Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

President & COO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

FB Marketing

What were your goals for this project?

Increase revenue while maintaining low spend

SOLUTION

How did you select Disruptive Advertising?

carefully

Describe the scope of their work in detail.

We focus on retaining current customers and generating new

What was the team composition?

Great

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We manage to increase revenue by 3x while maintaining a very low spend.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

The growth we've seen while working with them.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

We sell SAAS products. We help people with delivery softwares. I head the marketing department in this company. From paid to social and content, I manage the entire marketing with a 15 member team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired disruptive for boosting the search advertising for our flagship products.

What were your goals for this project?

To increase the lead generation for the particular product by 20%.

SOLUTION

How did you select Disruptive Advertising?

Found them through clutch.co

Describe the scope of their work in detail.

Manage our adwords account end-to-end

What was the team composition?

Two dedicated resources. Also their team lead would review monthly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were successful and drove about 15% increase in the number of leads.

How effective was the workflow between your team and theirs?

Pretty good. Weekly meet.

What did you find most impressive about this company?

Their expertise in the AdWords tool was impressive.

Are there any areas for improvement?

Time for implementation could have been better

BACKGROUND

Please describe your company and your position there.

I am the CEO of a manufacturing company that fabricates artificial palm trees for both the residential and commercial markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

They were hired for digital and social media marketing.

What were your goals for this project?

Their goal is to increase our sales.

SOLUTION

How did you select this vendor?

I was impressed with the remarketing ads that I was personally seeing from Disruptive Advertising and the reviews were very good. The communications upon our contact were great and the pricing was very upfront.

Describe the scope of their work in detail.

Disruptive Advertising took our goals and formatted a very nice social media ad campaign that was exactly what we wanted and within our budget.

What was the team composition?

I primarily worked with Mandy Holman, the team leader who directed all of the marketing campaigns as well as the grapics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely pleased with the results, they far exceeded our expectations, and will certainly continue to use Disruptive Advertising.

How effective was the workflow between your team and theirs?

They were always Johnny on the spot with communications and had our campaign up and running very quickly.

What did you find most impressive about this company?

Communications and great results were exceptional.

Are there any areas for improvement?

No, we have been very pleased.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a technology company that runs an online website and depends solely on digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive was challenged to grow my business

What were your goals for this project?

Decrease customer acquisition costs, increase ad spend.

SOLUTION

How did you select this vendor?

Research, interviewing numerous companies and clutch

Describe the scope of their work in detail.

Scale google ads spend while reducing acquisition costs. They managed and ran it themselves.

What was the team composition?

Team of 3-5 people which grew with ad spend

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customer acquisition costs dropped 60%, spend increased 6-7x

How effective was the workflow between your team and theirs?

This was probably the strongest aspect of working with Disruptive, they were easy to work with, communicated and responded to my requests quickly, the relationship was great. The meetings were bi-weekly.

What did you find most impressive about this company?

marketing growth + relationship

Are there any areas for improvement?

It feels like I'm being upsold to different business channels with a ton of buzzwords and with a strategy that isn't tailored to my business.

I'd rather have more of a technical discussion about how it works and how it will help grow my business instead of being told the generic amazingness of their service. The ratio of clients to managers seemed higher than what I've seen for a company that charges on the higher end of digital marketing firms.

BACKGROUND

Please describe your company and your position there.

MaritzCX (now InMoment) is a customer feedback management company, specializing in experience intelligence. I am the Digital Marketing Manager for APAC and EMEA, working closely with the global digital team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive Advertising manages Paid Search and Display to generate leads in MaritzCX's English-speaking markets.

What were your goals for this project?

Generate leads and brand awareness for the company.

SOLUTION

How did you select this vendor?

Disruptive was already our vendor when I joined the company.

Describe the project in detail.

MaritzCX needed an agency to manage its PPC campaigns beyond just the US to encompass EMEA and the Asia-Pacific region, leveraging best practices and top performing campaigns from different regions.

What was the team composition?

The engagement is lead by the global Director of Digital, in close collaboration with the International Digital Marketing Manager for APAC and EMEA (myself) and the local heads of marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sustained increase in leads with less fluctuations in CPL.

How effective was the workflow between your team and theirs?

The engagement is primarily managed through the US but Disruptive meets with the international team monthly to provide updates on performance and strategy recommendations to move forward. This is supplemented by regular email communications.

What did you find most impressive about this company?

Very friendly and helpful Marketing Consultant (Christine). Proactive in suggesting and testing new strategies to optimise overall performance and great communication.

Are there any areas for improvement?

Some better alignment for the creation of creative assets.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing & Advertising at SwingU. We are one of the top golf gps apps on the market. I oversee marketing projects for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a digital agency that can help take some work of our plate. We needed someone to focus on acquiring new users via paid marketing channels

What were your goals for this project?

We wanted to maintain and scale our app install campaigns.

SOLUTION

How did you select this vendor?

We have heard great things about Disruptive. We scheduled a call and we were impressed with their work.

Describe the scope of their work in detail.

Disruptive helped us come up with a detailed targeting strategy and execution plan. They were able to deliver the results that we were looking for when it came to getting more app users.

What was the team composition?

I worked closely with Kaden on executing out digital marketing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive helped us reduce our user acquisition cost by about 20%. This allowed us to spend a bit more on our campaign and convert more users to Premium.

How effective was the workflow between your team and theirs?

The workflow was great. The communication was excellent.

What did you find most impressive about this company?

I was really impressed by their vast knowledge. I felt like they knew Facebook marketing inside and out.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

We're an online education company and I'm a marketing manager on the team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

PPC and Paid Social.

What were your goals for this project?

Increase lead generation and revenue.

SOLUTION

Describe the project in detail.

We run multiple highly targeted campaigns that vary by state and sometimes with the states as well.

What was the team composition?

We work with two team members from Disruptive. Both are smart, responsive, strategic and bring new ideas to the table. We've also changed hands within the account team a few times but Disruptive has handled it well, all things considered.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Continuous optimizations. Not a 'set it and forget it' team.

How effective was the workflow between your team and theirs?

Great - good communication and responsiveness.

What did you find most impressive about this company?

Strategic account team. They bring new ideas and thoughts to the table.

Are there any areas for improvement?

Simplified reports that directly tie to the goal.

BACKGROUND

Please describe your company and your position there.

Marketing Lead managing vendors for different Digital Marketing intiatives

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Paid search

What were your goals for this project?

Conversions within our CPL

SOLUTION

How did you select this vendor?

I was not part of the selection. They have been a vendor for a long time

Describe the project in detail.

They managed different digital channels for us. They were tasked with identifying target profiles, creating ads, Landing pages and reporting on performance

What was the team composition?

I think we had 3 people on the team from Disruptive, I worked directly with 2 of them

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They worked very well within our guidelines and we were able to show Quality of leads within the assigned CPL

How effective was the workflow between your team and theirs?

It was very good. They are extremely responsive

What did you find most impressive about this company?

They were very much on top of what was happening with the accounts

Are there any areas for improvement?

More automatic reports that yailored to our ask

BACKGROUND

Please describe your company and your position there.

Seller of hardware for personal and business use. 5000+ items. Handles, Hinges, Knobs, Grommets, and the like all online. Clifford Rufkahr Owner and President.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Handling of our Adwords account

What were your goals for this project?

Increase Sales

SOLUTION

How did you select this vendor?

Found them online.

Describe the scope of their work in detail.

Handling all aspects of Adwords account to increase sales, without wasting money.

What was the team composition?

I have worked mostly with Clayton Kordsiemon via telephone and email

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Helped our company reach 25% year to year growth. Over the last six months Disruptive increased return on ad spend 10% while growing revenue 20%. They find best solutions for my company, rather than just increasing spend, which I appreciate Clayton respond quickly and make adjustments when requested. The savings and sales increases far outweigh the charge for their services.

How effective was the workflow between your team and theirs?

Very smooth, It takes about 3-4 months for results to start showing at the beginnig which is normal.

What did you find most impressive about this company?

They deliver on their services and have been very helpful.

Are there any areas for improvement?

No, they are on top of it. If I see something which is needed, they make it happen.

BACKGROUND

Please describe your company and your position there.

General Manager of a Truck and Car Dealership

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

PPC, Google Adwords

What were your goals for this project?

Maximize Conversions, Decrease cost per conversion

SOLUTION

How did you select this vendor?

Online Research

Describe the project in detail.

Optimize Google Adwords Strategy.

What was the team composition?

One Team Member

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online leads grew 240% in the first year of the campaign. We were also able to increase the average session duration by 70%. Most important to us though was we were also able to get a lower cost per click by about 55%.

After that success, we also built out campaigns dedicated to service and parts. In our parts campaign disruptive also built out a unique landing page, which helped convert more leads.

How effective was the workflow between your team and theirs?

The communication between myself and Disruptive was the best part about working with them. I work closely with Christine, and she is an absolute rock star. Christine is always bringing unique ideas on how to improve performance to my attention .

She has also tailored her reports and our meetings to present the data that means the most to me and my business. Most importantly I can reach out to her at any time and know that she will return my emails and fully implement anything we discussed.

What did you find most impressive about this company?

The communication between myself and christine.

Are there any areas for improvement?

Nothing