Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 67 projectsA-SALES AB is a Sales Outsourcing Solutions company that offers services such as lead generation, cold calling, and appointment setting. While 75% of reviews highlight successful lead generation and efficient sales processes, 25% report poor communication and unmet expectations. Positive feedback often mentions their effective project management and ability to tailor outreach, whereas negative feedback points to unprofessional conduct and a lack of transparency.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
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UndisclosedUndisclosed50 - 249
Services provided
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Prime Tech BPO is a telephone answering service. They offer Call Center Services and Other Marketing and were founded in 2018.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Focus Areas
D K Business Patron is a Back Office Outsourcing company. They provide Back Office Outsourcing and Call Center Services and are based in New Delhi, India.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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$5,000+$50 - $99 / hr50 - 249Surry Hills, Australia
Services provided
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Insight Fundraising is an answering service. They are in Surry Hills, Australia, and their services include Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hrFreelancer
Services provided
Focus Areas
Nova perception, a Back Office Outsourcing company, was launched in 2022. The team specializes in Back Office Outsourcing and Sales Outsourcing.
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$5,000+UndisclosedFreelancerNewbury, England
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Alex Croucher, Independent B2B Marketing Consultant is a Newbury, England-based Marketing Strategy company. They offer Marketing Strategy and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Small Account-Based Marketing company ModumUp - Innovative B2B GTM Agency, is headquartered in austin, Texas. The team focuses on Account-Based Marketing and Sales Outsourcing.
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$10,000+Undisclosed2 - 9Lake Oswego, OR
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Business Consulting company Maramba Consulting is in Lake Oswego, Oregon. They provide Business Consulting and CRM consulting and SI and were launched in 2017.
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$1,000+$200 - $300 / hr10 - 49Kingscliff, Australia
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See all 1 projectsAt Tradie Web Guys, we help your trade business reach its goals by delivering high-quality leads and booked appointments through our unique sales and marketing system. Our customised digital
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Undisclosed$25 - $49 / hr50 - 249
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See all 1 projectsDigital Marketing and Advertising Agency is a globally recognized firm specializing in comprehensive digital marketing solutions. With a strong presence in Pakistan, the USA, and across the globe,
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UndisclosedUndisclosed2 - 9Saint-Germain-lès-Arpajon, France
Services provided
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CVS Marketing is a Saint-Germain-lès-Arpajon, France-based Sales Outsourcing company. Founded in 2018, the team offers Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9Honselersdijk, Netherlands
Services provided
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Pipewave. Is a small Sales Outsourcing company located in Honselersdijk, Netherlands. Their services include Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Guaynabo, Puerto Rico
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Forde Digital Marketing is a Sales Outsourcing company. They are headquartered in Guaynabo, Puerto Rico. Their team offers Sales Outsourcing and Event Management.
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$1,000+Undisclosed10 - 49Reno, NV
Services provided
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Front Office Staff-Reno is a call center service. They are headquartered in Reno, Nevada and have small team. They provide Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Focus Areas
Zenius Ventures LLP is a Back Office Outsourcing company headquartered in Jaipur, India. Launched in 2023, the team specializes in Back Office Outsourcing and Customer Service Outsourcing.
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$10,000+< $25 / hr10 - 49Iloilo City, Philippines
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Outsourced VA is a small Customer Service Outsourcing company. Established in 2009, the team provides Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Birkenhead, England
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Digital Strategy and Sales Outsourcing company Digital Associates was founded in 2018. Headquartered in Birkenhead, England, the team specializes in Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Founded in 2021, Lion Brains, a small SEO company and Sales Outsourcing company, is located in Spain. Their team specializes in Search Engine Optimization and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
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Small Sales Outsourcing company Nectar Group, is in Kuala Lumpur, Malaysia. Their services include Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49La Mirada, CA
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B2B Data Partners is a small Customer Service Outsourcing and Sales Outsourcing company founded in 2002. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49London, England
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Demand Exchange, a Customer Service Outsourcing and Sales Outsourcing company, was established in 2017. They provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Providencia, Chile
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Customer Service Outsourcing and Sales Outsourcing company We-Prospect offers Customer Service Outsourcing and Sales Outsourcing. They were launched in 2019.
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UndisclosedUndisclosed10 - 49Singapore
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LeadSniper is a Sales Outsourcing company. They are in Singapore and have small team. Their team provides Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Alpha Mail is a small Orlando, Florida-based Email Marketing and Sales Outsourcing company. The team offers Email Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Fairlawn, OH
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CLEARLIGHT is a Sales Outsourcing company. Their team is located in Fairlawn, Ohio. The agency specializes in Sales Outsourcing and Content Writing Services.
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UndisclosedUndisclosed10 - 49Lee's Summit, MO
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Interest Media, Inc is an Affiliate Marketing and Sales Outsourcing company. They are based in Lee's Summit, Missouri, and their services include Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Kindico Digital Marketing Agency Ltd is an Affiliate Marketing and Sales Outsourcing company founded in 2016. The team specializes in Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Revvix LLC. Is a small San Antonio, Texas-based call center and Sales Outsourcing company. The team offers Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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Voltic inc is an IT staff augmentation company. They are in Lewes, Delaware and Lewes, Delaware. Their team provides IT staff augmentation and Sales Outsourcing.
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$1,000+< $25 / hrFreelancerBengaluru, India
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Sales Leads Forever is a social media marketing firm. They are in Bengaluru, India and have small team of experts. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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ISN Global Solutions Pvt. Ltd. Is a midsize Back Office Outsourcing company founded in 2001. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Old Bridge, NJ
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Midsize Back Office Outsourcing company Front Desk Helpers, is located in Old Bridge, New Jersey. Their services include Back Office Outsourcing and Call Center Services.
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Undisclosed< $25 / hr2 - 9
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LeadSnake is an artificial intelligence company and Sales Outsourcing company launched in 2022. In Chicago, Illinois, the team provides Artificial Intelligence and Sales Outsourcing.
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$5,000+Undisclosed2 - 9Richmond, VA
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CHRISTLAND is a small Richmond, Virginia-based Sales Outsourcing company. The team offers Sales Outsourcing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Fluxgate Solutions is a web design company and Sales Outsourcing company launched in 2023. The agency specializes in Web Design and Sales Outsourcing.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2024, CAB Sales Consulting is a small Sales Outsourcing and telephone answering service. Their services include Sales Outsourcing and Call Center Services.
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$1,000+Undisclosed2 - 9
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Established in 2020, MaproGlobal is a Sales Outsourcing company. The firm offers Sales Outsourcing and HR Outsourcing, and is small.
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$5,000+$150 - $199 / hr2 - 9
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Sales Outsourcing company Morning Leads was established in 2022. The company focuses on Sales Outsourcing and Email Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49
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Prospecting Crew, a Sales Outsourcing company, is in Waterford, Ireland. The team specializes in Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
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WynSwell Global Business Services (P) Ltd is a Finance & Accounting Outsourcing (FAO) company established in 2018. The team focuses on Finance & Accounting Outsourcing (FAO) and Business Consulting.
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Undisclosed< $25 / hr50 - 249Barcelona, Spain
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Essentiel Outsourcing S.L, an answering service company, was launched in 2018. The team offers Call Center Services and Customer Service Outsourcing.
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$1,000+$25 - $49 / hr50 - 249
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Altsource Pvt. Ltd. Is a Document Digitization & Management company founded in 2016. Their services include Document Digitization & Management and Call Center Services.
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$1,000+< $25 / hr50 - 249
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Launched in 2019, Elite Sense LLP is a Customer Service Outsourcing company. Their team specializes in Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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Based in Los Angeles, California, Health Leads Plus is a Sales Outsourcing company. Launched in 2004, the team offers Sales Outsourcing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Hellerup, Denmark
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Syncopa, a Sales Outsourcing company, was founded in 2022. The firm provides Sales Outsourcing and CRM consulting and SI, and is small.
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UndisclosedUndisclosed10 - 49Pune, India
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Deals Knight is a small Sales Outsourcing company. Established in 2017, the team specializes in Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed10 - 49
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See all 3 projectsDCDial provides comprehensive payment collection and dialer services, enabling remote operations and enhancing client-consumer contact ratios. Reviews consistently highlight DCDial's effective integration of calling and payment services, exceptional customer support, and timely, proactive solutions. Some users suggest interface simplifications for ease of use. Overall, DCDial is praised for its efficiency, support responsiveness, and value for money.
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$5,000+$200 - $300 / hr2 - 9Hermosa Beach, CA
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Founded in 2014, Panoptic Group is a Sales Outsourcing company. The small team focuses on Sales Outsourcing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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See all 1 projectsInfyleads specializes in Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement, providing lead generation, appointment setting, and business development services. Reviews highlight Infyleads' proficiency in delivering high-quality leads and significant deals, emphasizing their exceptional project management, responsiveness, and commitment to excellence. Clients appreciate their strategic approach and long-term partnership potential, considering them an invaluable partner in driving business expansion.
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Undisclosed$25 - $49 / hr10 - 49
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Local Leads Generation is an Email Marketing company established in 2022. The firm specializes in Email Marketing and Sales Outsourcing, and is small.
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UndisclosedUndisclosed1,000 - 9,999Providencia, Chile
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Fastco Group is a phone answering service. The Providencia, Chile-based company offers Call Center Services and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.