MOVE Agency

BACKGROUND

Please describe your company and position.

I am the Creative Director of FRANYK

Describe what your company does in a single sentence.

Franyk is a Ukrainian chain of café-bakeries known for house-made pastries, all-day breakfasts and good coffee. Today, Franyk has 9 active locations across 4 Ukrainian cities: Kyiv, Poltava, Dnipro and Kharkiv.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MOVE Agency to accomplish?

• The goal was not simply to manage social media, but to build the brand together with the business and grow alongside the network:
• support sales through seasonal products, launches and special offers;
• constantly find new ways to engage the audience rather than simply produce content according to a calendar.

SOLUTION

How did you find MOVE Agency?

Other

Why did you select MOVE Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

 +85% engagement; — 4 cities; — 9 active locations; — 6 locations in Kyiv; — 60–70+ bloggers and influencers involved in each new location launch; — 500+ influencer integrations; — ongoing collaborations with influencers, creators and Ukrainian brands. But for me, the most important result isn't just the numbers. MOVE doesn't simply manage Franyk's social media. Together with the brand team, we are building a culture around Franyk. 
Franyk has become part of people's everyday lives: they see it in their friends' stories, come for breakfast because someone recommended it, recognize a new pastry in their feed and come back for the same feeling. That is what long-term brand building looks like.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

— +85% engagement; — 4 cities; — 9 active locations; — 6 locations in Kyiv; — 60–70+ bloggers and influencers involved in each new location launch; — 500+ influencer integrations; — ongoing collaborations with influencers, creators and Ukrainian brands.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Move managed the project through ongoing communication, coordination of tasks, deadlines, and priorities. Deliverables were provided weekly and monthly according to the agreed plan. We responded promptly to the Franyk team’s feedback and requests, incorporated their comments, refined materials, and adapted our work to the project’s current needs when necessary.

What was your primary form of communication with MOVE Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

MOVE manages the full marketing cycle: teaser campaigns, content, websites and landing pages, advertising, influencer campaigns, collaborations, UGC and sales support.
MOVE systematically create collaborations not simply for brand exposure, but as standalone content and marketing projects.

MOVE manages the entire content cycle — from strategy and ideas to production, design, editing and publishing. This includes location shoots, product content, UGC, lifestyle shoots, team and guest stories, launch campaigns and seasonal content.

Are there any areas for improvement or something MOVE Agency could have done differently?

For us, there is absolutely no one better than them; they meet our needs very quickly, and there is no task this company couldn't handle. Perfect