Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Unico Digital is a small social media marketing firm. Launched in 2016, the team provides Social Media Marketing and Video Marketing.
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UndisclosedUndisclosed2 - 9Mentor, OH
Services provided
Alpha Key Digital is a social media marketing company. The agency is headquartered in Mentor, Ohio. Their team specializes in Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
Services provided
See all 1 projectsZino Web & Graphics specializes in website design, LMS systems, and app development. Their reviews highlight exceptional attention to detail, innovative design, and user-friendly navigation. Clients praise their responsiveness, project management, and commitment to client satisfaction, emphasizing timely delivery and effective communication.
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$1,000+$100 - $149 / hr50 - 249
Services provided
See all 1 projectsART Evoke Digital Marketing specializes in Social Media Marketing, providing services that enhance online branding and digital presence. Clients praise their effective and efficient workflow, with successful outcomes such as significant growth in social media followers. The company's ability to understand client values and deliver quality results is highly impressive, making them a reliable partner for social media management projects.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsZIMA Marketing is a digital marketing company that offers services such as ad campaign development, lead acquisition, AdSense implementation, and web development. The feedback is predominantly negative, with significant issues in lead generation and project management, as 100% of the review mentions dissatisfaction due to unprofessional conduct and unmet expectations. While the company maintained regular follow-ups, overall performance fell short of client needs.
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$1,000+$50 - $99 / hr2 - 9Sapele, Nigeria
Services provided
Brox EJ Effects is a small video production company launched in 2017. Their services include Video Production and Social Media Marketing.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49
Services provided
Growth Leaders Consulting, a social media marketing agency, was established in 2020. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Paharpur, Pakistan
Services provided
Ha Citations, a social media marketing agency and SEO agency, is in Paharpur, Pakistan. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9Knysna, South Africa
Services provided
Established in 2012, Two Red Crows Brand Storytelling is a social media marketing firm. The team specializes in Social Media Marketing and Email Marketing.
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$50,000+$100 - $149 / hr50 - 249Hillside, NJ
Services provided
Digital Strategy company Top4smm specializes in Digital Strategy and Social Media Marketing. They were founded in 2010.
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$10,000+$25 - $49 / hrFreelancerLagos, Nigeria
Services provided
Located in Lagos, Nigeria, Growthfast Marketing is a small social media marketing company. The team offers Social Media Marketing and Content Marketing.
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$1,000+UndisclosedFreelancer
Services provided
Modern Promotions is a social media marketing firm. In Esbjerg, Denmark, the company offers Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
Hypetek Advertising Agency is an Islamabad, Pakistan-based Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsSurplus Generated offers digital marketing services, including Facebook Ads management. Clients commend their ability to significantly reduce advertising costs and generate a strong return on investment, with one client experiencing a reduction from $5 to 50c per lead and substantial sales growth. Their approach, fast execution, and competitive pricing are consistently highlighted as impressive.
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$1,000+$50 - $99 / hr50 - 249Decatur, GA
Services provided
Digital Strategy company Above Zero was established in 2016. The midsize team specializes in Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Tiranë, Albania
Services provided
Oz Marketing Albania is a Marketing Strategy company. The firm is located in Tiranë, Albania. Their team offers Marketing Strategy and Event Management.
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$1,000+$150 - $199 / hr2 - 9Coral Gables, FL
Services provided
Social media marketing agency Anita Davila Social is based in Coral Gables, Florida. The team offers Social Media Marketing and Branding.
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$1,000+Undisclosed2 - 9South Melbourne, Australia
Services provided
Social media marketing agency We The People focuses on Social Media Marketing and Advertising. They are in South Melbourne, Australia and Chippendale, Australia.
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$10,000+< $25 / hr2 - 9Quezon City, Philippines
Services provided
Waveplay Interactive is a small Quezon City, Philippines-based SEO services firm and social media marketing agency. Their services include Search Engine Optimization and Social Media Marketing.
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$250,000+Undisclosed2 - 9Paris, France
Services provided
Founded in 2021, Lyfpit is a social media marketing firm. The team provides Social Media Marketing and Content Marketing and is located in Paris, France.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
GKP Maker is a social media marketing firm. Founded in 2020, the team focuses on Social Media Marketing and Search Engine Optimization. The firm is in Los Angeles, California.
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$5,000+$100 - $149 / hr10 - 49Cleveland, OH
Services provided
Avalanche Advertising is a PPC agency established in 2015. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Emeryville, CA
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Midsize media planning and buying agency Just Global, is headquartered in Emeryville, California and Austin, Texas. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Westerville, OH
Services provided
Upward Digital Marketing Group is a Westerville, Ohio-based web design agency. They focus on Web Design and Search Engine Optimization and were launched in 2018.
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$5,000+$100 - $149 / hr2 - 9Saint Paul, MN
Services provided
Digital Strategy company Banker Creative is located in Saint Paul, Minnesota and Minneapolis, Minnesota. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Roswell, GA
Services provided
PayPerClick is a Roswell, Georgia-based PPC agency. The team focuses on Pay Per Click and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Plano, TX
Services provided
Zen Media is a social media marketing company located in Plano, Texas. Established in 2009, the team offers Social Media Marketing and Public Relations.
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$50,000+$100 - $149 / hr1,000 - 9,999Boston, MA
Services provided
Event Marketing company Jack Morton Worldwide is based in Boston, Massachusetts and Melbourne, Australia. They specialize in Event Marketing and Branding.
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$10,000+$150 - $199 / hr2 - 9Bologna, Italy
Services provided
InnoBrain - Digital Creative Agency Bologna is a social media marketing agency. They were established in 2010, and their services include Social Media Marketing and Web Design.
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$10,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing firm smmpoint offers Social Media Marketing and Search Engine Optimization. They are based in Pakistan and Garstang, England.
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UndisclosedUndisclosed2 - 9Sewickley, PA
Services provided
SchneiderB Media Inc., a social media marketing firm and SEO agency, was launched in 2010. The small team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
Services provided
See all 3 projectsThe DMB Agency offers Social Media Marketing, Local SEO, and Digital Marketing services. Their clients report significant business growth, improved search engine rankings, and increased traffic. Consistent themes in their reviews highlight the agency's effective communication, adherence to timelines, and high-quality work, making them a reliable partner for social media and online branding needs.
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$1,000+$25 - $49 / hr10 - 49Lagos, Nigeria
Services provided
Social media marketing company Poterby Media was launched in 2019. The company offers Social Media Marketing and Advertising, and is small.
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UndisclosedUndisclosed250 - 999Kwun Tong, Hong Kong
Services provided
Based in Kwun Tong, Hong Kong and Singapore, Singapore, DT Digital Asia is a midsize SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed250 - 999
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Team Creatif USA is a branding agency. Their midsize team is headquartered in Charlotte, North Carolina. Their team focuses on Branding and Content Marketing.
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$1,000+< $25 / hr250 - 999Santa Catarina, Mexico
Services provided
One Contact by Grupo Migesa is an Email Marketing company. They are located in Santa Catarina, Mexico and have midsize team. They offer Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Bhopal, India
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Established in 2018, digiqure is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr250 - 999
Services provided
Monster book writing is a Content Marketing company. They provide Content Marketing and Social Media Marketing and were established in 2015. The company is located in New York, New York.
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$5,000+$300+ / hr50 - 249
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See all 1 projectsAdMagneto Media LLP offers services such as website development, Google SEO, and social media management. Overall feedback highlights their professional and organized approach, particularly in UI/UX design and project management. The company is commended for its effective communication and consistent updates, although there is a suggestion to enhance long-term website optimization for increased traffic.
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$5,000+$150 - $199 / hr10 - 49Lisboa, Portugal
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Duzentos Communication Agency is a branding firm. Located in Lisboa, Portugal, their team provides Branding and Public Relations.
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$250,000+$25 - $49 / hr50 - 249Lahore, Pakistan
Services provided
Tecnomics International is a social media marketing firm. Founded in 2010, the team provides Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Launched in 2013, Rizer Technology Solutions is a small Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49San Clemente, CA
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See all 1 projectsKCOMM is a public relations and media company known for its strong local connections and effective communication strategies. They excel in securing magazine features, event placements, and interviews, delivering quick results with a boutique firm approach. With 100% positive feedback from clients, their effectiveness and communicative project management are consistently praised.
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$5,000+$150 - $199 / hr10 - 49San Diego, CA
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SEO services firm Lion Bear Media offers Search Engine Optimization and Social Media Marketing. They were launched in 2012.
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$5,000+$200 - $300 / hr10 - 49
Services provided
Launched in 2018, Digilight Marketing is a social media marketing company. In San Diego, California, the team focuses on Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Social media marketing company Stir Marketing specializes in Social Media Marketing and Pay Per Click. They were launched in 2002.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsHire SEO Consultants specializes in Digital Marketing Services, including Social Media Marketing and SEO optimization. Reviews highlight their effective project management, responsiveness, and personalized strategies, resulting in enhanced search rankings, increased organic traffic, and robust online branding. However, clients suggest more flexible pricing and extended customer support hours for improved accessibility.
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$25,000+$200 - $300 / hr10 - 49Chicago, IL
Services provided
Evolve Healthcare Marketing, a PPC agency, is headquartered in Chicago, Illinois. The team offers Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Kraków, Poland
Services provided
SAROTA PR is a PR company in Kraków, Poland. Launched in 2006, the team offers Public Relations and Social Media Marketing.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.