KlientBoost

BACKGROUND

Please describe your company and your position there.

Enviroscent/ScentHD is a manufacturer of fragrance products for in-home use. As the Director of Ecommerce, I managed website infrastructure and digital marketing campaign development and media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to manage our PPC campaigns on Google and other search engines.

What were your goals for this project?

Our goal was to more efficiently spend our PPC budget to drive new customer enrollments into our subscription products and show a positive ROI.

SOLUTION

How did you select this vendor?

KlientBoost was recommended to us by another vendor we were speaking with for other services.

Describe the project in detail.

KlientBoost was able to quickly learn our subscription-model business and shift our advertising strategy to target audiences most likely to convert on our product. Previous campaigns we had run were bringing in the wrong audience looking for our competitor's products or commercial fragrance solutions, but KlientBoost was able to finely tune our keywords and implement negatives to eliminate any inefficient spending.

What was the team composition?

I worked directly with an account manager at KlientBoost.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased search revenue of 61%, increased ROAS of 335%

How effective was the workflow between your team and theirs?

We had a weekly call and their team was easily reached during the week when we needed to make promotional changes to ad copy or any other adjustments required by our business.

What did you find most impressive about this company?

I liked the way our account manager really dug in and learned our business model and then was able to suggest new ideas and strategies that would support it

Are there any areas for improvement?

We had a very positive experience with KlientBoost, I can't think of anything I would have changed at this point.

BACKGROUND

Please describe your company and your position there.

I am the Demand Generation Marketing Manager at Wilson Electronics. I manage lead acquisition, paid, organic, the tech stack, and content strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Paid Search, Display, and Paid Video campaigns. They also manage multi-variate testing on our landing pages in order to increase conversion rate.

What were your goals for this project?

Our primary goals were to increase aquisition and reduce the cost of this aquisition of new b2b marketing qualified leads.

SOLUTION

How did you select this vendor?

We had a robust search process comparing a multitude of competitors. We then narrowed this down to three and used referrals and case studies to pick the agency.

Describe the project in detail.

Once we selected KlientBoost we had a series of onboarding calls so their team would understand our unique B2B needs. They also did a full analysis of our current strategies and participated in hand-off calls with our current agency. By the time our contract started they had built landing pages, and had their entire strategy built on xcel so they could hit the ground running on day 1.

What was the team composition?

We have an account manager, who is also the PPC specialist, they also have a designer for our account and a technical integration manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within our first month, we are already seeing a decrease in our CPA and an increase in our leads overall. This is all with the same if not better quality. I am more than pleased, and they have strategies in place to see even more improvement.

How effective was the workflow between your team and theirs?

They have dashboards and weekly check-ins. They are focused on our KPI's and have met or exceeded each of them. We even had a situation where our ads were all erroneously disqualified due to a javascript from HubSpot on our website. They were able to leverage their relationship with Google to find out the exact problem (Identified HubSpot as the Culprit) and after reaching out to HubSpot we had everything back up and approved within the day.

What did you find most impressive about this company?

Their professionalism, strategic mojo, responsiveness are impressive.

Are there any areas for improvement?

None at this time.

BACKGROUND

Please describe your company and your position there.

CMO at Kinsta, a high-performance managed WordPress hosting provider. In charge of PPC and lead generation efforts for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help manage our PPC and lead generation efforts as most of our marketing team was focused on other projects, including content creation, website development, etc. We needed help due to time constraints.

What were your goals for this project?

The goals were to increase leads to our hosting platform while also trying to take a data-driven approach to decrease our CPA by optimizing as we went.

SOLUTION

How did you select this vendor?

There were a lot of different marketing agencies we could have gone with, but I had followed KlientBoost's online marketing blog for years and really liked the content they produced. They were the first ones to come to mind when we decided to hire someone.

Describe the scope of their work in detail.

After we selected KlientBoost we had a couple of calls to dive into what our goals and objectives were. They then dove right in creating new Google Ad, Bing, and Facebook campaigns. Another advantage we had was that they knew people at Google and Bing that let us test new beta features before they were even available to the public.

They also helped created landing pages using Unbounce. Their design team is awesome. We would do weekly calls at first and after we were happy moved to bi-weekly calls. They also provided in-depth quarterly reviews to ensure we were meeting objectives and to strategize what our next moves should be.

What was the team composition?

We were assigned one person that was in charge of our marketing efforts which was nice. There wasn't any time wasted bouncing around between different people. We also had access to their design team if we needed new ads or landing pages created.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we first hired KlientBoost, we had just a basic shell of ad campaigns. After a couple of months, they had built out dozens of campaigns for us that were continually being optimized. This included Google Ads, Bing, LinkedIn, and Facebook. KlientBoost was able to 5x our leads while also dropping our CPA. They also were a huge help in testing new ad networks and figuring out which ones just weren't right for our audience. This allowed us to focus on the ones that were bringing in the most leads at the lowest CPA.

How effective was the workflow between your team and theirs?

The workflow was great! Their team is very quick to respond. I never went a couple of hours without hearing from them. They are always available for a call if needed.

What did you find most impressive about this company?

As we got really busy, we ended up doing fewer calls. Theur in-depth quarterly PDF reviews they do are extremely helpful. This really helps keep you on track to know what you should focus on next.

Are there any areas for improvement?

There was one time when we were switched to a new account manager and this perhaps slowed us down a little bit as we were already in a good rhythm with the first one.

BACKGROUND

Please describe your company and your position there.

We are a franchising group with various brands in the services industry and retail. I am a business analyst who leads innovation projects for various brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us recruit new franchisees via PPC advertising.

What were your goals for this project?

We had a goal of attaining a cost per opportunity of $1500.

SOLUTION

How did you select this vendor?

It was referred by one of our managing partners.

Describe the project in detail.

We set out to build results-driven PPC campaigns with new landing pages and ads managed by KlientBoost. The product is a high ticket item and it required the understanding of our buying journey and the language that allowed for proper lead qualification. KlientBoost followed a consistent plan of experimentation to improve performance.

What was the team composition?

KlientBoost has an extensive team of experts that come and go during the project. But I had contact with primarily two people: the account manager, and the conversion rate optimization expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to attain the goal of $1500 cost per opportunity and learnt a lot about the keywords and landing page improvements that resulted in less time spent by our salespeople on phone.

How effective was the workflow between your team and theirs?

It was awesome! Maleri and I had a great relationship that was always transparent about expectations and results.

What did you find most impressive about this company?

Their commitment to results, speed of delivery of new assets for tests, and technical prowess stand out.

Are there any areas for improvement?

We did not have the same timelines for success. We both could have planned for that a little better.

BACKGROUND

Please describe your company and your position there.

I am the founder and C.E.O. of the company. My marketing team is more involved with the direct partnership with KlientBoost. Our company sells nuts, candy, chocolates, stroopwafels and other confectionary items direct to consumer and wholesale to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to work alongside our marketing team and be in charge of the PPC of different social media and online platforms.

What were your goals for this project?

To increase ROAS and increase ROI, while expanding into the different online platforms.

SOLUTION

How did you select this vendor?

My marketing team has vetted numerous companies and highly recommend Klientboost.

Describe the project in detail.

We were working with another marketing agency, after spending a ton of money and the lack of performance it was time for us to separate and find a company that is success driven and highly knowledgeable in their field. This project entailed increasing online presence on different platform, which we are currently continuing to do with Klientboost leading the way.

What was the team composition?

Klientboost has numerous people that do the intake and from there you get assigned to your account manager. On our end we have a marketing team that I am closely involved with to come up with new strategies and implementations based on KlientBoost's recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The current ongoing project has yielded a growing ROAS and ROI as well as an increase in orders coming in from specific platforms that we are targeting.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Open communication and knowledgeable, they plan their work and work their plan.

Are there any areas for improvement?

There isn't any area that really needs to be improved, just trust the process.

BACKGROUND

Please describe your company and your position there.

I am the President & Founder of Rankings.io. Rankings.io is a personal injury law firm marketing agency. Our primary offering is search engine optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us with Google Ads pay-per-click management services and CRO.

What were your goals for this project?

Our goals were to improve top of mind brand awareness and direct lead gen.

SOLUTION

How did you select this vendor?

We chose to work with Johnathan's company after listening to their podcast and speaking with him personally in their private Slack community at GrowthComet.

Describe the project in detail.

What sets them apart is not only their focus on bid and placement, but also their strategies for conversion rate optimization. A couple of the things that surprised me were the low barrier to entry (M2M contracts) and their radical transparency in regards to the campaign’s performance; I’ve worked with other PPC providers and I’ve always felt like they kept me in the dark.

What was the team composition?

Our team works directly with an account manager and a web designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen an 89% improvement in our visibility and our conversion rate percentages have nearly doubled.

How effective was the workflow between your team and theirs?

They are very accessible and transparent. It's a partnership-type relationship where they are truly trying to exceed our expectations. We're very happy with their efforts.

What did you find most impressive about this company?

What sets them apart is not only their focus on bid and placement, but also their strategies for conversion rate optimization. A couple of the things that surprised me were the low barrier to entry (M2M contracts) and their radical transparency in regards to the campaign’s performance; I’ve worked with other PPC providers and I’ve always felt like they kept me in the dark.

Are there any areas for improvement?

There really isn’t a downside; we’ve been happy with their services.

BACKGROUND

Please describe your company and your position there.

Crime Intervention Alarm, or CIA, was started in 1996 by the current owner and has been providing security and surveillance throughout the tri-state area ever since. With the number one priority of protecting what matters most to each individual, CIA was built on core customer service principals that still last to this day. I am the Technical Advisor for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We reached out to KilentBoost in the summer of 2019 to help us revise our marketing strategy through Google AdWords. They have been extremely helpful in improving our ROI with Google Ads and also provide additional value in other areas such as suggesting new ways to get more leads through our website.

What were your goals for this project?

Our primary goal was to increase ROI with our Google Ads Campaigns. By decreasing the overall cost per new lead and increasing the volume of leads, this will have a lasting impact on the growth of the company and put us ahead of our competition.

SOLUTION

How did you select this vendor?

My team found KlientBoost through a Google Search in 2018, however we didn't initially work with them. After working with another vendor for approximately 3 months, we paused all campaigns because they weren't getting the results we were looking for.

Then, we reached out to KlientBoost again in 2019 and began working with them. Our Criteria for selecting a vendor was price, reviews and overall experience. There was a total of two-three companies considered and I was solely responsible for the decision process.

Describe the scope of their work in detail.

After we hired this company, we initially began with a series of calls to review our current Google Ads account. The very next thing they did was optimize what was currently there and devise a gameplan for moving forward. They did thorough research into our competitors and used that insight to revise our advertising strategies. Over the course of working together, we talked on the phone about once a month and continue to stay in touch via email.

What was the team composition?

We only worked with about 3 people from KlientBoost throughout the duration of working together. The team size from our viewpoint did not change.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work they have done continues to be very successful. We have seen a reduction of our cost per lead by at least 50% and it continues to decrease. Meanwhile, they have helped increase our lead volume by about 60% which is great. These results were immediately and much better then our previous AdWords advisors.

How effective was the workflow between your team and theirs?

The communication was great! The KlientBoost team continues to reach out and provide insight as to what is going on with our campaign frequently. They offer advise outside of the campaign often as well which is a great bonus to working together.

What did you find most impressive about this company?

The most impressive part about this company is their experience and the results they bring. I was impressed that after working together, we immediately saw better results, rather than waiting several months to see them. I appreciate the hustle on their side to get improvements for their clients.

Are there any areas for improvement?

My only request for improvement would be to see more reports of our ad account. Frequently the team reaches out to tell and explain to me what they are doing to try to get better numbers, but I'd be looking for more data within the email reports.

BACKGROUND

Please describe your company and your position there.

Prime Collective is one of the leading companies when it comes to managing alternative music artists in Denmark. Prime Collective recently decided to branch out into the world of arranging live concerts, with the first edition of Prime Fest, an ambitious one day festival with more than 15 renowned bands from all over the world. I am in charge of the festivals presence on social medias and digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired to Klientboost to go through our existing campaigns and help us optimize these to get more value out of the money we spend on digital marketing.

What were your goals for this project?

Our goals was to sell at least 900 tickets out of the 1300 available.

SOLUTION

How did you select this vendor?

We were recommend by friends of ours who have had great experiences working with Klient Boost.

Describe the scope of their work in detail.

After we decided to hire Klientboost, we had an online meeting with the consultant we were appointed and explained our goal and what we had to work with. The consultant then went over all our exisiting campaigns and came back with a ton of optimizations and new additions, that quickly were applied. Their consultant kept checking in on our campaigns to ensure everything was running smoothly.

What was the team composition?

We had one consultant appointed to us and that was more than enough, but I am sure that they can provide an entire team to meet any needs one might have, if need be.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we began working with Klientboost we saw a 53% increase in our ROI, which basically means we sold a lot more tickets with the same budget due to their optimizations of our campaigns and we ended up exceeding our goal of tickets sold.

How effective was the workflow between your team and theirs?

It was very effective, short response times, even though there was a time difference to account for. Every bit of information was delivered in a clear and tangible way.

What did you find most impressive about this company?

Their ability to deliver results very fast was impressive, their consultant quickly found all the small errors in our campaigns and instantly came up with solutions.

Are there any areas for improvement?

Not that I can think of. This company seems to me to be a well oiled machine that runs exactly like it's supposed to.

BACKGROUND

Please describe your company and your position there.

I'm the Administrative Analyst for the Econ Department at UC Irvine. I work with promoting our colloquium seminar series that includes visiting Economists from around the world through on site talks and virtually.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

After seeing a decline in attendance, KlientBoost was used to drive a larger audience to our site to increase viewership and registration for our events.

What were your goals for this project?

The main goal was to gain more traffic to our seminar site and have a higher registration and attendance for our events.

SOLUTION

How did you select this vendor?

I had heard about KlientBoost through a colleague that had incredibly positive feedback using them for PPC campaign.

Describe the scope of their work in detail.

KlientBoost created our event campaign content and directed traffic to our site through effective social media marketing campaigns. KlientBoost even helped me create a growth plan to ensure that we get the highest possible conversion rate from the traffic we create for future events.

What was the team composition?

Account Manager and Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We consistently and almost immediately saw more registrations and attendance numbers for our seminars.

How effective was the workflow between your team and theirs?

Very effective. Communication with their team was consistent and always helpful.

What did you find most impressive about this company?

Great! Everyone I ever spoke with at KlientBoost was so kind and helpful. It can be intimidating to enter their realm of work, when it sounded like a foreign language to me. They were so good at understanding my needs and communicating with me how their strategies would be implemented and executed.

Are there any areas for improvement?

Not for me. Myself, and the department were thrilled with the results.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO at Inturact, a B2B SaaS growth agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed a partner to help execute paid advertising for a client in the medical space.

What were your goals for this project?

We needed to build new campaigns, track spend, understand channel CAC and optimize the efforts to make sure they were ROI positive.

SOLUTION

How did you select this vendor?

We had worked with Klientboost in the past and knew they could deliver on execution but also tracking results.

Describe the scope of their work in detail.

New campaigns were created on Adwords an Facebook. Conversion tracking was setup and pixels installed. The campaigns were managed, monitored and optimized on a monthly bases.

What was the team composition?

Inturact lead the full marketing initiatives while Klientboost owned specifically the paid advertising efforts within them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the campaigns was a 7 figure increase in revenue while also attributing to additional growth through boosting our strategic organic efforts as well.

How effective was the workflow between your team and theirs?

Klientboost's team worked seamlessly with our tools and custom workspace for managing clients. They were simply looked at as a partner and a part of our Inturact team throughout the engagement.

What did you find most impressive about this company?

The most impressive part of the company is the ability to make adjustments on the fly and be flexible with dynamic shifts in strategy when needed.

Are there any areas for improvement?

Inturact is a marketing agency too and getting both of our teams aligned to onboard a new client together took a bit of extra effort since we both have our current processes and tools we use. In the end it worked out and was mainly an internal challenge that our clients never noticed but is something we both probably could improve upon.