Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I am the digital project manager for zBuyer, a real estate B2B company. We deal with real estate agents and sell them packages of leads for home shoppers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to get home shoppers interested in buying and selling houses using Facebook ads.

SOLUTION

What was the scope of their involvement?

We had to find people interested in buying houses across all 50 states, but we needed to start with a limited number of leads first and reach them on Facebook. We hired Disruptive Advertising to help us with this Facebook Marketing Campaign.

What is the team composition?

I have interacted with four people from their team. Jace (Enterprise Account Manager, Disruptive Advertising) is amazing. He was super informative and would even work during the weekend sometimes. I also work with Katie (Marketing Consultant, Disruptive Advertising) and Caitlin (Marketing Consultant, Disruptive Advertising). There are other people behind the scenes, too.

How did you come to work with Disruptive Advertising?

Before working with Disruptive Advertising, we worked with another agency that took weeks to make changes, and their cost-per-lead model didn’t work for us. I looked for another provider and found Disruptive Advertising on Clutch.

Their reviews were one of the most important things in hiring them, as they mentioned their professionalism. I called them and set up an appointment. The way they handle business and their service level agreement (SLA) were both strong plusses.

How much have you invested in them?

So far, we have spent around $20,000. We are under a specific threshold, so we pay them fees according to ad spend. For cost per leads, it is according to the bidding.

What is the status of this engagement?

We began working with them in December 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to do what we wanted. I am already running ads. I ran ads before, and I saw that we could pay less in some areas and if we were to change to a model like the one that we are currently in with Disruptive Advertising.

Also, they’re with billing and cost. We asked to meet the rate per lead that we paid with our previous agency, and we actually have been paying less than what we did before.

How did Disruptive Advertising perform from a project management standpoint?

We use Google sheets and they manage all the screens and history. They are super business-oriented. We maintain continuous communication through email and our very informative weekly call with them. We also communicate through Hangouts. My only other experience was with the other agency and it wasn’t positive, so I am continually amazed by Disruptive Advertising.

What did you find most impressive about them?

I can give a list of some of their most impressive qualities:

• They are very business-oriented.
• They're incredibly knowledgeable.
• They are very detailed.
• They get back to us on time.
• Their business process is amazing.
• Knowing what they're doing, they get results.

Are there any areas they could improve?

No. I agreed to their services knowing it would only be a weekly call, but they are always available to me. I reach out to them, and they get back to me within 24 hours. There is nothing that needs to be changed or enhanced.

Do you have any advice for potential customers?

My advice would be to give them all the business details. Have all the resources available and be transparent with current Facebook ads.

BACKGROUND

Please describe your company and your position there.

Our store is The Enchanted Forest and we are an online based retailer specializing in the sale of magical and boho-chic themed jewelry pieces and accessories. I am the President and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

So prior to engaging Disruptive Advertising, I handled all the marketing for "The Enchanted Forest" and primarily posted paid ads on Facebook. I knew that I wanted to scale our ad budget and contract with a vendor that could alleviate the time I had to invest each day keeping track of our company's marketing challenges. Disruptive had been contracted to provide the daily management of our Facebook and Google Ads marketing campaigns, and have recently started a Pinterest ad campaign.

What were your goals for this project?

The primary goals were to maintain a 3x ROAS on both Facebook and Google Ads platforms, while at the same time scaling sales to reach a minimum of $50,000 each month. We allowed 3 months as a transition period to achieve these goals.

SOLUTION

How did you select this vendor?

I reached out to a few different vendors to get an understanding of scope of services as well as pricing. I looked at 3 different marketing companies, and the only prerequisite was a focus on Facebook marketing. I wanted to be sure that the company I chose was capable of managing our then-current ad campaigns, while also adding value via starting new campaigns on new platforms. Disruptive had the most compelling credentials and were large enough to offer resources that the other 2 vendors couldn't match.

Describe the scope of their work in detail.

Essentially, the scope of work is complete management and execution of our online ad campaigns. Disruptive is responsible for planning, developing and adjusting the various campaigns we run on a day-to-day basis. We have semi-weekly calls to review progress and monthly strategy calls to ensure that we are all on the same page with monthly goals and promotions, as well as staying on target for ad spend budgets.

What was the team composition?

I work directly with 2 specialists at Disruptive, Adriel Johnson who handle our Facebook campaigns and Summer Choi, who is responsible for the Google Ads campaigns. We have had 2 specialists since we started with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked with Disruptive for a little less than 6 months and have seen measurable growth and progress. After the initial 3 month transition period, we have seen comp sales growth in the past couple of months, while delivering on our monthly sales and ROAS targets. Overall, we have also seen increased site visits and increased interaction with our ads on Facebook.

How effective was the workflow between your team and theirs?

The workflow has been managed extremely well in my opinion. Both Adriel and Summer are easy to reach via email, and we always review expectations and performance each month during our strategy calls, so that has been helpful as well. There have been a couple times when we needed to adjust our campaigns to better align with our ad budgets and Disruptive was very accommodating and flexible so that we could stay within budget and still deliver on our goals.

What did you find most impressive about this company?

I believe their biggest asset is that they have a team of qualified specialists. They can step in as needed when additional resources are needed. There have been times when we needed new ads designed or had technical issues with our ads running on the different platforms, and Disruptive has been able to seamlessly resolve the issues as they have come up.

Are there any areas for improvement?

Only area of improvement I can suggest is to steam line the transition period so that sales goals and targets can be achieved in less than 3 months.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a dental support organization that provides wisdom teeth removal services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed a PPC partner to decrease our cost per lead and generate more patients.

SOLUTION

What was the scope of their involvement?

They manage our entire Google Ads account and do some conversion testing to make sure we’re meeting goals. That involves AB testing of various ad copy for our landing pages. We meet weekly to examine their findings and discuss what is and isn’t converting new customers. Based on our discussions, they’re changing aspects of our campaigns weekly. In addition to ideation and testing, they create content and design the landing pages we’re using within the campaigns.

What is the team composition?

We work with Nick (Marketing Strategist, Disruptive Advertising), Jake (Conversion Rate Optimization Specialist, Disruptive Advertising), and Quinn (Marketing Consultant, Disruptive Advertising). Quinn will be managing a new aspect of our expanding partnership with them.

How did you come to work with Disruptive Advertising?

I did a Google search because I was frustrated with our current PPC management partner. They had an ad for their local services on top of the search results. I figured if I could easily find them, they could help us achieve the same standing. It was a good indication that they know what they’re doing. We ended up hiring them.

How much have you invested with them?

With PPC management and conversion testing combined, we spend about $40,000 each year with them.

What is the status of this engagement?

We started working with them in September 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last 18 months, we’ve seen the results go off the charts. They’ve been able to deliver much more than I was expecting. Our cost per patient has decreased to at least half of what it once was. I didn’t think we were capable of that. Our team is now spending less money and earning more conversions than we were before working with Disruptive Advertising.

How did Disruptive Advertising perform from a project management standpoint?

They’re willing to be flexible with me when we need things last-minute. The project managers are always very prepared for meetings, with their own agenda and updates on their progress.

What did you find most impressive about them?

The golden measurement is getting to an acceptable cost patient and cost per lead. They’ve been able to do that and more for us. They’re always bringing new ideas to the table and encouraging us to try different approaches. For instance, they suggested that we tie our leads back to our CRM to best be able to track which ads are successfully converting leads in the end.

At this point, we don’t have that information. That’ll help inform our advertising campaigns as we move forward. That’s our next step with them.

Are there any areas they could improve?

At this point, I’m super happy with all the results.

Do you have any advice for potential customers?

Have regular meetings with them and communicate clearly. Maybe weekly meetings are overkill, but it’s critical that they understand your business model and goals. Otherwise, the partnership will not be as effective as it could be. Educate them on your business, and make sure you understand the results they’re getting for you too.  

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Incora Education and our site called CDL.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We own CDL.com. When I joined, they hired me to see if there was value in the site. If there was value, we would continue with it. The entity was worth a lot of money, but our company wasn’t doing anything with it.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising has been involved technically in our paid marketing efforts, helping us with lead generation on Facebook and Google. Their team has been involved in all aspects of the collaboration to ensure we have a cohesive strategy in place. They've worked on our website's display and retargeted efforts to ensure we have the right goals. Their team also made sure tracking features were in place on our platform. Currently, we’re launching an email campaign with Disruptive Advertising.

What is the team composition?

We’ve worked with two people.

How did you come to work with Disruptive Advertising?

When we were getting RFPs, the SEO agency we’ve worked with for a while recommended engaging Disruptive Advertising. They’d worked with them on a few other clients and they really enjoyed it. We wanted to make sure all our partners got along because that’s another battle I didn’t have the bandwidth to fight. When we started talking to Disruptive Advertising, we tested the partnership. Now, we’re going to extend our engagement with them.

How much have you invested with them?

So far, we’ve spent between $25,000–$50,000 with them.

What is the status of this engagement?

We started the engagement in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used to get eight new profiles on our platform before we started working with them. Now, we’re hitting 120 qualified leads a week, which is amazing growth. When I approached them about the email campaign a couple of weeks ago, they said they didn’t think the platform was ready, and we shouldn’t do it. It’s been amazing to have that feedback.

How did Disruptive Advertising perform from a project management standpoint?

We’ve communicated every day by email mostly but also have phone calls once a week. We’ve had weekly check-ins and emails, which have been incredibly structured. We’ve followed a report format that makes it easy for every single person in an email to address what’s going on, what’s needed, and what isn’t.

What did you find most impressive about them?

The communication has made the partnership amazing. Typically, what happens with digital marketing is that agencies will compete with each other to be better. What’s been amazing about Distracted Advertising is that they’ll reach out to the SEO and dev teams to make sure we have a cohesive strategy in place and every team's successful. Their team has put the goal of our company first. More than all the other agencies I’ve worked with so far, they’ve been a true partner.

Are there any areas they could improve?

No, they’ve been amazing.

Do you have any advice for potential customers?

Set-up a structured document for them because they’re such a large agency and have many different teams. I’m working with the email marketing team—a completely different team than paid advertising. I’ve had to send the email marketing team the same assets because there’s no communication between the teams.

BACKGROUND

Please describe your company and your position there.

I am an attorney with the Law Offices of Gary C. Eisenberg. We are plaintiffs attorneys that represent injured parties in a variety of personal injury matters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to do a pay per click campaign for our law office.

What were your goals for this project?

To generate additional leads and cases for our office.

SOLUTION

How did you select this vendor?

After conducting extensive research, we noticed that Disruptive had great reviews and positive customer feedback. Moreover, after interviewing several advertising companies, Disruptive was the most thorough, most interesting, and most aligned with our vision for the project.

Describe the project in detail.

We began by having extensive discussion regarding our goals for the project, our desired spend, and our desired return on investment. After establishing those measures, we came up with a strategy that would help us get there quickly and efficiently. After the strategy was developed, a landing page was created by Disruptive and was launched. Thereafter, pay per click ads were put in place by Disruptive.

What was the team composition?

We have been working with Caden who has been excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far we have signed up several cases from the pay per click advertisements.

How effective was the workflow between your team and theirs?

They have been very pleasant to work with. We have enjoyed their follow up, responsiveness, and their desire to get us the best possible results.

What did you find most impressive about this company?

They seem to be aligned with our interests. They seem to be very motivated and interested in getting us the best possible return on our investment and to generate the most leads possible so that we meet or hopefully exceed our goals.

Are there any areas for improvement?

None at this time.

BACKGROUND

Introduce your business and what you do there.

We’re a decorative concrete company, offering staining and epoxy coating for commercial and residential projects. Our team takes on about 1,500 jobs each year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a company that could provide leads at a low acquisition cost while optimizing our Google AdWords account. Previously, we worked with 2–3 other agencies that didn’t work out, so we needed someone new.

SOLUTION

What was the scope of their involvement?

To start, we met several times to determine goals for lead acquisition or lead cost. Together, we crafted a plan to drive traffic toward our landing pages to boost our sales. They were responsible for optimizing the correct keywords and regions through AdWords to get quality leads at a reasonable price.

Now, when a customer clicks on one of our ads, they’re taken to a landing page with a submission form. Ultimately, that form gets us either to an estimate or consultation, which is how we make conversions. 

For a new product we’re introducing called an overlay, we’re building a campaign. They’ll have it up and running in 14 days.

What is the team composition?

There were three people working directly with me. Starting out, I spoke with a sales manager to discuss my goals for the project. After that, I was assigned to Caden (Marketing Consultant, Disruptive Advertising) who acted as our account manager. 

How did you come to work with Disruptive Advertising?

All my research started with a Google search. I was looking for a social media or PPC firm with good reviews and high volumes of reviews. After narrowing it down to three companies, I interviewed them and decided on Disruptive Advertising. 

How much have you invested with them?

We spent between $15,000–$18,000.

What is the status of this engagement?

We started working with them in April 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On any given day, we can receive as many as 40 requests for estimates, which is huge considering our niche offerings. We book about 60% of those requests, too. That indicates that they’re targeting our desired demographics well. 

Our cost per keyword has been improving and acquisition cost is low. All of our market ads have click-through rates of about 8%, which goes above and beyond what I expected to be able to achieve with them. Our Google AdWords account now generates more leads than Home Advisors, which was definitely not the case before.

How did Disruptive Advertising perform from a project management standpoint?

I work strictly with Caden, who’s very responsive to our account. If I have a question or request for a change, I can shoot him an email, and the problem will be addressed in a few hours. When I was speaking with him yesterday, he made the changes while we were on the phone. He’s a rockstar. It’s great that he’s able to coordinate a campaign with only a 14-day window. 

What did you find most impressive about them?

Sometimes, agencies want to start Google AdWords campaigns without fully understanding how a business operates. Disruptive Advertising took more time than I expected to dig into AdWords, but that ended up being a good thing. They handled our account carefully and really understood our business before diving in. 

Are there any areas they could improve?

They’ve jumped on everything I’ve asked them to do, bringing only positive results for my company.

Do you have any advice for potential customers?

Everyone’s business is different. The best advice would be to thoroughly explain your company to their team. When they’re chasing those keywords, they’ll get great results. The last thing you want for your company is to be going after the wrong demographic, so pay close attention to how you discuss your needs.  

BACKGROUND

Please describe your company and your position there.

I am the CMO and co-founder of the nation's fastest-growing, privately-held medical waste disposal and compliance services company. We cater to non-acute healthcare providers in 46 states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to manager our paid search advertising, specifically Google Ads and Microsoft Ads pay-per-click campaigns. We have outsourced to agencies a few times over the years, but for the past two years had primarily run in-house with inconsistent results (cost varying wildly from month-to-month, quality of leads all over the place) and no executable game plan when it came to iterative changes for A/B variant testing.

What were your goals for this project?

To reduce our cost per lead and cost per acquisition while increasing overall leads growth. We wanted to increase our presence to ensure there were no keywords or queries for which we were not appearing in paid results.

SOLUTION

How did you select this vendor?

We established a baseline with our in-house efforts and then compared Disruptive's proposal to two or three other vendors. Each vendor performed their own keyword analysis based on a series of interviews before ultimately being given read-only access to our Ad and Analytics accounts to provide a more comprehensive report.

Describe the scope of their work in detail.

Disruptive put together a campaign strategy based on geographic parameters and keywords identified as most likely to convert. They then designed multiple landing pages to launch variant testing. From there we had weekly check-in calls to review results and compare their data (clicks, cost, etc.) to what was showing in our CRM and based on feedback from the sales team making adjustments to various campaigns.

What was the team composition?

I worked primarily with Jacob Secrist, our assigned account manager. Occasionally, a few other people from his team would participate in calls as they might have responsibility for landing page design or other facets of our campaign strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost per lead dropped by 15% while cost per opportunity dropped by 37% and, most importantly, our cost per acquisition decreased by 17%.

How effective was the workflow between your team and theirs?

We continue to have an incredibly effective collaboration process between our two companies. Weekly check-in calls often turn into in-depth strategy sessions and I think we both walk away from those meetings feeling as if we've learned something new.

What did you find most impressive about this company?

They seem to be on top of all the changes occurring and never once do they stumble over the numbers. They come into every call with a clear agenda and know the numbers quite intimately. It feels like we're their only client.

Are there any areas for improvement?

There is nothing that comes to mind. They are fairly responsive, though perhaps a slightly quicker turnaround time on some design components, but even that is usually done in under a week, guess we're just impatient

BACKGROUND

Please describe your company and your position there.

I work for a retail business that sells hot tubs, swim spas, and saunas. For those of you that aren't familiar with these products, they are comparable to luxury vehicle purchases. We only carry the top brands in the industry. My position at the company is controlling everything Marketing and Ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I used to have an in house person who managed our google ads, facebook ads, and all other PPC marketing channels. I had to let this person go but I didn't have the time to handle all of the work and optimize our PPC setup. As a result I hired another agency (just for clarity...Disruptive Advertising) that spent way too much money and provided me with horrible communication and reporting. I was paying them to take work off my plate and they caused more headache for me. That's when I started doing some more research for the best agencies in the business and I found Disruptive Advertising. They are truly experts on everything related to PPC.

What were your goals for this project?

My goals for this project were to optimize our PPC efforts and learn more about the best strategies to drive traffic to our website and retail locations to convert leads better. I also wanted to set up end to end tracking so I could better assess how much I should be spending on PPC vs other advertising channels.

SOLUTION

How did you select this vendor?

I was doing research online and got a recommendation from a friend who works for a reputable company. To give me more reassurance, my exploration call with Disruptive was wonderful. They already did some research on my business and looked at some of the ads we were running so they hit the ground running. Even before working with me they had advice for making our account better and I knew that they were the perfect fit.

Describe the project in detail.

The ultimate goal of the project was to set up end to end tracking and to establish the best strategies to drive more leads into our sales funnel. Obviously we focused on making sure these were quality leads.

What was the team composition?

I worked closely with Kyle, Brian, and Josh. Kyle seemed like the account manager who was in charge or leading the calls I had with them every week. Brian set up the ads in google and Josh was the technical guru who set up the end to end tracking.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I cannot share explicitly, but I can tell you that they accomplished exactly what I was looking for when I hired them to handle our PPC ads. End to end tracking was set up properly and they did increase the number of leads we were getting from our PPC efforts. They routinely hit the goals I had set for them monthly.

How effective was the workflow between your team and theirs?

The workflow was great. They really stayed on top of everything so it was easy working with them. They even responded to my inquiries on the weekend and were able to make last-minute changes that I thought needed to be made.

What did you find most impressive about this company?

The precision of their reporting and the consistency in their communication stand out. They never wasted my time on weekly calls with them and they stayed data driven. They were also proposing new strategies and teaching me about the latest google updates that could be beneficial to my account.

Are there any areas for improvement?

No areas for improvement. They exceeded my expectations in every way.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of iLash Inc. We distribute eyelash extension products including tools, glues, and anything that’s related to professional eyelash extensions. The extensions are placed by licensed technicians.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were trying to make our PPC campaigns more efficient through Google and Facebook. We were spending a lot of money on this effort but wanted to make sure that we were getting the best bang for our buck as far as the number of clicks we were getting.

SOLUTION

What was the scope of their involvement?

We started with an in-person meeting that went into our business, customer base, and goals. There was a lot of evaluation before we started implementing them. They also offered other digital marketing services that went beyond PPC in an effort to help our business and website.

What is the team composition?

I work with four different people. One who is responsible for social media, one for works with the PPC campaigns, someone who is in charge of customer analytics, and another who focuses on email campaigns.

How did you come to work with Disruptive Advertising?

I’ve used a lot of different companies over the years. I wanted a company that was more localized, so I could meet them more in person.

How much have you invested with them?

Throughout our different projects, we’ve spent somewhere in the $50,000 range.

What is the status of this engagement?

Our engagement with Disruptive Advertising began in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Disruptive Advertising has done a professional job for us.  All of their team is specialized in different areas, which has been helpful. They’ve continued improving and meeting our return on ad spend, which was our main goal.

How did Disruptive Advertising perform from a project management standpoint?

From a project management standpoint, they’ve performed great. Along with being extremely knowledgeable, their team is easy to communicate with and responds quickly to questions. Their office is about 30–45 minutes from us, so I can easily meet them.

I found that during our initial talks, I’ve only had to meet with them once or twice in person. After that, we primarily speak during conference calls. The team at Disruptive Advertising is dedicated to their accounts. They do their best to stay on top of things.

What did you find most impressive about them?

Most companies only offer PPC or SEO services and don’t push other options on their customers. With Disruptive Advertising, customers start with what they’re interested in before building a rapport. The option to integrate multiple services outside of the initial scope at any time is excellent.

Are there any areas they could improve?

No, nothing that I could think of.

Do you have any advice for potential customers?

An in-person meeting is great in the beginning, even if flying is involved. That goes with all companies because starting off the relationship with a more personal connection is a benefit in the long run. I would also evaluate your budget because they’re willing to work with you in that regard. I would recommend Disruptive Advertising for any company.

BACKGROUND

Please describe your company and your position there.

I am an account manager at a a tech company based in Silicon Valley. We have over 15K+ employees globally and I oversee the relationship with some of our top tier advertisers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have a shared customer with Disruptive and worked with the Disruptive team to define strategy and execute on the client's primary B2B marketing initiatives.

What were your goals for this project?

Our goals were to alleviate bandwidth constraints on the client's side and grow the business while maintaining quality of execution and insights.

SOLUTION

How did you select this vendor?

Our shared client selected Disruptive as their vendor, but we fully support and have pitched them to other business lines we have relationships with because of the quality of their work and communication.

Describe the scope of their work in detail.

Disruptive has taken over the complete management of the marketing campaigns, performance, and most recently the budget pacing. The team we work with, Kezlie, Katie, and Kaden, have been true consultants and partners throughout the process - asking great discovery questions, providing their insight and expertise, and always keeping everyone in the loop with that is happening.

What was the team composition?

Saunder is the primary lead and has helped develop and execute the strategy. Kezlie, Katie, and Kaden have been the front-line experts when it comes to the execution, suggestions on how we could do more/better, and also the delivery of results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Disruptive team has helped grow the client business, meet their KPIs, and assist us in continuing to build a long-lasting relationship centered on trust and transparency.

How effective was the workflow between your team and theirs?

In many ways, the Disruptive team feels like an extension of us. We trust them implicitly with their recommendations and have an open channel of communication where we can brainstorm and collaborate effectively together.

What did you find most impressive about this company?

How incredibly smart and hard working they are, especially for their age.

Are there any areas for improvement?

B2B is hard an very different from B2C. It takes a vastly different approach and what works there doesn't work for B2B. Most agencies aren't great at this, but Disruptive is learning fast.