Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 51 projectsLevelUp Leads is a sales outsourcing solutions firm specializing in sales team outsourcing, sales staffing solutions, and sales growth consulting. With a 100% positive feedback rate, clients commend their proactive partnership, exceptional project management, and ability to deliver qualified leads and enhance sales pipelines. LevelUp Leads is noted for its adaptability and personalized service, with nearly 70% of reviewers highlighting their communication and responsiveness.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWe are not just another support agency, we are your customer experience partner. Quicklyster Virtual Services helps fast-growing SaaS, eCommerce, and service-based businesses deliver seamless
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$5,000+$25 - $49 / hr50 - 249Addis Ababa, Ethiopia
Services provided
Focus Areas
Ablaze Labs, an IT strategy consulting company, is based in Addis Ababa, Ethiopia. Founded in 2021, the team provides IT strategy consulting and Call Center Services.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 124 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
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Lava Marketing Solutions is a small Las Vegas, Nevada-based web design company. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
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Virtunect BPO is a Sales Outsourcing company. Headquartered in Los Angeles, California, their team offers Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsCallenta is an international remote call center offering 24/7 inbound and outbound support, live chat, CRM integration, and multilingual assistance in English, Russian, and Turkish. We specialize
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
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CYBRIDGE is an IT staff augmentation company. They are based in Pune, India and have small team of experts. Their services include IT staff augmentation and Back Office Outsourcing.
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$1,000+Undisclosed2 - 9
Services provided
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Email Marketing company ARD Lead Leverage is in Middletown, Delaware. Founded in 2016, the team provides Email Marketing and Sales Outsourcing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 229 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
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RenoAds.ca is a Digital Strategy company. Their small team is based in Toronto, Canada and provides Digital Strategy and Social Media Marketing. The firm was founded in 2023.
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$1,000+$25 - $49 / hr2 - 9Tampa, FL
Services provided
Focus Areas
Cozy Agency is an Advertising company. They provide Advertising and Marketing Strategy and were launched in 2024.
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$1,000+< $25 / hr2 - 9Indore, India
Services provided
Focus Areas
In Indore, India and Indore, India, Variance Assistant is a small Back Office Outsourcing company. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$10,000+$200 - $300 / hr2 - 9
Services provided
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Branding firm ALL FOR Agency is headquartered in. They focus on Branding and Pay Per Click.
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$25,000+$200 - $300 / hr2 - 9
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GtmWizards is a Direct Marketing company in Desselgem, Belgium. They offer Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
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SMD Networks, a Business Consulting company, is in Islamabad, Pakistan. Launched in 2024, the team focuses on Business Consulting and Back Office Outsourcing.
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$25,000+< $25 / hr2 - 9
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Launched in 2025, CBM GROUPS is a small Jamshedpur, India-based phone answering service. Their team provides Call Center Services and Back Office Outsourcing.
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$5,000+Undisclosed10 - 49
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See all 1 projectsCall Center Solutions Africa (CCSA) is a full-service outsourcing provider helping businesses launch, scale, and optimize omnichannel teams of expert-led contact center teams in Africa. We
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$1,000+< $25 / hr10 - 49New York, NY
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Gurland Corporation is a phone answering service founded in 2017. Based in New York, New York and Bangkok, Thailand, the team specializes in Call Center Services and Business Consulting.
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$1,000+< $25 / hr10 - 49Guwahati, India
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Neeyor Technologies is a Market Research company. Launched in 2016, the team specializes in Market Research and Contract Manufacturing.
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$1,000+< $25 / hr10 - 49
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Focus Areas
Vantage Consulting Co. RPO | Appointment Settings, an IT staff augmentation company, specialize in IT staff augmentation and Sales Outsourcing. They were established in 2018.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Focus Areas
Matvibe Technologies is a call center. They were established in 2019 and provide Call Center Services and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
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Based in London, England and Dubai, United Arab Emirates, RNL Group is a social media marketing firm. Established in 2022, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
Services provided
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Linked2U is a call center. They were launched in 2023, and their services include Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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Established in 2019, Prossistant is a small Back Office Outsourcing company. Their team focuses on Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr10 - 49
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Omni-serve is an answering service company. Their team is in Sidi Bel Abbes, Algeria. The firm provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249San Diego, CA
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ChatOutsource, a midsize Customer Service Outsourcing company, is in San Diego, California. The team offers Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999
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UK CPM is a Back Office Outsourcing company. Founded in 1936, the agency is in England. Their team specializes in Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Portland, ME
Services provided
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NexRep, an answering service, is located in Portland, Maine. Their services include Call Center Services and Customer Service Outsourcing.
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$1,000+$25 - $49 / hr1,000 - 9,999București, Romania
Services provided
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Large call center Competence Call Center, is based in București, Romania and Brașov, Romania. Their services include Call Center Services and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Fort Worth, TX
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OneCall Contact Center, LLC is a HR Consulting company headquartered in Fort Worth, Texas. The team provides HR Consulting and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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TXT Agencia Transmedia is a branding agency. They are located in Bogotá, Colombia, and their services include Branding and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Guayaquil, Ecuador
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Launched in 2001, ACC American Call Center is a call center company. Their team offers Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Milano, Italy
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Founded in 1982, Tiempo Nord is a midsize Business Consulting company. Their services include Business Consulting and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
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Pluricall, a call center service, was established in 2001. The midsize team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Hyderabad, India
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Aartisto Solutions, a call center service, was launched in 2008. The midsize team specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Sofia, Bulgaria
Services provided
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Social media marketing firm eTel Digital Agency was founded in 2001. The midsize team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Target River, an Advertising company, offers Advertising and Sales Outsourcing. The company is in Salt Lake City, Utah and Encinitas, California.
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UndisclosedUndisclosed50 - 249Grand Rapids, MI
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1 Bold Step is a Marketing Strategy company. They are based in Grand Rapids, Michigan and have midsize team. They specialize in Marketing Strategy and CRM consulting and SI.
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$5,000+$200 - $300 / hr50 - 249
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Midsize Business Consulting company LEVO Ventures, is headquartered in Dover, Delaware. Their services include Business Consulting and Wearable App Development.
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$1,000+$25 - $49 / hr50 - 249
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Everett Sky is a Staffing company. In Great Tey, England, their team provides Staffing and Recruiting.
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UndisclosedUndisclosed50 - 249Wilmington, DE
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SM Technomine, Inc is a call center company. Headquartered in Laval, Canada and Wilmington, Delaware, the team focuses on Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Machelen, Belgium
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Headquartered in Machelen, Belgium, Ariad Belgium is a midsize pay per click agency. The team provides Pay Per Click and CRM consulting and SI.
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Undisclosed< $25 / hr50 - 249Bnei Brak, Israel
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Established in 2018, CAIC Outsourced Services is a midsize Bnei Brak, Israel-based answering service. Their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Chicago, IL
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ClearEdge, a branding agency, focus on Branding and Public Relations. They were founded in 2006.
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UndisclosedUndisclosed50 - 249Gilbert, AZ
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Good Vibe Squad Marketing, a PR agency, was established in 2016. Based in Gilbert, Arizona, the team specializes in Public Relations and Digital Strategy.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Pay per click agency Extu is headquartered in Atlanta, Georgia. The team specializes in Pay Per Click and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Madrid, Spain
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Branding agency Arkeero offers Branding and Email Marketing. They are headquartered in Madrid, Spain.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Hype Infotech is a social media marketing agency. Founded in 2017, the company is in Las Vegas, Nevada. Their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Las Rozas de Madrid, Spain
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Deyde DataCentric, S.L.U. Is a midsize data analytics company established in 1994. Their team specializes in BI & big data consulting & SI and Email Marketing.
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UndisclosedUndisclosed50 - 249Santa Clara, CA
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Marrina Decisions is a Santa Clara, California-based CRM consulting and SI company. They specialize in CRM consulting and SI and Email Marketing and were founded in 2013.
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$1,000+< $25 / hr50 - 249Rawalpindi, Pakistan
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Back Office Outsourcing company Nord Seven was founded in 2023. The company specializes in Back Office Outsourcing and Call Center Services, and is midsize.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Instapage is a Conversion Optimization company. They are headquartered in Warszawa, Poland and have midsize team. They specialize in Conversion Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Sales Outsourcing50% B2B Lead Generation25% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37/40.019.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
35.3/40.017.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.1/40.015.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.016.4/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+Undisclosed1,000 - 9,999
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.6/40.015.6/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.