Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
ThinkTraction, a Sales Outsourcing company, was established in 2022. The small team focuses on Sales Outsourcing and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
ScaleHQ is a Sales Outsourcing company launched in 2023. The company focuses on Sales Outsourcing, and is small.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Branale, a Sales Outsourcing company, was launched in 2024. Located in Manchester, England and Bengaluru, India, the team specializes in Sales Outsourcing and Account-Based Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Sales Outsourcing company LeadME was founded in 2024. Located in dallas, Texas, the team specializes in Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Permits Pipeline is a Sales Outsourcing company founded in 2025. The agency focuses on Sales Outsourcing and Email Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Focus Areas
Warmbound, a Sales Outsourcing company, is located in Santa Monica, California. They offer Sales Outsourcing and Call Center Services.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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Focus Areas
See all 1 projectsSuccess in outbound sales starts with knowing your audience and delivering the right message at the right time. At Kology, we specialize in helping businesses connect with their ideal customers
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+< $25 / hr50 - 249Sulzbach (Taunus), Germany
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EGENTIC is a Sulzbach (Taunus), Germany-based Sales Outsourcing company. Established in 2001, the team specializes in Sales Outsourcing and Email Marketing.
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$5,000+< $25 / hr50 - 249Port glasgow, Scotland
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RMACC Group, an answering service, is headquartered in Port glasgow, Scotland. Established in 2019, the team offers Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Pateros, Philippines
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Focus Areas
LeadMaker, a Sales Outsourcing company, was launched in 2013. The company provides Sales Outsourcing and Event Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Focus Areas
Ktech is a call center. They specialize in Call Center Services and Sales Outsourcing and were founded in 2023.
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Undisclosed$50 - $99 / hrFreelancer
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Focus Areas
Volodymyr Mikhieiev, a Business Consulting and Sales Outsourcing company, was launched in 2024. The team focuses on Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosedFreelancer
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Pay per click agency and Sales Outsourcing company Becky D'sylva Ads was founded in 2022. The small team focuses on Pay Per Click and Sales Outsourcing.
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$1,000+UndisclosedFreelancer
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Focus Areas
Founded in 2025, SyncFlow Agency is a Sales Outsourcing company. The small team specializes in Sales Outsourcing and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249
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Smartbuyer is a Windsor, England-based Business Consulting company. Their services include Business Consulting and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Dumaguete City, Philippines
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Established in 2019, VORTEX BPO OPC, a midsize answering service company, is in Dumaguete City, Philippines. Their team focuses on Call Center Services and Back Office Outsourcing.
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$5,000+< $25 / hr2 - 9Edmonton, Canada
Services provided
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Kroll Communications Inc. Is a Market Research company based in Edmonton, Canada. They provide Market Research and Direct Marketing and were launched in 2017.
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Undisclosed< $25 / hr50 - 249New York, NY
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See all 1 projectsHabiliss was founded in the year 2009 as a virtual assistant service provider and has served over 6000 clients till date. Our array of services include personal as well as
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$1,000+$25 - $49 / hr50 - 249San Diego, CA
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Phone answering service Phone Net is located in San Diego, California. They focus on Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed50 - 249
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CustomerTop is an Alcobendas, Spain-based Sales Outsourcing company. The team focuses on Sales Outsourcing and Call Center Services.
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$10,000+< $25 / hr250 - 999Nairobi, Kenya
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Techno Brain BPO-ITES is a call center company. They are in Nairobi, Kenya and have midsize team. They specialize in Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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Valatam - Virtual Assistance Latin America is a small Back Office Outsourcing company launched in 2016. Their team focuses on Back Office Outsourcing and Recruiting.
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$1,000+$50 - $99 / hr2 - 9
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Dorado LLC is a Sales Outsourcing company. Launched in 2021, the firm is in Tokyo, Japan. Their services include Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed50 - 249
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Prime Tech BPO is a telephone answering service. They offer Call Center Services and Other Marketing and were founded in 2018.
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$1,000+< $25 / hr50 - 249New Delhi, India
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D K Business Patron is a Back Office Outsourcing company. They provide Back Office Outsourcing and Call Center Services and are based in New Delhi, India.
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$5,000+$50 - $99 / hr50 - 249Surry Hills, Australia
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Insight Fundraising is an answering service. They are in Surry Hills, Australia, and their services include Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hrFreelancer
Services provided
Focus Areas
Nova perception, a Back Office Outsourcing company, was launched in 2022. The team specializes in Back Office Outsourcing and Sales Outsourcing.
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$5,000+UndisclosedFreelancerNewbury, England
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Alex Croucher, Independent B2B Marketing Consultant is a Newbury, England-based Marketing Strategy company. They offer Marketing Strategy and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Small Account-Based Marketing company ModumUp - Innovative B2B GTM Agency, is headquartered in austin, Texas. The team focuses on Account-Based Marketing and Sales Outsourcing.
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$10,000+Undisclosed2 - 9Lake Oswego, OR
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Business Consulting company Maramba Consulting is in Lake Oswego, Oregon. They provide Business Consulting and CRM consulting and SI and were launched in 2017.
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$1,000+$200 - $300 / hr10 - 49Kingscliff, Australia
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See all 1 projectsAt Tradie Web Guys, we help your trade business reach its goals by delivering high-quality leads and booked appointments through our unique sales and marketing system. Our customised digital
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Undisclosed$25 - $49 / hr50 - 249
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See all 1 projectsDigital Marketing and Advertising Agency is a globally recognized firm specializing in comprehensive digital marketing solutions. With a strong presence in Pakistan, the USA, and across the globe,
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UndisclosedUndisclosed2 - 9Saint-Germain-lès-Arpajon, France
Services provided
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CVS Marketing is a Saint-Germain-lès-Arpajon, France-based Sales Outsourcing company. Founded in 2018, the team offers Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9Honselersdijk, Netherlands
Services provided
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Pipewave. Is a small Sales Outsourcing company located in Honselersdijk, Netherlands. Their services include Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Guaynabo, Puerto Rico
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Forde Digital Marketing is a Sales Outsourcing company. They are headquartered in Guaynabo, Puerto Rico. Their team offers Sales Outsourcing and Event Management.
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$1,000+Undisclosed10 - 49Reno, NV
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Front Office Staff-Reno is a call center service. They are headquartered in Reno, Nevada and have small team. They provide Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49Jaipur, India
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Zenius Ventures LLP is a Back Office Outsourcing company headquartered in Jaipur, India. Launched in 2023, the team specializes in Back Office Outsourcing and Customer Service Outsourcing.
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$10,000+< $25 / hr10 - 49Iloilo City, Philippines
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Outsourced VA is a small Customer Service Outsourcing company. Established in 2009, the team provides Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49Birkenhead, England
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Digital Strategy and Sales Outsourcing company Digital Associates was founded in 2018. Headquartered in Birkenhead, England, the team specializes in Digital Strategy and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Founded in 2021, Lion Brains, a small SEO company and Sales Outsourcing company, is located in Spain. Their team specializes in Search Engine Optimization and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
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Small Sales Outsourcing company Nectar Group, is in Kuala Lumpur, Malaysia. Their services include Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49La Mirada, CA
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B2B Data Partners is a small Customer Service Outsourcing and Sales Outsourcing company founded in 2002. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49London, England
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Demand Exchange, a Customer Service Outsourcing and Sales Outsourcing company, was established in 2017. They provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Providencia, Chile
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Customer Service Outsourcing and Sales Outsourcing company We-Prospect offers Customer Service Outsourcing and Sales Outsourcing. They were launched in 2019.
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UndisclosedUndisclosed10 - 49Singapore
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LeadSniper is a Sales Outsourcing company. They are in Singapore and have small team. Their team provides Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Alpha Mail is a small Orlando, Florida-based Email Marketing and Sales Outsourcing company. The team offers Email Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Fairlawn, OH
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CLEARLIGHT is a Sales Outsourcing company. Their team is located in Fairlawn, Ohio. The agency specializes in Sales Outsourcing and Content Writing Services.
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UndisclosedUndisclosed10 - 49Lee's Summit, MO
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Interest Media, Inc is an Affiliate Marketing and Sales Outsourcing company. They are based in Lee's Summit, Missouri, and their services include Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Kindico Digital Marketing Agency Ltd is an Affiliate Marketing and Sales Outsourcing company founded in 2016. The team specializes in Affiliate Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
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Revvix LLC. Is a small San Antonio, Texas-based call center and Sales Outsourcing company. The team offers Call Center Services and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.