Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 51 projectsLevelUp Leads is a sales outsourcing solutions firm specializing in sales team outsourcing, sales staffing solutions, and sales growth consulting. With a 100% positive feedback rate, clients commend their proactive partnership, exceptional project management, and ability to deliver qualified leads and enhance sales pipelines. LevelUp Leads is noted for its adaptability and personalized service, with nearly 70% of reviewers highlighting their communication and responsiveness.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
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See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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UndisclosedUndisclosed250 - 999Machelen, Belgium
Services provided
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WEngage, an answering service, was launched in 1986. The midsize team provides Call Center Services and Back Office Outsourcing.
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Undisclosed$50 - $99 / hr2 - 9Lagos, Nigeria
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Tech Sales Starter is a Sales Outsourcing company. The team provides Sales Outsourcing, and the firm is based in Lagos, Nigeria.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 124 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$5,000+Undisclosed2 - 9Elizabeth City, NC
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Small Sales Outsourcing company Outboundless, is located in Elizabeth City, North Carolina. Their services include Sales Outsourcing.
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$5,000+< $25 / hr2 - 9Kyiv, Ukraine
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See all 1 projectsLeadBuds is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing and Sales Performance Enhancement. With 100% positive feedback, reviewers commend their organized, competent approach and exceptional ability to set up high-quality meetings, significantly enhancing their clients' sales capabilities and processes. Clients appreciate the seamless integration with their teams and the genuine, strategic interactions that facilitate project success.
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$5,000+$200 - $300 / hr10 - 49New York, NY
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See all 1 projectsSourch Technologies Pvt. Ltd. specializes in digital marketing solutions and web development, offering services such as lead generation, social media management, and brand building. Reviews highlight their exceptional project management, outstanding customer support, and significant impact on revenue growth, although there is a suggestion for improvement in email marketing.
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$1,000+Undisclosed10 - 49Dorking, England
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Novus Business Connections Limited, a small Direct Marketing company, is based in Dorking, England. Their services include Direct Marketing and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Back Office Outsourcing company Networth RCM was launched in 2021. The agency focuses on Back Office Outsourcing and Call Center Services.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 229 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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$1,000+< $25 / hr10 - 49Glasgow, Scotland
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See all 1 projectsThe Lead Generation Company is a lead generation and telemarketing firm. Feedback indicates a predominantly negative experience, with 100% of reviewers expressing dissatisfaction due to unprofessionalism, lack of effective results, and poor communication. Reviewers highlight their failure to deliver on promises, inadequate LinkedIn activity, and an overall lack of initiative in improving outcomes.
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$1,000+< $25 / hr50 - 249San Francisco, CA
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Tactical TeleSolutions is a telephone answering service. Founded in 1991, the agency is located in San Francisco, California. Their services include Call Center Services and Sales Outsourcing.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
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Focus Areas
Wave Evolution is an Email Marketing company. They were established in 2007, and their services include Email Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Islamabad, Pakistan
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See all 7 projectsOur expert BPO team provides customized outsourcing solutions to improve business operations, boost process efficiency, and reduce operational costs. We are committed to quality service delivery,
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UndisclosedUndisclosed10 - 49
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Founded in 2023, Hyp Group is a branding company. The agency provides Branding and Business Consulting, and is small.
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$1,000+< $25 / hr10 - 49
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Email Marketing company Outbound Pharma was established in 2017. The agency specializes in Email Marketing and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Launched in 2022, Growth Onboard is a Sales Outsourcing company. The agency specializes in Sales Outsourcing and Web Development, and is small.
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$5,000+$50 - $99 / hr10 - 49
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Customer Service Outsourcing company CGT IMPORT EXPORT (PTY) LTD was established in 2015. In Kempton Park, South Africa, the team specializes in Customer Service Outsourcing and Direct Marketing.
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$1,000+< $25 / hr10 - 49Iloilo City, Philippines
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Small Back Office Outsourcing company Reytech Telco Services, is in Iloilo City, Philippines. Their services include Back Office Outsourcing and Sales Outsourcing.
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$5,000+$25 - $49 / hr10 - 49Glastonbury, CT
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Partner in Publishing is a small Glastonbury, Connecticut-based Sales Outsourcing company. Their services include Sales Outsourcing and Content Marketing.
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$25,000+< $25 / hr50 - 249
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Empiricresourceagency is a SEO services firm launched in 2023. The team focuses on Search Engine Optimization and Graphic Design and is located in Hicksville, New York.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
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See all 1 projectsDigiCorb offers system updates and optimization services, particularly for staffing and employee management processes. The reviews consistently highlight the company's exceptional attention to detail, fair pricing, and strong communication skills. Clients appreciate DigiCorb's efficiency, integrity, and commitment to exceeding expectations, with Craig frequently mentioned for his personal dedication and expertise.
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$25,000+$300+ / hr2 - 9Broomfield, CO
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Located in Broomfield, Colorado, KB Growth Advisory is a Fractional CMO Services company. Their services include Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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ProspectX LTD is a Sales Outsourcing company. They are headquartered in London, England. Their team focuses on Sales Outsourcing and Demand Generation Marketing.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsVentAI is a sales outsourcing solutions provider specializing in B2B lead generation and outreach campaigns. However, reviews indicate significant shortcomings in project management and transparency, with 100% of feedback highlighting issues like inconsistent deliverables and a lack of verifiable results. Although initially promising, the service ultimately failed to deliver a satisfactory return on investment.
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$1,000+< $25 / hr2 - 9Sialkot, Pakistan
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Nexteller is an answering service company. The team offers Call Center Services and Sales Outsourcing, and the firm is located in Sialkot, Pakistan.
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$5,000+< $25 / hr50 - 249Gurugram, India
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Mobifly.tech is a graphic design agency. The Gainesville, Alabama-based firm was founded in 2013. Their team offers Graphic Design and Web Development.
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UndisclosedUndisclosed10 - 49Tiburon, CA
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Marketing Strategy company Rise25 focuses on Marketing Strategy and Corporate Training & Coaching. They were established in 2015.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Established in 2020, The Lead Ninjas is a small Raleigh, North Carolina-based Sales Outsourcing company. Their team specializes in Sales Outsourcing and Advertising.
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UndisclosedUndisclosed2 - 9Delhi, India
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Fypion, a Business Consulting and Sales Outsourcing company, was founded in 2019. In Delhi, India, the team specializes in Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Tequesta, FL
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Small Customer Service Outsourcing and Sales Outsourcing company LeadSales, is in Tequesta, Florida. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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PurifyData is a Back Office Outsourcing and Sales Outsourcing company. They are located in Guwahati, India and have small team. Their services include Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Launched in 2004, Intelligent Conversations is a Business Consulting and Sales Outsourcing company. The firm offers Business Consulting and Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9
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Grow Strategically is a Sales Outsourcing and Fractional CMO Services company. Their small team is based in Chicago, Illinois. Their team specializes in Sales Outsourcing and Fractional CMO
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UndisclosedUndisclosed2 - 9Gainesville, FL
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Business intelligence company and Sales Outsourcing company Intoli was launched in 2015. The team offers BI & big data consulting & SI and Sales Outsourcing and is in Gainesville, Florida.
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UndisclosedUndisclosed2 - 9London, England
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sandringham, Australia
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Leads 2 U Consulting is a Sales Outsourcing company. They are located in Sandringham, Australia and have small team of experts. Their services include Sales Outsourcing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Leads For Professionals Inc. Is a small SEO agency and Sales Outsourcing company launched in 2018. Their team offers Search Engine Optimization and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Miskolc, Hungary
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Homecall Plus PLC is a Miskolc, Hungary-based Business Consulting company. The team offers Business Consulting and Call Center Services.
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$1,000+$25 - $49 / hr50 - 249Northglenn, CO
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Founded in 2020, Krivy LLC is a midsize Northglenn, Colorado-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerStrafford, NH
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Woman with a Pen is a Content Writing Services company. The firm is located in Strafford, New Hampshire. Their services include Content Writing Services and Content Marketing.
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$5,000+$100 - $149 / hrFreelancerUntertullnerbach, Austria
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Maymotion consulting e.U is a SEO services firm. Located in Untertullnerbach, Austria, the firm was founded in 2017. Their services include Search Engine Optimization and UX/UI Design.
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$1,000+< $25 / hr50 - 249Brandon, FL
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Established in 2021, SALES MATIC is a social media marketing agency. Their team offers Social Media Marketing and Custom Software Development.
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UndisclosedUndisclosedFreelancer
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Digital Big Bull is a social media marketing company. They are located in Ahmedabad, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
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Fractional CMO is a social media marketing firm. Headquartered in London, England, the agency was launched in 2020. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249
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RAM BPO, a call center, was founded in 2020. The team specializes in Call Center Services and Back Office Outsourcing and is located in Medellin, Colombia.
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$5,000+$25 - $49 / hr50 - 249Islamabad, Pakistan
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Lead Incorporation, a midsize call center service, is located in Islamabad, Pakistan. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hrFreelancerHo Chi Minh, Vietnam
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DMAT Agency is a SEO agency. Their small team of employees is in Ho Chi Minh, Vietnam. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Virginia Beach, VA
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Voxly Partners: 100x Returns is a Business Consulting company. They are based in Virginia Beach, Virginia, and their services include Business Consulting and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49St. Augustine, FL
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AnswerAide is a small call center company located in St. Augustine, Florida. The team specializes in Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Baguio, Philippines
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See all 1 projectsSynerG specializes in UI and UX design, delivering scalable and user-friendly solutions for both operating systems. Clients consistently praise their professionalism, timely responses, and ability to exceed expectations. The overall feedback highlights a seamless workflow and impressive project management, resulting in outstanding project outcomes.
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$1,000+< $25 / hr50 - 249Oslo, Norway
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DRS Telemarketing is a call center company. Located in Oslo, Norway, their midsize team specializes in Call Center Services and Sales Outsourcing. The firm was launched in 2004.
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$1,000+$25 - $49 / hrFreelancerRangpur, Bangladesh
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Back Office Outsourcing company Prospect Miner was established in 2011. The team offers Back Office Outsourcing and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Sales Outsourcing50% B2B Lead Generation25% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37/40.019.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
35.3/40.017.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.1/40.015.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.016.4/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+Undisclosed1,000 - 9,999
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.6/40.015.6/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.