Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
Headquartered in Austin, Texas, DigitalMust is a SEO company. Established in 2015, the team focuses on Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr50 - 249Pimpri-Chinchwad, India
Services provided
Brainmine Web Solutions offers services in Social Media Marketing, SEO, and Online Branding. Reviewers consistently highlight their expertise, particularly in improving SEO rankings and organic traffic, while also noting the need for improved communication and customer satisfaction. Overall, clients appreciate Brainmine Web Solutions for their skilled team and effective project management.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+< $25 / hrFreelancerAgios Athanasios, Cyprus
Services provided
See all 1 projectsSocial Media Management & LLMo Visibility Specialist for Small & Medium Businesses in Limassol, CyprusReels · Content Posts · Branding · Ads · Insights ·
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsINFINITEBOX specializes in website development, SEO, and digital marketing. The overall feedback highlights their excellent project management, timely communication, and impressive dedication to meeting client requirements. Clients particularly commend the patience and effort demonstrated by INFINITEBOX in delivering their services.
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$1,000+$25 - $49 / hr50 - 249Lisboa, Portugal
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Web design agency Getusonline is headquartered in Lisboa, Portugal and Lisboa, Portugal. They provide Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Singapore
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See all 1 projectsEvolve Digitas is a digital marketing agency that offers services in social media management and advertising. However, feedback indicates significant dissatisfaction, with 100% of the review highlighting issues in project management, unmet targets, and lack of accountability. The agency failed to deliver the promised social media strategy outcomes, resulting in an unamicable conclusion to the engagement.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projectsBUZZZ is a full-service growth marketing and automation agency dedicated to helping brands scale with measurable results. We specialize in combining data-driven strategy, creative storytelling, and
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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7G Media is a Content Marketing company. Headquartered in Dubai, United Arab Emirates, the team offers Content Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Fortitude Valley, Australia
Services provided
Ronin Digital Marketing Brisbane, a social media marketing firm, is located in Fortitude Valley, Australia. Their services include Social Media Marketing and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$100,000+Undisclosed10 - 49New York, NY
Services provided
Launched in 2018, Sugatan is a social media marketing company. Located in New York, New York, the team focuses on Social Media Marketing and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Dublin 8, Ireland
Services provided
Established in 2014, Juvo Web Design & Development is a small web design agency. Their team specializes in Web Design and Web Development.
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$1,000+$50 - $99 / hr10 - 49Roma, Italy
Services provided
See all 2 projectsSkyRocketMonster provides a comprehensive range of services, including Social Media Marketing, SEO, PPC, and Digital Marketing Strategy. Reviews indicate strong satisfaction with their timely and professional project management, as well as their transparency and effectiveness in fostering social media engagement and online presence. Additionally, clients commend their ability to deliver measurable outcomes and align with company values.
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$1,000+$50 - $99 / hr250 - 999
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See all 1 projectsdigifronix offers services in website design and development, as well as digital marketing strategies, including Google Ads campaigns. Overall feedback highlights their ability to generate high-quality leads, timely project delivery, and responsiveness. Clients appreciate their dedication to client growth, although some suggest expanding their team for better service.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
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Vertex Marketing Agency is a small Ottawa, Canada-based social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
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Aqua Digital s.r.o., a branding company, was launched in 2012. The firm focuses on Branding and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr10 - 49Pune, India
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My Digital Agency, a Digital Strategy company, was launched in 2017. The team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Vancouver, Canada
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See all 1 projectsSAECOM FBA Pro provides services in building Shopify websites, creating Amazon storefronts, and addressing vendor issues. The reviews highlight their expertise in digital marketing and online branding, with particular praise for their problem-solving skills and efficient project management. Clients commend their ability to deliver projects on time and their strong alignment with company values.
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UndisclosedUndisclosed2 - 9
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Located in Houston, Texas and , CaffieMedia is a small social media marketing company. Their services include Social Media Marketing and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Dhaka, Bangladesh
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Samim & Associates is a social media marketing company. The team provides Social Media Marketing and Content Marketing, and the company is headquartered in Dhaka, Bangladesh.
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UndisclosedUndisclosed2 - 9
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Boss Level Social Media is a social media marketing agency. Established in 2019, the company provides Social Media Marketing and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9Addis Ababa, Ethiopia
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Founded in 2019, Salis Technologies is a small social media marketing company. Their team offers Social Media Marketing and Other Digital Marketing.
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$1,000+$25 - $49 / hr2 - 9North Bethesda, MD
Services provided
Perform Growth is a social media marketing agency. Their team is located in North Bethesda, Maryland and focuses on Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr2 - 9Lagos, Nigeria
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TIMA - Influencer Marketing Agency in Lagos, Nigeria is a social media marketing firm. Founded in 2018, their team focuses on Social Media Marketing and Affiliate Marketing.
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$1,000+$100 - $149 / hr2 - 9Shanghai, China
Services provided
Wai social, a social media marketing agency, was founded in 2019. The team specializes in Social Media Marketing and Digital Strategy.
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$1,000+Undisclosed2 - 9Mumbai, India
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Social media marketing agency Mediachondria Digital is based in Mumbai, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
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Spreg Content Curators is a Zagreb, Croatia-based social media marketing firm. They offer Social Media Marketing and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Düsseldorf, Germany
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SoCare is a social media marketing agency. Their team is headquartered in Düsseldorf, Germany and provides Social Media Marketing and Advertising.
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$1,000+Undisclosed2 - 9Edinburgh, Scotland
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Avante Media.co is a social media marketing firm in Edinburgh, Scotland. Founded in 2019, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Oppymedia is a social media marketing company. They were launched in 2023 and specialize in Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9
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Dynamo Social Media is a small social media marketing agency launched in 2012. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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Poster40 is a social media marketing company launched in 2022. The firm specializes in Social Media Marketing and Digital Strategy, and is small.
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$1,000+$50 - $99 / hr2 - 9Las Vegas, NV
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Founded in 2023, Sol Media is a social media marketing company. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Adsventure is a social media marketing firm. Their team is in Toruń, Poland and Gdynia, Poland. The firm specializes in Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9
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Social media marketing firm Papaya Given is in Miami, Florida. Established in 2023, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Bakı, Azerbaijan
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Influencer.az is a social media marketing company. Their small team is based in Bakı, Azerbaijan. Their services include Social Media Marketing and Advertising.
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$10,000+Undisclosed2 - 9Vancouver, Canada
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Social media marketing firm Senior Year Creative was founded in 2023. The small team offers Social Media Marketing and Video Production.
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Undisclosed$25 - $49 / hr2 - 9Amman, Jordan
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HolloWorld is a social media marketing agency. Founded in 2024, the team offers Social Media Marketing and AR/VR development.
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UndisclosedUndisclosed2 - 9
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Founded in 2021, The Ikarus | Agencia de Crecimiento en Redes Sociales is a small social media marketing agency. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Hajnówka, Poland
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Targetin is a social media marketing agency. They are headquartered in Hajnówka, Poland and have small team of experts. Their services include Social Media Marketing and Marketing Strategy.
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$10,000+$25 - $49 / hr2 - 9Kaunas, Lithuania
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Yes / No Media is a social media marketing company established in 2017. The company provides Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Leander, TX
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Nicole Riccardo Media is a social media marketing company. They are in Leander, Texas and have small team of experts. Their services include Social Media Marketing and Web Design.
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Undisclosed$25 - $49 / hr10 - 49Sharjah, United Arab Emirates
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Founded in 2011, Insights Marketing & Communication, a small SEO agency, is located in Sharjah, United Arab Emirates. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Social media marketing firm FUXAC offers Social Media Marketing and E-Commerce Development. They were established in 2020.
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$1,000+< $25 / hr50 - 249Noida, India
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See all 5 projectsKPL TECH SOLUTION PRIVATE LIMITED provides comprehensive digital marketing services, with a particular emphasis on Social Media Marketing. Reviews consistently highlight the company's exceptional expertise and effective marketing strategies. Clients praised the team for their professionalism, timely delivery, and alignment with business values, recommending KPL TECH SOLUTION PRIVATE LIMITED as a competitive and affordable option for businesses seeking online branding and lead generation.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Dev Opus Pvt Ltd is a web design company. Established in 2011, the team focuses on Web Design and Branding. The firm is headquartered in Ahmedabad, India and Ahmedabad, India.
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$25,000+Undisclosed10 - 49Morrisville, NC
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Carusele is a social media marketing agency. The Morrisville, North Carolina-based agency was established in 2015. Their services include Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Virginia Beach, VA
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VII Digital is a social media marketing firm. They provide Social Media Marketing and Media Planning & Buying and were established in 2014.
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$1,000+< $25 / hr50 - 249Nashik, India
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See all 1 projectseLuminous Digital Marketing offers a comprehensive range of services, including Social Media Marketing (SMM), Search Engine Optimization (SEO), and pay-per-click (PPC) advertising. Their reviews highlight a client-centric approach, exceptional project management, and the ability to deliver measurable success, particularly in enhancing online visibility and engagement. Clients praise their personalized strategies and responsiveness, making them a standout choice in digital marketing.
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UndisclosedUndisclosed2 - 9Berlin, Germany
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Chérie Agency is a branding firm. Headquartered in Berlin, Germany, the firm was founded in 2012. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm United Social Media Marketing was launched in 2015. The small team specializes in Social Media Marketing and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.