KlientBoost

BACKGROUND

Please describe your company and your position there.

Unbounce makes landing page building software for marketers. At the time, I was the Director of Campaign Strategy on the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

PPC marketers were a key market segment for us. KlientBoost acted as PPC subject matter experts who could educate our potential customers on how to execute best in class campaigns using dedicated landing pages. It was a long-term relationship that lasted over many engagements.

What were your goals for this project?

To position Unbounce as a vital tool for PPC marketing campaigns and further penetrate a critical market segment. Depending on the specific engagement, the KPI may have been positive feedback from our customers, traffic or new signups for our product.

SOLUTION

How did you select this vendor?

Johnathan Dane initially pitched us on a post for the Unbounce blog. Success with that blog post lead to much more.

Describe the project in detail.

Consistently high-quality work led us to many blog posts, webinars, podcast episodes, back-to-back speaking engagements at the Unbounce blog over several years. In exchange for educating our customers and prospects on the virtues of Unbounce, they were positioned as experts in front of a large audience of qualified prospects.

What was the team composition?

We got to know various members of the team, but most often worked with Johnathan Dane.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their expert advice led to qualified prospects signing up for our product. Not to mention consistently good feedback from our audience of prospects and customers, website traffic and solid speaker rating scores.

How effective was the workflow between your team and theirs?

We've communicated over pretty much every channel available and they were always good to work with.

What did you find most impressive about this company?

KlientBoost is always at the forefront of PPC strategy.

Are there any areas for improvement?

I don't personally dislike it, but they're not your typical stodgy, buttoned-up marketing agency. They allow themselves to have fun while working. If you're looking for someone in a nice suit, they might not be for you.

BACKGROUND

Please describe your company and your position there.

We are a car rental company in Iceland. I am the Chief of Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To handle our pay-per click advertisement.

What were your goals for this project?

To boost sales.

SOLUTION

How did you select this vendor?

After looking at many different companies KlientBoost made the best impression. They provided very good examples of of their expertise.

Describe the scope of their work in detail.

They handled our pay per view efforts within Google Adwords platform. This includes marketing research, bidding strategy and optimizing conversions.

What was the team composition?

I had a account manager, Emil, and was also in regular contact with the director of strategic account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome has been great! KlientBoost has provided a fantastic service in our Google Adwords account. After having much trouble with previous business partners Klientboost provided a great service.

They have optimized our pay-per clicks to a place where we would never have imagined before using their service. Emil, our account manager, had great expertise and initiative within the account. Overall, we have been extremely satisfied with Klientboost.

How effective was the workflow between your team and theirs?

It is great. Emil is always on point and prepared before all phone meetings. He provides regular updates and keeps me in the loop in what is going on within the account.

What did you find most impressive about this company?

The communication. Regular updates, regular phone meeting and regular check up emails. I always know what is going on within the account and if I have any concerns they are addressed very quickly.

Are there any areas for improvement?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the Sr Digital Marketing Manager at Feedvisor, a SaaS tech startup that offers artificial intelligence solutions to businesses on Amazon, primarily with repricing and advertising optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had outgrown our former PPC agency and needed a new partner in the US with more expertise that could help us accommodate our ambitious goals of doubling the amount of monthly campaigns. We were inclined with hiring an external agency that would specialize in PPC to take advantage of their expertise and knowhow.

What were your goals for this project?

Improve our ROI on Google Ads and other paid channels as well as add new channels to the mix. We also had an MQL target per quarter.

SOLUTION

How did you select this vendor?

After vetting 4-5 different agencies, we were down to the 2 that seemed the best fit for our needs and budgets. We also considered methodology, references, and commitment in the process before selecting KlientBoost.

Describe the scope of their work in detail.

The services agreed on were to launch every marketing campaign across all channels: Google Ads, Facebook, Instagram, LinkedIn, and later included Reddit and Bing. We provided the ad creative and landing pages and requested feedback on the approach. They were responsible for launching the campaigns and ads and deliver results in the form of qualified leads.

What was the team composition?

Mainly and ongoing account manager and designer on their end – with the occasional input of other teammates. The team size changed toward the end of the relationship as we managed to automate parts of the process with internal resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost helped us launch ~50 campaigns on all channels by the desired timeline. Some campaigns were successful while others were a flop. They suggested running a variety of tests to target different audiences or use a variety of ad creative/copy.

How effective was the workflow between your team and theirs?

Since I was managing the relationship directly with their account manager, it was very straightforward, and this was key to making the process streamlined. We used Asana for projects and timelines as well as Slack for ongoing communication. They were very feedback-driven and often asked us to review their performance.

What did you find most impressive about this company?

The initial discovery calls were with the CEO directly which were very personal and productive. They also have a cool approach (which can be seen in their branding) that resonated with our startup mindset.

Are there any areas for improvement?

Yes, we asked them to be as feedback driven with our campaigns and ads as well as other innovation ideas, and they struggled to deliver much around this.

BACKGROUND

Please describe your company and your position there.

I'm a Director of Marketing at an eCommerce software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to handle our Facebook advertising & Adwords account management.

What were your goals for this project?

To get a lower cost per click or conversion, and to compete with much larger names on a tighter budget.

SOLUTION

How did you select this vendor?

I've known of Klientboost for years, they have phenomenal content and you can tell they know what they are doing. We wanted measurable and consistent results so it was an obvious choice.

Describe the project in detail.

We had the KlientBoost team take a look at our accounts and we shared our history of what we were experiencing. They've worked with several startups and software companies so they knew what we were up against - Huge tech companies with massive budgets. They got back to us with a proposal and walked us through costs and what their approach would be if we hired them. We came to an agreement and they started working on our campaigns. Every aspect of our campaigns was improved because of their expertise. They knew exactly what settings we needed, researched what topics, keywords, interests we needed to bid on, and wrote better ads. It takes years to understand how to do all of this and we didn't have the time to invest. Our cost per click took a sharp dive and has been manageable since we started working with KlientBoost. We consistently get leads for demos with our software and we've maintained a significantly high rate of lead quality.

What was the team composition?

We worked with an account manager but you could tell the entire team was invested in making sure we were successful. They are constantly learning, sharing results, and tweaking their approach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost per click took a sharp dive and has been manageable since we started working with KlientBoost. We consistently get leads for demos with our software and we've maintained a significantly high rate of lead quality.

How effective was the workflow between your team and theirs?

We started off a little slow, on our end, just getting the team everything they needed. We wanted to make sure they had the personas we'd researched about our users. Otherwise, they've been great and almost always get back to us in a reasonable timeframe. We stuck to using email, but we still do conference calls online so we can see their screens and the results they are sharing.

What did you find most impressive about this company?

They're very professional and trustworthy. Their reputation means everything so they take care of their clients very well.

Are there any areas for improvement?

We've been beyond satisfied with the service they've offered, so no complaints or areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of The Salty Olive, a branding & design agency in Northern California serving small businesses all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to increase traffic and conversions - first through Google Advertising and PPC and then shifted to Facebook.

What were your goals for this project?

My goals for this project were to get in front of my target audience: successful, well-established women business owners in primarily the services industry or the arts with annual revenues in the high 6 to 7 figures.

SOLUTION

How did you select this vendor?

I was referred by one of my production assistants who had done some research on highly-rated digital marketing agencies.

Describe the scope of their work in detail.

KlientBoost focuses on bringing in the right traffic, regardless of the platform, which is one reason I chose them. If targeting our audiences weren't right on one platform, they could easily switch without having to ask for more money or slow anything down, which we DID. Once they nailed down that part, the other part was building landing page experiences that actually got us conversions that were quality. So instead of just relying on one portion of the equation (like the traffic), they had two levers to pull which got us better performance than what we had before.

What was the team composition?

My direct point of contact was an account manager who also did the actual work. They were supported with a conversion designer and I believe that account manager also had a manager helping with bigger strategic moves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I did get a substantial number of new leads and conversions captured that were in my demographic.

How effective was the workflow between your team and theirs?

The workflow was very professional, well organized and their communication with me was EXCELLENT throughout the entire process. They kept in touch, kept me abreast of strategy and what they were doing, we had regular check-in meetings and any and all questions and concerns were immediately answered and addressed. I was very impressed with their level of professionalism, friendliness and communication!

What did you find most impressive about this company?

Their communication and clarity. They clearly outlined all steps and kept in constant contact and got on the phone whenever needed to sort anything out that needed sorting. They were kind and friendly, organized and on the ball. They had a high level of integrity and professionalism throughout the process.

Are there any areas for improvement?

No. I have a tough demographic to reach, and I feel they did everything they could to help me reach that audience.

BACKGROUND

Please describe your company and your position there.

ePIPE is an alternative to a traditional repipe. We fix pipes in place with minimum disruption and in most cases, have a same day return to service. I am the Web Designer/ Developer and marketing go-to for ePIPE.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We have had a history of campaigns that did not generate (if any) quality leads. We were overspending on Google Ads with no return. We hired KlientBoost to help us generate these quality leads across the U.S for both residential and commercial properties.

What were your goals for this project?

We wanted to improve our overall ranking with our current campaigns as well as implement new campaigns the right way and increase our keyword base.

SOLUTION

How did you select this vendor?

We found them always ranking #1 in search results. We vetted at least 3 other companies, but nothing came close to the full service offered by KlientBoost.

Describe the project in detail.

We started off with one consulting meeting and another kick-off meeting. During this time, KilenBoost asked us a lot of relevant industry questions, business operating questions and took the time to understand the full scope of your goals.

They took complete control of our account and cleaned up all the unnecessary expenditure and keywords that did not benefit the business. They put together a great online strategy, backed by a powerful landing page with a clear call to action that have been generating great leads.

What was the team composition?

Typically we go through our account manager but the company owner is always there as an additional means of contact and always takes our call or calls us back if missed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are ranking 1 on majority of our campaigns and implement strategies on a bi-weekly basis to make newer practices just as successful as the current ones. We have an increased amount of site traffic and quality leads.

How effective was the workflow between your team and theirs?

The workflow has been great. Both lines of communication is relatively open and we do weekly conference calls to monitor performance and pane for the next round of strategies.

What did you find most impressive about this company?

I really love the personality that they translate when engaging with you as well as the amazing level of professionalism. Outside of the delivered results, I appreciate the willingness of them to teach us new things about our account. This is ultimately what separates KlientBoost from the rest.

Are there any areas for improvement?

Sometimes when they experience a busy week, sometimes they could reschedule earlier in the week as opposed to an hour or two before a conference. Other than that, its never been an issue for us but I can see that being an issue for other companies.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for a Software and Print Company, with multiple brands. We are located in the US and several countries around the world. I am responsible for the strategic and brand direction of our websites, online marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

SOLUTION

How did you select this vendor?

We were extremely interested in SKAGs. Upon doing additional research on SKAGs, agencies that worked with SKAGs effectively, and recommendations, our CEO reached out to KlientBoost.

At this time, we tested a short term engagement, which turned into a long term engagement, which turned into a multi-brand engagement.

Describe the project in detail.

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

What was the team composition?

We work solely with our Account Representative. Additional team members work on our account on a daily basis. But, our main POC is our Account Representative. Additional Subject Matter Experts are accessed when questions arise or as needed to ensure we are provided with the most expert opinion and/or recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen consistent YOYOY increases in ROAS and growth in volume. We've optimized our media channels to see more direct and immediate growth.

How effective was the workflow between your team and theirs?

The workflow has always been really effective. We maintain very effective communication, which provides for a more efficient workflow.

What did you find most impressive about this company?

KlientBoost has always been extremely transparent, providing open communication, an open mind, and an open door. 

Their Account Representatives and Executives are extremely knowledgable, but not egotistical. They're open to differing opinions and ideas but are still able to provide analytical data or informative articles to help the team understand their recommendations where necessary.

Are there any areas for improvement?

KlientBoost always makes themselves available when needed. They answer emails at all times of the day.

However, the highest level Account Representative may be spread a little thin. And, it's important to maintain consistent communication to ensure your accounts are consistently being monitored and optimized as needed.

BACKGROUND

Please describe your company and your position there.

I worked for Kissmetrics as their Marketing Operations Manager. I was responsible for many things but one of them was partner marketing and co-marketing campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with Klientnboost on a series of webinars as part of our ongoing demand gen efforts. They were brought in to develop three webinars and to drive net new leads to our landing pages for the webinars.

What were your goals for this project?

The overall goals were to drive net new leads into our nurturing program, as well as increase our brand awareness in the market.

SOLUTION

How did you select this vendor?

We did were referred to Klientboost via a mutual connection in the SEM space. Johnathan and his company cam with very high recommendation after a phone screener and meeting we decided to work with them on the project.

Describe the project in detail.

Johnathan helped up with our campaigns and developed three webinars around paid acquisition for our audience as well as Klientboost drove significant traffic into our campaign.

They drove a pre-event campaign on both paid media as well as by email, just as we did. The Klientboost team would present the webinar content to our audience and help with resources for the follow-up campaign.

What was the team composition?

We worked directly with Johnathan and one of these account managers. On our side was myself and a marketing specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klientboost helped us drive significant traffic to our landing pages with good conversion rate. This resulted in hundreds of net new leads and several hundred attendees for each live webinar.

How effective was the workflow between your team and theirs?

We build a good process together at the start of the project which made the collaboration very easy to manage. Communication was great, clear and timely and all assets were delivered on time.

What did you find most impressive about this company?

Their knowledge and ability to clearly communicate was impressive. This was not just a project delivered but also a great learning experience for our team.

Are there any areas for improvement?

Not much that I can think off. They did not share off of their secret sauce on how they ran their campaigns but I think that is to be expected.

BACKGROUND

Please describe your company and your position there.

The Clearing is a residential treatment center specializing in addiction and mental health. Participants spend 28 days in a dedicated facility in a beautiful location to work through their issues and get clean.

There is no recurring revenue or customers in this business - so need to keep pipeline full continuously for the following 4-week session. I was CMO of the company and hired KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

• Landing page design
• Landing page creation
• Landing page optimizaiton
• Paid search and performance marketing management
• Paid social

What were your goals for this project?

Drive exposure, awareness, visits, leads and conversions to customers. Revenue!

SOLUTION

How did you select this vendor?

Found KlientBoost as a certified partner on the Unbounce platform. We needed help and they were highly rated. We interviewed 2-3 finalists from this list and selected them based on their approach, results, and service orientation.

Describe the project in detail.

We worked with KlientBoost on landing page design, creation, and optimization. They were so good that we then gave them our entire paid search budget to manage and optimize for leads and conversions. They have incredible expertise on both Google AdWords and Bing, as well as Facebook.

They saved us $$ immediately, and importantly, drove qualified visits and leads that led to customer conversions. They helped us problem-solve when we were temporarily off AdWords while our mental healthcare facility was verified. That was a critical time for the company, which has no recurring customers. Each month we need to fill up to 10 slots for a 4-week residential treatment program. Could not do it without KlientBoost!

What was the team composition?

KlientBoost provided a dedicated manager for our account, which was great for the continuity and learning. We also pulled in others as needed from the organization for additional expertise. I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes - saved us $$ immediately by optimizing our paid search accounts. Saved us $$ and increased our reach by adding in Bing (don't ignore this!!!).

Drove highly qualified leads that converted into customers. Sometimes this was quick - a few weeks - other times leads converted to customers over months or even over a year. Did this on cost/lead and CPA that was much better than we had before.

How effective was the workflow between your team and theirs?

I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week. We used Google tools a lot, and had our weekly meeting on GoToMeeting. KlientBoost was always very accessible.

What did you find most impressive about this company?

They work with us as individuals. We are not just another account. When things go sideways, they're brainstorming and problem-solving. They helped us through a critical time when we were paused on Google AdWords as we were getting verified.

We supplemented with more expansive Bing and also some display network and paid social activity. They are always looking to bring new ideas to help improve the performance. They are flexible when we needed to be on budget. And they're awesome to work with!

Are there any areas for improvement?

No, all good. I think it's the classic balance of outsourcing some activity and work vs. keeping it in-house. For this company, performance marketing and paid search was so strategic it was a no-brainer for me to go with subject matter experts.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Second Wind Movement, an online education and life coaching org for seniors. The purpose is to help retirees live healthy, active, and engaged lifestyles (and avoid being one of the scary stats on the rise such as Alzheimer's).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Just starting out on my passion project I needed a larger audience. I had grown my following organically through blogging and guest blogging and wanted to explore PPC tactics.

What were your goals for this project?

I had two main goals for this project: one of which was top of funnel with a goal of acquiring more subscribers through a lead magnet optin, the second of which was lower down the funnel with a goal of getting folks to sign up for my webinar.

SOLUTION

How did you select this vendor?

I had previously done some content writing for them and knew of several of their clients who had successful outcomes using their services (from various case studies, etc). I also knew about their unique focus on design and CRO tactics, in addition to their PPC talent.

Knowing that the firm prioritizes continuing education and learning, I knew they would implement the most current strategies in today's digital market.

Describe the project in detail.

The project focused on running FB ads for two main campaigns with two goals - one to increase subscribership through a lead magnet, the other to increase registrations for my webinar (a retargeting campaign). Each campaign had its own landing page and spoke to two different phases of the funnel.

It was crucial to have the right messaging, audience targeting, and landing page design all working in conjunction with one another to ultimately increase conversions.

What was the team composition?

The team consisted of two main points of contact - an account manager who worked on the PPC campaigns and a designer who designed my landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was able to obtain enough subscribers through the first goal to create a lookalike audience and retarget that audience with the second campaign goal of filling my webinar. The webinar registration goal was a bit lower into the funnel and required a bit more budget than I had at the time.

How effective was the workflow between your team and theirs?

The workflow was efficient. We had weekly calls with the account manager, who was able to relay any additional info to my designated designer. Having the two work so closely together made it convenient to update any changes to the campaigns.

What did you find most impressive about this company?

The most impressive thing about working with the team at KlientBoost was the consistent communication. I had a weekly phone call with my point of contact, who was managing my campaigns directly. I also was able to quickly relay my design requests to our designated CRO designer.

I appreciate the integration between their PPC and design teams. This is something that's not commonly done at other PPC agencies. Great attention to detail.

Are there any areas for improvement?

For a small startup business like mine, pursuing further projects with KlientBoost would require a larger ad budget. For me, the main area for improvement is in the cost.