KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the vice president of marketing at Yoga International. We are one of the world’s largest online yoga communities, and we feature more than 2,000 on-demand yoga and meditation classes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us grow our membership base through Facebook and Google Ads.

What were your goals for this project?

We wanted to increase our membership cost-effectively.

SOLUTION

How did you select this vendor?

We found KlientBoost on LinkedIn and interviewed them along with a few other agencies. We ultimately decided that KlientBoost would suit our needs the best.

Describe the scope of their work in detail.

When we selected KlientBoost, our goal was for them to take over management of our paid advertising from another agency and quickly reduce our cost per lead while simultaneously scaling up our spending figures. We relied on KlientBoost to manager our Facebook and Google Ads and the ongoing optimization of our sales pages.

Johnathan and his team did a lot of research before our first official call. They came to the table with questions and actionable recommendations that quickly launched our mission. We work collaboratively on ad creative, as we have a video team in house, and we often bounce ideas off each other for landing page tests.

What was the team composition?

We have an account manager, who manages our Facebook ads, a dedicated Google Ads manager, and a UX designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the first six months of working with KlientBoost, we saw a 115% increase in conversion volume, a 25% increase in conversion rate, and a 21% decrease in cost per acquisition.

How effective was the workflow between your team and theirs?

At first, we bounced back and forth between emails and Google spreadsheets, which was a bit complicated and disorganized. Then we switched to working with Asana and communicating through Slack, which has been much more productive.

What did you find most impressive about this company?

It's been almost a year now, and they continue to impress with the results they have delivered. The team is amazing, as well. Everyone I've worked with is full of energy and very smart.

Are there any areas for improvement?

No, I’ve been pleased all around. They are proactive and collaborative, which serves us well.

BACKGROUND

Please describe your company and your position there.

I was the director of marketing at Autopilot, a visual marketing automation software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Autopilot came to KlientBoost seeking help in managing paid advertising campaigns across Google Ads, Facebook, AdRoll, LinkedIn, Quora, Twitter, and YouTube.

What were your goals for this project?

We wanted to increase conversions and decrease our cost per lead while maintaining high lead quality.

SOLUTION

How did you select this vendor?

I was familiar with KlientBoost due to their great reputation in the marketing world. I chose them because I knew that they would produce excellent content.

Describe the scope of their work in detail.

KlientBoost started the project with an initial audit of our marketing goals. After we gave them an overview of our needs, the team began providing daily campaign management. They made frequent micro-adjustments to our bids, keywords, and creative materials to ensure that we were optimizing our budget.

KlientBoost focused primarily on single keyword ad groups (SKAGs) for the majority of our campaigns. The team also introduced remarketing strategies for certain audiences and tested various landing page variants.

What was the team composition?

During our initial interactions, I communicated primarily with Johnathan (Founder, KlientBoost). Once we became a customer, I worked most closely with our dedicated account manager, Kim (VP of Client Services, KlientBoost), who provided weekly growth updates and held meetings to review recommendations. For everything related to creative design, I spoke with Michael (Senior Conversion Designer, KlientBoost).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our conversation rate increased by 11%, and we saw a 42% decrease in cost per conversion. We’ve also noticed a 43% decrease in cost per click and a 169% increase in our conversion rate on our top-performing landing page. We exceeded our planned conversion goal by 13% while remaining on budget.

How effective was the workflow between your team and theirs?

KlientBoost excelled at providing clear communication and detailed-oriented follow-through on all tasks. We frequently communicated through email and Google Hangouts.

They were also sensitive to our aggressive growth goals and quickly turned around high-quality work. I always felt like I was in good hands.

What did you find most impressive about this company?

Everyone on the KlientBoost team had a high level of expertise and knowledge. They were also proactive in sharing the ideas, tactics, and strategies that they’ve developed through successful partnerships with a wide range of customers. Throughout the project, the team was committed to elite execution and followed through on granular tasks.

Are there any areas for improvement?

Not that I can think of! I would gladly work with KlientBoost again.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at a software company that delivers industrial automation solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking to increase our online presence and brand awareness to reach our target audience more effectively.

What were your goals for this project?

We wanted to use paid advertising to increase our online traffic. We were also looking to support our sales process by generating more qualified leads.

SOLUTION

How did you select this vendor?

We found them through a referral. After speaking to a few other agencies, we chose KlientBoost because they were very professional and offered fair prices.

Describe the project in detail.

KlientBoost started the project by restructuring our legacy campaigns on Google and Bing. They also revamped our keyword strategy and helped us build brand new landing pages. A few months into the project, we expanded our campaigns to include other platforms, including Facebook, LinkedIn, and Quora.

What was the team composition?

We have a designated account manager and a graphic designer working on our campaigns.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve reached the first page of search results for certain keywords, and our inbound lead generation has increased significantly. We’ve also seen a higher level of traffic to our website through our landing pages, which are much cleaner and have stronger calls to action.

How did the KlientBoost perform from a project management standpoint?

The team is easy to work with and very responsive. They’re always quick to answer my questions and requests, and I can reach them anytime via phone or email. Also, the account manager from KlientBoost is proactive in suggesting ways to improve campaigns, and we typically implement these ideas. We have weekly calls to go over metrics and quarterly workshops to discuss high-level goals.

What impresses you about the KlientBoost?

The team from KlientBoost is extremely reliable and regularly shows initiative.

Are there any areas for improvement?

I would like to see them invest more time in understanding our product and audience. We serve a niche market, and effective engagement requires a high level of technical industry knowledge. Nevertheless, KlientBoost has proved to be capable of learning quickly, and the team is always willing to incorporate our feedback.

BACKGROUND

Introduce your business and what you do there.

I am a VP at Power of Success. We deliver large-scale business and personal development programs across Canada and parts of the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We hired KlientBoost because we needed someone to handle our online and social media marketing.

SOLUTION

What was the scope of their involvement?

They help us manage our Google Ads and provide site recommendations, which we’ve implemented. The team also created landing pages and performed A/B testing to best optimize our platform.

What is the team composition?

We have one account representative we deal with as a touchpoint, one designer, and occasionally I touch base with their CEO.

How did you come to work with KlientBoost?

KlientBoost was recommended to me by a colleague. We called them and told them our needs, and within a few days they returned with a proposal. After assessing their portfolio and meeting their staff, we decided to move forward with them.

How much have you invested with them?

We invest $60,000 on an annual basis.

What is the status of this engagement?

We began working together in 2017 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a clear ROI with our Google Ads and the impact of their work pays for itself.  Sales are my main measurement of success, and they have definitely increased since working with KlientBoost.

How did KlientBoost perform from a project management standpoint?

They’ve done a great, job. The team does everything they say they’ll do in a timely manner. If there are any hiccups with their work, they address them and communicate with us effectively. At first, we used to do a weekly conference call, but now that we’re more familiar with one another, we meet once every two weeks. We also check-in via email if needed.

What did you find most impressive about them?

I like how nimble they are and how they move as quickly as we need them to.

Are there any areas they could improve?

There are areas for improvement for every company, but I have no complaints thus far.

Do you have any advice for potential customers?

I would advise potential customers to talk with the team and make sure that everyone’s personalities and styles of work are compatible. If both teams aren’t in sync, that’s an opportunity for things to fall through the cracks.

BACKGROUND

Please describe your company and your position there.

I'm the CEO and owner of a small print management company that operates in Norway, Sweden, and Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our PPC on Google Ads. Recently, they’ve expanded their services to include conversion rate optimization (CRO) for our landing pages.

What were your goals for this project?

Our goal was to streamline our online advertising efforts.

SOLUTION

How did you select this vendor?

I had been working with a local agency that was ineffective and decided that I needed a new partner. I chose KlientBoost because of their excellent reputation and awesome blog articles.

Describe the scope of their work in detail.

KlientBoost completely revamped our PPC strategy. The team created a set of new ads, which we translated into Norwegian. They’re currently working on several new campaigns and improvements for our landing pages.

What was the team composition?

I’ve been in direct contact with an account manager, and KlientBoost’s director of agency development helps us set goals and create growth strategies. Also, a conversion designer recently joined our team to help with CRO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost has more than doubled our number of incoming leads while reducing our average cost per lead.

How effective was the workflow between your team and theirs?

Although we’re in different time zones, we’ve never had problems with communication. They’re quick to schedule a call whenever I need to talk.

What did you find most impressive about this company?

The speed with which they complete tasks impresses me the most. Our biggest challenge right now is keeping up with the leads that they’ve generated.

KlientBoost is also extremely knowledgeable. Now that I understand their capabilities, I feel comfortable letting them do their work.

Are there any areas for improvement?

When I initially reached out to KlientBoost, I had a hard time understanding their services. I was also worried that they wouldn’t be able to handle a Norwegian account because they don’t speak the language. Overall, I think that communication with their sales representative could’ve been better.

BACKGROUND

Please describe your company and your position there.

I’m the chief of operations at the Medical Interpreting and Translating Institute Online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for basic PPC marketing services and conversion rate optimization (CRO) for our landing pages.

What were your goals for this project?

We wanted to increase our online presence and bring new students into our program.

SOLUTION

How did you select this vendor?

After researching a few different PPC providers, we chose KlientBoost because their portfolio included companies that were similar to ours. We saw this as an indicator that we would get significant results if we worked with them.

Describe the project in detail.

We started with a discovery phase that included introductory meetings and questionnaires. KlientBoost took this time to familiarize their team with our brand and understand what we were looking for in terms of PPC. They worked with us to identify keywords, and we had meetings every few weeks to evaluate the progress of their campaigns.

What was the team composition?

We communicate with a project manager and the director of development.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

After the first two months, we decreased our cost-per-click by 63% and increased our conversion rate by 10%. Those numbers are continually improving, and we’re adding new services to hopefully see even better results.

How did the KlientBoost perform from a project management standpoint?

Their team is very pleasant and answers all of our questions via phone or email.

What impresses you about the KlientBoost?

I’m most impressed by the quality of their landing pages. They are far superior to the landing pages that were created by our past vendors.

Are there any areas for improvement?

At the moment, I can’t say that there is an area where we would like to see improvement.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for Champion Power Equipment. We’re a market leader in power generation and outdoor equipment. I'm responsible for all the creative and marketing initiatives within the company, including digital advertising and PPC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had limited experience crafting effective PPC campaigns in-house, so we needed to find a partner to help us with strategy formation. We didn’t want to someone to simply take over our PPC campaigns and focus on optimizing CPC, however.

What were your goals for this project?

We set out to restrategize and recraft our PPC campaigns from the ground up in a goal-oriented fashion.

SOLUTION

How did you select this vendor?

We found them online initially and vetted them along with a few other providers. KlientBoost had the quickest and best response, and their product/service also seemed to be more of a fit for our goals.

Describe the project in detail.

They’ve developed new PPC campaigns from scratch that feature integrated landing pages. We have weekly calls and summary emails to review the previous week’s work and metric improvement. We also discuss potential areas for improvement and new strategies/initiatives.

What was the team composition?

We’re working with an account manager and an ad/landing page designer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPC continues to improve.

How did the KlientBoost perform from a project management standpoint?

It’s wonderful. They talk to you just as much or as little as you like. It's a client-focused approach.

What impresses you about the KlientBoost?

So far, everything. I didn't expect them to do as much of the heavy lifting as they’ve done. It's been, in a lot of ways, a set-it-and-forget-it type of experience, but one that is definitely tailored to fit our company, products, and goals.

Are there any areas for improvement?

None. The service has exceeded expectations so far.

BACKGROUND

Please describe your company and your position there.

I’m the president of Weekend Maids. We’re a housekeeping company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for PPC management.

What were your goals for this project?

I wished to reduce our CPA to $15 (or below), and increase our conversion rate (from leads to customers) to 70%.

SOLUTION

How did you select this vendor?

They were a recommendation from my contact network. We spoke with several vendors before deciding on KlientBoost. We liked that they charged a flat rate, rather than a percentage of our budget.

Describe the project in detail.

We service several areas in California and require a sophisticated approach to our PPC. Our past efforts to maximize returns on our budget weren’t successful, so we brought on KlientBoost.

What was the team composition?

We’re working with an account manager from KlientBoost.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPA has steadily gone down and is close to our target.

How did the KlientBoost perform from a project management standpoint?

We meet on a weekly basis. That meeting has not been missed, not even once.

What impresses you about the KlientBoost?

I like how they’re willing to try new things and how they don’t scoff at change requests. It really gives me encouragement and confidence to try new ideas without hesitation.

Are there any areas for improvement?

KlientBoost has the unique opportunity to work with clients from many industries. I would welcome ideas on how they see other clients grow their business successfully. Sometimes, we get into a funk when brainstorming about what to do next, so outside thinking from a true partner really goes a long way.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of Origen RV Accessories. We sell a niche product to the RV industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were a rapidly growing startup that needed assistance in managing our Google Ads and Facebook ad campaigns. KlientBoost managed our campaigns from a tactical perspective and helped design supplementary assets like ads and landing pages.

What were your goals for this project?

We wanted to grow awareness and brand perception and increase sales volumes and conversion efficiency.

SOLUTION

How did you select this vendor?

We did our own research and then contacted Jonathan (CEO, KlientBoost) for a walkthrough. We were impressed by their portfolio of services, depth of understanding of key issues, and willingness to communicate clearly and effectively.

Describe the project in detail.

Initially, they evaluated our Google Ads channel. Then, they optimized our Facebook advertising across our entire sales funnel. The rest of the project involved creating and testing new advertising tactics and strategies, including developing landing pages.

What was the team composition?

We worked with Jonathan to get the project rolling, but eventually, we switched to a dedicated account/project manager and a digital designer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPA and sales both improved during our summer season (the busy period for a seasonal business).

How did the KlientBoost perform from a project management standpoint?

They were excellent communicators and eager for any and all feedback. They also strove to understand our brand goals and business objectives and integrate them with our marketing efforts.

What impresses you about the KlientBoost?

KlientBoost is excellent at digital design, ad creation, copywriting, and tactical execution on Google and Facebook. Their level of communication and dedication to creating a symbiotic relationship was impressive as well.

Are there any areas for improvement?

As we tried to fully develop and optimize our sales funnel, we ran into areas where KlientBoost didn't have offerings or core competencies. For example, we had to take on email marketing strategy and development ourselves because KlientBoost didn't really do that.

BACKGROUND

Please describe your company and your position there.

I’m one of the co-founders of GoodGrains.com. We’re an e-commerce site that offers a variety of different snack and breakfast items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help with digital media, starting with Facebook and Google. We also brought them on to assist with conversion rate optimization (CRO) for our landing pages. At the time when we hired KlientBoost, we didn’t have the team composition to support these types of services.

What were your goals for this project?

We were hoping to lower our cost per acquisition (CPA) because our current cost wasn’t viable. We also wanted to increase our revenue and raise our average order value (AOV) and customer lifetime value.

SOLUTION

How did you select this vendor?

We met KlientBoost at a student networking event, and one of their team members followed up with us almost a year later. They reached out at the exact time when we were looking for help, so it felt like the partnership was meant to be.

Although there were a couple of other digital agencies that we were interested in at the time, we decided to give KlientBoost a meeting. After speaking with them at their office, we were sold on giving them the project.

Describe the scope of their work in detail.

We started the project with an onboarding phase, where we provided creative assets and discussed our ideas for landing pages and ads. From there, the team moved quickly to launch the first round of landing pages, Facebook ads, and Google ads. They checked with us before publishing each of these initial items.

Over the last few months, we’ve entered an iterative cycle of comparing their ideas to our current approach. For example, we’ve compared our test landing pages to pages built using Unbounce, and we’ve looked into advertising on Bing as a potential way to reach one of our core target audiences. KlientBoost continues to test and modify our ads to keep them fresh and engaging.

What was the team composition?

Our core team from KlientBoost includes an account manager and a lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve lowered our average CPA from $75 to $25, and some of our campaigns perform under $10. Our campaigns have all been well received, and we’re excited to see how the next month goes with all of the changes we’re making.

Additionally, KlientBoost has done an excellent job of targeting our core audience without overselling our products. Because we market our food items to people who have diabetes, we’re very concerned with the language of our ads. KlientBoost has been able to reach folks that will benefit from our products in a professional and engaging manner.

How effective was the workflow between your team and theirs?

We communicate primarily through email, web meetings, and phone calls, and the team from KlientBoost is super responsive. We use a shared Google Sheet to track metrics and have bi-monthly meetings to discuss key goals and measurables. KlientBoost does a wonderful job of recapping our progress during these meetings.

What did you find most impressive about this company?

Many companies claim to be excellent in their field, but KlientBoost actually produces results. They're also a great culture fit, and we love working with their team. As we’ve gotten more comfortable with them, we’ve started to trust their understanding of our brand. We now let them proceed with ads and landing pages without us checking on each iteration.

Are there any areas for improvement?

As with any company, there is always room for improvement. One thing I would suggest is that they should provide email marketing services because we had to bring in another group for that. Still, if KlientBoost prefers to remain specialized in digital media and CRO, I commend them for staying focused.

Additionally, we love data, so we would like to go a little deeper into our metrics. We use different tracking tools on our Shopify site, and we’d love to have a partner that looks more into those metrics to identify areas for opportunity.

Lastly, we’ve recently added several tools and integrations for our pages that are both separate from and related to KlientBoost's work. It would be helpful if they worked on developing strategies to help us get the most out of those tools since they augment our ads and landing pages.

As someone who previously ran an ad agency, I would advise KlientBoost to expand from their specialty only if it makes them a better partner. These suggestions are just thoughts to consider. Overall, we’re very pleased with KlientBoost and the work that they’ve done!