Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$1,000+UndisclosedFreelancer
Services provided
Focus Areas
Crucial Calm is a Direct Marketing company. The team specializes in Direct Marketing and Search Engine Optimization and is headquartered in Hollywood, Florida.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Focus Areas
Based in Ghaziabad, India, Dbailtros Headset Communication PVT LTD is a midsize call center company. The team focuses on Call Center Services and Back Office Outsourcing.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$5,000+$25 - $49 / hr2 - 9
Services provided
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Established in 2023, Humans Sell is a small Sales Outsourcing company based in Vilnius, Lithuania. Their team specializes in Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Focus Areas
Sales Outsourcing company Koldify was launched in 2023. In Toronto, Canada, the team provides Sales Outsourcing and Email Marketing.
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Undisclosed$25 - $49 / hr2 - 9Miami Gardens, FL
Services provided
Focus Areas
Based in Miami Gardens, Florida, DataDabble is an Email Marketing company. Founded in 2021, the team focuses on Email Marketing and Market Research.
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UndisclosedUndisclosed250 - 999Vilnius, Lithuania
Services provided
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In Vilnius, Lithuania, Planas Chuliganas is a call center. They specialize in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Fairlawn, OH
Services provided
Focus Areas
Midsize answering service company Summit Advantage LLC, is located in Fairlawn, Ohio. The team specializes in Call Center Services and Back Office Outsourcing.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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UndisclosedUndisclosed250 - 999Almelo, Netherlands
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EuroDev is a Digital Strategy company. The Italy-based team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosed250 - 999Machelen, Belgium
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WEngage, an answering service, was launched in 1986. The midsize team provides Call Center Services and Back Office Outsourcing.
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Undisclosed$50 - $99 / hr2 - 9Lagos, Nigeria
Services provided
Focus Areas
Tech Sales Starter is a Sales Outsourcing company. The team provides Sales Outsourcing, and the firm is based in Lagos, Nigeria.
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$5,000+Undisclosed2 - 9Elizabeth City, NC
Services provided
Focus Areas
Small Sales Outsourcing company Outboundless, is located in Elizabeth City, North Carolina. Their services include Sales Outsourcing.
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$5,000+< $25 / hr2 - 9Kyiv, Ukraine
Services provided
Focus Areas
See all 1 projectsLeadBuds is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing and Sales Performance Enhancement. With 100% positive feedback, reviewers commend their organized, competent approach and exceptional ability to set up high-quality meetings, significantly enhancing their clients' sales capabilities and processes. Clients appreciate the seamless integration with their teams and the genuine, strategic interactions that facilitate project success.
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$1,000+Undisclosed10 - 49Dorking, England
Services provided
Focus Areas
Novus Business Connections Limited, a small Direct Marketing company, is based in Dorking, England. Their services include Direct Marketing and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Back Office Outsourcing company Networth RCM was launched in 2021. The agency focuses on Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr10 - 49Glasgow, Scotland
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See all 1 projectsThe Lead Generation Company is a lead generation and telemarketing firm. Feedback indicates a predominantly negative experience, with 100% of reviewers expressing dissatisfaction due to unprofessionalism, lack of effective results, and poor communication. Reviewers highlight their failure to deliver on promises, inadequate LinkedIn activity, and an overall lack of initiative in improving outcomes.
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$1,000+$50 - $99 / hr2 - 9Niagara Falls, NY
Services provided
Focus Areas
Market Presence is a Sales Outsourcing company. The agency is located in Niagara Falls, New York. Their services include Sales Outsourcing and Market Research.
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$1,000+< $25 / hr50 - 249San Francisco, CA
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Focus Areas
Tactical TeleSolutions is a telephone answering service. Founded in 1991, the agency is located in San Francisco, California. Their services include Call Center Services and Sales Outsourcing.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Focus Areas
Wave Evolution is an Email Marketing company. They were established in 2007, and their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Founded in 2023, Hyp Group is a branding company. The agency provides Branding and Business Consulting, and is small.
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$1,000+< $25 / hr10 - 49
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Focus Areas
Email Marketing company Outbound Pharma was established in 2017. The agency specializes in Email Marketing and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Launched in 2022, Growth Onboard is a Sales Outsourcing company. The agency specializes in Sales Outsourcing and Web Development, and is small.
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$5,000+$50 - $99 / hr10 - 49
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Customer Service Outsourcing company CGT IMPORT EXPORT (PTY) LTD was established in 2015. In Kempton Park, South Africa, the team specializes in Customer Service Outsourcing and Direct Marketing.
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$1,000+< $25 / hr10 - 49Iloilo City, Philippines
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Small Back Office Outsourcing company Reytech Telco Services, is in Iloilo City, Philippines. Their services include Back Office Outsourcing and Sales Outsourcing.
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$5,000+$25 - $49 / hr10 - 49Glastonbury, CT
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Partner in Publishing is a small Glastonbury, Connecticut-based Sales Outsourcing company. Their services include Sales Outsourcing and Content Marketing.
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$25,000+< $25 / hr50 - 249
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Empiricresourceagency is a SEO services firm launched in 2023. The team focuses on Search Engine Optimization and Graphic Design and is located in Hicksville, New York.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
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Focus Areas
See all 1 projectsDigiCorb offers system updates and optimization services, particularly for staffing and employee management processes. The reviews consistently highlight the company's exceptional attention to detail, fair pricing, and strong communication skills. Clients appreciate DigiCorb's efficiency, integrity, and commitment to exceeding expectations, with Craig frequently mentioned for his personal dedication and expertise.
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$25,000+$300+ / hr2 - 9Broomfield, CO
Services provided
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Located in Broomfield, Colorado, KB Growth Advisory is a Fractional CMO Services company. Their services include Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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ProspectX LTD is a Sales Outsourcing company. They are headquartered in London, England. Their team focuses on Sales Outsourcing and Demand Generation Marketing.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsVentAI is a sales outsourcing solutions provider specializing in B2B lead generation and outreach campaigns. However, reviews indicate significant shortcomings in project management and transparency, with 100% of feedback highlighting issues like inconsistent deliverables and a lack of verifiable results. Although initially promising, the service ultimately failed to deliver a satisfactory return on investment.
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$1,000+< $25 / hr2 - 9Sialkot, Pakistan
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Nexteller is an answering service company. The team offers Call Center Services and Sales Outsourcing, and the firm is located in Sialkot, Pakistan.
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$5,000+< $25 / hr50 - 249Gurugram, India
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Mobifly.tech is a graphic design agency. The Gainesville, Alabama-based firm was founded in 2013. Their team offers Graphic Design and Web Development.
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$1,000+Undisclosed10 - 49Tiburon, CA
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Rise25 is a Marketing Strategy company. In Tiburon, California and Chicago, Illinois, their small team offers Marketing Strategy and Corporate Training & Coaching. The agency was launched in 2015.
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UndisclosedUndisclosed10 - 49Tiburon, CA
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Marketing Strategy company Rise25 focuses on Marketing Strategy and Corporate Training & Coaching. They were established in 2015.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Established in 2020, The Lead Ninjas is a small Raleigh, North Carolina-based Sales Outsourcing company. Their team specializes in Sales Outsourcing and Advertising.
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UndisclosedUndisclosed2 - 9Delhi, India
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Fypion, a Business Consulting and Sales Outsourcing company, was founded in 2019. In Delhi, India, the team specializes in Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Tequesta, FL
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Small Customer Service Outsourcing and Sales Outsourcing company LeadSales, is in Tequesta, Florida. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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PurifyData is a Back Office Outsourcing and Sales Outsourcing company. They are located in Guwahati, India and have small team. Their services include Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Launched in 2004, Intelligent Conversations is a Business Consulting and Sales Outsourcing company. The firm offers Business Consulting and Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9
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Grow Strategically is a Sales Outsourcing and Fractional CMO Services company. Their small team is based in Chicago, Illinois. Their team specializes in Sales Outsourcing and Fractional CMO
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UndisclosedUndisclosed2 - 9Gainesville, FL
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Business intelligence company and Sales Outsourcing company Intoli was launched in 2015. The team offers BI & big data consulting & SI and Sales Outsourcing and is in Gainesville, Florida.
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UndisclosedUndisclosed2 - 9London, England
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sandringham, Australia
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Leads 2 U Consulting is a Sales Outsourcing company. They are located in Sandringham, Australia and have small team of experts. Their services include Sales Outsourcing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Leads For Professionals Inc. Is a small SEO agency and Sales Outsourcing company launched in 2018. Their team offers Search Engine Optimization and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Annotto Bay, Jamaica
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NK Customer Solutions is an answering service company. The Annotto Bay, Jamaica-based company was established in 2019. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Miskolc, Hungary
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Homecall Plus PLC is a Miskolc, Hungary-based Business Consulting company. The team offers Business Consulting and Call Center Services.
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$1,000+$25 - $49 / hr50 - 249Northglenn, CO
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Founded in 2020, Krivy LLC is a midsize Northglenn, Colorado-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerStrafford, NH
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Woman with a Pen is a Content Writing Services company. The firm is located in Strafford, New Hampshire. Their services include Content Writing Services and Content Marketing.
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$5,000+$100 - $149 / hrFreelancerUntertullnerbach, Austria
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Maymotion consulting e.U is a SEO services firm. Located in Untertullnerbach, Austria, the firm was founded in 2017. Their services include Search Engine Optimization and UX/UI Design.
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$1,000+< $25 / hr50 - 249Brandon, FL
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Established in 2021, SALES MATIC is a social media marketing agency. Their team offers Social Media Marketing and Custom Software Development.
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UndisclosedUndisclosedFreelancer
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Digital Big Bull is a social media marketing company. They are located in Ahmedabad, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.