Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 51 projectsLevelUp Leads is a sales outsourcing solutions firm specializing in sales team outsourcing, sales staffing solutions, and sales growth consulting. With a 100% positive feedback rate, clients commend their proactive partnership, exceptional project management, and ability to deliver qualified leads and enhance sales pipelines. LevelUp Leads is noted for its adaptability and personalized service, with nearly 70% of reviewers highlighting their communication and responsiveness.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$1,000+$100 - $149 / hrFreelancerNew York, NY
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AI company Vonwerk is located in New York, New York. They offer Artificial Intelligence and AI Consulting and were launched in 2021.
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$5,000+$50 - $99 / hrFreelancer
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Adaptive Tiers is a small branding company in Charlotte, North Carolina. The team provides Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 124 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$250,000+< $25 / hr50 - 249Los Angeles, CA
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Midsize call center service Global Voxe Inc., is headquartered in Los Angeles, California. The team provides Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Pascoe Vale South, Australia
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Global TeleForce Ltd is a Pascoe Vale South, Australia-based Back Office Outsourcing company. They provide Back Office Outsourcing and Accounting and were founded in 2012.
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$10,000+$25 - $49 / hr50 - 249Davao City, Philippines
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Poseidon BPO is a phone answering service. In Davao City, Philippines, their midsize team offers Call Center Services and Back Office Outsourcing. The company was launched in 2020.
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$1,000+< $25 / hrFreelancer
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Axom Innovation is an artificial intelligence firm. In Guwahati, India, the team provides Artificial Intelligence and AI Consulting.
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UndisclosedUndisclosed10 - 49Addis Ababa, Ethiopia
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Based in Addis Ababa, Ethiopia, Axis Marketing Services PLC is a Business Consulting company. Their services include Business Consulting and Sales Outsourcing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 229 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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Undisclosed< $25 / hr10 - 49
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TIMES BPO, a Market Research company, was established in 2011. The team provides Market Research and Call Center Services and is headquartered in New Delhi, India.
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$1,000+$25 - $49 / hr2 - 9
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Sales Outsourcing company Leadbase specializes in Sales Outsourcing and Content Marketing. They are located in London, England.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projectsWideGroup Interactive is a service provider purportedly specializing in website creation and management. However, the feedback is overwhelmingly negative, with 100% of reviewers citing issues such as persistent website errors and unprofessional project management, including fraudulent billing practices. The company is described as incapable of effectively delivering promised services, leading to significant financial and operational losses for clients.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsAchivix helps businesses overcome B2B data challenges by delivering accurate, customized solutions tailored to support sales, marketing, and business development efforts. We provide targeted
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$1,000+< $25 / hr10 - 49Medellín, Colombia
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Telephone answering service GAB Soluciones is in Panamá, Panama and Medellín, Colombia. Established in 2018, the team provides Call Center Services and Finance & Accounting Outsourcing (FAO).
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$1,000+$25 - $49 / hr10 - 49
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GoPro IT LLC is a Marketing Strategy company. The Sheridan, Wyoming-based company was established in 2023. Their services include Marketing Strategy and IT strategy consulting.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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In Toronto, Canada, Qallus JSR Inc. Is a phone answering service. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Quezon City, Philippines
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41 Globl, a phone answering service, is in Quezon City, Philippines. They specialize in Call Center Services and Customer Service Outsourcing and were founded in 2023.
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$1,000+< $25 / hr50 - 249Noida, India
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Beyond GTM is an Advertising company. They are located in Noida, India and have midsize team. They provide Advertising and Branding.
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$1,000+< $25 / hr50 - 249Panchkula, India
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BEYOND JUST SERVICE is an answering service company. The team is located in Panchkula, India and Wednesbury, England, and their services include Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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Alpha Global Team is a Back Office Outsourcing company established in 2018. The team specializes in Back Office Outsourcing and Call Center Services and is in Surrey, Canada and Seattle, Washington.
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$1,000+Undisclosed2 - 9San Francisco, CA
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Sales Outsourcing company Lavendo was founded in 2021. The team specializes in Sales Outsourcing and Staffing and is based in San Francisco, California.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
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Dropjobbing is a Cairo, Egypt-based Direct Marketing company. They focus on Direct Marketing and Sales Outsourcing and were established in 2016.
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Undisclosed$25 - $49 / hr2 - 9Cheadle, England
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Snappy Assistance is an answering service company. They are in Cheadle, England and have small team. They offer Call Center Services and Back Office Outsourcing.
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$5,000+$300+ / hr2 - 9Bellshill, Scotland
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Pure Pipeline is a Market Research company. The team offers Market Research and Web Design and is in Bellshill, Scotland.
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UndisclosedUndisclosed2 - 9Beranang, Malaysia
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Founded in 1979, TAKO Since 1979 is a small Beranang, Malaysia-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9València, Spain
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Ambiuz, a Sales Outsourcing company, was established in 2024. The agency offers Sales Outsourcing and Market Research, and is small.
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$1,000+$50 - $99 / hr2 - 9Heemskerk, Netherlands
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Social media marketing company Navigatio is located in Heemskerk, Netherlands. They focus on Social Media Marketing and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Outcome Appointments is a call center company. The Sheridan, Wyoming-based agency was established in 2025. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+Undisclosed2 - 9
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Established in 2025, Caribbean Closers is a small call center in Strathbogie, Jamaica. Their team provides Call Center Services and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
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Misshya Technology, a call center company, is located in Sahibzada Ajit Singh Nagar, India. Their services include Call Center Services and Logistics & Supply Chain Consulting.
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$5,000+$25 - $49 / hr2 - 9Lugbe, Nigeria
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Astute Business Consult, a Corporate Training & Coaching company, provide Corporate Training & Coaching and Business Consulting. They were launched in 2021.
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UndisclosedUndisclosed10 - 49
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Bulk Email Data is a branding firm. The team is located in California, California, and their services include Branding and Direct Marketing.
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Undisclosed< $25 / hr10 - 49Kolkata, India
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Hansraj Ventures Pvt Ltd is a branding agency. The Kolkata, India-based agency offers Branding and Direct Marketing.
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$5,000+$200 - $300 / hr10 - 49London, England
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Gray Matters, a public relations firm, specialize in Public Relations and Event Marketing. They were founded in 2018.
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UndisclosedUndisclosed50 - 249Saint Paul, MN
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CRM Services, a CRM consulting and SI company, was established in 2024. The midsize team focuses on CRM consulting and SI and Blockchain.
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$5,000+$50 - $99 / hr50 - 249Phoenix, AZ
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FlashCat is a branding company in Phoenix, Arizona and Rochester, New York. Founded in 2024, the team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Plympton, Australia
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Launched in 2018, DigiCrawl Australia is a midsize -based branding agency. Their team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
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AllReact is a branding firm. They focus on Branding and Public Relations and were founded in 2010.
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$1,000+$150 - $199 / hr50 - 249
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Callix llc is a Digital Strategy company launched in 2024. The team offers Digital Strategy and Web Design.
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$5,000+$50 - $99 / hr50 - 249
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SamIT Global, a branding firm, is located in Samarkand, Uzbekistan. They offer Branding and Cybersecurity.
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$25,000+$50 - $99 / hr50 - 249
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Calibotics Ai is a midsize SEO company in chennai, India. Their services include Search Engine Optimization and IT managed services.
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$1,000+$150 - $199 / hr50 - 249Noida, India
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Established in 2024, OSLO HQ, a midsize web design company, is located in Noida, India. Their services include Web Design and Video Production.
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UndisclosedUndisclosed2 - 9
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Small Sales Outsourcing and SMS Marketing company Text Solutions Canada, is headquartered in Toronto, Canada. The team focuses on Sales Outsourcing and SMS Marketing.
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$1,000+< $25 / hr250 - 999Hamilton, Canada
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Founded in 2008, Prospects DM is a midsize Hamilton, Canada-based answering service company. Their services include Call Center Services and IT managed services.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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VivaCALL is a call center service. They are in București, Romania and have midsize team. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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CALLITY is a Back Office Outsourcing company. Their midsize team is based in București, Romania. Their services include Back Office Outsourcing and CRM consulting and SI.
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$1,000+$25 - $49 / hr250 - 999Vitry-sur-Seine, France
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ATALIAN Interactive is a Back Office Outsourcing company established in 2008. The company specializes in Back Office Outsourcing and Sales Outsourcing, and is midsize.
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UndisclosedUndisclosed250 - 999Sioux Falls, SD
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Dakota Performance Solutions, a midsize Back Office Outsourcing company, is based in Sioux Falls, South Dakota. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Tiranë, Albania
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AccA19 is a call center service. The firm is based in Tiranë, Albania. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Cincinnati, OH
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Market Research company EagleONE was launched in 2014. The team specializes in Market Research and Social Media Marketing.
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$1,000+Undisclosed10 - 49London , England
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Sales Outsourcing company We Can Lead was founded in 2022. The team provides Sales Outsourcing and HR Outsourcing and is in London , England and Prilep, North Macedonia.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
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Email Marketing company Surge Street was established in 2019. The team offers Email Marketing and CRM consulting and SI and is headquartered in Gurugram, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Sales Outsourcing50% B2B Lead Generation25% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37/40.019.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
35.3/40.017.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.1/40.015.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.016.4/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+Undisclosed1,000 - 9,999
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.6/40.015.6/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.