# Soup Agency Soup Agency Reviews (36), Pricing, Services & Verified Ratings - Premier Verified - 4.9 out of 5 average review rating - 5 connections joined Soup Agency's Network [Visit Website](https://soupagency.com.au/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/soup-agency) **Digital Marketing - Social | SEO | PPC | Email** LEADING INDEPENDENT DIGITAL MARKETING AGENCY Paid Search \| Paid Social \| SEO \| Email \| Content Creation Whether you’re chasing rapid growth, better ROI, or sustainable long-term performance, our team of digital experts are here to help We’re a full-service digital marketing and advertising agency trusted by ambitious businesses across Australia. We blend data with creativity to deliver strategies that work across SEO, Paid Ads, Email and Social. **Performance That Speaks for Itself** Our work is grounded in strategy and backed by measurable outcomes: - 54x return on ad spend achieved through targeted Google Ads campaigns - 62% reduction in cost per lead, driving greater efficiency at scale - 59% uplift in email click-through rates through refined segmentation and creative testing - 278% increase in organic sessions from tailored SEO strategies focused on long-term growth - 422% growth in qualified leads across paid social, search advertising, and SEO We focus on the metrics that matter—helping you go where you grow. **Awards & Recognition** We’ve been recognised for our innovation, impact and excellence across multiple industries: - 2025 Small Business Champion Awards – Finalist - 2024 Local Business Awards – Winner (Marketing Services) - 2024 Australian Women’s Small Business Champion Awards – Finalist - 2024 Commbank Young Hero Awards – Finalist (Excellence in Marketing) - 2024 Australian Small Business Awards – Finalist - APAC’s Most Innovative Digital Marketing Agency – Sydney (2022) - Telstra Best of Business Awards – Finalist (2022) **Paid Search (Google Ads)** Looking for an expert Google Ads agency in Australia that gets results? Our paid search team specialises in data-driven Google Ads management—reducing wasted spend and increasing qualified traffic. Whether you need local or national campaigns, we handle it all: search, display, remarketing, and performance max campaigns. ## Company Information - Minimum project size: $1,000+ - Hourly rate: $50 - $99 - Number of employees: 2 - 9 - 2 Locations: - Sydney, Australia (Headquarters) - Austin, TX - Founded in 2018 - 4 languages: Mandarin, English, German, Italian - 2 timezones: Australia Eastern Time (AET), Central Standard Time (CST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 20% Social Media Marketing - 10% Advertising - 10% Digital Strategy - 10% Ecommerce Marketing - 10% Email Marketing - 10% Graphic Design - 10% Media Planning & Buying - 10% Pay Per Click - 10% Search Engine Optimization ### Focus Areas - eCommerce Marketing Focus: - 100% Shopify Marketing - Advertising Focus: - 60% Other advertising - 40% Programmatic advertising - Influencer Marketing Platforms: - 50% Instagram Influencer Marketing - 50% Tik Tok Influencer Marketing - Platform SEO Focus: - 50% Shopify SEO - 45% WordPress SEO - 5% YouTube SEO - PPC Focus: - 40% Google Adwords - 25% Amazon Advertising - 15% YouTube Advertising - 10% Bing Advertising - 10% Display Advertising - Social Media Focus: - 30% Facebook Advertising - 30% Instagram Advertising - 10% LinkedIn Advertising - 10% Pinterest Advertising - 10% Tik Tok Advertising - 10% Twitter Advertising - Influencer Marketing Services: - 30% Influencer Identification & Recruitment - 30% Influencer Management - 25% Micro-Influencer Marketing - 15% Influencer Campaign Reporting - Media Buying Focus: - 30% Out of Home Media Buying - 30% TV Media Buying - 25% Radio Media Buying - 15% Print Media Buying - Design Focus: - 25% Banner & Signage Design - 20% Brochure & Pamphlet Design - 20% Infographic Design - 15% Presentation Design - 10% Digital Signage Design - 10% Merchandise Design - SEO Focus: - 25% On site optimization - 15% Content development - 10% International SEO - 10% Link earning & development - 10% Local search - 10% Other SEO - 10% SEO Reputation Management - 10% Technical SEO ### Industries - 10% Information technology - 10% Financial services - 10% Consumer products & services - 10% Government - 10% Manufacturing - 10% eCommerce - 10% Telecommunications - 10% Medical - 10% Business services - 10% Automotive ### Clients - 50% Small Business (<$10M) - 40% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Soup Agency offers competitive pricing, with a client investment ranging from under $10,000 to over $50,000. Clients consistently highlight their value for cost, effective communication, and project management, resulting in measurable success across various digital marketing initiatives. **Most Common Project Size**: $10,000 to $49,000 based on 27 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Search Engine Optimization: Less than $10,000 based on 8 reviews - Other Digital Marketing: Less than $10,000 based on 8 reviews - Social Media Marketing: $10,000 to $49,000 based on 7 reviews - Digital Strategy: $10,000 to $49,000 based on 6 reviews - Pay Per Click: Less than $10,000 based on 5 reviews - Advertising: $10,000 to $49,000 based on 3 reviews - Web Design: Confidential based on 3 reviews - Video Production: $50,000 to $199,999 based on 1 review - CRM Consulting and SI: $50,000 to $199,999 based on 1 review - Content Writing Services: Less than $10,000 based on 1 review - Content Marketing: $50,000 to $199,999 based on 1 review - E-Commerce Development: Less than $10,000 based on 1 review - Web Development: Less than $10,000 based on 1 review - UX/UI Design: Confidential based on 1 review - Conversion Optimization: Confidential based on 1 review - Business Consulting: Confidential based on 1 review - Affiliate Marketing: Confidential based on 1 review - Email Marketing: Less than $10,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Soup Agency Review Insights Overall Review Rating: 4.9 - Quality: 4.8 - Schedule: 4.9 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - Timely (18 mentions) - Communicative (12 mentions) - Proactive (8 mentions) - Professional (6 mentions) - Knowledgeable (5 mentions) - Unique expertise (5 mentions) - Accommodating (3 mentions) - Detail-oriented (3 mentions) - Efficient (3 mentions) - Exceeds expectations (3 mentions) - Exceptional results (3 mentions) - Flexible (3 mentions) - Great project management (3 mentions) - Collaborative (2 mentions) - Creative (2 mentions) - Great team (2 mentions) - Helpful (2 mentions) - High-quality work (2 mentions) - Passionate about their work (2 mentions) - Results-oriented (2 mentions) ### Review Highlights **High Ratings and Referrals** Soup Agency has been chosen by many clients due to their high ratings and positive referrals. This reputation has been reinforced by the successful outcomes experienced by clients. **High-Quality Client Relationships** The agency's emphasis on building strong client relationships has been a standout feature, fostering trust and collaboration. Clients value the personal attention and support they receive. **High Client Satisfaction and Success** Many clients reported successful outcomes, such as increased sales, better lead quality, and improved brand awareness, due to Soup Agency's efforts. Their work has resulted in measurable improvements and positive business impact. **Strong Communication and Responsiveness** Clients consistently praised Soup Agency for their effective communication and quick responsiveness. They have been commended for maintaining open lines of communication, promptly addressing client needs, and ensuring timely delivery of services. **Timeliness and Reliability** Soup Agency is commended for its reliability and ability to deliver projects on time. Clients have expressed confidence in the agency's ability to meet deadlines and maintain consistent service quality. **Need for More Influencer Engagement** One client suggested a stronger focus on influencer quality and engagement to elevate campaign impact. This indicates a potential area for enhancement in influencer marketing efforts. **Culture Fit and Values Alignment** Clients often highlighted a strong culture fit and alignment of values with Soup Agency. The agency's approach and company values have resonated well with clients, contributing to successful collaborations. **Proactive Approach and Initiative** The agency is recognized for its proactive approach, often taking the initiative to suggest new strategies and improvements. This forward-thinking attitude has been appreciated by clients. **Attention to Detail and Customization** Clients have been impressed with Soup Agency's attention to detail and ability to tailor strategies to specific business needs. This personalized approach has been a key factor in their success. **Room for Improvement in Social Media Content** Some clients suggested that there is room for improvement in the quality and relevance of social media content. While improvements have been noted, further refinement could enhance the impact of social campaigns. ### Soup Agency Reviews #### Digital Ads Strategy for Dental Company (Featured Review) **The Project** - Services: Advertising, Digital Strategy, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Oct. 2024 - Apr. 2026 **Project Summary**: Soup Agency managed a dental company's digital advertising portfolio. The team refined ad spend, built tracking metrics, optimized the client's Google presence, and provided continuous advisory services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Global COO, RipeGlobal - Industry: Dental - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 30, 2026 **Feedback Summary**: Soup Agency helped the client establish an efficient spend and return model. The team was highly integrated with the client's internal team and always available for quick meetings. Their wide range of services and company culture were hallmarks of their work. This review is an update by the client company. The original review is located below the new content. ""The overall experience with Soup Agency has been wonderful!"" **BACKGROUND** Please describe your company and position.I am the Global Chief Operating Officer of RipeGlobalDescribe what your company does in a single sentence.RipeGlobal is a dental associate production accelorator company training dentists in 35 countries  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Stability in our global digital marketingA partner that could act as part of the internal teamInsight, recommendations and fast reaction to market changes **SOLUTION** How did you find Soup Agency?Online SearchWhy did you select Soup Agency over others?High ratingsGreat culture fitCompany values alignedHow many teammates from Soup Agency were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Soup team were handed our digital advertising portfolio globally and were asked to refine spend, build in tracking metrics in with the team based on our operating model and optimize our google presense along with advisory  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The overall experience with Soup Agency has been wonderful! The team has continually worked to shape our digital strategy throughout the last two years of challenging global markets. We now have a very efficient spend and return model along with a blue print for capital deployment post series A for our companyDescribe their project management. Did they deliver items on time? How did they respond to your needs?I have never once in the past two years not had a deadline met from the Soup team and they have always been on the front foot of projects. The team is really integrated in with my internal team globally and is always available for information or quick meetings What was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The wide range of services and the culture of the company are the two most impressive parts of Soup agency. This stems from the MD down to the day to day team. Everyone is accessable and onboard with making our company a success Are there any areas for improvement or something Soup Agency could have done differently?I love the Soup team and would highly recommend you engage their services  **UPDATED REVIEW** This review was published on March 6, 2025.Alexandria De ReHead of Marketing, RipeGlobalEducationBundaberg, Australia11-50Jan 2024 - Ongoing$200,000 to $999,999Project summarySoup Agency manages a dental learning platform's paid marketing efforts. They rebuild the client's accounts and optimize content, audience targeting, and budget to improve campaigns further.Feedback summaryThe client has set KPIs to be 50% or 100% higher than the previous quarter by year-end, but Soup Agency has already hit most of them in January-March 2025. Moreover, the team consistently improves the client's paid marketing efforts and adapts quickly to last-minute changes and budget cuts.BACKGROUNDPlease describe your company and position.I am the Head of Marketing of RipeGlobalDescribe what your company does in a single sentence.RipeGlobal is a cloud-based learning platform for dentists.OPPORTUNITY / CHALLENGEWhat specific goals or objectives did you hire Soup Agency to accomplish?Increase new contactsIncrease annual membership salesIncrease booked calls and fellowship salesBrand exposure into new marketsSOLUTIONHow did you find Soup Agency?Online SearchReferralWhy did you select Soup Agency over others?High ratingsReferred to meHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Our paid marketing efforts were previously done inhouse and poorly withh accounts deleted amongst other things.  SOUP was brought on in September 2024 to build everything from the ground up. They rebuilt our accounts 'correctly' and started generated results like we had never had before, incrementally increasing MoM. The deliverables we set were to increase new contacts, booked calls and Annual membership sales. In January we set specific KPI's to hit which were either 50% or 100% more then the previous Qrt's results. I had set the expectation for us to hit these new KPI's be end of calander year but the high achievers at SOUP decided to go ahead and hit majortiy of the grouped KPI's in this Qtr (Jan-March 2025). RESULTS & FEEDBACKWhat were the measurable outcomes from the project that demonstrate progress or success?answered previously Describe their project management. Did they deliver items on time? How did they respond to your needs?The team (Jake, Francesca, Danny and Charlotte) are agile, proffessional, and very much geniuses in their fields. They are constantly optimising content, targeting and budget for the benefit of our campaigns, as if it is their own personal brand they are promoting. They consistently go above and beyond to make our marketing efforts and message resonate with our target audience and even when setbacks such as last minute changes, budget cuts and complete creative and message updates happen, the SOUP team adjust and make it happen at a moments notice. I honestly could not ask for a better team to help build the RipeGlobal Brand. What was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?their ability to be agile, creative and easy going - very refreshing! Nothing is ever too much work and its always actioned so quickly - love these guysAre there any areas for improvement or something Soup Agency could have done differently?nope, perfectly perfect in every waySTAR RATINGSOverall rating: 5Quality: 5Cost: 5Schedule: 5Willing to refer: 5 --- #### Digital Ads Strategy for Dental Company **The Project** - Services: Advertising, Digital Strategy, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Oct. 2024 - Apr. 2026 **Project Summary**: Soup Agency managed a dental company's digital advertising portfolio. The team refined ad spend, built tracking metrics, optimized the client's Google presence, and provided continuous advisory services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Global COO, RipeGlobal - Industry: Dental - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 30, 2026 **Feedback Summary**: Soup Agency helped the client establish an efficient spend and return model. The team was highly integrated with the client's internal team and always available for quick meetings. Their wide range of services and company culture were hallmarks of their work. This review is an update by the client company. The original review is located below the new content. ""The overall experience with Soup Agency has been wonderful!"" **BACKGROUND** Please describe your company and position.I am the Global Chief Operating Officer of RipeGlobalDescribe what your company does in a single sentence.RipeGlobal is a dental associate production accelorator company training dentists in 35 countries  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Stability in our global digital marketingA partner that could act as part of the internal teamInsight, recommendations and fast reaction to market changes **SOLUTION** How did you find Soup Agency?Online SearchWhy did you select Soup Agency over others?High ratingsGreat culture fitCompany values alignedHow many teammates from Soup Agency were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Soup team were handed our digital advertising portfolio globally and were asked to refine spend, build in tracking metrics in with the team based on our operating model and optimize our google presense along with advisory  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The overall experience with Soup Agency has been wonderful! The team has continually worked to shape our digital strategy throughout the last two years of challenging global markets. We now have a very efficient spend and return model along with a blue print for capital deployment post series A for our companyDescribe their project management. Did they deliver items on time? How did they respond to your needs?I have never once in the past two years not had a deadline met from the Soup team and they have always been on the front foot of projects. The team is really integrated in with my internal team globally and is always available for information or quick meetings What was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The wide range of services and the culture of the company are the two most impressive parts of Soup agency. This stems from the MD down to the day to day team. Everyone is accessable and onboard with making our company a success Are there any areas for improvement or something Soup Agency could have done differently?I love the Soup team and would highly recommend you engage their services  **UPDATED REVIEW** This review was published on March 6, 2025.Alexandria De ReHead of Marketing, RipeGlobalEducationBundaberg, Australia11-50Jan 2024 - Ongoing$200,000 to $999,999Project summarySoup Agency manages a dental learning platform's paid marketing efforts. They rebuild the client's accounts and optimize content, audience targeting, and budget to improve campaigns further.Feedback summaryThe client has set KPIs to be 50% or 100% higher than the previous quarter by year-end, but Soup Agency has already hit most of them in January-March 2025. Moreover, the team consistently improves the client's paid marketing efforts and adapts quickly to last-minute changes and budget cuts.BACKGROUNDPlease describe your company and position.I am the Head of Marketing of RipeGlobalDescribe what your company does in a single sentence.RipeGlobal is a cloud-based learning platform for dentists.OPPORTUNITY / CHALLENGEWhat specific goals or objectives did you hire Soup Agency to accomplish?Increase new contactsIncrease annual membership salesIncrease booked calls and fellowship salesBrand exposure into new marketsSOLUTIONHow did you find Soup Agency?Online SearchReferralWhy did you select Soup Agency over others?High ratingsReferred to meHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Our paid marketing efforts were previously done inhouse and poorly withh accounts deleted amongst other things.  SOUP was brought on in September 2024 to build everything from the ground up. They rebuilt our accounts 'correctly' and started generated results like we had never had before, incrementally increasing MoM. The deliverables we set were to increase new contacts, booked calls and Annual membership sales. In January we set specific KPI's to hit which were either 50% or 100% more then the previous Qrt's results. I had set the expectation for us to hit these new KPI's be end of calander year but the high achievers at SOUP decided to go ahead and hit majortiy of the grouped KPI's in this Qtr (Jan-March 2025). RESULTS & FEEDBACKWhat were the measurable outcomes from the project that demonstrate progress or success?answered previously Describe their project management. Did they deliver items on time? How did they respond to your needs?The team (Jake, Francesca, Danny and Charlotte) are agile, proffessional, and very much geniuses in their fields. They are constantly optimising content, targeting and budget for the benefit of our campaigns, as if it is their own personal brand they are promoting. They consistently go above and beyond to make our marketing efforts and message resonate with our target audience and even when setbacks such as last minute changes, budget cuts and complete creative and message updates happen, the SOUP team adjust and make it happen at a moments notice. I honestly could not ask for a better team to help build the RipeGlobal Brand. What was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?their ability to be agile, creative and easy going - very refreshing! Nothing is ever too much work and its always actioned so quickly - love these guysAre there any areas for improvement or something Soup Agency could have done differently?nope, perfectly perfect in every waySTAR RATINGSOverall rating: 5Quality: 5Cost: 5Schedule: 5Willing to refer: 5 --- #### Email Marketing Services for Air Purifier Brand **The Project** - Services: Advertising, Digital Strategy, Email Marketing - Project size: Confidential - Project length: Oct. 2024 - June 2025 **Project Summary**: Soup Agency provided email marketing services for an air purifier brand. The team handled marketing strategy development, content creation, campaign management, performance tracking, and reporting. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing & Customer Service Coordinator, Air Purifier Brand - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 25, 2025 **Feedback Summary**: Soup Agency successfully helped the client improve their email strategy and connect with their audience. The team was efficient, well-organized, and timely with their deliverables. Moreover, they were always quick to respond to the client's questions and proactive in terms of communication. ""They consistently delivered items on time and were quick to respond whenever we had questions or needed adjustments."" **BACKGROUND** Please describe your company and position.I am the Marketing and Customer Service Coordinator of a healthcare company Describe what your company does in a single sentence.Air Purifier **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Brand AwarenessSales & Revenue Growth **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Referred to meCompany values alignedDescribe the scope of work in detail. Please include a summary of key deliverables.Marketing Strategy- Planning and direction for all campaigns.Creative Content- Development of visuals, copy, and messaging.Campaign Management- Setup, execution, and monitoring across channels.Tracking & Reporting- Performance measurement and insights.Ongoing Optimisation- Regular improvements to maximise results. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The agency has been a great partner in helping us turn EDM into one of our strongest conversion channels. They brought structure to our email strategy, created on-brand, engaging content, and set up automated flows that really aligned with our customer journey. Their work made a clear impact on how we connect with and convert our audience.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was efficient and well-organised. They consistently delivered items on time and were quick to respond whenever we had questions or needed adjustments. Communication was clear and proactive throughout the process.What was your primary form of communication with Soup Agency?Email or Messaging AppWhat did you find most impressive or unique about this company?What stood out most was their ability to understand our brand voice and translate that into email content that truly resonated with our audience. Their strategic approach combined with creative execution made the entire EDM process feel seamless and effective.Are there any areas for improvement or something Soup Agency could have done differently?One area for improvement would be in sourcing influencers who are not just relevant to our niche but also have consistently high engagement with their audience. While the initial outreach was handled well, we found that a stronger focus on influencer quality—particularly those who genuinely connect with their followers—would have helped elevate the impact of the campaign. --- #### SEO Strategy & Web Design for Order Fulfillment Co **The Project** - Services: Digital Strategy, Search Engine Optimization, Web Design - Project size: Confidential - Project length: Feb. 2024 - Ongoing **Project Summary**: Soup Agency provides SEO and web design services for an order fulfillment company. The team conducts SEO audits, implements on-page and off-page strategies, monitors performance metrics, and provides reports. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner Relations, Fulfilment Australia - Industry: Supply Chain, Logistics, and Transport - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 18, 2024 **Feedback Summary**: Thanks to Soup Agency, the client has seen a 30% increase in organic website traffic, a 10% decrease in bounce rate, and a two second reduction in average page load time. The team takes a proactive approach, communicates openly, and shows impressive flexibility. They've created a true partnership. ""This combination of personalized service, innovative thinking, and effective execution truly sets Soup Agency apart."" **BACKGROUND** Please describe your company and position.I am the Partner Relations of Fulfilment AustraliaDescribe what your company does in a single sentence.Fulfilment Australia provides comprehensive logistics and order fulfilment services, including warehousing, inventory management, and shipping solutions for e-commerce brands across various industries. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Increase LeadsEnhance Brand ExposureSocial Media Growth **SOLUTION** How did you find Soup Agency?ReferralPodcastWhy did you select Soup Agency over others?Referred to meHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Scope of Work SummaryFulfilment Australia and SOUP Agency are collaborating to enhance Fulfilment Australia's marketing efforts through targeted SEO optimization and website design improvements. Key deliverables include:SEO Optimization: Conducting audits, implementing on-page and off-page strategies, and monitoring performance metrics to improve search engine rankings and visibility.Website Design Optimization: Assessing and refining the website for better user experience, mobile responsiveness, and overall performance.Ongoing Meetings: Regular strategy sessions to review progress, align on marketing initiatives, and adjust strategies based on feedback and performance data.Reporting and Analytics: Delivering comprehensive reports on SEO and website performance, providing actionable insights for continuous improvement.This partnership aims to drive business growth and enhance customer engagement through effective marketing strategies. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Organic Traffic Increase: A 30% increase in organic website traffic over a six-month period, indicating improved visibility and search engine rankings.Keyword Ranking Improvement: Achieving top 10 rankings for at least 10 targeted keywords within three months, demonstrating effective keyword optimization.Bounce Rate Reduction: A decrease in bounce rate from 55% to 40%, suggesting that users are finding the content more engaging and relevant.Page Load Speed Improvement: Reduction in average page load time from 4 seconds to 2 seconds, enhancing user experience and potentially improving SEO rankings.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project management approach taken by SOUP Agency has been exemplary. They maintain clear and open lines of communication throughout the collaboration, ensuring that all stakeholders are informed and aligned on project goals and timelines.SOUP Agency consistently delivers items on time and meets the desired standards of quality. Their flexibility and attentiveness to our needs have been particularly impressive; they are great listeners and respond quickly and effectively to any requests or adjustments we make. This proactive approach has fostered a productive working relationship and has significantly contributed to the overall success of our marketing initiatives. What was your primary form of communication with Soup Agency?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What I found most impressive about SOUP Agency is their commitment to understanding our specific business needs and tailoring their strategies accordingly. Their ability to blend creativity with data-driven insights sets them apart; they not only focus on aesthetics but also prioritize functionality and performance.Additionally, their collaborative approach fosters a true partnership, making us feel like an integral part of the process. The team's responsiveness and willingness to adapt to our feedback demonstrate their dedication to achieving our goals. This combination of personalized service, innovative thinking, and effective execution truly sets Soup Agency apart in the competitive landscape of marketing agencies.Are there any areas for improvement or something Soup Agency could have done differently?I genuinely don’t have any recommendations for areas of improvement for SOUP Agency. This is largely because we understand that marketing takes time, and as patient clients, we have complete trust in their expertise. Over the course of our collaboration, we’ve developed a great friendship, which has fostered open communication and a strong partnership. This level of trust allows us to feel confident in their decisions and strategies, knowing they are committed to achieving the best results for our goals. --- #### SEO & Copywriting Services for Design Company **The Project** - Services: Content Writing Services, Search Engine Optimization - Project size: Less than $10,000 - Project length: Sep. - Nov. 2024 **Project Summary**: A design company hired Soup Agency for SEO and copywriting services. The client's goals were to increase their SEO visibility, create high-quality content, and rank better on search engines. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Design Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 17, 2024 **Feedback Summary**: Soup Agency helped the client confidently launch a new website. The team provided a comprehensive toolkit that ensured the website was optimized and engaging. The team delivered items on time and was highly responsive to the client's needs. Overall, they were vital to meeting the client's goals. ""Their strategic approach gave us the confidence to go live."" **BACKGROUND** Please describe your company and position. I am the Director of a design company Describe what your company does in a single sentence.We are a company driven by Human-Centered Design. Our expertise is in customer research, UX/UI, and app/web development that drives growth and delivers real results to the bottom line. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Increase in SEO visibility for a websiteCopywritng services that increased keyword reachKeyword research that is up to date and competitive **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Great culture fitReferred to meCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Working with Soup Agency was a game-changer for our project with a University client. Their expertise enabled us to create high-quality content for the website while ensuring we had accurate data on competitor keywords, website copy, and SEO strategies. Thanks to their comprehensive approach, we were equipped with the right toolkit to optimise the website effectively and begin improving its ranking. Their professionalism and strategic insights were invaluable to the project's success. We highly recommend Soup Agency for any organisation looking to elevate its digital content and SEO capabilities **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We were fully prepared to launch a new website with confidence. Their support was instrumental in filling key gaps, from providing accurate competitor keyword data to refining website copy and implementing effective SEO strategies. Soup’s expertise enabled us to progress seamlessly, delivering a comprehensive toolkit that ensured the website was optimised for performance from day one. Their strategic approach gave us the confidence to go live, knowing the foundation was solid and the site was set up for success.Describe their project management. Did they deliver items on time? How did they respond to your needs?They delivered all items on time and were highly responsive to our needs, adapting quickly to ensure the project stayed on track and aligned with our goals.What was your primary form of communication with Soup Agency?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Soup Agency's culture empowers every team member to contribute meaningfully. A combination of a supportive culture and responsiveness to our requirements sets them apart in the digital marketing industry.Are there any areas for improvement or something Soup Agency could have done differently?No, they delivered what we needed, on time and in scope. --- #### Digital Strategy & SEO for Primary Day School **The Project** - Services: Digital Strategy, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Jan. - June 2024 **Project Summary**: Soup Agency worked with a primary day school to improve their site's performance and UX. They performed a technical audit, a content audit, and keyword research and developed a content strategy. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing & Communications Manager, Mosman Preparatory School - Industry: Education - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 6, 2024 **Feedback Summary**: The client enjoyed a 15% month-on-month increase in organic traffic and enhanced conversion rates and domain authority, thanks to the site's improved structure and content quality. Soup Agency impressed the client with their professionalism, clear communication, and data-driven strategies. ""They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project's value and make informed decisions."" **BACKGROUND** Please describe your company and position.I am the Marketing and Communications Manager of Mosman Preparatory SchoolDescribe what your company does in a single sentence.Mosman Church of England Preparatory School (Mosman Prep), is a dual-campus, independent, primary day school, specialising in boys' only education during the critical early years of schooling. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Increase enrolments (sales) and conversionsEnhanced brand awareness and lead generationImprove user experience **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Close to my geographic locationGreat culture fitGood value for costHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Website Improvement Project with Soup Agency: Scope of WorkProject Overview: This project aimed to improve the overall performance and user experience of our website. Soup conducted a comprehensive technical audit, identifed keyword opportunities, and developed a content strategy to increase organic traffic, leads, and conversions.Deliverables:Technical Website Audit Report: Assessment of website speed, mobile-friendliness, crawlability, and indexing.List of actionable recommendations for technical improvements.Implementation roadmap for developers to address technical issues.Keyword Research & Gap Analysis Report: Identification of high-value commercial search terms relevant to your business.Search volume estimates and keyword difficulty analysis.Mapping of keywords to existing website content.Recommendation for new landing pages targeting specific keywords.Landing Page & Website UX Optimization Recommendations: Review of current landing pages and overall website user experience.Recommendations for improving user experience and conversion rates.Prioritization of changes using a Client Matrix.Content Audit & Gap Analysis Report: Assessment of existing blog content quality and relevance.Competitor analysis to identify top-performing content themes.Identification of content gaps based on search demand and competitor analysis.Content Plan for 4 Months: Outline of content topics aligned with keyword research and business goals.Long-tail keyword suggestions for targeted content creation. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?15% MoM increase in organic traffic (this is 10% for the months with school holidays). We use the actual traffic for March 2024 as the benchmark and MoM improvement as the target, as we didn't have last year's data for organic traffic.Improving organic conversions to help contribute to all channel's conversion targets, which are 70 school tour bookings and 115 website enquiriesImproving website authority through improving website structure and content qualityDescribe their project management. Did they deliver items on time? How did they respond to your needs?Soup truly impressed us with their service excellence. Their team displayed a deep understanding of our website's needs through their technical audit and keyword research. Their professionalism shone through clear communication and a focus on our goals. They delivered the project on time, providing a comprehensive roadmap for improvement backed by solid data and competitor analysis.What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?Throughout the project, Soup fostered a strong relationship with our team. They were readily available to answer questions and address concerns, making us feel valued and involved. Their support extended beyond project completion – they provided clear next steps for implementation and offered ongoing guidance. Furthermore, their reporting was exceptional. They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project's value and make informed decisions. Their commitment to effective communication and exceptional reporting instilled confidence in their expertise and solidified our trust in their partnership. In fact, this isn't the end of the partnership, just this project. We will definately be continuing our partnership with them.Are there any areas for improvement or something Soup Agency could have done differently?We were extremely happy with the agency --- #### HubSpot Implementation & Lead Gen for Automotive Company **The Project** - Services: CRM Consulting and SI, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Jan. - Aug. 2023 **Project Summary**: An automotive company hired Soup Agency to implement HubSpot and generate leads. Through effective social media campaigns, the team reached the client's target market and generated more leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Automotive Services Company - Industry: Automotive - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — May 16, 2024 **Feedback Summary**: Thanks to Soup Agency's detailed planning and proactive approach to the project, the client exceeded their goals. The team successfully used social media as a highly effective lead-generation tool. The client was also impressed with the team's communication skills and dedication to the project.  ""They have a proactive approach, good communication skills, and a team passionate about helping us succeed."" **BACKGROUND** Please describe your company and position. I am the Head of Marketing of an automotive company Describe what your company does in a single sentence.Automotive Services **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?HubSpot ImplementationPerformance MarketingTurn Social Media into a Lead Gen Tool **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Pricing fit our budgetGreat culture fitGood value for costCompany values alignedThey out performed other agenciesHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The first time I engaged Soup was to help reinvent how our company approached lead generation through social media. I also invited two other agencies to pitch and deliver on a social media project (with a budget and timeline) to compare their operations. Soup not only outperformed in insights, lead gen results, project management, reporting, and team engagement but also brought a sense of achievement and success to our team. They helped to establish social media as a powerful lead gen tool - and ultimately made me and my team look like superstars!   **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Good planning, achieved the objectives, exceed the targets and ultimately helped us prove social media can be a highly successful lead generation tool. Describe their project management. Did they deliver items on time? How did they respond to your needs?With good planning, regular meetings, documented objectives, clear deliverables, and great communication they kept us in check and supported us every step of the way. They knew what we wanted and took ownership of the project, were very proactive and results driven and delivered on time always.  What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?They have a proactive approach, good communication skills, and a team passionate about helping us succeed. They are simply a smart bunch of people to work with and have fun with. I always enjoyed our meetings, celebrating the wins and openly discussing our learnings.  Are there any areas for improvement or something Soup Agency could have done differently?They exceed every expectation on this project. --- #### SEO for Haircare Company **The Project** - Services: Business Consulting, Digital Strategy, Search Engine Optimization - Project size: Confidential - Project length: Mar. 2023 - Jan. 2024 **Project Summary**: Soup Agency provided SEO services for a haircare company. They managed SEO and analyzed competitors' work. They were also responsible for content creation, keyword research, link building, and web optimization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, PUMP Haircare - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 14, 2024 **Feedback Summary**: Soup Agency's efforts led to improved keyword rankings, meeting expectations. Their communicative and responsive approach fostered a positive working relationship. Their technical knowledge, commitment to meeting deadlines, and project management style were hallmarks of their work. ""Every team member showcased extensive knowledge in their respective areas."" **BACKGROUND** Please describe your company and position.I am a Manager at PUMP HaircareDescribe what your company does in a single sentence.We’re proud to only use the highest quality ingredients to create plant based , problem solving hair care products, that actually work. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Seo ManagementCompetitor Analysis **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Great culture fitHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Soup was engaged to boost our SEO through a multifaceted approach, encompassing a range of crucial activities including content creation, keyword research/analysis, technical refinements, competitor research, link building and website optimisation. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Monthly reporting showed notable improvements in keywords rankings.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management exceeded our expectations in every aspect. Not only did they deliver all the project items on time, but their commitment to meeting deadlines was truly commendable. The entire Soup team was incredibly responsive to our needs throughout the entire process.They went above and beyond by identifying areas on our website that needed improvement, even though these were not initially outlined in the scope of work. For example, SOUP noticed a gap in our online presence and took it upon themselves to enhance our blog, providing valuable insights and content that significantly contributed to our overall SEO strategy.What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?The fact that it is led by a group of highly capable and accomplished women resonated perfectly with our business values. Every team member showcased extensive knowledge in their respective areas.Are there any areas for improvement or something Soup Agency could have done differently?Our experience with SOUP has been overwhelmingly positive, and we are genuinely satisfied with the services provided. --- #### Consulting Services for Marketing & Communications Company **The Project** - Services: Digital Strategy, Search Engine Optimization, Social Media Marketing - Project size: Less than $10,000 - Project length: June 2023 - Ongoing **Project Summary**: Soup Agency provides consulting services for a marketing and communications company. The team has implemented deep dives, education sessions, and workshops for the improvement of the client’s operations. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director, Melotti Media - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 28, 2023 **Feedback Summary**: Thanks to Soup Agency’s work, the client’s social media ads and PPC campaigns have become better. They’ve generated 5–6 valuable leads per month. The team has managed the engagement expertly, providing great guidance and support to the client. Overall, the project has been truly successful.  "“They take pride in their knowledge and are generous in sharing it.”" **BACKGROUND** Please describe your company and position.I am the Director of Melotti MediaDescribe what your company does in a single sentence.Message Marketing, Copywriting and Brand Communication Strategists. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Social Media Advertising ConsultingLanding Page Consulting **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Close to my geographic locationGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.My Business had a bad run of previous poor digital marketing providers on social media and landing page advertising with PPC marketing. After such experiences, I approached SOUP Agency to provide consulting advice across all of our campaigns. The key deliverable was to improve ROI from negative or zero to an upward trajectory. SOUP implemented a series of deep dives, team education sessions, improvements and tactics which has completely turned around how my business is found and present online. SOUP was incredibly patient, knowledgeable and highly effective. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our social media adverts and PPC campaigns went from being a completely wasteful investment (producing ZERO ROI) to returning highly valuable leads, at around 5 or 6 per month. These leads weren't just average leads either - due to their consulting, we retargeted the right audience and were achieving real results.Describe their project management. Did they deliver items on time? How did they respond to your needs?One of the best attributes of SOUP Agency was their Relationship Management. Michelle and the team reached out often to check in, provide guidance, offer support and more. I felt like I was more than just a number and it was a rewarding experience.What was your primary form of communication with Soup Agency?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?SOUP are a young but very capable agency. I love that the most. The reason why is that they're agile in the way they operate and are passionate about keeping up with the latest in marketing, BUT they aren't arrogant. They take pride in their knowledge and are generous in sharing it.Are there any areas for improvement or something Soup Agency could have done differently?Perhaps they should have upsold me!!! Hahaha I probably would have bought more. They were so focused on the project itself that they didn't offer other services, but that's definitely not a negative. --- #### Digital Strategy for Wellness & Fitness Company **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization, Social Media Marketing, Web Design - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: Soup Agency manages digital strategy for a wellness and fitness company. This encompasses client acquisition, trainer recruitment, franchise recruitment, and app installation campaigns on various platforms. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Brand Manager, Wellness & Fitness Company - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Aug 20, 2023 **Feedback Summary**: Soup Agency has consistently achieved CPL goals across various campaigns and platforms. Their proactive approach in suggesting ideas and strategies for experimentation has led to performance improvements. They are responsive, punctual, and maintain clear communication with the client. ""Their expertise continues to provide new and innovative ways to improve performance and results."" **BACKGROUND** Please describe your company and position.I am the Brand Manager of a wellness & fitness companyDescribe what your company does in a single sentence.International Personal Training Franchise **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Grow Brand AwarenessIncrease Lead VolumeImprove Account Efficiency **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Pricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope included managing all paid media activities for a multitude of business objectives. This included client acquisition, trainer recruitment, franchise recruitment as well as app install campaigns across a multitude of platforms including Meta & Google. Key deliverables included Improve account efficiency in achieving set cost-per-lead KPIs. Improve the quality of lead generation, which translates into program sales. Real-time reporting dashboard access. Weekly performance and QBR strategy review. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?SOUP has demonstrated strong expertise in the end-to-end implementation of our paid advertising campaign. They have effectively met our CPL goals across multiple campaigns and platforms, increasing efficiency across our accounts. Their expertise continues to provide new and innovative ways to improve performance and results.Describe their project management. Did they deliver items on time? How did they respond to your needs?SOUP are responsive, timely and responds quickly to shifts in strategy. They consistently uphold their commitments by delivering items as promised. They're always prompt in responding to our queries with insightful and expert advice. Their unique and fresh perspective consistently inspires us to get creative and think outside the box! They have effectively addressed our needs and requirements as a franchise business, managing multiple locations and ensuring fairness across paid search and paid social platforms.What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?SOUP dedicates itself to understanding your unique business and its challenges. They proactively present ideas and strategies for experimentation to improve and elevate performance, ongoing. They are experts in this space and are an extension of our team and treat our account as such!Are there any areas for improvement or something Soup Agency could have done differently?SOUP are exceptional at providing detailed reports, ensuring the client has full transparency and visibility of optimisations made and performance. The only future build is more summarised and succinct reports and/or PCRs to enhance accessibility and convenience. --- #### Email & Social Media Marketing for Food & Beverages Company **The Project** - Services: Advertising, Affiliate Marketing, Conversion Optimization, Digital Strategy, Email Marketing, Other Digital Marketing, Pay Per Click, Social Media Marketing, Web Design - Project size: Confidential - Project length: Feb. 2023 - Ongoing **Project Summary**: Soup Agency provides email ad social media marketing for a food and beverages company. The team is tasked with increasing the client's sales, brand awareness, conversion rates, and market share. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Food & Beverages Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 26, 2023 **Feedback Summary**: Thanks to Soup Agency, the client has gained 2,000 followers on social media and experienced a fourfold increase in ROAS and a substantial boost in sales. Soup Agency ensures excellent communication via weekly meetings. Their timeliness, adaptability, and result-oriented approach are commendable. ""I was pleased with their work ethic, diversity, and commitment to the project."" **BACKGROUND** Please describe your company and position.I am the Director of a food & beverages companyDescribe what your company does in a single sentence.Ready made meals. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Grow SalesIncrease Brand AwarenessIncrease Market Share **SOLUTION** How did you find Soup Agency?Online SearchClutch SiteWhy did you select Soup Agency over others?High ratingsPricing fits our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Improve the brand awareness and conversion rates of our market audience Increase the number of sales from old and new customers Constantly promote the brand and company products in a budget-friendly way. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?They increased our social media followers by almost 2,000 followers in a matter of couple of months They have helped generate a significant percentage of our sales through email and social media marketing.They have continually provided Return on Advertising Spend of more than 4x (for each $1 invested, we have received $4 back!). Number of social media followers Sales generated from marketing Number of viewers on the site, coming from marketing (email or socials)Describe their project management. Did they deliver items on time? How did they respond to your needs?Always deliver on time - most of the time before the deadlines! Always following up with me if I haven't send my deliverables. Always pull up any marketing needs, even at the last minute without any complain. Have a structured framework and timeline of work and deliverables always. We do weekly meetings to catchup and ensure our progress is on track. Very professional.What was your primary form of communication with Soup Agency?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I was pleased with their work ethic, diversity, and commitment to the project. They treat the company goals as if it is their own and always look to go above and beyond.Are there any areas for improvement or something Soup Agency could have done differently?No --- #### SEO Optimization for Designer Label **The Project** - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Soup Agency provides ongoing SEO services for a womenswear designer label. The team audited the client's website and made recommendations based on the audit results. **Review Rating**: 4.0 - Quality: 3.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing & Ecommerce Manager, Designer Label - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 15, 2023 **Feedback Summary**: Since engaging with the Soup Agency team, the client's organic sessions are up 14%, and revenue from the organic channel is up 25% YOY. The client was most impressed with the vendor's professionalism and knowledge of SEO. ""Their professionalism and knowledge of SEO are impressive."" **BACKGROUND** Please describe your company and your position there. I am the Digital Marketing and Ecommerce Manager or an Australian womenswear designer label. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? To increase our reach on Google organically and ensure that key categories are optimised from an organic search perspective **SOLUTION** How did you select this vendor and what were the deciding factors? We were introduced to Soup via a referral and after discussing our requirements they proposed their strategy and pricing which were fair and fit within our budget expectations. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Each month, Soup send a monthly review of our organic search results of our website and key areas that they will focus on, whether it will be to improve the search ranking of specific keywords or categories that will increase visibility. They also review competitor rankings and audit our search console and make recommendations based on the audit results. How many people from the vendor's team worked with you, and what were their positions? I have been working directly with the Managing Director of the agency, she has a team of people who work with her. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since engaging Soup Agency, organic sessions are up 14%, revenue from the organic channel is up 25% YOY. Describe their project management style, including communication tools and timeliness. Monthly meetings are scheduled reviewing previous months results and items actioned, strategy outlined for what tasks will be completed during the month and regular communications occur in between each monthly meeting. What did you find most impressive or unique about this company? Their professionalism and knowledge of SEO are impressive. Are there any areas for improvement or something they could have done differently? - --- #### SMM for Tutoring Platform **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Nov. 2022 - Ongoing **Project Summary**: Soup Agency has provided social media marketing services for a tutoring platform. They have managed the client's Facebook and Instagram ads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Founder, KIS Academics - Industry: Education - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 1, 2023 **Feedback Summary**: Thanks to Soup Agency's work, the client has decreased their cost-per-lead by 66%. They have communicated frequently and promptly via Slack, ensuring an effective workflow. Their sheer dedication and cost-effectiveness have been hallmarks of their work. ""They have performed exceptionally well."" **BACKGROUND** Please describe your company and your position there. I'm the founder of a tutoring marketplace that specialises in education for students from Year 1 - 12 **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? We hired SOUP agency to manage our social media advertising, starting with facebook and Instagram. We were looking for an agency to work with for the long term **SOLUTION** How did you select this vendor and what were the deciding factors? SOUP reached out to me via cold email. I organised an initial consultation and was initially pleasantly surprised by how professional it was compared to when I had talked with other agencies. The initial onboarding was seamless and they were very responsive Describe the project in detail and walk through the stages of the project. We have an ongoing contract with SOUP agency for online digital marketing. They have managed our Facebook and Instagram ads. Compared to our in-house work, they have outperformed and significantly decreased CPA while also maintaining a strong culture of experimentation and suggesting new advertising platforms and creatives How many resources from the vendor's team worked with you, and what were their positions? We are currently working with 3 team members from SOUP. Our account manager, Thomas, as well as 2 digital specialists, Jake and Vanessa **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our current cost per lead is approximately 1/3 of what it was only 2 months ago. We are spending less on marketing while also seeing better results. How effective was the workflow between your team and theirs? SOUP joined our company Slack channel and we regularly communicate there. They have catered for our preferences in every way to make working together completely seamless What did you find most impressive or unique about this company? The dedication of the SOUP team to achieve better results, and then maintain those results while continuing to experiment and improve over time. This is different to other advertising agencies that we have worked with as in many cases other agencies, after initially impressing you, will slowly decrease effort and workload, delivering poorer quality work than initially promised during the initial sale. Are there any areas for improvement or something they could have done differently? They have performed exceptionally well. As a small business, our budget isn't huge and SOUP's fees are higher than average, but I am more than happy to pay as they have given us exceptional results. --- #### PPC Services for Video Production Agency **The Project** - Services: Pay Per Click - Project size: Less than $10,000 - Project length: June 2022 - Ongoing **Project Summary**: In efforts to acquire more leads, a video production agency has hired Soup Agency to develop and implement an effective PPC strategy.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO & Creative Director, Video Production Agency - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 10, 2022 **Feedback Summary**: After implementing Soup Agency's strategy, the client has noticed a huge improvement in the quality and quantity of leads. The team leverages their knowledge and technical expertise to come up with top-notch solutions in a timely manner. They were also supportive, committed, and team-oriented. ""We're impressed with their dedication, expertise, and cost-efficiency."" **BACKGROUND** Please describe your company and your position there. We're a full service video & animation studio in Sydney, NSW. I am the CEO & Creative Director. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We have an amazing production team but needed more leads. We hired Soup Agency to come in and assist with strategy around our digital marketing. Even though I am in video marketing, I did not understand the paid search & paid media side of it. **SOLUTION** How did you select this vendor and what were the deciding factors? Katya, in one meeting, better explained and educated me and my team on paid requirements than anyone had previously. It was apparent she and the team are absolute experts in the field. Also, their approach and friendliness mean they are the right people to work with. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Our engagement began when she reviewed all our old campaigns, looked into all of our reports and got to know the business. Soup then provided Two Giraffes with an amazing strategy and approach that fit our budgets and had great goals and deliverable points for paid campaigns. How many people from the vendor's team worked with you, and what were their positions? Katya, the managing director, and Ben, their paid social manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since implementing their strategy, we have seen a vast improvement in the quality of leads. Before Soup, we go a lot of leads, but they were all bad. They are now more pinpointed to our services, we are so excited. Describe their project management style, including communication tools and timeliness. Wow. Honestly. I am blown away. They really educate you without belittling you. I felt empowered and in control when these services always made me really nervous in the past. Their team holds your hand, takes you along, educates you, and gives very clear reports. It is wonderful. What did you find most impressive or unique about this company? We're impressed with their dedication, expertise, and cost-efficiency. It's been an amazing and educational collaboration. Are there any areas for improvement or something they could have done differently? Come into my business earlier! --- #### SEO Services for E-Commerce Skincare Brand **The Project** - Services: Search Engine Optimization - Project size: Less than $10,000 - Project length: Jan. 2021 - Ongoing **Project Summary**: Soup Agency provides SEO services for an e-commerce skincare brand. After an in-depth website audit, they developed a new faster website and targeted various keywords to boost significant products. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Evidence Skincare - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 20, 2022 **Feedback Summary**: Soup Agency's SEO suggestions helped improve non-branded keywords rankings, specifically in Australia and the USA. The team primarily collaborates through email and Google Sheets, clearly discussing progress. Moreover, they've become the client's go-to advisor for all digital marketing needs. ""They're very proactive in ensuring all tasks are completed."" **BACKGROUND** Please describe your company and your position there. I am the Head of Marketing for an eCommerce skincare brand. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We engaged Soup to run the SEO for our Australian site. **SOLUTION** How did you select this vendor and what were the deciding factors? We selected The Soup Agency as we felt that Katya was very knowledgeable on the eCommerce landscape and was going to help - with not only SEO - but other areas of the business if we needed. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Our journey began with an in-depth audit of the site. They developed a working sheet that was easily shared with our developers and spoke directly with them to ensure everything got done. This resulted in a faster, lighter website which helped with our rankings instantly. Each month, we now target different keywords to boost key products. How many people from the vendor's team worked with you, and what were their positions? We work with one directly, Katya. But I know her whole team touches our account. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since implementing their SEO suggestions, our non-branded search terms have increased not only in Australia but in the US too. Describe their project management style, including communication tools and timeliness. Everything is mostly done via email and Google sheets. Follow up communications are very clear on what has been completed and is outstanding. What did you find most impressive or unique about this company? They're very proactive in ensuring all tasks are completed. If something needs to be done, they take the initiative to get it done even though it may not have been in the initial scope. They have become our go-to digital marketing advisor. They're very knowledgeable on not just SEO but every digital! Are there any areas for improvement or something they could have done differently? Nothing --- #### PPC for Ad & Marketing Agency **The Project** - Services: Pay Per Click - Project size: Less than $10,000 - Project length: May 2021 - Ongoing **Project Summary**: Soup Agency is managing an ad and marketing agency’s PPC campaigns. They’ve set up an account, planned ads, and launched campaigns. Their goal is to increase brand awareness and leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Dashing Group - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 6, 2022 **Feedback Summary**: Soup Agency’s efforts have improved the client’s ranking and increased inquiries, meeting expectations. They’ve displayed top-notch project management and communication throughout the partnership. Overall, their professionalism complements their technical expertise. ""They are great at managing the projects and keeping me posted on the progress."" **BACKGROUND** Please describe your company and your position there. I am the marketing manager at Dashing - our core business works with some of the biggest retailers in Australia producing visual merchandising campaigns and print executions. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? In 2021 launched a merchandise brand and rebranded our Dashing X brand management platform. Soup Agency came into play to help with the PPC for these two brands, increasing brand awareness and prospecting new clients. **SOLUTION** How did you select this vendor and what were the deciding factors? Another supplier recommended Soup Agency to us, they had a good price, and Katya our consultant was super helpful from day 1. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. For my merch we started creating a Google Adwords account, then planning the ads and keywords to launch the campaign. We have monthly meetings with Soup to keep optimising our results. For Dashing X Soup set up Google and Capterra Ads. How many people from the vendor's team worked with you, and what were their positions? Katya is our main point of contact, she is the Founder of Soup. I also worked with Tanya, the Digital Project Manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since implementing the PPC ads we are ranking better online and receiving enquires through the website. Some of our clients are finding us online, which is a good sign. Describe their project management style, including communication tools and timeliness. They are great at managing the projects and keeping me posted on the progress. The majority of our communication is via email, but they are always available for a call if we need it. What did you find most impressive or unique about this company? Their level of knowledge in the industry and professionalism. Are there any areas for improvement or something they could have done differently? It would be nice to have some more suggestions for us to improve our campaigns at our monthly meetings. --- #### Performance Marketing for Peer-To-Peer Car Share Network **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Dec. 2021 - Jan. 2022 **Project Summary**: Soup Agency carries out a peer-to-peer car share network's performance marketing. They were also asked to help audit and refine the client's Google Ads strategy. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Car Next Door - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jan 27, 2022 **Feedback Summary**: Soup Agency decreased the client's CPA by 14% within a month, alongside their total acquisitions. The company also achieved their ROAS across all product verticals because of them. Moreover, the team provides very effective and easy communication. ""Soup Agency was happy to tap into our existing organisational channels and ways of working."" **BACKGROUND** Please describe your company and your position there. Car Next Door is Australia's largest peer-to-peer car share network. I manage our marketing department at Car Next Door, including our performance marketing function. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? Soup Agency were engaged to help support us while we hired an internal Performance Marketing Specialist. As part of their engagement they were also asked to help audit and refine our strategy for Google Ads, with an understanding of how to best reach our business goals. **SOLUTION** How did you select this vendor and what were the deciding factors? Soup Agency came highly recommend to us via a valued contact. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Soup Agency took the understanding of our business, our goals and what has worked/not worked before and quickly came up with a strategic, considered and actionable strategy for review. Once approved, this was quickly translated into action. How many resources from the vendor's team worked with you, and what were their positions? Katya Vakulenko - Founder **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Soup Agency decreased our CPA by 14% in just one month. They also increased our total acquisitions and strengthen our capacity to achieve our ROAS across all product verticals. How effective was the workflow between your team and theirs? Very effective and easy communication. Soup Agency was happy to tap into our existing organisational channels and ways of working. What did you find most impressive or unique about this company? Speed of action - the time from onboarding to actionable strategy was much faster than I would have imagined. Are there any areas for improvement or something they could have done differently? None! --- #### Social Media Campaigns for Philanthropy Fund Raising Company **The Project** - Services: Social Media Marketing - Project size: Confidential - Project length: July 2021 - Ongoing **Project Summary**: Soup Agency provides social media marketing for a philanthropy fund raising company. Their scope includes campaigns held in Instagram, Facebook, and LinkedIn. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Community & Innovation Manager, Australian Jewish Funders - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 13, 2021 **Feedback Summary**: Soup Agency has incredible attention to detail. They were attentive and able to understand what the client is looking for. The partners weekly with transparency in mind. Furthermore, the vendor has made way for many applications for the client's programs. ""They've offered incredible attention to detail."" **BACKGROUND** Please describe your company and your position there. I am Community and Innovation Manager at Australian Jewish Funders. AJF is the network inspiring effective philanthropy and strengthening community, that is guided by the pillars of innovation, collaboration and leadership to achieve impactful giving guided by Jewish values. AJF inspires members to strengthen the Jewish community and beyond, at the individual and collective levels through educational engagement opportunities, events and programming. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? We want to increase our communications on social media, particularly Instagram, Facebook and LinkedIn to ensure that we are telling stories about the impact we are making. In particular showcasing our partnership with Catchafire. I would love some structure to the best way to continue posting photos/stories and information out, with canva templates. **SOLUTION** How did you select this vendor and what were the deciding factors? Soup Agency applied for this project on Catchafire and after interviewing them we thought the collaboration was perfect and decided to continue on the journey together. Describe the project in detail and walk through the stages of the project. After our first meeting, Soup Agency began putting together a social media content calendar to meet all our needs. This also involved canva templates which we can adapt to our needs moving forward. The copy they created was fantastic and really understood our brief. How many resources from the vendor's team worked with you, and what were their positions? We worked with 3 incredible individuals from the team, including founder Katya and Lakshi and Michelle. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We launched a Philanthropy fellowship and had a positive turn out for applications, thanks to our social media posts. How effective was the workflow between your team and theirs? We met almost weekly, and they were fantastic at communicating back to us on the work that was being completed, taking us along on the journey, which was increidble. What did you find most impressive or unique about this company? They've offered incredible attention to detail. Are there any areas for improvement or something they could have done differently? Honestly, nothing they were attentive and able to understand what we were looking for, which was great!! --- #### Ongoing Digital Marketing for Motorcycle Navigation System **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: July 2021 - Ongoing **Project Summary**: Soup Agency provides digital marketing services for a motorcycle navigation system. This involves creating and implementing Google ad campaigns, social media marketing efforts, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Beeline Australia - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Sep 7, 2021 **Feedback Summary**: Within the first month, the client has already seen a boost in ROAS. Soup Agency communicates bi-weekly, plans ahead, and applies changes quickly, establishing a seamless workflow. They are flexible in terms of adjusting to the client's needs, too. Overall, they've been the perfect partner. ""We are very happy with the work they've done so far."" **BACKGROUND** Please describe your company and your position there. At Beeline, we believe that a world where more people ride is a cleaner, healthier and happier world. We aim to get more people riding by improving the typical ride experience and removing the barriers that put people off. We do this by handling the routes, navigation and tracking so that riders can get the most out of their journeys. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We have taken on Soup to handle all our back end marketing. **SOLUTION** How did you select this vendor and what were the deciding factors? Came with great referrals and are very easy to communicate with. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. They were to: Set up all markering tracking and marketing spend accounts, come up with and roll out our social campaigns, produce a plan and implement AdWords advertising. Then we touch base bi-weekly to discuss outcomes and approve plans. How many resources from the vendor's team worked with you, and what were their positions? We have dealt with several different members of the team who all can implement changes to our account. All have been a pleasure to work with. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? From the first month, we saw a positive return on our ad spend. Any changes were done quickly. How effective was the workflow between your team and theirs? Perfect. Very flexible. What did you find most impressive or unique about this company? The ease of communication is what we have found to be the most impressive. Are there any areas for improvement or something they could have done differently? Not as yet. We are very happy with the work they've done so far. --- #### Content Strategy & Digital Marketing for Investment Company **The Project** - Services: Content Marketing, Other Digital Marketing, Video Production - Project size: $50,000 to $199,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Soup Agency provides digital marketing and content strategy services to an investment company. Aside from email marketing and website improvement, they create blogs, social media posts, and videos every month. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Software & Technology Investor, Investment Company - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 1, 2021 **Feedback Summary**: Soup Agency is quick at making changes, which has been helpful for the client. Additionally, their responsiveness is impressive, and their project management skills are great. "“Soup Agency’s responsiveness is impressive.”" **BACKGROUND** Introduce your business and what you do there. I’m in charge of the software and technology investments for an investment company. We invest in day-to-day software services. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Soup Agency? We needed help with digital marketing, content strategy, and content creation. **SOLUTION** What was the scope of their involvement? Soup Agency has provided us with several services. For example, they set up a whole email marketing strategy for us from scratch, and they also implemented a contact form on our site so that people can interact with us. They’ve created all the content for our website, including more than 20 blog entries, and they’ve been in charge of our social media posting, too. They continue to provide us with content every month on an ongoing basis. Additionally, they created two different videos for us. One is an explainer video that explains the software product and the company behind it. The other one introduces case studies with existing clients and their experiences. They scripted the videos and coordinated the entire video production. What is the team composition? We work with 5–6 people from Soup Agency, including an email specialist, a content specialist, a copywriter, an SEO person, and a couple of other people. How did you come to work with Soup Agency? They were recommended by a friend of mine. How much have you invested with them? We’ve spent over $50,000. What is the status of this engagement? We started working together in March 2021, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Soup Agency coordinates their staff quickly, and they’re responsive to change requests, which has been helpful. How did Soup Agency perform from a project management standpoint? Their project management is good, and we use Asana to manage the project. What did you find most impressive about them? Soup Agency’s responsiveness is impressive. Are there any areas they could improve? It would be good if they improved the social media posts. Originally, the content was too much, but they’ve been improving in that regard. --- #### SEO Services for Disability Services Provider **The Project** - Services: Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: January 2020 **Project Summary**: Soup Agency was hired by a disability services provider to handle their SEO & social media marketing initiatives. The team conducted an analysis before optimizing the client's Google and Facebook accounts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Marketing & Engagement Manager, Northcott - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 19, 2021 **Feedback Summary**: As a result, the client was able to maximize the use of their Google Ads grant. Soup Agency was a data-driven, accommodating, and proactive partner. They were able to utilize their knowledge of the latest marketing trends to develop innovative strategies that boosted the client's online visibility. ""I find that the agency is always proactive and innovative."" **BACKGROUND** Please describe your company and your position there. I am the marketing and engagement manager at Northcott. We are a leading disability service provider in NSW/ACT. We support children and adults with complex and profound disability. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We had a very poor online presence and wanted to make our organisation more visible online. We also wanted to ensure our digital marketing budget was being used effectively. **SOLUTION** How did you select this vendor and what were the deciding factors? We were recommended Soup Agency through a professional network. We considered 3 agencies and chose Soup Agency based on their expertise. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Soup Agency did a comprehensive review of our current digital capabilities to understand where we were at and the gaps. Following the analysis we agreed on some of our key priorities, strategy and budget. Over the next 6 months we slowly worked on optimising our account on Google and Facebook. The agency had a really comprehensive knowledge of the platforms, this made the work so much faster and more efficient. They were able to identify issues quickly and recommend possible solutions. How many resources from the vendor's team worked with you, and what were their positions? We worked mainly with Katya. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We were able to leverage on our Google grant like never before. Within 6 months there was a 10 fold increase in our ability to utilise the grant. How effective was the workflow between your team and theirs? Katya has always been very responsive, she was available over the phone, emails and via face to face meetings in our office. Given the restrictions in Sydney, we started to move more of our collaboration online using Google apps. What did you find most impressive or unique about this company? They are really a specialist in in digital marketing. What I find really impressive was how up to speed they are with the latest technology/trends. Things move very quickly in the digital space and it is very hard for us to be across updates/changes. I find that the agency is always proactive and innovative. Are there any areas for improvement or something they could have done differently? We are limited by COVID restrictions but I would have liked more face to face interactions so we can share more product knowledge. --- #### Digital Marketing Strategy for Footwear Company **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: July 2021 - Ongoing **Project Summary**: Soup Agency was hired by a footwear company to develop a sales strategy. They are working closely with the client to identify their target market and build their brand's identity, persona, and voice. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Kalyna - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 13, 2021 **Feedback Summary**: Soup Agency's clear understanding of the client's target market allows them to develop and implement robust marketing strategies. They are able to effectively utilize their digital marketing expertise to boost the client's growth. Their top-notch customer support has led to a long-term partnership. ""As our business grows, we will continue to use Soup Agency to assist all of our needs." " **BACKGROUND** Please describe your company and your position there. I'm an owner of a footwear company and my position is Founder and Creative Designer. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We hired Soup Agency to help us with a sales strategy of our new footwear line. **SOLUTION** How did you select this vendor and what were the deciding factors? We searched online for a reputable marketing agency in Sydney area. As a small business we had a set budget and Soup Agency stood out as it had really good reviews and met our requirements. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. As a newly established business we needed help with bringing the brand to life. We concentrated on building the brands identity, persona and voice as well as identifying our market. How many resources from the vendor's team worked with you, and what were their positions? We worked with the account manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? I think the investment was certainly worth the outcome. We now have a clear understanding of our target market and the way we should be marketing our product. How effective was the workflow between your team and theirs? We communicated via zoom, phone and emails and found it effective for what we needed to achieve. What did you find most impressive or unique about this company? They know how to do everything and specialize in all areas of digital marketing. As our business grows, we will continue to use Soup Agency to assist all of our needs. Are there any areas for improvement or something they could have done differently? We had a really good experience and cant fault service we have received. --- #### Web Dev & Marketing Strategies for Financial Service Company **The Project** - Services: Other Digital Marketing, Web Development - Project size: Less than $10,000 - Project length: July 2020 - Feb. 2021 **Project Summary**: Soup Agency developed the website and designed the logo of a financial service provider. The team also drove site traffic through marketing different strategies such as SEO campaigns and social media marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Founder, KE Financial Services - Industry: Financial services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 24, 2021 **Feedback Summary**: Equipped with commendable communication and marketing skills, Soup Agency helped the client achieve their goals through an effective website and strategies that resulted in a traffic boost, ultimately allowing the company to secure more clients. The team was professional throughout the process. ""Soup Agency listened to our needs without trying to upsell us." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of KE Financial Services. Our company provides a wide range of accounting and taxation services, so our clients can focus on their businesses. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Soup Agency? I needed them to build my website and help me boost my clientele. **SOLUTION** What was the scope of their involvement? I’m a finance professional and not really a marketing person — I needed Soup Agency’s team to not only develop my website but also employ marketing strategies that could effectively introduce my business to the right clients. As soon as their team signed the contract, they created the scope of work and helped me set specific business goals. They designed my logo and created my website from scratch, including both content and development work. After this project phase, Soup Agency set up and monitored my ads on Google, Instagram, and Facebook to help me get more client calls and emails. Additionally, they utilized other marketing strategies to gather features for my business and generated reports based on the success of each SEO campaign. What is the team composition? I only worked directly with Katya (Founder). How did you come to work with Soup Agency? I first encountered their agency through a Facebook group that I was a part of — someone who was talking about digital marketing had mentioned Soup Agency, so I got curious and looked them up. I saw from their Facebook and Instagram profiles that they had worked on great projects and received great feedback as well — I then decided to give them a call and try out their services for myself. How much have you invested with them? I spent about $10,000 AUD (approximately $8,000 USD). What is the status of this engagement? The project ran from July 2020–February 2021. The website took two weeks to finish, while I needed them for their marketing services until last February. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our engagement resulted in good website traffic and a great number of client calls from that traffic. From those calls, I was able to secure potential and new clients — that was really a success point for me. How did Soup Agency perform from a project management standpoint? Soup Agency mainly contacted us through email and Google Hangouts. It was perfect — we had weekly communication and all their replies to us were within 24 hours.  What did you find most impressive about them? They were a professional agency with very good communication skills. Soup Agency listened to our needs without trying to upsell us. I didn’t like it when people tried to sell me something that was not really straightforward, so I was pleased that their team delivered what they initially sold to me. Their agency helped me reach my goals, and that made me happy. Are there any areas they could improve? I didn’t see an aspect that needed improvement. Do you have any advice for potential customers? Communicate your needs clearly to their team for them to understand what your goals are. They'll take it from there and help you achieve those. --- #### Paid Advertising Services for Gift Company **The Project** - Services: Advertising, Social Media Marketing - Project size: Confidential - Project length: Jan. 2026 - Ongoing **Project Summary**: Soup Agency provides paid advertising services for a gift company. The team creates ad content and sets up and manages campaigns on Meta, Google, and Pinterest. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Marketing & E-commerce Director, Gift Company - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 5, 2026 **Feedback Summary**: Soup Agency's work has resulted in higher sales for the client. The team is highly responsive and communicative, and internal stakeholders describe them as an extension of their own team. They collaborate via virtual meetings. ""I can ask them anything related to ads and socials, and they respond extremely fast in a very helpful way."" **BACKGROUND** Introduce your business and what you do there.I'm the marketing and e-commerce director of Bands of Courage, a gift company that spreads awareness about the environment and endangered animals. We also enable people to become net zero with every product by planting mangrove trees. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish for Bands of Courage?We hired Soup Agency to help us grow our company. **SOLUTION** What was the scope of their involvement?Soup Agency provides Meta, Google, and Pinterest paid advertising services. The team handles everything, including creating ad content, setting up campaigns, and monitoring performance. We help them with the content.What is the team composition?We work with 2–5 teammates from Soup Agency.How did you come to work with Soup Agency?We found them through an online search. We chose them over other options because they had high ratings, were close to my geographic location, and had a great culture fit.How much have you invested with them?We've spent less than $10,000.What is the status of this engagement?We started working together in January 2026, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Soup Agency's work has resulted in higher sales, but we've also increased our ad spend.How did Soup Agency perform from a project management standpoint?Soup Agency is very much on top of communications and has been extremely responsive. Erika (Account Manager) is brilliant. The team has been like an extension of our team. We communicate via virtual meetings.What did you find most impressive about them?I can ask them anything related to ads and socials, and they respond extremely fast in a very helpful way.Are there any areas they could improve?They could improve their attention to detail on the assets for ads. --- #### Digital Marketing & UX Design for Home Services Firm **The Project** - Services: Pay Per Click, Search Engine Optimization, UX/UI Design - Project size: Confidential - Project length: Nov. 2025 - Ongoing **Project Summary**: Soup Agency provides digital marketing and UX design services for a home services firm. They suggest new creatives, conduct an SEO audit, restructure Meta Ads and Google Ads campaigns, and improve website UX. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, Dovida - Industry: Home Services - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Apr 22, 2026 **Feedback Summary**: Soup Agency has achieved the KPIs proposed in the tender, increased conversions by 20%, and decreased the cost per conversion by 25%. They've also maintained the client's SEO traffic despite their rebranding efforts and generated perfect leads. Moreover, the team is proactive and punctual. ""We’re impressed by Soup Agency’s expertise."" **BACKGROUND** Introduce your business and what you do there.I’m the digital marketing manager of Dovida, a home services company. We provide person-centered home care services for older adults across Australia, offering support such as companionship, personal care, domestic assistance, and specialized care, including dementia and palliative care, available from 2 to 24 hours a day. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Soup Agency?We needed help managing our paid media to acquire quality leads. **SOLUTION** What was the scope of their involvement?Soup Agency manages our Meta and Google Ads campaigns, SEO, and website UX. The team has also suggested new creatives and conducted an SEO audit. Soup Agency has restructured our Meta and Google Ads campaigns.What is the team composition?We’ve worked with 2–5 members of Soup Agency’s team.How did you come to work with Soup Agency?Someone referred Soup Agency to us. We chose them over other options because they had better ideas.How much have you invested with them?We’ve spent an undisclosed amount of money with them.What is the status of this engagement?We started working together in November 2025, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Within three months, Soup Agency achieved the KPIs proposed in the tender. Our conversions have increased by 20%, and our cost per conversion has decreased by 25%. Thanks to Soup Agency’s expertise, our SEO traffic has remained the same even though we’ve rebranded to a new name and removed the redirect. Moreover, some of our campaign leads are perfect leads. How did Soup Agency perform from a project management standpoint?Soup Agency’s project management is amazing. They’re always proactive and deliver on time. We communicate via virtual meetings.What did you find most impressive about them?We’re impressed by Soup Agency’s expertise.Are there any areas they could improve?I don’t think there’s anything they can improve on. --- #### Facebook & Instagram Ads for FMCG Distributor **The Project** - Services: Advertising, Digital Strategy, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2024 - Ongoing **Project Summary**: Soup Agency provides digital marketing services for an FMCG distributor. Their work focuses on creating strategic Facebook and Instagram Ads.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, FMCG Distributor - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 25, 2025 **Feedback Summary**: After implementing the ad campaigns, the client has seen high impressions and conversion rates. Soup Agency is efficient, quick, and responsive. Moreover, they proactively provide helpful insights and communicate well through virtual meetings. Their prompt customer service has stood out. ""We have been very happy with the process so far."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of an advertising & marketing company Describe what your company does in a single sentence.Distribute FMCG products to Australian retailers. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Brand awarenessConversions **SOLUTION** How did you find Soup Agency?Online SearchWhy did you select Soup Agency over others?Pricing fit our budgetCompany values alignedHow many teammates from Soup Agency were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.Strategising Facebook and Instagram ads for Ordo Australia, a new and emerging oral care brand.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?High impressions and conversion rates,Describe their project management. Did they deliver items on time? How did they respond to your needs?Very efficient with fast replies and insightful information. What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?The quick response times and the initiative they take to make sure the brand is succeeding.Are there any areas for improvement or something Soup Agency could have done differently?Not yet. We have been very happy with the process so far. --- #### Digital Marketing Strategy for Online Furniture Retailer **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2024 - Ongoing **Project Summary**: Soup Agency provides SEO and PPC services for an online furniture retailer. The team is responsible for optimizing the client's SEO, creating PPC strategies, and increasing their domain authority. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Owner, Bay Gallery Furniture - Industry: eCommerce - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 5, 2025 **Feedback Summary**: With Soup Agency, the client has seen an increase in conversions and domain authority. The team is excellent at keeping things on track and delivering on time. Moreover, the client is impressed with the team's detailed presentations and ability to come up with solutions. ""They come with solutions, not problems."" **BACKGROUND** Please describe your company and position.I am the Co-Owner of Bay Gallery FurnitureDescribe what your company does in a single sentence.We sell furniture online and instores  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?SEOGoogle / Paid ads **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Close to my geographic locationPricing fit our budgetReferred to meCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Optimize our SEO and come up with clear campaigns and objectives to increase our domain authority. Gain market share via optimization. Create an PPC strategy that maximises spend and CTR. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?PPC - increased conversions year on year with seat ad spend budgets and KPIS. SEO - Increase domain authority in domain over timeDescribe their project management. Did they deliver items on time? How did they respond to your needs?Soup is very good to keep things on track and deliver on time. When we pivited they responded and gave feedback with ease.What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?Their presentations are always very detailed, and they can predict and answer questions before we ask. They come with solutions, not problems. Are there any areas for improvement or something Soup Agency could have done differently?Not at this stage. --- #### E-Commerce Dev & Email Marketing for Consulting Company **The Project** - Services: E-Commerce Development, Email Marketing - Project size: Less than $10,000 - Project length: Aug. - Oct. 2024 **Project Summary**: Soup Agency worked with a consulting company to implement HubSpot CRM. Their work involved creating new processes and integrating Xero into the client's systems. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Frys Energywise - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 4, 2024 **Feedback Summary**: Thanks to Soup Agency's efforts, the client enjoyed more accurate and measurable email tracking and management. The team held weekly meetings to discuss their progress and communicated well through emails and virtual meetings. They went the extra mile to deliver the best solution for the client. ""We were impressed with their willingness to go the extra mile to find the right solution for our business."" **BACKGROUND** Please describe your company and position.I am the Director of Frys EnergywiseDescribe what your company does in a single sentence.Provides building energy compliance for builders, architects and designers **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?Implement Hubspot CRM **SOLUTION** How did you find Soup Agency?Online SearchWhy did you select Soup Agency over others?Great culture fitHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Set up a new CRM system, created new processess and intergrated Xero **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Accurate and measurable email tracking and managementDescribe their project management. Did they deliver items on time? How did they respond to your needs?Weekly meetings with agreed actions for both partiesWhat was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were impressed with their willingness to go the extra mile to find the right solution for our business.Are there any areas for improvement or something Soup Agency could have done differently?No nothing in my experience --- #### PPC for Corporate & Event Catering Co **The Project** - Services: Pay Per Click - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Soup Agency provides PPC services for a corporate and event catering company. The team manages the client's PPC ads and offers them recommendations regarding website changes. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Vanilla Blue - Industry: Hospitality & leisure - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 6, 2023 **Feedback Summary**: With Soup Agency's assistance, the client has witnessed a substantial increase in sales, registrations, and website visits. Soup Agency has delivered the project on time and demonstrated exceptional communication and responsiveness. Their insightfulness and collaborative approach are commendable. ""We have been very happy with them."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of Vanilla BlueDescribe what your company does in a single sentence.Corporate and Event Catering **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?More traffic to our siteMore lead formsMore engagement **SOLUTION** How did you find Soup Agency?Online SearchWhy did you select Soup Agency over others?High ratingsPricing fits our budgetCompany values alignedHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.To increase the click through to our site **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increased site visits Increased page visits Increase registrations Increased salesDescribe their project management. Did they deliver items on time? How did they respond to your needs?Soup, particularly Danny has been highly responsive to our needs. He is a clear communicator and ensures the tasks are completed on time. Danny has been proactive with suggesting new projects to further achieve our goals. We have not been a 'set and forget' client for Soup which is great. They feel like a real partner.What was your primary form of communication with Soup Agency?Virtual MeetingWhat did you find most impressive or unique about this company?Soup and Danny's team have systematically refined our PPC ads to extract the most from them, advised when we have needed to make changes to our site and provided recommendations on the next steps to improve our rankings.Are there any areas for improvement or something Soup Agency could have done differently?Not really. We have been very happy with them. --- #### SMM & PPC for Beauty Products Wholesaler **The Project** - Services: Advertising, Digital Strategy, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Sep. 2023 **Project Summary**: To gain more conversions and landing page views (LPV), a beauty products wholesaler hired Soup Agency for their SMM and PPC services. The team managed the client's ads across Google, Facebook, and Instagram. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** Marketing Manager, Beauty Products Wholesaler - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 25, 2023 **Feedback Summary**: With Soup Agency’s help, the client saw an increase in conversions and LPV.  The team facilitated a seamless process by consistently meeting deadlines and setting regular meetings. Moreover, their innovative solutions and ability to adjust on the fly impressed the client. ""They were able to adapt to our ever-changing business priorities and deliver unique ideas."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of a beauty & cosmetics companyDescribe what your company does in a single sentence.Australian distributor of hair care brands. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Soup Agency to accomplish?ConversionsInstagram LPV **SOLUTION** How did you find Soup Agency?ReferralWhy did you select Soup Agency over others?Pricing fit our budgetGood value for costReferred to meHow many teammates from Soup Agency were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Our scope of work with Soup included Google and Meta ads including creative, copy, campaign management and digital strategy. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Conversions and LPV.Describe their project management. Did they deliver items on time? How did they respond to your needs?Project management was great with emails responded to in a timely manner plus scheduling regular meetings.What was your primary form of communication with Soup Agency?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?It was impressive to see Soup really dive into our account and understand our needs as a complex business structure. They were able to adapt to ever-changing business priorities and deliver unique ideas.Are there any areas for improvement or something Soup Agency could have done differently?As the client, we had entry-level experience in digital and were eager to have an agency really take the lead in an educational/informative way. It would be great to have more of this. --- #### SEO & PPC Services for Fabric Shelter Manufacturer **The Project** - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Soup Agency provides digital marketing services for a fabric shelter manufacturer. The team is in charge of managing the client's paid social and search ads and SEO campaigns. They also work on blog posts. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 3.5 - Cost: 3.0 - Willing to Refer: 4.5 **The Reviewer** Marketing Assistant, Fabric Shelter Manufacturer - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 16, 2023 **Feedback Summary**: Thanks to Soup Agency's efforts, the client has seen an increase in inquiries. The team patiently guides the business through the process and goes out of their way to explain their work and ideas. Also, their commitment to the project makes them a great partner. ""Their workflow is very good."" **BACKGROUND** Please describe your company and your position there. I am the Marketing Assistant, assisting with BAU marketing tasks. We protect mining, construction, industrial, aviation and waste management companies protect their assets with quality Australian Made Fabric Shelters. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? We hired Soup Agency to manage our SEO, Paid Search, Paid Social accounts and for blog briefs. By hiring them, we were looking to achieve the best SEO results we could for our company with the best use of our budget. **SOLUTION** How did you select this vendor? Our previous agency gave us Soups details and after interviewing 4 companies, we thought that Soup best suited our company and marketing team. Describe the scope of their work in detail. After a number of meetings, they gave us a scope of what they planned \to do, including their key pillars and next steps. This included maximising our SEO and providing guest posts and paid social trials. What was the team composition? We have worked closely with Michelle and Danny which is good to have the same people assisting us through every process. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our enquiries have increased, and we are reaching limits on our paid social so we are constantly looking and increasing ways of getting more searches etc. How effective was the workflow between your team and theirs? Their workflow is very good. What did you find most impressive about this company? Their commitment to helping us and explaining why they recommend doing certain aspects. Is there any area for improvement or anything that could have been done differently? Not that I can think of --- #### Digital Marketing for Carrier-Independent Network Integrator **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: Soup Agency provides various digital marketing services for a carrier-independent network integrator. They offer marketing support for web design, EDMs, case study design, and competition entries. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** National Sales & Marketing Manager, CCNA - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 22, 2022 **Feedback Summary**: WIth Soup Agency, the company's general marketing front has significantly improved, earning them several awards and generating outstanding case studies. The partnership acts as solid support for the business' growth. Their professionalism and diligence are impressive assets. ""They are engaged, flexible, and customer-centric."" **BACKGROUND** Please describe your company and your position there. Sales and Marketing Manager for CCNA **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? CCNA engage Soup Agency to create and maintain our marketing requirements including, but not limited to, our website, EDM's, Case Study's and competition entries. **SOLUTION** How did you select this vendor and what were the deciding factors? Networking, their open approach and clear understanding of our requirements. Describe the project in detail and walk through the stages of the project. Soup provide us with Marketing support for Web design, EDM's, Case Study design and competition entries. How many resources from the vendor's team worked with you, and what were their positions? We work with Michelle at Soup very closely and she is always very professional and engaged with the tasks at hand. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our general marketing front has improved greatly since engaging Soup Agency. Michelle in particular has been an asset to the team and always professional and diligent in her approach to the task at hand. We have won and landed finalist standing in several awards and generated several outstanding case studies that have in turn supported our business growth. Their support , flexibility and 100% engagement with our visions for the company have been just what we needed. How effective was the workflow between your team and theirs? Excellent communication and adherence to meeting times and deliverables. Outstanding. What did you find most impressive or unique about this company? They are engaged, flexible, and customer-centric. Are there any areas for improvement or something they could have done differently? None. --- #### Social Media Management for Financial Trading Platform **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Feb. 2022 - Ongoing **Project Summary**: Soup Agency handles social media marketing activities for a financial trading platform.  Their team works closely with the client to maximize their leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Hantec Australia - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Jun 19, 2022 **Feedback Summary**: While the project is ongoing, the results so far have been positive and are well worth the investment. Soup Agency has led a smooth workflow. Customers can expect a responsible team. ""Everything works smoothly."" **BACKGROUND** Please describe your company and your position there. financial trading platform **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? social marketing management **SOLUTION** How did you select this vendor and what were the deciding factors? have similar industry experience Describe the project in detail and walk through the stages of the project. under specific monthly budget , they maximize our leads How many resources from the vendor's team worked with you, and what were their positions? 3 staff **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? good metrics now How effective was the workflow between your team and theirs? Everything works smoothly. What did you find most impressive or unique about this company? responsible Are there any areas for improvement or something they could have done differently? good enough, still expect for more registrations, thanks --- #### Google Ads Management for Massage Chair Provider **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: Less than $10,000 - Project length: Jan. 2020 - Ongoing **Project Summary**: Soup Agency provides ongoing paid advertising services for a massage chair provider. They currently create and manage the client's Google Ad campaigns. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, Massage Chairs - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Aug 5, 2021 **Feedback Summary**: The client has been satisfied with the results of the engagement thus far. Soup Agency creates a smooth workflow by communicating consistently. They are a responsive and capable partner, who's a delight to work with. The client has had no complaints regarding the team's performance. ""They are easy to work with and responsive."" **BACKGROUND** Please describe your company and your position there. We sell massage chairs, I'm the manager. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? Managing our AdWords campaign. **SOLUTION** How did you select this vendor? Recommendation from a colleague. Describe the scope of their work in detail. Manage the creation, maintenance and bidding of our AdWords account. What was the team composition? Small team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Soup has been able to deliver the ROI within the range we are looking for. How effective was the workflow between your team and theirs? Very smooth. What did you find most impressive about this company? They are easy to work with and responsive. Is there any area for improvement or anything that could have been done differently? None come to mind. --- #### Email & Paid Advertising for Consulting Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2020 - July 2021 **Project Summary**: Soup Agency managed a consulting company's email and paid advertising initiatives. The team was tasked with setting up and managing email campaigns, developing email and PPC strategies, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Analyst, Consulting Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 14, 2021 **Feedback Summary**: Soup Agency's focus on building great client relationships and their excellent performance made them a reliable and effective marketing partner. Their robust strategies yielded thousands of dollars of additional revenue to the client's business, essentially proving their marketing capabilities. ""Their great performance and their very capable team are commendable."" **BACKGROUND** Please describe your company and your position there. Consulting company with specialties in Mining, Metals and Construction. My position is Analyst. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? Set up email campaigns Set up email strategy PPC Campaign Set Up and Management **SOLUTION** How did you select this vendor and what were the deciding factors? We reviewed a number of providers and Soup Agency stood out for their emphasis on client relationship and performance Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Active campaign was set up as part of the project. Email templates and workflows were identified and campaigns set up. Google Ads and LinkedIn Ads set up. How many resources from the vendor's team worked with you, and what were their positions? 2 Katya and Lakshi **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Soup Agency has been a great marketing partner. They've helped us improve our digital marketing activity across Paid, and Emails. This has generated thousands of dollars of additional revenue to the business. I would highly recommend them. How effective was the workflow between your team and theirs? Good communication. Delivered all projects on time. What did you find most impressive or unique about this company? Their great performance and their very capable team are commendable. Are there any areas for improvement or something they could have done differently? We had some challenges in the project but it was driven by internal bottlenecks --- #### PPC & SMM Services for Online Pet Store **The Project** - Services: E-Commerce Development, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: Confidential - Project length: Jan. 2021 - Ongoing **Project Summary**: Soup Agency handles digital marketing efforts for an online pet store. This involves managing paid search ads and social media campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Online Pet Store - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 12, 2021 **Feedback Summary**: The client has been beyond satisfied with the results of the engagement thus far. Soup Agency provides clear communication and attends to the client's needs quickly. The team is flexible, meticulous, and punctual. ""We have been more than happy with their service." " **BACKGROUND** Please describe your company and your position there. I'm the owner of an ecommerce business specializing in the pet niche. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency, and what were your goals? We engaged Soup Agency to manage our online marketing efforts via search advertising and social media. **SOLUTION** How did you select this vendor and what were the deciding factors? We evaluated a number of suppliers and found Soup agency suited our needs. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. We had some idea based on previous experience of the ROAS number we were after and how our message could be effectively communicated to customers. We were keen to test new platforms and systems to get some results data to work with. How many resources from the vendor's team worked with you, and what were their positions? We have worked with the owner, Katya. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Social media and paid search campaigns have been very successful and have met or exceeded our expectations. How effective was the workflow between your team and theirs? Communication flow has been great with no issues. What did you find most impressive or unique about this company? We found Soup's attention to detail and timeliness in carrying out requests to be great. We have lots of moving parts so we need regular updates of our messages to our customers. Katya has been right onto every change we have needed. Are there any areas for improvement or something they could have done differently? We have been more than happy with their service. --- #### Digital Marketing for Technology Company **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: Jan. - Dec. 2020 **Project Summary**: Soup Agency provided digital marketing services for a tech company. The team worked on lead generation across social media, as well as search engine and affiliate marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Technology Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Mar 24, 2021 **Feedback Summary**: Soup Agency effectively boosted the client's business, successfully achieving the lead targets. The agency proved their strong track record and expertise in their field. They went above and beyond to adapt to changes as needed and to stick to the original timeline set by the client.  ""Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed." " **BACKGROUND** Please describe your company and your position there. Marketing Manager at a tech company **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Soup Agency? Paid media to drive lead generation What were your goals for this project? Acquire high quality lead at an affordable cost per lead. **SOLUTION** How did you select Soup Agency? A previous company I worked for hired Soup Agency and achieved really strong results. I thought it was a good cultural fit. Describe the scope of their work in detail. Lead generation across social media, SEM and affiliate marketing. What was the team composition? Team leader & platform specialists **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Lead targets were successfully achieved, helping to grow our business! How effective was the workflow between your team and theirs? Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed. What did you find most impressive about this company? The founder, Katya, is a digital expert with a strong track record. Are there any areas for improvement? Would work with Soup again and refer to colleagues. --- ## Portfolio & Awards ### Pinterest Social Ads Objective Improve brand visibility and acquire new customers for our client’s ecommerce brand within the pet industry. Deliverables We develop a strategic targeted Pinterest strategy for our client, Soup identified specific Pinterest boards, keywords, and content types to appeal to our clients persona audience target. To achieve our client's KPI of a 6x return on ad spend (ROAS), we focused on promoting high-converting products through Promoted Pins and optimized our ad targeting to reach the most relevant audience. Results We achieved and maintained a stable ROAS for our client of 8.2 in Q4 2022 and continued to grow this to a ROAS of 10.7 (Jan 23 - Feb 23).   ### Paid Social Management The Work We set out to drive lead acquisition for KIS Academics’ private and online tutoring across Australia, targeting Year 5–12 students and their parents.   The Thinking To improve efficiency quickly, we targeted students, parents, and aligned interests, then reduced friction by shifting from website lead paths to Meta Instant Forms. Making enquiries faster and easier to capture.   The Proof 190+ leads in 2 months $15 CPL -66% CPL vs prior performance ### Technical SEO Audit & Implementation Support Objective: Improve organic visibility of the website and drive incremental revenue.  Results: Within the first 2 months of the campaign, we’ve achieved +117% Revenue and +40% Users. ### Email Marketing The Work THR1VE Meals partnered with SOUP for over a year to turn email into a consistent growth channel — built to drive revenue, not just engagement.   The Thinking We rebuilt the program around smarter segmentation, stronger personalisation, and continuous testing. Through A/B testing (subject lines, creative, content) and optimised send times, we refined cadence across launches, tailored offers and re-engagement flows — focusing on converting high-intent audiences.   The Proof +137% YoY open rate (more than doubled) +23% click rate +314% YoY email revenue driven by targeted offers and re-engagement flows ### Paid Search Client Background: Since 1999, Allshelter has consistently delivered industry firsts. From introducing the container shelter concept through to cyclone rated, towable and Express Shelters. To this day, they continue to be the clear first choice in container shelters. Challenge/Objective: Allshelter was experiencing a decline in opportunity value. They needed to take a proactive approach to identify active  target markets. SOUP needed to increase total volume of opportunities while keeping cost of acquisition efficient. Solution/Results: SOUP utilised campaigns such as Search and Display to maximise coverage on SERPs and GDN. With continued keyword and audience optimisations, we maximised search impression share on branded, generic, competitor, DSA campaigns to 80%. ### Digital Lead Generation The Work Hantec Markets needed to do two things at once: lift brand awareness and significantly increase lead generation in a highly competitive finance and investment category.   The Thinking We built an omnichannel, full-funnel strategy across Meta, Google and Bing. The approach introduced new audiences to the brand, then used rapid remarketing to retarget high-intent prospects and convert interest into leads.   The Proof Full-funnel coverage across Meta + Google + Bing to build awareness and capture demand Always-on remarketing to turn attention into leads faster ### MULTI-PLATFORM DIGITAL MARKETING SKYROCKETS REVENUE BY 332% AND BOOSTS NEW USERS BY 280% Objective: Increase Brand Awareness, Brand Visibility and Generate Leads. Deliverables: SOUP Agency created a digital marketing campaign strategy and launch plan to improve on the existing performance of THEODORE’s campaigns. SOUP Agency tailored high performing creative assets, niche audience targeting and copywriting to successfully engage new audiences and re-engage previous audiences through Meta ads. SOUP Agency also introduced new digital marketing channels - TikTok ads and Google ads to increase brand visibility and achieve a high ROI from high intent customers.  With all campaigns optimised to our target objectives, we continued to optimise and scale the Meta, TikTok and Google campaigns using converting creatives and strategic planning to reach new audiences that will successfully engage with the products and services offered. ### GOOGLE ADS SUCCESS FOR LUXURY HAIRCARE BRAND Objective:SOUP’s goal is to grow Rogue Beauty's online sales directly to customers, while increasing repeat purchase and boost revenue. Strategy:SOUP implemented a dual strategy, using search and shopping channels to focus on new client acquisition. Our intent was to balance Rogue Beauty's existing B2B business with a growing DTC segment, thereby driving customer growth and revenue via their online store. Results:SOUP’s strategy led to substantial increases - 101% increase in online sales YoY, effectively doubling their previous numbers. Moreover, total revenue jumped by an impressive 250%. Cost-efficiency has also improved, reducing the average cost-per-click (CPC) by 10%. Demonstrating the ability to reach a larger customer base more efficiently. Overall, SOUP has increased Rogue Beauty's DTC sales within Australia, setting the stage for future growth. ### PERFORMANCE UPTICK THROUGH BLENDED SEARCH EFFORTS Objective:The primary aim of a blended search audit is to harmonize efforts between two main types of online search strategies: organic search (unpaid) and paid search (advertisements). The goal is to share insights between these channels to identify which keywords are performing well or need improvement. By doing so, it ensures that both strategies support each other effectively. For example, if a keyword performs well in organic search but not in paid search, resources can be adjusted to improve visibility and vice versa. This collaborative approach helps maximize the impact of both search strategies. Results:For Komerco, conducting a blended search audit led to a highly coordinated strategy between organic and paid search efforts. This strategic alignment significantly increased the company's visibility in search engine results and optimized the ROI from both channels. By ensuring that organic and paid searches complement each other, Komerco achieved better overall performance in attracting potential customers through search engines. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_marketing_company_women_owned_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_email_marketing_company_women_owned_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_advertising_company_women_owned_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_sem_company_women_owned_2026.svg) ### Industry Recognitions - Aussie company took its ENTIRE team to Bali - CSS Awards Website of the Day - Most Innovative Digital Marketing Agency - 2025 Local Business Awards Finalist - 2024 Local Business Awards Winner - 2024 Australian Small Business Awards Finalist - Industry Podcast - How to make your marketing work - Expert to Know - Maximizing Your Online Presence - Top 50 Social Media Marketing Firms - Top 50 Digital Marketing Firms - 10 Top SEO Companies in Sydney in 2023 - Top Fitness Marketing Agencies - The BEST boss ever? - When to use Performance Max - 10 Affiliate Marketing Agency that we should try - Top PPC Service Agency in Australia - 25+ Best Design Agency Websites of 2017 - Top 50 Best Digital Marketing Agencies inAustralia - Hubspot Marketing Partner - Meta Business Badged Partner - Australian Small Business Awards - Finalist - Google Partner Award - Telstra Best of Business Awards Finalist - Local Business Awards Finalist - Australian Enterprise Awards - Business News Australia - The Australian Business Awards ## Packages ## About the Team ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 34 - Overall Review Rating: 4.9 Last Updated: 2026-06-23T04:13:44Z ### Business Entity - Business Entity Name: Soup Agency Pty Ltd - Source: Australian Business Register - Jurisdiction of Formation: Australia - Date of Formation: January 28, 2021 - Status: Active - Last Updated: September 22, 2022 - ID: 95 646 832 626 ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (2) ### Sydney, Australia (Headquarters) - 60-62 Clarence Street - Sydney 2000 - Australia - 6 - 9 employees - Phone: 02 5943 7597 ### Austin, TX - 8911 North Capital of Texas Highway - Austin, TX 78759 - United States - 2 - 5 employees ## Connections - raquel donati (Dovida Australia) - Kim Toovey (RipeGlobal) - James Sutton (Studio LDN) - Raghav Raghav (TheWebOrigin) ## Contact Soup Agency [Send a message](https://clutch.co/profile/soup-agency) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/soupagency/) - [Facebook](https://www.facebook.com/soup-agency-1237114203126907/) - [Instagram](https://www.instagram.com/soup_agency/)