VentAI

BACKGROUND

Please describe your company and position.

 I am the CEO of a consulting company 

Describe what your company does in a single sentence.

We are a coaching and development company providing coaching services to corporate and individuals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VentAI to accomplish?

• To generate qualified B2B leads and set up outreach campaigns targeting decision-makers for coaching and consulting opportunities.
• To establish automated email sequences and communication workflows that would convert prospects into meetings.
• To build and maintain a reliable database of verified business contacts for consistent outbound lead generation.

SOLUTION

How did you find VentAI?

The contacted me

Why did you select VentAI over others?

Close to my geographic location

How many teammates from VentAI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VentAI was contracted to design and execute a B2B outreach campaign targeting corporate decision-makers in the Middle East and GCC region. The agreed scope included: Researching and verifying a list of qualified leads based on my target industries and roles.Setting up and managing multiple email domains for outbound campaigns.Creating and running cold email sequences to generate booked meetings.Providing weekly reporting on outreach performance, deliverability, and engagement rates.Delivering all contact data, campaign results, and activity logs for transparency and tracking ROI.The project covered both setup and ongoing management, with the expectation of measurable lead generation outcomes and validated data delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the early phase of the project, a few introductory meetings were generated, but the overall results were far below expectations compared to the scope and financial investment.

I began with the entry-level package, which the vendor themselves recommended as the most suitable and affordable option for my goals. After about a month, I was advised to upgrade to a higher-tier plan, with assurances that this would lead to better-qualified leads and a stronger ROI. I agreed and upgraded in good faith.

However, even after the upgrade, there was no measurable improvement. During Ramadan, there were zero leads and no meetings booked, despite the campaign being active.

Across several months and thousands of dollars invested, the deliverables remained inconsistent. The only file provided was an editable spreadsheet with no verifiable data sources, timestamps, or performance metrics. Later, the company admitted losing the email domains and accounts used for outreach, which eliminated any traceable campaign evidence.

Overall, while a few meetings occurred early on, the project delivered no sustained progress, no validated data, and no return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process was disorganized and lacked transparency throughout the engagement.

At the start, the team appeared structured and confident, outlining clear outreach goals and expected results. However, once the campaigns began, reporting and accountability quickly deteriorated. Deliverables such as verified lead lists, progress reports, and communication logs were either delayed, incomplete, or missing.

After the first month, the team informed me that they had “reviewed my business” and recommended upgrading to a higher-tier plan, assuring me that this would deliver stronger performance and better ROI. I agreed and upgraded in good faith, trusting their professional judgment. Unfortunately, neither the communication nor the results improved after this change.

During key periods such as Ramadan, I received no reports, no new meetings, and zero leads, despite continuous assurances that outreach was active.

One of the most serious issues occurred later when the company claimed I had been copied on all client communications, which was untrue. I never received those emails or any proof of them. When I requested the full correspondence log, they failed to provide any records.

In the final phase, the company admitted losing the outreach domains and associated email accounts, making it impossible to verify campaign activity or recover evidence of performance.

Overall, project management was reactive, inconsistent, and lacked the transparency expected of a professional engagement.

What was your primary form of communication with VentAI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

At the beginning, I appreciated that the person who first approached me seemed to understand the culture and communication style of the MENA and GCC markets, which was very important to me. That initial sensitivity to cultural nuance was one of the main reasons I decided to proceed with them.

However, once the project began, their approach and follow-through lacked anything impressive or unique. The person assigned to me remained in touch but continued to insist that the company was right, even as results failed to appear and data was lost.

Over time, communication became defensive rather than solution-oriented. Despite significant payments, I received no verified deliverables or measurable ROI. Later, I also became aware that other clients had experienced similar issues, particularly around performance and lack of accountability.

What began with trust and professionalism ended in disappointment and a complete loss of confidence in the process.

Are there any areas for improvement or something VentAI could have done differently?

There are several areas where the company could have handled this project differently.

First, they should have established a clear and verifiable reporting system from the beginning — including contact source tracking, campaign metrics, and transparent updates. The absence of proper documentation made it impossible to measure progress or validate results.

Second, their communication needed to be more proactive and accountable. “During Ramadan, performance dropped completely, but instead of setting expectations and informing me that this would be a slower or inactive period, they continued to reassure me that everything was on track. Only later did I discover that outreach had effectively stopped that month.”  Considering the significant amount I invested, that lack of transparency and planning was unacceptable.

Third, when clients raise questions or concerns, the company should respond with openness rather than defensiveness. In my case, the person who initially approached me continued to insist that the company was right, despite clear operational failures and lack of proof of delivery.

Finally, the company should have taken responsibility for the situation and offered fair compensation once it became clear that no validated results or data could be produced. A professional service provider should be able to demonstrate value or provide restitution when outcomes fall far below agreed expectations.

If these areas — transparency, accountability, and client fairness — had been addressed properly, the experience and outcome could have been very different.