Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

Big Leap Digital marketing is an SEO/Content Marketing agency. I am the VP of Partnerships and work very closely with their team. They are a data driven company with long term success as their benchmark and goal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We use Disruptive Advertising to drive traffic to our site from Google ads, Facebook, Instagram and Twitter. These are ongoing projects and we have been working with them for years.

What were your goals for this project?

Increase brand awareness and relevant traffic to site. They have done that consistently month over month making adjustments where necessary.

SOLUTION

How did you select this vendor?

We found them through common clients that recommended their services to us and that recommended our services to them. We work together to increase traffic and opportunities to each others business. We really see them as an extension of our team.

Describe the project in detail.

We started off with just Google paid ads and moved to utilizing them for all of our paid social as well.

What was the team composition?

We work directly with an account manager that is an experienced paid ads specialist who also has a director that has extensive experience in the field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had success every month in working with Disruptive Advertising. They strategize and execute our paid advertising campaigns and make necessary adjustments when needed.

How effective was the workflow between your team and theirs?

The communication between Disruptive Advertising and our team has been fantastic. They are super communicative and quick to get back to us to answer our questions. They truly treat the success of our campaign as if they were working for us directly.

What did you find most impressive about this company?

Their staff is super friendly, easy to work with and very engaged and interested in our success.

Are there any areas for improvement?

I wish their office was closer to ours so we could hang out more often. These guys are a fun group to hang out with. Recommend them highly.

BACKGROUND

Please describe your company and your position there.

Both our sister companies are in the B2B Technology Solutions industry, heavily focused on DIRECTV.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Paid Advertising

What were your goals for this project?

To expand our presence in the market through merging external paid advertising efforts with internal organic efforts, having Disruptive take on the paid initiatives.

SOLUTION

How did you select this vendor?

Referral

Describe the scope of their work in detail.

Disruptive Advertising manages PPC advertising campaigns through Google Ads in their long-standing relationship with a wisdom teeth removal service. They also conduct AB and conversion tests.

What was the team composition?

Working with Kyle Rutledge has been a pleasure. He is on point with communication and keeping us moving forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The deliverables are driving more leads toward the client’s services at lower costs, cutting the previous cost per lead in half. Their flexibility, transparency, and creative approach has garnered results that go above and beyond expectations. They built a long-term partnership.

How effective was the workflow between your team and theirs?

Weekly calls and responsive communication has made progress quick and smooth.

What did you find most impressive about this company?

I did a Google search because I was frustrated with our current PPC management partner. They had an ad for their local services on top of the search results. I figured if I could easily find them, they could help us achieve the same standing. It was a good indication that they know what they’re doing. We ended up hiring them.

Are there any areas for improvement?

At this point, I’m super happy with all the results.

BACKGROUND

Please describe your company and your position there.

Storq is a Direct-To-Consumer brand focused on apparel and accessories for women who are pregnant, nursing, and prioritize comfort while looking and feeling like themselves. I hold the position of Marketing Manager, overseeing marketing strategy across paid and organic channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We work with Disruptive to manage our paid marketing efforts in Facebook and Google. As an online-only business, Facebook and Google are important levers for driving growth in our business. We trust our team at Disruptive to actively optimize these channels and test new strategies.

What were your goals for this project?

Our ongoing marketing goal is to drive growth while hitting at or below a specific return on ad spend. It's also very important to us to maintain the standards of our brand, and our team we collaborate closely with our team at Disruptive to make sure every piece of creative is something we can be proud of.

SOLUTION

How did you select this vendor?

We were introduced to Disruptive by a friend and business owner. I was not a part of the decision making process (before my time), but I can speak to why we've stayed with them:

• We continue to see year over year growth.
• Our team really pays attention to our account, actively searching for ways to improve performance and testing out new strategies to find new pockets of growth.
• They're very communicative and collaborative
• To top if off, our team is super kind and very pleasant to meet with.

Describe the scope of their work in detail.

Disruptive works on strategy, marketing execution, and reporting across Google and Facebook. They lead a biweekly meeting covering performance, budget pacing, learnings, and new opportunities.

On top of evergreen campaigns, they also make specific strategy recommendations for important product launches and marketing initiatives like sales. Disruptive briefs me on strategy, and we work together to edit depending on business goals and priorities. I ultimately approve strategy with my CEO.

What was the team composition?

We have three people actively working on our account: one focused on Google, one focused on Facebook (and soon Pinterest), and a third overseeing them both. The size of the team has grown, with a new manager on our Google account and the former Google account manager promoted to oversee her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had great success in our paid marketing channels since Disruptive has been managing our accounts. We continue to see year over year growth in terms of revenue, repeat purchases, and new customers. We've also hit new revenue milestones in our annual sales.

How effective was the workflow between your team and theirs?

Super effective! We speak biweekly to stay up to speed with performance and budgets, and stay in touch via email between meetings to cover any asks or updates. We have an overall great rapport that I'm happy with.

What did you find most impressive about this company?

I'm most impressed with the way they're always striving towards and forming the conversation around improvement. They get ahead of the next thing, even when things are going really well and I find myself inclined to just ride the wave. I can also tell that they're doing the work, staying close to the account and keeping a close eye on the day-to-day performance so they can react quickly when they need to—it's much appreciated!

Are there any areas for improvement?

I'd like to hear more from Disruptive about what we need to do as a business to help them do their work better. I'd also like to hear more of their perspective on what our expectations should be.

BACKGROUND

Introduce your business and what you do there.

I am the digital project manager for zBuyer, a real estate B2B company. We deal with real estate agents and sell them packages of leads for home shoppers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to get home shoppers interested in buying and selling houses using Facebook ads.

SOLUTION

What was the scope of their involvement?

We had to find people interested in buying houses across all 50 states, but we needed to start with a limited number of leads first and reach them on Facebook. We hired Disruptive Advertising to help us with this Facebook Marketing Campaign.

What is the team composition?

I have interacted with four people from their team. Jace (Enterprise Account Manager, Disruptive Advertising) is amazing. He was super informative and would even work during the weekend sometimes. I also work with Katie (Marketing Consultant, Disruptive Advertising) and Caitlin (Marketing Consultant, Disruptive Advertising). There are other people behind the scenes, too.

How did you come to work with Disruptive Advertising?

Before working with Disruptive Advertising, we worked with another agency that took weeks to make changes, and their cost-per-lead model didn’t work for us. I looked for another provider and found Disruptive Advertising on Clutch.

Their reviews were one of the most important things in hiring them, as they mentioned their professionalism. I called them and set up an appointment. The way they handle business and their service level agreement (SLA) were both strong plusses.

How much have you invested in them?

So far, we have spent around $20,000. We are under a specific threshold, so we pay them fees according to ad spend. For cost per leads, it is according to the bidding.

What is the status of this engagement?

We began working with them in December 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to do what we wanted. I am already running ads. I ran ads before, and I saw that we could pay less in some areas and if we were to change to a model like the one that we are currently in with Disruptive Advertising.

Also, they’re with billing and cost. We asked to meet the rate per lead that we paid with our previous agency, and we actually have been paying less than what we did before.

How did Disruptive Advertising perform from a project management standpoint?

We use Google sheets and they manage all the screens and history. They are super business-oriented. We maintain continuous communication through email and our very informative weekly call with them. We also communicate through Hangouts. My only other experience was with the other agency and it wasn’t positive, so I am continually amazed by Disruptive Advertising.

What did you find most impressive about them?

I can give a list of some of their most impressive qualities:

• They are very business-oriented.
• They're incredibly knowledgeable.
• They are very detailed.
• They get back to us on time.
• Their business process is amazing.
• Knowing what they're doing, they get results.

Are there any areas they could improve?

No. I agreed to their services knowing it would only be a weekly call, but they are always available to me. I reach out to them, and they get back to me within 24 hours. There is nothing that needs to be changed or enhanced.

Do you have any advice for potential customers?

My advice would be to give them all the business details. Have all the resources available and be transparent with current Facebook ads.

BACKGROUND

Please describe your company and your position there.

Our store is The Enchanted Forest and we are an online based retailer specializing in the sale of magical and boho-chic themed jewelry pieces and accessories. I am the President and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

So prior to engaging Disruptive Advertising, I handled all the marketing for "The Enchanted Forest" and primarily posted paid ads on Facebook. I knew that I wanted to scale our ad budget and contract with a vendor that could alleviate the time I had to invest each day keeping track of our company's marketing challenges. Disruptive had been contracted to provide the daily management of our Facebook and Google Ads marketing campaigns, and have recently started a Pinterest ad campaign.

What were your goals for this project?

The primary goals were to maintain a 3x ROAS on both Facebook and Google Ads platforms, while at the same time scaling sales to reach a minimum of $50,000 each month. We allowed 3 months as a transition period to achieve these goals.

SOLUTION

How did you select this vendor?

I reached out to a few different vendors to get an understanding of scope of services as well as pricing. I looked at 3 different marketing companies, and the only prerequisite was a focus on Facebook marketing. I wanted to be sure that the company I chose was capable of managing our then-current ad campaigns, while also adding value via starting new campaigns on new platforms. Disruptive had the most compelling credentials and were large enough to offer resources that the other 2 vendors couldn't match.

Describe the scope of their work in detail.

Essentially, the scope of work is complete management and execution of our online ad campaigns. Disruptive is responsible for planning, developing and adjusting the various campaigns we run on a day-to-day basis. We have semi-weekly calls to review progress and monthly strategy calls to ensure that we are all on the same page with monthly goals and promotions, as well as staying on target for ad spend budgets.

What was the team composition?

I work directly with 2 specialists at Disruptive, Adriel Johnson who handle our Facebook campaigns and Summer Choi, who is responsible for the Google Ads campaigns. We have had 2 specialists since we started with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked with Disruptive for a little less than 6 months and have seen measurable growth and progress. After the initial 3 month transition period, we have seen comp sales growth in the past couple of months, while delivering on our monthly sales and ROAS targets. Overall, we have also seen increased site visits and increased interaction with our ads on Facebook.

How effective was the workflow between your team and theirs?

The workflow has been managed extremely well in my opinion. Both Adriel and Summer are easy to reach via email, and we always review expectations and performance each month during our strategy calls, so that has been helpful as well. There have been a couple times when we needed to adjust our campaigns to better align with our ad budgets and Disruptive was very accommodating and flexible so that we could stay within budget and still deliver on our goals.

What did you find most impressive about this company?

I believe their biggest asset is that they have a team of qualified specialists. They can step in as needed when additional resources are needed. There have been times when we needed new ads designed or had technical issues with our ads running on the different platforms, and Disruptive has been able to seamlessly resolve the issues as they have come up.

Are there any areas for improvement?

Only area of improvement I can suggest is to steam line the transition period so that sales goals and targets can be achieved in less than 3 months.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a dental support organization that provides wisdom teeth removal services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed a PPC partner to decrease our cost per lead and generate more patients.

SOLUTION

What was the scope of their involvement?

They manage our entire Google Ads account and do some conversion testing to make sure we’re meeting goals. That involves AB testing of various ad copy for our landing pages. We meet weekly to examine their findings and discuss what is and isn’t converting new customers. Based on our discussions, they’re changing aspects of our campaigns weekly. In addition to ideation and testing, they create content and design the landing pages we’re using within the campaigns.

What is the team composition?

We work with Nick (Marketing Strategist, Disruptive Advertising), Jake (Conversion Rate Optimization Specialist, Disruptive Advertising), and Quinn (Marketing Consultant, Disruptive Advertising). Quinn will be managing a new aspect of our expanding partnership with them.

How did you come to work with Disruptive Advertising?

I did a Google search because I was frustrated with our current PPC management partner. They had an ad for their local services on top of the search results. I figured if I could easily find them, they could help us achieve the same standing. It was a good indication that they know what they’re doing. We ended up hiring them.

How much have you invested with them?

With PPC management and conversion testing combined, we spend about $40,000 each year with them.

What is the status of this engagement?

We started working with them in September 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last 18 months, we’ve seen the results go off the charts. They’ve been able to deliver much more than I was expecting. Our cost per patient has decreased to at least half of what it once was. I didn’t think we were capable of that. Our team is now spending less money and earning more conversions than we were before working with Disruptive Advertising.

How did Disruptive Advertising perform from a project management standpoint?

They’re willing to be flexible with me when we need things last-minute. The project managers are always very prepared for meetings, with their own agenda and updates on their progress.

What did you find most impressive about them?

The golden measurement is getting to an acceptable cost patient and cost per lead. They’ve been able to do that and more for us. They’re always bringing new ideas to the table and encouraging us to try different approaches. For instance, they suggested that we tie our leads back to our CRM to best be able to track which ads are successfully converting leads in the end.

At this point, we don’t have that information. That’ll help inform our advertising campaigns as we move forward. That’s our next step with them.

Are there any areas they could improve?

At this point, I’m super happy with all the results.

Do you have any advice for potential customers?

Have regular meetings with them and communicate clearly. Maybe weekly meetings are overkill, but it’s critical that they understand your business model and goals. Otherwise, the partnership will not be as effective as it could be. Educate them on your business, and make sure you understand the results they’re getting for you too.  

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Incora Education and our site called CDL.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We own CDL.com. When I joined, they hired me to see if there was value in the site. If there was value, we would continue with it. The entity was worth a lot of money, but our company wasn’t doing anything with it.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising has been involved technically in our paid marketing efforts, helping us with lead generation on Facebook and Google. Their team has been involved in all aspects of the collaboration to ensure we have a cohesive strategy in place. They've worked on our website's display and retargeted efforts to ensure we have the right goals. Their team also made sure tracking features were in place on our platform. Currently, we’re launching an email campaign with Disruptive Advertising.

What is the team composition?

We’ve worked with two people.

How did you come to work with Disruptive Advertising?

When we were getting RFPs, the SEO agency we’ve worked with for a while recommended engaging Disruptive Advertising. They’d worked with them on a few other clients and they really enjoyed it. We wanted to make sure all our partners got along because that’s another battle I didn’t have the bandwidth to fight. When we started talking to Disruptive Advertising, we tested the partnership. Now, we’re going to extend our engagement with them.

How much have you invested with them?

So far, we’ve spent between $25,000–$50,000 with them.

What is the status of this engagement?

We started the engagement in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used to get eight new profiles on our platform before we started working with them. Now, we’re hitting 120 qualified leads a week, which is amazing growth. When I approached them about the email campaign a couple of weeks ago, they said they didn’t think the platform was ready, and we shouldn’t do it. It’s been amazing to have that feedback.

How did Disruptive Advertising perform from a project management standpoint?

We’ve communicated every day by email mostly but also have phone calls once a week. We’ve had weekly check-ins and emails, which have been incredibly structured. We’ve followed a report format that makes it easy for every single person in an email to address what’s going on, what’s needed, and what isn’t.

What did you find most impressive about them?

The communication has made the partnership amazing. Typically, what happens with digital marketing is that agencies will compete with each other to be better. What’s been amazing about Distracted Advertising is that they’ll reach out to the SEO and dev teams to make sure we have a cohesive strategy in place and every team's successful. Their team has put the goal of our company first. More than all the other agencies I’ve worked with so far, they’ve been a true partner.

Are there any areas they could improve?

No, they’ve been amazing.

Do you have any advice for potential customers?

Set-up a structured document for them because they’re such a large agency and have many different teams. I’m working with the email marketing team—a completely different team than paid advertising. I’ve had to send the email marketing team the same assets because there’s no communication between the teams.

BACKGROUND

Please describe your company and your position there.

I am an attorney with the Law Offices of Gary C. Eisenberg. We are plaintiffs attorneys that represent injured parties in a variety of personal injury matters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to do a pay per click campaign for our law office.

What were your goals for this project?

To generate additional leads and cases for our office.

SOLUTION

How did you select this vendor?

After conducting extensive research, we noticed that Disruptive had great reviews and positive customer feedback. Moreover, after interviewing several advertising companies, Disruptive was the most thorough, most interesting, and most aligned with our vision for the project.

Describe the project in detail.

We began by having extensive discussion regarding our goals for the project, our desired spend, and our desired return on investment. After establishing those measures, we came up with a strategy that would help us get there quickly and efficiently. After the strategy was developed, a landing page was created by Disruptive and was launched. Thereafter, pay per click ads were put in place by Disruptive.

What was the team composition?

We have been working with Caden who has been excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far we have signed up several cases from the pay per click advertisements.

How effective was the workflow between your team and theirs?

They have been very pleasant to work with. We have enjoyed their follow up, responsiveness, and their desire to get us the best possible results.

What did you find most impressive about this company?

They seem to be aligned with our interests. They seem to be very motivated and interested in getting us the best possible return on our investment and to generate the most leads possible so that we meet or hopefully exceed our goals.

Are there any areas for improvement?

None at this time.

BACKGROUND

Introduce your business and what you do there.

We’re a decorative concrete company, offering staining and epoxy coating for commercial and residential projects. Our team takes on about 1,500 jobs each year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a company that could provide leads at a low acquisition cost while optimizing our Google AdWords account. Previously, we worked with 2–3 other agencies that didn’t work out, so we needed someone new.

SOLUTION

What was the scope of their involvement?

To start, we met several times to determine goals for lead acquisition or lead cost. Together, we crafted a plan to drive traffic toward our landing pages to boost our sales. They were responsible for optimizing the correct keywords and regions through AdWords to get quality leads at a reasonable price.

Now, when a customer clicks on one of our ads, they’re taken to a landing page with a submission form. Ultimately, that form gets us either to an estimate or consultation, which is how we make conversions. 

For a new product we’re introducing called an overlay, we’re building a campaign. They’ll have it up and running in 14 days.

What is the team composition?

There were three people working directly with me. Starting out, I spoke with a sales manager to discuss my goals for the project. After that, I was assigned to Caden (Marketing Consultant, Disruptive Advertising) who acted as our account manager. 

How did you come to work with Disruptive Advertising?

All my research started with a Google search. I was looking for a social media or PPC firm with good reviews and high volumes of reviews. After narrowing it down to three companies, I interviewed them and decided on Disruptive Advertising. 

How much have you invested with them?

We spent between $15,000–$18,000.

What is the status of this engagement?

We started working with them in April 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On any given day, we can receive as many as 40 requests for estimates, which is huge considering our niche offerings. We book about 60% of those requests, too. That indicates that they’re targeting our desired demographics well. 

Our cost per keyword has been improving and acquisition cost is low. All of our market ads have click-through rates of about 8%, which goes above and beyond what I expected to be able to achieve with them. Our Google AdWords account now generates more leads than Home Advisors, which was definitely not the case before.

How did Disruptive Advertising perform from a project management standpoint?

I work strictly with Caden, who’s very responsive to our account. If I have a question or request for a change, I can shoot him an email, and the problem will be addressed in a few hours. When I was speaking with him yesterday, he made the changes while we were on the phone. He’s a rockstar. It’s great that he’s able to coordinate a campaign with only a 14-day window. 

What did you find most impressive about them?

Sometimes, agencies want to start Google AdWords campaigns without fully understanding how a business operates. Disruptive Advertising took more time than I expected to dig into AdWords, but that ended up being a good thing. They handled our account carefully and really understood our business before diving in. 

Are there any areas they could improve?

They’ve jumped on everything I’ve asked them to do, bringing only positive results for my company.

Do you have any advice for potential customers?

Everyone’s business is different. The best advice would be to thoroughly explain your company to their team. When they’re chasing those keywords, they’ll get great results. The last thing you want for your company is to be going after the wrong demographic, so pay close attention to how you discuss your needs.  

BACKGROUND

Please describe your company and your position there.

I am the CMO and co-founder of the nation's fastest-growing, privately-held medical waste disposal and compliance services company. We cater to non-acute healthcare providers in 46 states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to manager our paid search advertising, specifically Google Ads and Microsoft Ads pay-per-click campaigns. We have outsourced to agencies a few times over the years, but for the past two years had primarily run in-house with inconsistent results (cost varying wildly from month-to-month, quality of leads all over the place) and no executable game plan when it came to iterative changes for A/B variant testing.

What were your goals for this project?

To reduce our cost per lead and cost per acquisition while increasing overall leads growth. We wanted to increase our presence to ensure there were no keywords or queries for which we were not appearing in paid results.

SOLUTION

How did you select this vendor?

We established a baseline with our in-house efforts and then compared Disruptive's proposal to two or three other vendors. Each vendor performed their own keyword analysis based on a series of interviews before ultimately being given read-only access to our Ad and Analytics accounts to provide a more comprehensive report.

Describe the scope of their work in detail.

Disruptive put together a campaign strategy based on geographic parameters and keywords identified as most likely to convert. They then designed multiple landing pages to launch variant testing. From there we had weekly check-in calls to review results and compare their data (clicks, cost, etc.) to what was showing in our CRM and based on feedback from the sales team making adjustments to various campaigns.

What was the team composition?

I worked primarily with Jacob Secrist, our assigned account manager. Occasionally, a few other people from his team would participate in calls as they might have responsibility for landing page design or other facets of our campaign strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost per lead dropped by 15% while cost per opportunity dropped by 37% and, most importantly, our cost per acquisition decreased by 17%.

How effective was the workflow between your team and theirs?

We continue to have an incredibly effective collaboration process between our two companies. Weekly check-in calls often turn into in-depth strategy sessions and I think we both walk away from those meetings feeling as if we've learned something new.

What did you find most impressive about this company?

They seem to be on top of all the changes occurring and never once do they stumble over the numbers. They come into every call with a clear agenda and know the numbers quite intimately. It feels like we're their only client.

Are there any areas for improvement?

There is nothing that comes to mind. They are fairly responsive, though perhaps a slightly quicker turnaround time on some design components, but even that is usually done in under a week, guess we're just impatient