Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$5,000+Undisclosed50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 59 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in sales team augmentation and sales performance enhancement. Their services include sales development, lead generation, and outbound sales processes. With 100% positive feedback, clients commend their ability to tailor messaging, enhance sales pipelines, and maintain efficient project management. Approximately 50% of reviewers highlight their adaptability and the human element in communication, emphasizing collaboration over transactional interactions.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
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$1,000+$200 - $300 / hr2 - 9
Services provided
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TG Center for Business Coaching & Practices is a Business Consulting company. Their small team is located in Limassol, Cyprus. Their services include Business Consulting and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Agra, India
Services provided
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See all 1 projectsEagle Info Services specializes in finding new clients and increasing sales and revenue for their clients by providing customized digital marketing solutions, including qualified lead generation and consistent client meetings. Reviews highlight their effective project management, timely delivery, and the high value for cost, leading to significant business growth for their clients.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 22 projectsVirtual Sales Limited is a professional sales outsourcing solutions provider, specializing in sales team augmentation and business development. They consistently receive positive feedback, with approximately 95% of reviewers praising their ability to integrate seamlessly with client teams and their strong communication skills. Clients highlight their impressive project management and ability to enhance sales performance effectively.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsElite Property Marketing Agency provides social media management, content writing, ad setup, and graphic design services. Reviews highlight their efficiency, creativity in advertising, and personalized service, resulting in increased leads and client satisfaction.
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$1,000+Undisclosed10 - 49Tallinn, Estonia
Services provided
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See all 1 projectsFontakt is a leading B2B telemarketing and presales agency in the Baltic and Nordic region, providing high-performance calling services, lead generation, and sales process support for companies
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UndisclosedUndisclosed10 - 49Wallisellen, Switzerland
Services provided
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GIRGIN Switzerland AG, a Customer Service Outsourcing company, was launched in 2004. The agency focuses on Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
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Founded in 2013, Leonas IT Solutions Pvt Ltd is a small Customer Service Outsourcing company based in Hyderabad, India. Their team provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Kansas City, MO
Services provided
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Saile Inc is a Sales Outsourcing company. Launched in 1999, the team provides Sales Outsourcing and Artificial Intelligence.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
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Touchpoint Marketing is a Sales Outsourcing company founded in 2016. Headquartered in Ciudad de México, Mexico, the team specializes in Sales Outsourcing and SMS Marketing.
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$5,000+$100 - $149 / hr10 - 49Rivaz, Switzerland
Services provided
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See all 1 projectsdevlo is a Swiss B2B prospecting and telemarketing agency founded in 2020 in Lausanne. We run new-customer acquisition end to end for B2B companies with 50 to 1,000 employees across Switzerland
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$1,000+$50 - $99 / hrFreelancerRevere, MA
Services provided
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Founded in 2025, OBM Sales Consulting, a small Sales Outsourcing company, is in Revere, Massachusetts. Their services include Sales Outsourcing and Manufacturing Consulting.
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$1,000+$25 - $49 / hr10 - 49Pune, India
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JFS Technologies is a web development company launched in 2023. Their team provides Web Development and Digital Strategy.
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Undisclosed< $25 / hr2 - 9Nairobi, Kenya
Services provided
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Sabertooth Marketing is a Content Marketing company established in 2020. The company focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Newren Solution is a Customer Service Outsourcing company headquartered in West Park, Florida. Their services include Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr2 - 9Andover, England
Services provided
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Angel Call Handling is a small telephone answering service. Launched in 2017, the team offers Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr50 - 249Lahore, Pakistan
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Founded in 2009, Digital Elites is a Customer Service Outsourcing company. Their services include Customer Service Outsourcing and Back Office Outsourcing.
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$5,000+$25 - $49 / hr10 - 49Dnipro, Ukraine
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MARRBERY is a Digital Strategy company in Kyiv, Ukraine and Dnipro, Ukraine. Their services include Digital Strategy and Business Consulting.
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$1,000+$25 - $49 / hr10 - 49Johannesburg South, South Africa
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Lucid Remote is a Back Office Outsourcing company in Johannesburg South, South Africa. The team specializes in Back Office Outsourcing and IT strategy consulting.
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$1,000+Undisclosed10 - 49
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Plexus BPO, a call center service, was established in 2024. They offers Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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Based in Alexandria, Egypt, Instant Hires is a Sales Outsourcing company. Their services include Sales Outsourcing and HR Outsourcing.
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$1,000+< $25 / hr10 - 49
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SolvdIT Solutions is a call center established in 2020. The agency specializes in Call Center Services and Back Office Outsourcing, and is small.
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UndisclosedUndisclosedFreelancerIlford, England
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Impulsive Marketing is an Ilford, England-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$100,000+$50 - $99 / hr10 - 49
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Onefirm is a small Business Consulting company established in 2022. Their team specializes in Business Consulting and CRM consulting and SI.
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$1,000+$50 - $99 / hr250 - 999
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Call center hi-connect was founded in 2008. The team offers Call Center Services and Customer Service Outsourcing.
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$5,000+< $25 / hr50 - 249Pune, India
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Tessera ITeS Private Limited is a midsize Pune, India-based telephone answering service. Their services include Call Center Services and Digital Strategy.
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$1,000+Undisclosed10 - 49New York, NY
Services provided
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See all 5 projectsCustomersAce offers comprehensive Sales Outsourcing services, including Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement. The overall feedback highlights their innovative approach, effective data-driven strategies, and the ability to significantly boost customer acquisition and engagement metrics. However, some reviewers noted a need for more frequent updates and detailed project milestone breakdowns.
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$1,000+$25 - $49 / hr2 - 9L'viv, Ukraine
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Market Research company Explore Export Agency provides Market Research and Marketing Strategy. They are in L'viv, Ukraine.
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$5,000+$50 - $99 / hr10 - 49Portsmouth, England
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4Marketing is a Direct Marketing company launched in 2011. The team offers Direct Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Contract Manufacturing company Marc Steel India was founded in 2010. The small team offers Contract Manufacturing and Other Marketing.
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$1,000+< $25 / hr50 - 249Kurukshetra, India
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AM2PM Support, a phone answering service, provides Call Center Services and Sales Outsourcing. The agency is in Sheridan, Wyoming and Kurukshetra, India.
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$1,000+< $25 / hr2 - 9
Services provided
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See all 1 projectsDigifybl Media provides services including Shopify website development, logo creation, and lead generation. Reviews highlight the company's effective communication, punctual delivery, and ability to exceed client expectations, particularly in generating more leads than requested. Clients appreciate the value for cost and personalized adjustments according to feedback.
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$1,000+$25 - $49 / hr2 - 9Pune, India
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Sales Panther is a Business Consulting company. Established in 2020, the company provides Business Consulting and Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9
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New Converts is a Conversion Optimization company. The team offers Conversion Optimization and Sales Outsourcing and is located in Amsterdam, Netherlands.
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$1,000+< $25 / hr2 - 9
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Optimal Business Solution is a Sales Outsourcing company. The team is headquartered in Vadodara, India, and their services include Sales Outsourcing and Email Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
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The Best Design is a branding firm. The firm is in Higueruela, Spain. Their services include Branding and Email Marketing.
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$5,000+$100 - $149 / hrFreelancerSollentuna, Sweden
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Upvise is a Content Marketing company. Established in 2022, their team offers Content Marketing and CRM consulting and SI.
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UndisclosedUndisclosedFreelancerLondon, England
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AD Consults is a Business Consulting company. Their small team of employees is located in London, England. Their team focuses on Business Consulting and AI Consulting.
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$5,000+$25 - $49 / hr250 - 999Plaridel, Philippines
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GlobalFlow Solutions is an answering service. Based in Plaridel, Philippines, the company was established in 2024. Their team offers Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr250 - 999Sheffield, England
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Ant Marketing is a telephone answering service. Founded in 1989, the firm provides Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr250 - 999Machelen, Belgium
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In2com, an answering service, focuses on Call Center Services and Business Consulting. The agency is based in Machelen, Belgium.
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UndisclosedUndisclosed250 - 999Hurst, TX
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Alliance PDMS is a call center service. They are in Hurst, Texas and have midsize team. Their services include Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed250 - 999Erie, PA
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Expivia Interaction Marketing Group Inc., a phone answering service, focus on Call Center Services and Sales Outsourcing. They were established in 2011.
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UndisclosedUndisclosed250 - 999Ciudad de México, Mexico
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Akro BPO is a midsize IT managed services company based in Ciudad de México, Mexico. Their services include IT managed services and Call Center Services.
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UndisclosedUndisclosed250 - 999Madison, WI
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CORE Company Ltd. Is a midsize Direct Marketing company based in Madison, Wisconsin. Their services include Direct Marketing and Market Research.
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UndisclosedUndisclosed250 - 999Cheyenne, WY
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Workaholics is a Customer Service Outsourcing company. Based in Cheyenne, Wyoming, the firm offers Customer Service Outsourcing and Web Development.
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UndisclosedUndisclosed250 - 999San Diego, CA
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XB Fulfillment is a phone answering service. Established in 2014, the company is located in San Diego, California. Their team specializes in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Forte A.Ş., a call center service, was launched in 2019. The firm focuses on Call Center Services and Graphic Design, and is midsize.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
Services provided
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EchoCCS is a midsize IT managed services company established in 2003. Their team specializes in IT managed services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999London, England
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Cognism is a Compliance Consulting company established in 2024. The team provides Compliance Consulting and Artificial Intelligence.
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UndisclosedUndisclosed250 - 999San Mateo, CA
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BrightEdge is a SEO company. Launched in 2007, the firm is in San Mateo, California. Their team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed250 - 999Petaling Jaya, Malaysia
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Envo Bpo Services Sdn Bhd is a Direct Marketing company. They focus on Direct Marketing and Call Center Services and are based in Petaling Jaya, Malaysia and Kuala Lumpur, Malaysia.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$5,000+Undisclosed50 - 249Laguna Beach, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$10,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.3/40.019.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
UndisclosedUndisclosed250 - 999
Ability to deliver
36/40.019.4/20 Reviews8.3/10 Clients & Experience8.2/10 Market PresenceService focus
10% Sales Outsourcing100% B2B Lead Generation90% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.6/40.016.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999
Ability to deliver
31.9/40.017.4/20 Reviews8.9/10 Clients & Experience5.6/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
34.1/40.017.8/20 Reviews8.4/10 Clients & Experience7.9/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.5/40.018/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other
Latest Lead Generation Articles
See all articles
Answering Services: Professionalism in Customer Service
Professionalism in customer service is essential to retaining customers, building your brand image, and increasing sales.
![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.