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Above Digital

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Digital Marketing for Forward Thinking Companies

Above Digital is a performance marketing agency based in Dubai with 20+ years of experience helping businesses grow through results-driven lead generation and e-commerce advertising campaigns. We specialize in Meta Ads, Google Ads, and conversion-focused strategies that generate high-quality leads and measurable ROI.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    دبي, United Arab Emirates
  • Year founded
    Founded 2004

1 Locations

  • دبي , United Arab Emirates

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    Our Story

    We’re Above Digital, a Dubai-based performance marketing agency founded in 2004. Our multidisciplinary team—led by CEO Namita Ramani with specialists in SEO, paid media, content, development, design and automation—delivers data-driven campaigns, CRO, landing page and ad solutions. Guided by win-win partnership, quality, trust and innovation, we’ve retained clients 15+ years and driven measurable growth across diverse sectors.

    What Sets Us Apart

    Revenue-first thinking

    We do not start with channels or tactics. We start with revenue goals. Every campaign is built by working backwards from what the client wants to earn, ensuring marketing activity is tied to commercial outcomes, not surface-level metrics.

    Lead quality over lead volume

    Many agencies focus on lowering cost per lead at the expense of lead quality. We prioritise attracting the right prospects who are more likely to convert, which improves close rates and long-term profitability.

    Data-driven planning, not guesswork

    Our campaigns are based on clearly defined KPIs derived from real business inputs such as average order value, conversion rates, and sales capacity. This creates predictability and clarity for clients.

    Quick Facts

    22 years in business

    Tools and Technology

    Google Meet
    Zoom
    Basecamp
    Google Drive
    Dropbox
    Zapier
    Google Docs
    Google Sheets
    Google Slides
    Google Chat
    Google Forms
    Calendly

    Commonly Asked Questions

    Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. These are sectors where precision targeting, strong sales alignment, and revenue accountability are critical. The agency typically partners with growth-stage companies generating AED 3 to 5 million in annual turnover and looking to scale towards AED 10 million and beyond, where performance marketing plays a direct role in business expansion.

    It typically takes us about 15 days to launch a performance marketing campaign for lead generation for a service-based business. The minute we play the campaigns, the leads start flowing in within the next 24-48 hours. We then start analysing the quality of the leads and ensure our clients are marking 60-70% as genuine leads by continously optimizing the landing pages and the campaign assets like ad creatives, offer and target market.

    At Above Digital, every campaign starts with clearly defined KPIs that are directly tied to our clients’ revenue goals, not vanity metrics. We begin by understanding how much revenue the client wants to generate within a specific period. From there, we work backwards. We identify the client’s average order value or deal size, review their historical conversion rates, and calculate how many qualified leads are required to realistically achieve that revenue target. Once the lead volume is established, we define the supporting performance benchmarks, including cost per lead, conversion rates across the funnel, and expected return on ad spend. These KPIs then guide all campaign decisions, from audience targeting and messaging to budget allocation and optimisation. Our focus is always on lead quality and commercial outcomes. We continuously track performance against the agreed KPIs and refine campaigns based on real data, ensuring that marketing activity stays aligned with sales performance and revenue growth. This revenue-first approach allows our clients to clearly see how marketing contributes to their business goals and gives them predictability and clarity in their growth efforts.

    We prioritise clear, transparent communication from day one. Expectations, goals, and KPIs are aligned upfront so clients always know what success looks like. Reporting focuses only on metrics that matter, such as lead quality, conversions, and performance against revenue goals. Each report includes insights and clear next steps, not just numbers. Clients have a dedicated point of contact and regular check-ins to review performance, discuss optimisations, and stay aligned as campaigns evolve.

    We follow a structured and transparent project management process to ensure clarity, accountability, and timely delivery. Each project begins with a clear scope, defined objectives, and agreed timelines. Responsibilities are assigned upfront, and milestones are mapped so all stakeholders know what is required at each stage. Throughout the project, progress is tracked against deliverables and KPIs, with regular updates and check-ins to ensure alignment. Any changes or optimisations are discussed proactively to avoid delays or misalignment. This disciplined approach allows us to maintain quality, manage expectations, and keep projects moving efficiently from planning through execution.

    Locations (1)

    1601, 48 Burj Gate, Downtown Burj Khalifa دبي, United Arab Emirates

    10 - 15

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