Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$50,000+Undisclosed10 - 49Faisalabad, Pakistan
Services provided
Forward Thinker is a social media marketing firm launched in 2014. The company provides Social Media Marketing and Pay Per Click, and is small.
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$5,000+$50 - $99 / hr10 - 49New York, NY
Services provided
AlwaysOn Digital is a small social media marketing company and PPC company located in New York, New York. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr10 - 49Jaipur, India
Services provided
Techbinonline - Best SEO Company in Jaipur, India is a social media marketing agency and SEO services firm established in 2021. The team provides Social Media Marketing and Search Engine
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$1,000+$150 - $199 / hr10 - 49Medellín, Colombia
Services provided
CodeBUlls, a social media marketing company and web design agency, is located in Medellín, Colombia. They focus on Social Media Marketing and Web Design and were launched in 2017.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
The Bliss Solution is a social media marketing agency launched in 2019. Their team provides Social Media Marketing and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing firm and web development company MarknDev is in Austin, Texas. They offer Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
The Realtor's Concierge is a social media marketing company and web development firm launched in 2021. The firm provides Social Media Marketing and Web Development.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Colombo, Sri Lanka
Services provided
Founded in 2020, Roar AdX is an Advertising and social media marketing company. The agency focuses on Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Launched in 2017, Kumar Achaju Pradhan, a small social media marketing agency and SEO agency, is in Kathmandu, Nepal. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed10 - 49
Services provided
Greenery Agency is a social media marketing agency. Established in 2020, the firm is in İstanbul, Türkiye. Their services include Social Media Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Wallasey, England
Services provided
DGTL Network is a social media marketing company and PPC agency established in 2018. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Scape, a web design company, is in Rio Meao, Portugal. Founded in 2016, the team specializes in Web Design and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49Rawalpindi, Pakistan
Services provided
Established in 2017, Shobi Solutions is a social media marketing company. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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Undisclosed< $25 / hr10 - 49Delhi, India
Services provided
Elbestor is a Content Marketing company. The team is based in Muradih, India, and their services include Content Marketing and E-Commerce Development.
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$1,000+Undisclosed10 - 49Surry Hills, Australia
Services provided
GDR Media Group, a web design company, offers Web Design and Advertising. The agency is in Surry Hills, Australia.
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$1,000+$50 - $99 / hr2 - 9Santa Maria, CA
Services provided
Launched in 2013, RP3 Productions is a small video production company. Their services include Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Services provided
In Prague, Czech Republic and Sydney, Australia, Etnetera Motion is a Marketing Strategy company. They provide Marketing Strategy and Digital Strategy and were established in 2015.
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$1,000+$50 - $99 / hr10 - 49Rochdale, England
Services provided
Creative Marketing (NW) Ltd is a branding company launched in 2017. Based in Rochdale, England, the team specializes in Branding and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
See all 1 projectsBizeeBay offers comprehensive web development services, including WordPress website creation, CRM integration (ZOHO), custom workflows, marketing automation, and brand development. Clients consistently highlight their impressive ability to exceed expectations, effective project management, and dedicated team, making BizeeBay a reliable choice for multifaceted digital projects.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
XPixel FZE is a social media marketing company. They are in Dubai, United Arab Emirates and have small team of experts. Their services include Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr10 - 49Omaha, NE
Services provided
Social media marketing company WP Expert Services specializes in Social Media Marketing and Search Engine Optimization. They were launched in 2001.
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$1,000+$300+ / hr2 - 9Ottawa, Canada
Services provided
Savant Marketing Agency, a small PPC company and social media marketing agency, is located in Ottawa, Canada. The team provides Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Navi Mumbai, India
Services provided
Web Ignito, a SEO company and social media marketing agency, offer Search Engine Optimization and Social Media Marketing. They were launched in 2014.
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$1,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
Lift Digital Marketing is a PPC agency. Their team is in Chicago, Illinois and specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Kirtland, OH
Services provided
Brilliance Marketing is a social media marketing firm. Their team is based in Kirtland, Ohio and focuses on Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Udaipur, India
Services provided
Littleoutofthebox is a social media marketing firm launched in 2016. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
TSORBIT LLC is an Advertising company. The Sheridan, Wyoming-based team provides Advertising and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Agentur Gerhard GmbH is a social media marketing company. The Berlin, Germany-based agency was founded in 2012. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Creative SMM is a social media marketing agency located in Lviv, Ukraine. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2015.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Tendsweb is a social media marketing agency. Established in 2018, the company is headquartered in Indore, India and India. Their services include Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49Bilbo, Spain
Services provided
Smartbrand, a social media marketing company, was launched in 2010. The small team provides Social Media Marketing and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Established in 2024, Byond Agency is a small London, England-based social media marketing company. Their team provides Social Media Marketing and Event Marketing.
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$10,000+Undisclosed10 - 49Lake Zurich, IL
Services provided
See all 1 projectsMaven Marketing Group provides expertise in managing Facebook ads and other advertising channels, supporting worldwide marketing launches. The overall feedback from their reviews highlights their timely delivery, quality work, and effective project management, making them a reliable partner for marketing initiatives.
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UndisclosedUndisclosed50 - 249Lewes, DE
Services provided
Appzdevelopment, a social media marketing company, is based in Lewes, Delaware. Established in 2010, the team provides Social Media Marketing and Email Marketing.
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$5,000+Undisclosed50 - 249jakarta, Indonesia
Services provided
Creative Media United is a social media marketing company located in jakarta, Indonesia. They focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerVilnius, Lithuania
Services provided
SmartRank, a social media marketing company, is based in Vilnius, Lithuania. They specialize in Social Media Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr1,000 - 9,999Plano, TX
Services provided
Launched in 2019, MIU Medical Billing is a social media marketing firm. The agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed1,000 - 9,999Downers Grove, IL
Services provided
Dental Revenue Group, a large Marketing Strategy company, is headquartered in Downers Grove, Illinois. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Based in Indore , India, Filmycurry is a social media marketing company. They focus on Social Media Marketing and Video Production.
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$5,000+< $25 / hr10 - 49Tampa, FL
Services provided
See all 1 projectsCentaur Interactive offers digital marketing services, including SEO, PPC, and social media management. Overall feedback highlights their professional approach, transparent communication, and timely delivery. Clients have noted impressive outcomes such as increased website traffic and potential customer reach, with 24/7 support being a standout feature.
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$1,000+$50 - $99 / hr2 - 9Zaventem, Belgium
Services provided
Lone Wolves is a Zaventem, Belgium-based social media marketing company. Launched in 2021, the team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Barcelona, Spain
Services provided
IVL Creatives is a branding agency. The Zeist, Netherlands-based team specializes in Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Established in 2023, Kliktree Media is a social media marketing firm. Based in Islamabad, Pakistan, the team provides Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Mag Technologist is a small branding firm located in Karachi, Pakistan. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
Advist Global is a branding firm. The Noida, India-based firm was established in 2015. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chuo City, Japan
Services provided
Based in Chuo City, Japan, Hatago Consulting is a small social media marketing company. Their services include Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
See all 1 projectsPremium Social media management and automation solutions for ambitious businesses
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UndisclosedUndisclosed2 - 9Wilmington, NC
Services provided
Small SEO company and social media marketing company LinkJuce, is based in Wilmington, North Carolina. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2024, Up To Top | Best Digital Marketing Agency in Lahore is a branding agency and social media marketing company. The small team focuses on Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
See all 5 projectsADS CONTROL is a digital marketing company specializing in Social Media Marketing and Social Media Advertising. The reviews indicate a predominantly negative experience, with 100% of feedback highlighting issues such as account mismanagement, ineffective campaign performance, and unprofessional financial handling. The recurring themes involve poor ROI and unresponsiveness to client concerns. Hence, there is strong advice against partnering with ADS CONTROL.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.