will adjust accordingly.

BACKGROUND

Please describe your company and your position there.

I was the Director of Growth at Le Tote—managing half a million in direct response ads per month.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to specifically drive search engine marketing (SEM) growth across Google and Bing.

What were your goals for this project?

Our goal was for KlientBoost to drive increased prospecting acquisition within the channel. This was a channel in which I had struggled and neglected because Facebook prospecting was driving so much of the business and my time.

SOLUTION

How did you select this vendor?

We found them through a referral that spoke very highly of KlientBoost.

Describe the project in detail.

The scope was simple: drive new prospecting keywords/acquisition through SEM. Through weekly testing and reporting, KlientBoost discovered new prospecting keywords that led to increased volume and decreased cost per acquisitions (CPAs) within the channel. It was an impressive process.

What was the team composition?

We had visual design support for our landing page creation via Unbounce and a marketing manager who drove the SEM account changes regarding keywords, copy, and landing page destinations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This team helped us increase the SEM channel volume by five times while driving decreased CPA along the way.

How effective was the workflow between your team and theirs?

Their project management was simple but super effective. KlientBoost used a Google Doc that had rows for each week, including prospecting acquisition (new subscribers) and CPA. Each week, they would call to talk about how we were driving increased acquisition and decreasing costs. It was an efficient approach considering the minimal time I had for the channel.

What did you find most impressive about this company?

Jonathan (Founder & CEO, KlientBoost) and his team are super smart, curious, and personable. The diligent copy testing from advertisement through dynamic landing pages, and the one-on-one focus with us as a client, is what sets them apart from the rest. 

Are there any areas for improvement?

Nothing comes to mind!

BACKGROUND

Please describe your company and your position there.

Bankers Healthcare Group (BHG) provides innovative and hassle-free financing solutions for healthcare and business professionals. As a digital marketing manager, I oversee digital production for various products of BHG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired them for Google/Bing PPC ads and optimizations.

What were your goals for this project?

Our goal was to generate leads.

SOLUTION

How did you select this vendor?

We found them through a Google search and had an initial phone call to understand their expertise. KlientBoost impressed us with the range of solutions for challenges we faced during the hiring time.

Describe the scope of their work in detail.

They perform weekly bidding and keywords optimizations, including landing page designs. We took KlientBoost’s help on getting quality leads through Google and Facebook.

What was the team composition?

KlientBoost has always been a wonderful partner to us. They are very open to new ideas and always consultative in their approach. The account representatives have great attention to detail and are very quick in responding to questions or queries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased lead numbers by 83%, impressions by 47%, and ad spend by 90%.

How effective was the workflow between your team and theirs?

It has been seamless between both teams. KlientBoost is willing to help on new initiatives and is very committed to executing in a timely fashion.

What did you find most impressive about this company?

KlientBoost’s accountability is very impressive.

Are there any areas for improvement?

We always struggle with the time zone difference. We are based out of the East Coast, and can sometimes require some coordination for email replies. But our KlientBoost rep has prioritized our work in the morning, so we don’t face these issues very often.

BACKGROUND

Please describe your company and your position there.

MortgagePal is a Canadian mortgage brokerage which offers fast online service and low rates. I'm a partner and the VP of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Google Ads campaign and landing page design.

What were your goals for this project?

Our goal was to increase the volume of leads and reduce the cost per lead (CPL).

SOLUTION

How did you select this vendor?

I first learned about KlientBoost about a year ago through a guest blog post. Their company branding and copywriting was miles ahead of any other PPC agency I came across, so they stuck out in my head as an agency to keep an eye on. When it was time to find a PPC agency, I thought it was worth a discovery call, and I liked the proposal they offered.

Describe the scope of their work in detail.

KlientBoost deployed and optimized PPC campaigns, provided expert guidance on strategic direction, drafted status reports, and designed landing pages. My role was to write landing page copy, manage the strategic direction, and approve designs.

What was the team composition?

They assigned an account manager and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost set up a new campaign capable of generating more leads than we could handle, and the CPL was below our target of $50/lead.

How effective was the workflow between your team and theirs?

It was fantastic. They were always quick to respond and deploy.

What did you find most impressive about this company?

The landing page design work was better than I've seen anywhere else.

Are there any areas for improvement?

Not that I can recall.

BACKGROUND

Introduce your business and what you do there.

I am the director of growth marketing at a business text messaging platform. We offer a service that allows companies to text or social message their customers or their audience automatically.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

I’ve worked with KlientBoost on a number of projects over the past five years. When I joined my current company, I identified a healthy inbound engine and processes that succeed after the conversion. I believed, however, that we needed some help driving potential clients to find us in the first place, so we engaged KlientBoost for their digital marketing services.  

SOLUTION

What was the scope of their involvement?

Their core deliverables and services have been landing page designs, digital advertising on Facebook, LinkedIn, and Google, and reporting through technical integrations. After building our designs, KlientBoost managed our ad campaigns, and they worked directly within our systems to make sure everything connected technologically.

What is the team composition?

We have a dedicated account manager, who is our main point of contact and also manages the advertising campaigns. There are also two supporting resources who handle the design and technical integrations. I like that we don’t have one account manager for everything. Instead, we have specialists in charge of every separate aspect.

How did you come to work with KlientBoost?

I found KlientBoost in 2015 while at a different company that was looking for local marketing help. We didn’t move forward with KlientBoost at that time, but we later engaged them for several other projects. I return to KlientBoost because of how structured their approach is. They have a strategy that they keep iterating on. It’s understandable and transparent. Working with them has been very easy, and the results are always there.

How much have you invested with them?

We’ve spent between $50,000–$75,000 with them so far.

What is the status of this engagement?

Our engagement began in June 2017 and remains ongoing. The bulk of their initial design work and whatnot is complete, and we are now in management mode.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with KlientBoost, our conversions on Google Ads and Facebook have increased by 25–50%, depending on the kind of campaign we run. Further, our cost per lead has dropped significantly.

How did KlientBoost perform from a project management standpoint?

I’ve found that KlientBoost sometimes struggles at times to be prescriptive after the low-hanging fruit initiatives are done. They need to do a better job of communicating at that time to keep pace with the progression of the company.

What did you find most impressive about them?

They follow a process rather than having an account manager come up with ideas. They have a structured approach to building campaigns and generating leads. That consistency, especially with their volume of clients, is nice because then we know what to expect and where we need to fill in the gaps ourselves.

Are there any areas they could improve?

No, aside from being a little more prescriptive and communicative, I’m pretty satisfied. They are the right fit for some kinds of companies, but not always others, but they have continued to get better at identifying their target audience.

BACKGROUND

Please describe your company and your position there.

I am the managing partner of GoKeyless, a multi-channel company specializing in keyless technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We recently added several hundred more products to our digital catalog. We engaged KlientBoost because we needed help building out campaigns and restructuring existing Google Ads efforts.

What were your goals for this project?

With their help, we hoped to move the needle on impression shares while also reducing our CPA and redundancy in our account so that we could do more A/B testing.

SOLUTION

How did you select this vendor?

We searched online for companies that could manage PPC campaigns. We reviewed KlientBoost’s track record and determined that their business values aligned with ours.

Describe the project in detail.

We began the project with an hour-long discovery phone call and then completed a questionnaire that gave KlientBoost more insight and a better understanding of our requirements and goals. KlientBoost went to work building out the campaigns for the new products and sharing weekly status reports with us. I regularly reviewed their work and provided feedback regarding the direction I believed we should go. We generally agreed on specific strategies, but we did have small changes from time to time on the ad groups, negative keywords, and bid pricing.

What was the team composition?

We have worked with a project manager, a team lead, and the owner of the company.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Before working with KlientBoost, we were averaging for around a 14% conversion rate for one particular ad group with a $7.85 cost per conversion. Since then, we are seeing a 17.11% conversion rate and an average cost per conversion of $2.95.

How did KlientBoost perform from a project management standpoint?

Their team is engaged and enthusiastic. Despite the time difference between our offices, I typically receive prompt responses to all emails.

What impresses you about KlientBoost?

They are creative and consistently coming up with witty sayings and phrases for our advertising and content we’ve used on customer-facing platforms.

Are there any areas for improvement?

I sometimes feel that KlientBoost simply uses content from our website to build our ads. I’d prefer for them to take the time to fully understand the product and create fresh, new content.

BACKGROUND

Please describe your company and your position there.

I was the former marketing director of AdEspresso, a Facebook Ads and Google Ads tool.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired them to support our Google Search and Display during its earlier stages (before we started planning for our Google Ads tool features).

What were your goals for this project?

Our goal was to test Google Search for potential scale.

SOLUTION

How did you select this vendor?

We interviewed a few vendors and spoke with various members of the KlientBoost team.

Describe the project in detail.

We tested new landing pages specifically designed for Google Ads. We also dove deep into single keyword ad groups (SKAG), which has since changed the way I do Google Search. They supported for almost/over a year and were also extremely supportive during the transition for me to take it back in-house.

What was the team composition?

We worked with two people: Kimberly (VP of Client Services, KlientBoost), who was the supervisor/in charge of strategy, and Ally (Senior PPC Account Manager, KlientBoost) who was our direct account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They have a case study on their site for us that details all of our metrics.

How did the KlientBoost perform from a project management standpoint?

Our calls always had an agenda which made it easy to go through them quickly. They were very straightforward—if things didn't work, they let me know. And if things worked—they let me know. It was very matter-of-fact, and I really dug that.

What impresses you about the KlientBoost?

Outside of services, I loved their branding.

Are there any areas for improvement?

No, nothing that really stands out in particular.

BACKGROUND

Please describe your company and your position there.

I am the VP of sales and marketing. We are a school management system built exclusively for PK–12 private schools in the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to rework our PPC inbound channels, clean up and clearly define some of the ROIs, and help us convert more leads.

What were your goals for this project?

Likewise, our goals were to clean up and clarify our historical ROI on our inbound PPC lead channel. We wanted to change our messaging and offer as well as converting and making more sales.

SOLUTION

How did you select this vendor?

Through lots of discussions with other companies (some much larger, and some smaller), we quickly started to focus on what we needed. We found a boutique firm with the experience of the big guys.

Describe the project in detail.

Our project was relatively cut and dry. We just needed the expertise and resources from KlientBoost to pull it off.

What was the team composition?

I personally ran the interactions and discussions with the our account manager at KlientBoost. Johnathan (Founder & CEO, KlientBoost) would check in on us as well. If ever needed, other KlientBoost team members would jump on to calls or meetings.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

On some of the campaigns that KlientBoost worked on, they turned channels to double-digit conversions with much cleaner lead quality.

How did the KlientBoost perform from a project management standpoint?

The KlientBoost team is awesome to work with! I’ve never had to ask them, “What's next?” They’re always in front of me.

What impresses you about the KlientBoost?

They deliver what they promise.

Are there any areas for improvement?

No, not really. They’ve done everything that they said they would.

BACKGROUND

Please describe your company and your position there.

I own Real Estate Solutions, a residential property management company based out of the Denver, Colorado area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost based on the recommendation of my excellent and highly-trusted website designer. KlientBoost was hired to manage our PPC and Google Ads presence online with the goal of maximizing our position in the residential property management space.

What were your goals for this project?

Our goals were to turn our modest marketing budget into real revenue through new doors to manage. The specific metrics escape me at the moment, but KlientBoost certainly has exceeded the metrics significantly.

SOLUTION

How did you select this vendor?

They were referred to us by the company that built and maintains our website.

Describe the project in detail.

KlientBoost started with an initial consultation and intake form, asking a lot of very insightful questions about our business, our positioning, our goals, and more. Once they acquired this information, they designed accurately branded landing pages, A/B tested them, and now continue to hone our presence and keywords to filter all but the exact prospective clients we’re looking for. Their communication has been rapid and accurate throughout our relationship.

What was the team composition?

There have been a few different people in contact with me throughout the project, but now that I'm underway, Brody (Account Manager, KlientBoost) is our one point of contact. He has been incredible and knowledgeable, demonstrating a sincere desire to help our company succeed.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

PPC takes time. But that doesn't mean that, when the time passes, the PPC company is always successful. We've been in business for 11 years, and we've been burned before. But with KlientBoost, the success not only came a few months in, it is growing with every subsequent month. We've added 40 new doors this year, and at least 70% of those are directly a result of KlientBoost's leads from the landing pages they created.

How did the KlientBoost perform from a project management standpoint?

They’ve performed exactly as they said they would. Deadlines are met, and metrics are met or exceeded.

What impresses you about the KlientBoost?

Culture is the most important part of any company, and their culture values communication, transparency, and results, along with continually honing and improving their craft and staying on top of market trends.

Are there any areas for improvement?

There always are, but that's the nature of humans. Some early landing pages had discouraging grammatical errors and syntax that didn't make sense, but this isn't their industry, and the wording doesn't come naturally. I haven't seen much I don't like. I recommend them to anyone who will listen.