KlientBoost

BACKGROUND

Please describe your company and your position there.

I’m one of the co-founders of GoodGrains.com. We’re an e-commerce site that offers a variety of different snack and breakfast items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help with digital media, starting with Facebook and Google. We also brought them on to assist with conversion rate optimization (CRO) for our landing pages. At the time when we hired KlientBoost, we didn’t have the team composition to support these types of services.

What were your goals for this project?

We were hoping to lower our cost per acquisition (CPA) because our current cost wasn’t viable. We also wanted to increase our revenue and raise our average order value (AOV) and customer lifetime value.

SOLUTION

How did you select this vendor?

We met KlientBoost at a student networking event, and one of their team members followed up with us almost a year later. They reached out at the exact time when we were looking for help, so it felt like the partnership was meant to be.

Although there were a couple of other digital agencies that we were interested in at the time, we decided to give KlientBoost a meeting. After speaking with them at their office, we were sold on giving them the project.

Describe the scope of their work in detail.

We started the project with an onboarding phase, where we provided creative assets and discussed our ideas for landing pages and ads. From there, the team moved quickly to launch the first round of landing pages, Facebook ads, and Google ads. They checked with us before publishing each of these initial items.

Over the last few months, we’ve entered an iterative cycle of comparing their ideas to our current approach. For example, we’ve compared our test landing pages to pages built using Unbounce, and we’ve looked into advertising on Bing as a potential way to reach one of our core target audiences. KlientBoost continues to test and modify our ads to keep them fresh and engaging.

What was the team composition?

Our core team from KlientBoost includes an account manager and a lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve lowered our average CPA from $75 to $25, and some of our campaigns perform under $10. Our campaigns have all been well received, and we’re excited to see how the next month goes with all of the changes we’re making.

Additionally, KlientBoost has done an excellent job of targeting our core audience without overselling our products. Because we market our food items to people who have diabetes, we’re very concerned with the language of our ads. KlientBoost has been able to reach folks that will benefit from our products in a professional and engaging manner.

How effective was the workflow between your team and theirs?

We communicate primarily through email, web meetings, and phone calls, and the team from KlientBoost is super responsive. We use a shared Google Sheet to track metrics and have bi-monthly meetings to discuss key goals and measurables. KlientBoost does a wonderful job of recapping our progress during these meetings.

What did you find most impressive about this company?

Many companies claim to be excellent in their field, but KlientBoost actually produces results. They're also a great culture fit, and we love working with their team. As we’ve gotten more comfortable with them, we’ve started to trust their understanding of our brand. We now let them proceed with ads and landing pages without us checking on each iteration.

Are there any areas for improvement?

As with any company, there is always room for improvement. One thing I would suggest is that they should provide email marketing services because we had to bring in another group for that. Still, if KlientBoost prefers to remain specialized in digital media and CRO, I commend them for staying focused.

Additionally, we love data, so we would like to go a little deeper into our metrics. We use different tracking tools on our Shopify site, and we’d love to have a partner that looks more into those metrics to identify areas for opportunity.

Lastly, we’ve recently added several tools and integrations for our pages that are both separate from and related to KlientBoost's work. It would be helpful if they worked on developing strategies to help us get the most out of those tools since they augment our ads and landing pages.

As someone who previously ran an ad agency, I would advise KlientBoost to expand from their specialty only if it makes them a better partner. These suggestions are just thoughts to consider. Overall, we’re very pleased with KlientBoost and the work that they’ve done!

BACKGROUND

Please describe your company and your position there.

I’m the CMO of miEdge. We provide a SaaS prospecting platform for insurance and financial professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed to optimize our social media and digital marketing on Facebook, Google, LinkedIn, and Bing.

What were your goals for this project?

We wanted to design digital marketing campaigns to drive both brand awareness and lead generation. That had to be done while controlling CPA, however.

SOLUTION

How did you select this vendor?

With a limited marketing staff, finding the right technology partners for specific projects is very important. KlientBoost worked with us to understand what we do and design campaigns that will control costs and produce quality leads and brand awareness.

Describe the scope of their work in detail.

Generally, we design quarterly goals and meet every week to adjust our campaign logistics. Their work focuses on designing Google Ads and doing paid marketing on Facebook, LinkedIn, and Bing. They also design landing pages with contact forms that incorporate our call to action. A/B testing is part of the process, too.

What was the team composition?

We work with our KlientBoost account manager, designer, and social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received a steady stream of quality leads and are closing them in record time. Already, we’ve produced more revenue than the sum of our fee to KlientBoost and our digital media spend.

How effective was the workflow between your team and theirs?

The workflow is extremely efficient, with weekly meetings lasting 10–20 minutes to adjust our strategy quickly and effectively. My account manager is always prepared and open to discussion and new strategy suggestions. I receive a weekly summary at least 24 hours before our scheduled meetings.

What did you find most impressive about this company?

Their responsiveness is amazing. I needed changes made to ad content over a weekend and was able to text my account manager and have it done in minutes. The design team is fantastic as well.

Are there any areas for improvement?

I can't think of anything else I would want from KlientBoost, other than expanding what they do to include SEO.

BACKGROUND

Please describe your company and your position there.

I’m the director of web operations for SureCall, a cell-signal booster technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were struggling with our PPC strategy and needed to get our cost per conversion under control.

What were your goals for this project?

We wanted to increase our conversions by 20% while lowering costs.

SOLUTION

How did you select this vendor?

We considered over 10 different vendors, all with a similar "throw-more-money-at-it" strategy. KlientBoost presented at a conference I attended, and I was very impressed with their focus on using logic and data to improve conversions. We had several meetings with the KlientBoost team and ultimately decided they were our best option.

Describe the scope of their work in detail.

KlientBoost provides us with PPC management services. They also build landing pages and optimize them for conversions.

What was the team composition?

We work with a PPC manager, a designer, and a support team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite maintaining the same budget, our paid conversions have more than doubled since we signed with KlientBoost.

How effective was the workflow between your team and theirs?

It’s great. Our weekly calls are always productive, focusing on what we can do to improve. Our communication is top-notch.

What did you find most impressive about this company?

Combine great communication with the incredible success we’ve seen in our paid conversions, and I'm convinced there isn't a better company out there for PPC solutions.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I’m a senior acquisition manager at Segment, a customer data infrastructure company. I manage all our paid media efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed expert help scaling our efforts on Google, Facebook, and LinkedIn. We were also looking for an ongoing relationship and partnership to drive continued growth and optimization.

What were your goals for this project?

We wanted to deliver on lead and opportunity goals to fill the top of the funnel for our sales team. This channel and its goals have very high visibility within the company.

SOLUTION

How did you select this vendor?

We sent out RFPs to several vendors. KlientBoost seemed to be the most passionate, but they also had a reasonable cost. Their addition of CRO really put it over the top.

Describe the scope of their work in detail.

They manage the day-to-day execution of all our new and existing campaigns. Their team also builds visual assets, landing pages, and other creative.

What was the team composition?

We have an account manager, an account specialist, and a visual designer on our account. Four months after starting with two folks, we added one more because of the volume of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of the KlientBoost team, we’ve continued to hit and surpass all our funnel’s demand generation goals.

How effective was the workflow between your team and theirs?

The KlientBoost team has become an extension of our own marketing and design team.

What did you find most impressive about this company?

The level of expertise and drive from every member that we’ve worked with stands out to us.

Are there any areas for improvement?

Overall, we’re really pleased with our account. One area of improvement would be some higher-level strategy sessions with more senior account team members.

BACKGROUND

Please describe your company and your position there.

I’m the sales/marketing manager at Alco Products. We’re a family owned and operated home improvement company servicing the Washington D.C. metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for PPC management. As the company has grown, I no longer have time to handle paid search in-house and needed someone who can handle bidding/keywords and landing page design.

What were your goals for this project?

I wanted to see increased lead flow to support new sales representatives.

SOLUTION

How did you select this vendor?

I’d heard of KlientBoost and Johnathan (Founder, KlientBoost) from his publications online about PPC. When I went to interview potential agencies, I emailed them and liked their proposal and strategy.

Describe the project in detail.

KlientBoost is responsible for managing all my PPC campaigns across various platforms, including Google, Bing, and Yahoo. They also create and test new landing pages, along with writing ad copy and managing bids/spend.

What was the team composition?

Mitchell (Director of Agency Development, KlientBoost) is my account manager and handles most of the day-to-day bidding optimizations. Tyler (Lead Designer, KlientBoost) creates the landing pages for my specific account. There are other people on the team too, but I don’t have much interaction with them.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

KlientBoost has helped increase the number of leads I receive through PPC as well as lower my cost per acquisition (CPA), which is awesome.

How did the KlientBoost perform from a project management standpoint?

I have a very open line of communication with Mitchell and can access him whenever I need. Changes are executed when needed and reports are delivered when requested. I can't ask for anything more.

What impresses you about the KlientBoost?

In the past, I’ve had trouble communicating with other agencies. While I’m nowhere near an industry expert, I do have some idea of what I am doing when it comes to PPC. Whenever I asked questions of my old firms, they either couldn’t answer them or I would feel like I was bothering them. KlientBoost not only does a great job running my account, but of keeping me up to date about what they’re doing and why they make certain changes.

Are there any areas for improvement?

I want to work with them to figure out how counteract the downturn in business my industry experiences in the winter, especially through creative ads/pages.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Throtl Haus, Inc. We’re a performance-based marketing network.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

As part of several e-commerce projects, we needed to work through optimization and identify the KPIs required to scale customer acquisition.

What were your goals for this project?

We wanted to build out new sales funnels for paid search and social media marketing (SMM) that worked together. The top of the funnel ads would be retargeted via search to drive sales.

SOLUTION

How did you select this vendor?

We found them via social media and saw they were local and had a great team.

Describe the project in detail.

We onboarded a couple of new e-commerce advertisers who were looking to run performance-based campaigns, but before doing so, we had to figure out what the KPIs were going to be to acquire new customers. Ultimately, there was work to be done on the landing pages supporting both paid search and SMM.  

What was the team composition?

We worked with a project manager/strategist, who helped facilitate the launch of the new pages, and had a campaign manager assigned to us. They helped us work through creative concepts and open up new audiences for various customer personas.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We were able to lower acquisition costs via the play we created for these clients.

How did the KlientBoost perform from a project management standpoint?

Always on time with communication and updates.

What impresses you about the KlientBoost?

The speed with which they turned around custom landing pages was amazing. As was their knowledge of paid search, SMM, and conversion rate optimization (CRO).

Are there any areas for improvement?

No. I’m just looking for more projects to give them.

BACKGROUND

Please describe your company and your position there.

I’m the managing partner of the Law Office of John W. Redmann, LLC. We work to ensure the best possible compensation for those we represent, including money back for medical bills, lost wages, lasting disability, pain, and suffering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Our firm hired KlientBoost to run an aggressive cost per click (CPC) campaign to reach those who may need our legal help. Louisiana has many personal injury lawyers that try to reach clients via television or billboards, but we wanted to stand out and reach our clients through digital advertising.

What were your goals for this project?

Our goal for this project was to not only run an effective CPC campaign with a low cost per acquisition (CPA) but also to convert those calls into clients.

SOLUTION

How did you select this vendor?

One of our firm's marketing consultants recommended KlientBoost to us. My staff is impressed with the personal attention that each KlientBoost representative gives its customers.

Describe the scope of their work in detail.

KlientBoost does a variety of work for our CPC campaign, including researching positive and negative keywords and monitoring each campaign for necessary improvements. Their strategies include multiple platforms, including Google. Every week, we receive a report and have a phone call to discuss their progress. They also produce a quarterly report featuring an overview of the strategies that did and did not work well.

What was the team composition?

We communicate with a KlientBoost representative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our intake calls have increased significantly, and we believe that our CPC campaign has fair reach in the digital world.

How effective was the workflow between your team and theirs?

KlientBoost is always quick to respond to questions or requests and share data. Communication has been great between us.

What did you find most impressive about this company?

The personal attention and weekly calls/updates are most impressive. They serve as proof that they keep your account in mind and continuously work on it throughout the week. The staff is also friendly every time we speak with them.

Are there any areas for improvement?

No. Our partnership with KlientBoost has been great.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of MyClean, a home and office cleaning company that leverages technology to service the needs of our urban clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed someone to manage and scale our PPC and SEM initiatives effectively.

What were your goals for this project?

We wanted to increase our marketing spend by 25% while maintaining existing customer acquisition costs (CACs). Additionally, we wanted a vendor that we could be confident would manage our account without much oversight from our side.

SOLUTION

How did you select this vendor?

Aside from the typical online research and discovery process, KlientBoost's name was referenced by a community of trusted high-growth consultants I'm a part of. Their online resources and materials are often referenced as best practices within the community, too. Ultimately, however, it was a cold sales email that sparked the conversation.

Describe the scope of their work in detail.

They own our entire PPC marketing channel. This involves day-to-day management, copywriting, and ad design work.

What was the team composition?

We’re working with two dedicated people from KlientBoost—an account manager and a designer—but agency resources (technology) are readily available.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our original goal was to grow marketing spend by 25%, but we achieved better than 50% growth while maintaining our CACs.

How effective was the workflow between your team and theirs?

Communication is great. We have weekly meetings, and I’m alerted whenever changes occur outside those meetings as well.

What did you find most impressive about this company?

It's obvious that KlientBoost invests in their team, because my account manager and team attend many conferences and classes to keep up with the always evolving world of digital marketing. We benefit from their continuous education, but we never feel like we’re the guinea pig for an unproven idea. Strategy and execution are always data-driven.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I was the head of growth for an early stage transportation startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed a variety of services including custom landing page design, Google Ads help, and social media marketing via lookalike audiences (people similar to best existing customers).

What were your goals for this project?

We wanted increased lead signups from an email list.

SOLUTION

How did you select this vendor?

We did research.

Describe the scope of their work in detail.

The email list was being compiled for “early access” to the app, as we were still in our startup phase. KlientBoost was able to build this email list while also significantly driving down our CPA. They also designed landing and signup pages.

What was the team composition?

We worked with an account manager and a designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our lead signups increased four-fold, and our CPA fell by two-thirds.

How effective was the workflow between your team and theirs?

It was quick and effective.

What did you find most impressive about this company?

KlientBoost acted as an extension of our marketing team and did a phenomenal job. As a small startup, we lacked the engineering and design resources to create landing and sign-up pages, but KB stepped up and created beautiful, on-brand pages. Chelsea (Account Manager, KlientBoost) and Cody (Senior Designer, KlientBoost) were huge assets.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I’m the outsourced marketing consultant for my brother's automotive repair shop, ExperTec Automotive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Besides hoping for organic leads, we wanted to figure out how we could add more fire to our efforts and achieve more control over our new business volume.

What were your goals for this project?

We’d been running Google Ads for years, so we wanted to be able to lower our cost per conversion and increase our conversion volume systematically.

SOLUTION

How did you select this vendor?

I've been a big fan of KlientBoost ever since they got started. Once I saw my brother's performance, I immediately reached out and had them run an audit to give us an idea of what needed to change.

Describe the scope of their work in detail.

It’s been very straightforward. They found a lot of wasted ad spend, stemming from a poor setup in our Google Ads account, and immediately started cleaning it up.

What was the team composition?

We have recurring meetings with a dedicated account manager so that we can always be in the loop and give them feedback on lead quality.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They’ve been able to reduce our cost per conversion by over 70%, help us with additional conversion tracking, and ensure that there’s no more waste occurring. Now that we’re set up on their software, Kite, we get alerts if anything outside the norm happens.

How effective was the workflow between your team and theirs?

It was simple and to the point. Their reporting is focused on our goals, and I can see they constantly prioritize things based on my feedback.

What did you find most impressive about this company?

Our immediate turnaround in performance. They were smart to set expectations, but I didn't expect them to drastically hit our goals so fast.

Are there any areas for improvement?

Keep taking feedback and challenge your clients. I feel like they're a little too quick to say yes, even if my ideas aren't the best.