Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in outbound lead generation and sales team augmentation. Reviews indicate high satisfaction with their services, with approximately 90% of feedback highlighting their adaptability, effective lead generation, and strong project management. Clients appreciate their consistent communication and commitment to refining strategies to improve outcomes, evidenced by significant increases in qualified meetings and enhanced sales pipelines.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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UndisclosedUndisclosed2 - 9Highland Park, IL
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Metrist Partners is a SEO company. They are located in Highland Park, Illinois and have small team. Their team specializes in Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Grünwald, Germany
Services provided
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Located in Grünwald, Germany, CoachPulse is a branding firm. They specialize in Branding and Web Design.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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UndisclosedUndisclosed2 - 9Plymouth, England
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Headquartered in Plymouth, England, JRJ Consulting is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Carlow, Ireland
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The Social Network is a SEO services firm. The Carlow, Ireland-based firm provides Search Engine Optimization and Blockchain.
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$1,000+< $25 / hr250 - 999Salford, England
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Call center service AlldayPA focuses on Call Center Services and Customer Service Outsourcing. They are based in Salford, England.
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UndisclosedUndisclosed250 - 999Barranquilla, Colombia
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Telephone answering service Quantica BPO was established in 2019. The team offers Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Santiago De Los Caballeros, Dominican Republic
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Telecom Networks Contact Center, an IT managed services company, was launched in 1999. They provides IT managed services and Call Center Services.
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UndisclosedUndisclosed250 - 999Las Condes, Chile
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Nubox SpA is a custom software development firm. The firm is headquartered in Las Condes, Chile. Their team specializes in Custom Software Development and Call Center Services.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Demandbase, a branding firm, is headquartered in San Francisco, California and St Albans, England. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Beograd, Serbia
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Callosseum Call Centre is a call center company in Beograd, Serbia. They specialize in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Primitive Social is a social media marketing company. Located in , the company was founded in 2011. Their team provides Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Answer One is a small answering service in Nashville, Tennessee and Lexington, Kentucky. The team specializes in Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed10 - 49London, England
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Fusion Consulting Ltd is an Accounting company. They specialize in Accounting and Financial Advising & Planning and are based in London, England.
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UndisclosedUndisclosed10 - 49Kathmandu, Nepal
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Uptechsys, a custom software development company, was established in 2018. The small team focuses on Custom Software Development and Business Consulting.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Admetrics.pl is a social media marketing firm. They are located in Warszawa, Poland and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Based in Los Angeles, California, Upcision is a small Marketing Strategy company. Their services include Marketing Strategy and Call Center Services.
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UndisclosedUndisclosed10 - 49Cherry Hill, NJ
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Rex Direct Net, Inc. Is an answering service company. Launched in 2001, the firm provides Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed10 - 49McKinney, TX
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M3 Lead Group is an Other Marketing company. Their small team is headquartered in McKinney, Texas and offers Other Marketing and Customer Service Outsourcing. The firm was established in 2016.
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UndisclosedUndisclosed10 - 49Kraków, Poland
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Eventory by 6Connex is an Event Management company. The agency is based in Kraków, Poland. Their team provides Event Management and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49South Jordan, UT
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Wells Digital Media is a SEO agency. Their team is headquartered in South Jordan, Utah. The agency offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Vancouver, WA
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Established in 2016, Gnome is a branding firm. Headquartered in Vancouver, Washington, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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BoldAction Group is a Fractional CMO Services company. The team is based in Wilmington, Delaware, and their services include Fractional CMO Services and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2015, Optimize Media is a public relations agency. The small team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Shibuya, Japan
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I&D Inc. Is a Direct Marketing company established in 1998. Their services include Direct Marketing and Market Research.
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UndisclosedUndisclosed10 - 49Torrance, CA
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Established in 2015, Millennials Digital is a social media marketing company. Their team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Business Consulting company Ramesh chaurasia was launched in 2018. The team specializes in Business Consulting and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWe are not just another support agency, we are your customer experience partner. Quicklyster Virtual Services helps fast-growing SaaS, eCommerce, and service-based businesses deliver seamless
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$5,000+$25 - $49 / hr50 - 249Addis Ababa, Ethiopia
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Ablaze Labs, an IT strategy consulting company, is based in Addis Ababa, Ethiopia. Founded in 2021, the team provides IT strategy consulting and Call Center Services.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Lava Marketing Solutions is a small Las Vegas, Nevada-based web design company. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Virtunect BPO is a Sales Outsourcing company. Headquartered in Los Angeles, California, their team offers Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsCallenta is an international remote call center offering 24/7 inbound and outbound support, live chat, CRM integration, and multilingual assistance in English, Russian, and Turkish. We specialize
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$1,000+Undisclosed2 - 9
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Email Marketing company ARD Lead Leverage is in Middletown, Delaware. Founded in 2016, the team provides Email Marketing and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Toronto, Canada
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RenoAds.ca is a Digital Strategy company. Their small team is based in Toronto, Canada and provides Digital Strategy and Social Media Marketing. The firm was founded in 2023.
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$1,000+$25 - $49 / hr2 - 9Tampa, FL
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Cozy Agency is an Advertising company. They provide Advertising and Marketing Strategy and were launched in 2024.
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$1,000+< $25 / hr2 - 9Indore, India
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In Indore, India and Indore, India, Variance Assistant is a small Back Office Outsourcing company. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$10,000+$200 - $300 / hr2 - 9
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Branding firm ALL FOR Agency is headquartered in. They focus on Branding and Pay Per Click.
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$25,000+$200 - $300 / hr2 - 9
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GtmWizards is a Direct Marketing company in Desselgem, Belgium. They offer Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
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SMD Networks, a Business Consulting company, is in Islamabad, Pakistan. Launched in 2024, the team focuses on Business Consulting and Back Office Outsourcing.
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$25,000+< $25 / hr2 - 9
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Launched in 2025, CBM GROUPS is a small Jamshedpur, India-based phone answering service. Their team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49New York, NY
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Gurland Corporation is a phone answering service founded in 2017. Based in New York, New York and Bangkok, Thailand, the team specializes in Call Center Services and Business Consulting.
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$1,000+< $25 / hr10 - 49Guwahati, India
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Neeyor Technologies is a Market Research company. Launched in 2016, the team specializes in Market Research and Contract Manufacturing.
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$1,000+< $25 / hr10 - 49
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Vantage Consulting Co. RPO | Appointment Settings, an IT staff augmentation company, specialize in IT staff augmentation and Sales Outsourcing. They were established in 2018.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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Matvibe Technologies is a call center. They were established in 2019 and provide Call Center Services and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
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Based in London, England and Dubai, United Arab Emirates, RNL Group is a social media marketing firm. Established in 2022, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
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Linked2U is a call center. They were launched in 2023, and their services include Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49
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Established in 2019, Prossistant is a small Back Office Outsourcing company. Their team focuses on Back Office Outsourcing and Call Center Services.
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$1,000+< $25 / hr10 - 49
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Omni-serve is an answering service company. Their team is in Sidi Bel Abbes, Algeria. The firm provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249San Diego, CA
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ChatOutsource, a midsize Customer Service Outsourcing company, is in San Diego, California. The team offers Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999
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UK CPM is a Back Office Outsourcing company. Founded in 1936, the agency is in England. Their team specializes in Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Portland, ME
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NexRep, an answering service, is located in Portland, Maine. Their services include Call Center Services and Customer Service Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.4/40.017/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.7/40.016/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.