KlientBoost

BACKGROUND

Please describe your company and your position there.

I'm the CMO of Podia, a SaaS platform for online creators to host and sell their courses, digital downloads and membership subscriptions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had never done any online advertising before, and we hired KlientBoost to develop and execute on a PPC strategy for us.

What were your goals for this project?

We wanted to better understand what a successful PPC funnel would look like for our business, and to learn which PPC channels would be most profitable for us (and which ones wouldn't be productive). And of course, we wanted to make more sales.

SOLUTION

How did you select this vendor?

We looked at several competing agencies that people in my network had recommended. KlientBoost stood out for a few reasons:

• I had been getting value from the free content on their blog for years, so I already knew that they "got it".
• Their all-in-one pricing was unlike anything else we were being offered; they wouldn't just run our ads, but they would design, write and host our landing pages. This made life A LOT easier for us, as we didn’t have to spend our designer’s time on these campaigns.
• They had an impressive array of case studies from companies just like ours, and when I reached out to peers who had hired KB, they confirmed that their experience was positive.

Describe the scope of their work in detail.

Once the project kicked off, we filled out a lengthy questionnaire about our business, and then we were assigned to an account manager and designer (Reese and Tiffany), who got underway researching our market and building our first campaigns. The KB team handled everything related to the ads, from the copywriting to the design to the management, but was very open to our feedback along the way. Each week, I would have a call with Reese and Tiffany, and we would go over the progress that week, the plan for the following week and any outstanding items that needed action on our end.

What was the team composition?

We had a dedicated account manager (Reese) and a designer (Tiffany). They were both excellent. At times, Reese also brought in other in-house experts to help with various tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learned a lot about which channels and messages were the true money-makers for us, and we’ve been able to focus our resources on much more profitable bets -- both in PPC and with our other marketing channels -- ever since.

How effective was the workflow between your team and theirs?

Fantastic. In addition to our weekly calls, Reese was very responsive via email, and set up a dashboard where I could easily track our project. Reese and Tiffany even came out to visit me across the country!

What did you find most impressive about this company?

There were a few things that set the KB team apart:

• Their approach to pricing; a flat monthly fee gets you everything, no nickel-and-diming for every conference call or email sent.
• The design quality was excellent. KlientBoost actually invests in great designers. Their designs lived up to the high standards set by our own designer.
• Honest communication; our reps never shied away from checking in, even in the early days when things were ramping up. And if something wasn’t working, they’d share that, too.
• KlientBoost focused on the results that we wanted. They were laser-focused on optimizing the success metrics that we told them were important to us. This shouldn’t be unusual for agencies, but it is!

Are there any areas for improvement?

We had a billing issue that took a few weeks to get cleared up, but they handled it professionally and graciously.

BACKGROUND

Please describe your company and your position there.

I run a small business doing graphic design and web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to help with some landing pages and digital marketing advice for a few of my clients.

What were your goals for this project?

The goals were to get landing pages delivered to my clients in a way that still represented my services well.

SOLUTION

How did you select this vendor?

Price, expertise, and the way they go about business.

Describe the scope of their work in detail.

To review my clients and their industries. I provided details, resources etc.) Put together a project plan for landing pages based on a specific campaign. Design and build landing pages and variants. Deliver to me to then deliver to the clients.

What was the team composition?

Account Manager Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KB really knows their conversion centered design. They delivered in providign well designed pages, that were modern, matched my client's branding, and were optimized for performance and lead generation.

How effective was the workflow between your team and theirs?

Very. I worked directly with the Account Manager (Matt) and designer. Communciated well over phone and email.

What did you find most impressive about this company?

Their general approach to this business is unique and refreshing. They all have a fun and exciting tone to everything they do. While still knowing the ins and outs of digital marketing.

Are there any areas for improvement?

Some might find their tone a little offputting, but in my case I enjoyed it.

BACKGROUND

Please describe your company and your position there.

I'm the Content Lead for CXL. We regularly publish content and courses on digital marketing and constantly seek out experts who can provide insights and authoritative content on those topics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We have used KlientBoost employees as content authors, expert sources, and course instructors for PPC topics. We continue to use them as a primary source of information.

What were your goals for this project?

In all our content, we're constantly trying to push past "Marketing 101" topics and find expert practitioners who can share strategies that they've actually used in the wild to achieve business success. We turn down the vast majority of contributors to our site (for free and paid content).

SOLUTION

How did you select this vendor?

KlientBoost was an internal referral from our company. That said, the initial referral had to be validated by our interactions with their team members. I've been on phone calls, in email threads, and been the primary editor of the content they've produced on multiple occasions. All of those interactions have reinforced the initial decision to work with their team.

Describe the scope of their work in detail.

Johnathan Dane has been a course instructor at CXL Institute. I am on the outside of that process, but I have interviewed him on the phone and worked with several of his team members on multiple articles for our site. This work has included a thorough, line-by-line review of any- and everything they've submitted as well as multiple rounds of email communication. All in all, I've likely spent a few dozen hours communicating with KlientBoost employees and reviewing their work.

What was the team composition?

I've worked directly with Johnathan Dane as well as several team members. The team composition varied based on the specific project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

To get a course or article published with CXL, it has to pass multiple rounds of internal review before being subjected to broader (public) review. In every instance that we've worked with their team, we've succeeded in publishing content that met or exceeded our standards. That's an exceptionally high bar that most do not reach.

How effective was the workflow between your team and theirs?

The workflow was reliable—deadlines were hit, and expectations were clearly communicated. Furthermore, all communications were warm and (quite often) amusing.

What did you find most impressive about this company?

There are lots of companies filled with "experts," but it's rare to find a company that has expertise and a culture of "being good people." Everyone I've interacted with has known their trade but also been engaging and pleasant to be around. That's a rare blend.

Are there any areas for improvement?

I haven't had any negative experiences with KlientBoost. As we continue to work together, I'm sure that we will refine the existing process to make it increasingly efficient.

BACKGROUND

Please describe your company and your position there.

I am the founder/CEO of a content marketing agency with a focus in SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We have lots of clients who ask us for recommendations on the PPC/CRO side. We refer KlientBoost for this project type whenever we get asked.

What were your goals for this project?

Have our clients get more value from our work/see additional value from a trusted referral we send them on the PPC/CRO side.

SOLUTION

How did you select this vendor?

I've paid attention to the PPC space for a long-time and KlientBoost has always stood out for the quality of work they've brought to the table/thought leadership.

Describe the project in detail.

As one example, we referred KlientBoost to a client in the construction industry. Through talking to the client we heard great things about their client communication/ability to pivot on a dime to drive client results through their PPC/CRO services.

What was the team composition?

I went through the CEO who assigned the project to an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The clients I've sent to KlientBoost to continue to work with them/have spoken positively about their work experience. Given the high standards our clients hold people to, that says a lot.

How effective was the workflow between your team and theirs?

Great! We've occasionally relayed feedback to KlientBoost via our client and they've always impressed with their ability to act on the feedback/improve on it.

What did you find most impressive about this company?

Their communication and vertical specialization stand out.

Are there any areas for improvement?

I think picking the right "lead" on accounts could occasionally be improved but if that's ever allocated incorrectly, they're quick to fix.

BACKGROUND

Please describe your company and your position there.

I was the VP of marketing for a web-based investment platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

SEM/PPC/CRO

What were your goals for this project?

To increase lead generation and conversions, and reduce our CPA/CPC.

SOLUTION

How did you select this vendor?

We vetted three agencies to manage our digital ads and selected KlientBoost because of their perceived expertise in PPC/CRO, their level of communication and responsiveness to our questions, and their relative cost given the level of service we received from them.

Describe the project in detail.

Our process working with KlientBoost was great; we began with an initial budget that they divided into advertising channels that they felt would achieve the immediate lead gen results we were hoping to see while also allocating for brand awareness. They crafted single-keyword ad groups based on popular search terms for our niche industry. They then produced landing pages and corresponding digital ads with the objective of improving conversion rates over time, which they did.

What was the team composition?

We had, at our disposal, one account manager, one designer and the CEO available for us to speak with at any time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yeah, they crushed it. They produced more leads than we initially forecasted at a lower CPA than we budgeted for.

How effective was the workflow between your team and theirs?

Workflow was great. We had scheduled calls once per week; they were also very flexible in having unscheduled calls whenever we had questions or concerns.

What did you find most impressive about this company?

Their responsiveness. Many ad agencies can generate results given the right budget, but very few of the ones I've worked with are as dedicated to detailed, frequent communication as KlientBoost is.

Are there any areas for improvement?

No. We stopped using their services only because our budget was cut.

BACKGROUND

Please describe your company and your position there.

CareSync was an ahead-of-its-time care coordination company that marketed B2B2C care coordination technology and services to consumers and Medicare beneficiaries. I was the head of the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

In late 2014, I was trying to pre-position our company for a market that was being developed in 2015. It was a new market and a new way of thinking, and we needed to get the attention of healthcare providers and their patients. I did not have the know-how to handle a good-sized digital media/advertising spend effectively and knew I needed help. KlientBoost was hired to help us promote our organization on Google and other digital platforms. They became so much more as the years went by.

What were your goals for this project?

Generate brand/solution awareness, lead generation, and positioning as a thought leader for both sales and investment opportunities.

SOLUTION

How did you select this vendor?

We had a very limited budget in the early days, and I was always searching for the best ways to do things with the money I had to spend. I tripped over KlientBoost articles that were well positioned on multiple websites I trusted for important information. I talked to a small handful of agencies and digital media companies, but KlientBoost stood out from the crowd. Brands I already trusted were turning to Johnathan (Founder & CEO, KlientBoost) and team to write articles on the exact challenges I had. At the time, it was a sizable monthly commitment, so I had to involve our CEO, who was 100% on board with my plan to hire KlientBoost.

Describe the project in detail.

Our relationship was a true partnership - and I will always consider KlientBoost to be a true extension of our marketing department. They were proactive and willing to be reactive. They met with us regularly and learned some things about a complicated, regulated industry that was new to them. As they grew in parallel with our growth, they continued to work with us to make sure that they stayed a valuable extension of our team. We built many, many campaigns together, and I always knew that Johnathan and his team were going out of their way to keep us the leader in the space.

What was the team composition?

When we started working with Klientboost, like us, they were growing a team. That doesn't come without some growing pains, but we evolved from working directly with their founders to a very talented team who was always responsive to our needs. To this day, all these years later, I am confident that their CEO would pick up the phone if I called.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the entire lifecycle of the project, KlientBoost kept us in the top position for SEO. The company owned the "chronic care management" space and they managed a function of the business that would have cost exponentially more to bring in house - it freed up dollars to keep generating excellent content that they could help us promote.

How effective was the workflow between your team and theirs?

KlientBoost is one of the most reliable, responsive vendors that I've ever worked with. We mostly did weekly calls and emails (but, in all fairness, the relationship started in 2015) - we were eventually able to move to far fewer calls. Despite being 3 hours different in time from us, the KlientBoost team managed to never make us feel like they were out-of-pocket. We built a true partnership where there were few fire drills.

What did you find most impressive about this company?

The service and willingness to support our initiatives. They cared about our business, and it showed in every interaction.

Are there any areas for improvement?

The only real challenges we had was when they grew and we had to re-educate team members about our industry. Healthcare, especially that related to government money (Medicare, Medicaid, etc.), is highly, highly regulated, and has a learning curve that comes with the territory. As the KlientBoost team grew, it was some work to get those folks up to speed on what they needed to know to support us with our digital advertising needs - but they always worked hard with us to figure it out.

BACKGROUND

Please describe your company and your position there.

We're a SaaS company that provides an automated marketing platform strictly for financial advisers. I'm the Chief Marketing Officer and a co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us manage paid traffic. They help us with all things PPC related to marketing our company.

What were your goals for this project?

We wanted to generate more traffic and generate more leads consistently.

SOLUTION

How did you select this vendor?

I'd looked into KlientBoost several years prior to working with them. I'd kept on eye on what they were doing. As soon as I had the budget to pursue their service, I didn't hesitate.

Describe the scope of their work in detail.

They'll take our offer ideas and create a landing page and corresponding ads. They'll launch, track, measure and report their findings with me once a week. Additionally, they test and improve ads and landing pages in an effort to increase click thrus, conversions, cost per lead and cost per acquisition.

What was the team composition?

I typically work with my account executive. They're my point person and I discuss with them on a weekly basis. Occasionally, when we have new creative to go over, I may be copied or receive an email from a designer to give approvals or feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting with KB, they've helped us generate an average of about 100 leads a month from paid traffic. I expect this to go up with the addition of some new offers we're testing. 

How effective was the workflow between your team and theirs?

They have been very easy to communicate with. Communication runs to me. A couple times, I invited my CEO to join in on a conversation to ask questions and give feedback. Other than our weekly call, we'll communicate via email. They're extremely responsive and clear in their communications.

What did you find most impressive about this company?

They're knowledge and understanding related to their industry and what they do. There are a lot of phonies out there; people who can talk a big game and sell themselves, but KlientBoost practices exactly what they preach and they're always at the edge of learning what changes and best practices exist.

Are there any areas for improvement?

Love the quality of their work. I'd like to find a way to collaborate and execute on ideas even faster…which is probably everyone's dream with everything. I've been extremely satisfied with the work they do.

BACKGROUND

Please describe your company and your position there.

I'm the CTO for Mold Inspection Sciences. Mold Inspection Sciences provides high-level, professional mold and environmental inspection and testing services to people in 15 metro areas using professionally accredited inspectors and a science-based approach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had been dissatisfied with a series of very mediocre digital ad and PPC management agencies over the last years and were looking for an agency who really "got" the value PPC could bring and was willing to take the lead - as opposed to asking us what they should do.

What were your goals for this project?

We wanted to gain a better ROI for our ad spend and hand off most of the day-to-day management of ads and campaigns. We especially were looking for an agency with experience and insight to help us try new ways of leveraging ads and PPC.

SOLUTION

How did you select this vendor?

They presented very well online, had an impressive portfolio, and agreed to a 3-month trial with results guaranteed. They were also friendly, confidant, and showed obvious aptitude from the very beginning.

Describe the project in detail.

KB initially took our existing campaigns and completely revamped them using a format that makes it easier to see which are working and which are not. The created a set of landing pages and variants and implemented call tracking for us. They also worked with us to provide direct integration with our lead management system. We continue to engage with them and have a retainer agreement where they provide ongoing management and are constantly testing new campaigns and strategies.

What was the team composition?

There is a primary account manager who we speak with a few times per week. They are backed by (at least) a creative, production, and technical team - all of whom have proven to be very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall KB has exceeded the metrics we set for success. The number of high-quality leads has increased and the overall cost per lead has decreased. The numbers are still small, but there is a pattern of improvement month over month. In addition, they have worked with us to provide meaningful metrics and reporting so we feel that we have a complete understanding of how their work has impacted the metrics.

How effective was the workflow between your team and theirs?

They are very responsive by email and our weekly review call is helpful in reviewing the prior week's results as well as making sure we are in agreement on the current priorities.

What did you find most impressive about this company?

They take responsibility for success and are willing to make continual adjustments to improve results.

Are there any areas for improvement?

Not much actually. A minor change would be if they used the same web platform that we do for ease of integration, but it has no been a stumbling block.

BACKGROUND

Please describe your company and your position there.

I'm the Executive Director at the Equal Opportunity Community Initiative, a non-profit organization committed to improving the quality of life of vulnerable children and youth locally and internationally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to drive traffic to our website via high converting landing pages with a clear call to action that helps the user convert through a donation or sign up.

What were your goals for this project?

We needed help telling our unique story online and were trying to engage the online community more effectively and reach a wider audience.

SOLUTION

How did you select this vendor?

We heard great things about their work and reached out for their help and assistance. After our first conversation we knew they were a perfect fit.

Describe the scope of their work in detail.

The KlientBoost team took the time to understand our needs and guided us on the content that would best capture our story. They had great suggestions on how to convey our impact effectively and increase the online capacity of our organization. They designed and coded a beautiful landing page for us and assisted with the hosting as well.

What was the team composition?

We communicated directly with their CEO and Director of CRO. After a couple emails discussing what we were looking for in this project and reviewing our needs, they took it from there and worked their magic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered exactly what they promised – high converting landing pages, resulting in a significant influx of quality traffic.

How effective was the workflow between your team and theirs?

KlientBoost was quick to respond with quality recommendations based around CRO principles to drive results. They were remarkably generous and accommodating of our requests, expertly guiding us through the process and ultimately bringing our vision to life.

What did you find most impressive about this company?

Their approach to design is fresh and current – Everyone has been so impressed with the work they've done and we cannot emphasize enough the positive impact they will create for the lives of those we serve!

Are there any areas for improvement?

Keep doing what they are doing - it is amazing! We are extremely grateful to have found a 5 star agency that cares and are completely satisfied with the final results. Their support will make a big difference to our work and we definitely plan on reaching out to KlientBoost for future designs!

BACKGROUND

Please describe your company and your position there.

I am the hospital manager at Companion Veterinary Hospital, P.S. in Lacey, Washington. We are small animal veterinary hospital founded in 1999. My job is to provide accounting, computer, managerial and marketing services to the company. Our goal is to have the highest Google rating of our many competitors. So far we've achieved that goal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us navigate the complicated world of Google Ads. Specifically, we needed to make sure our ads would be worded and positioned properly for our target markets.

As a small, independently owned hospital, our budget is severely limited compared to most of our competitors, which are largely subsidiaries of large corporations. We needed to get the maximum results and positioning possible with a smaller budget.

What were your goals for this project?

We needed to establish and active and ongoing Google Ads campaign that consistently ranked our hospital high in search results, with an acceptable conversion rate and ROI despite our smallish budget. Our goal was to increase our new client numbers significantly.

SOLUTION

How did you select this vendor?

We used Google to find vendors capable of fine tuning Google Ad campaigns using positive and negative keywords and KlientBoost's web site proved to be the most informative on that subject. The vendor provided evidence the the form of case studies, and demonstrated a deep understanding of Google's ad platform, such that we were convinced that their strategies are the most effective available.

Describe the scope of their work in detail.

KlientBoost took charge of our Google Ads interface and created and managed ads on a regular basis. They did testing of headlines and keywords and actively added or removed details in an effort to fine tune ads and campaigns and improve conversion rates. The team provided regular feedback via phone and computer meetings and provided recommendations for web site structure and landing page design, as well as general marketing strategies based on our industry.

What was the team composition?

My primary contact was Haley, who gave regular updates and handled our ad account. Hey manager, Mitchell, also provided guidance during our regular phone/computer meetings. Haley consulted with web design experts on several occasions when I had questions about landing pages and marketing to our clients in general.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first full month of working with KB, our new client number went from a prior average of 38 up to 63, a 66% improvement. Perhaps more importantly, my understanding of how Google Ads works is much improved. I now know what to focus on in the Google interface, and what is less important.

How effective was the workflow between your team and theirs?

Workflow was good. Haley was extremely responsive in our email exchanges. I felt like I could ask a question whenever I wanted and could expect (and receive) a well-researched response. Regular meetings helped keep contact with my team so that I felt like nothing was getting missed.

What did you find most impressive about this company?

I'm impressed by their team's enthusiasm for their industry, as well as their deep knowledge of a complicated subject (Google Ads, in our case).

Are there any areas for improvement?

I cannot think of a specific area for improvement.