Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+$150 - $199 / hr2 - 9Westford, MA
Services provided
Aveli By WSI, a small Digital Strategy company, is based in Westford, Massachusetts. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
The Hopper Company LLC is a Minneapolis , Minnesota-based Digital Strategy company. The team focuses on Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
Founded in 2013, The Kool Source is a small Digital Strategy company based in Atlanta, Georgia. Their team specializes in Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2012, Long Island SEO Inc, a small Content Marketing company, is located in Long Island, New York. Their team specializes in Content Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Southeast Digital Marketing LLC is a Marketing Strategy company. They were launched in 2014, and their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
Established in 2018, JN Infosystem is a PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Established in 2018, Jom.com.my - BOTS DIGITAL SOLUTIONS is a Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$10,000+$100 - $149 / hr2 - 9Fitchburg, MA
Services provided
DataPoint Partners is a Digital Strategy company headquartered in Fitchburg, Massachusetts. They specialize in Digital Strategy and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Richmond, Canada
Services provided
Headquartered in Richmond, Canada, RW Digital is a small web design agency. Their services include Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$100 - $149 / hr2 - 9Johannesburg, South Africa
Services provided
Top Click Media, a Digital Strategy company, is headquartered in Johannesburg, South Africa. The team provides Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
Founded in 2014, tinkerEdge is a small Digital Strategy company based in Singapore, Singapore. Their team offers Digital Strategy and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
In Ahmedabad, India, IMI Advertising is a small social media marketing company. The team specializes in Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Vallendar, Germany
Services provided
Seo-leopard e.K. Is an Advertising company. Established in 2013, the agency provides Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Frederiksberg, Denmark
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AdAgenzy ApS is a Frederiksberg, Denmark-based Advertising company. They provide Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Hollywood, FL
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Launched in 2001, Radical Webs Inc is a small Hollywood, Florida-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9Seaford, Australia
Services provided
Your IT Guy is an IT managed services company. They are headquartered in Seaford, Australia, and their services include IT managed services and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Madison, CT
Services provided
Located in Madison, Connecticut, JDP Capital - Digital Marketing is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Cedar City, UT
Services provided
Headquartered in Cedar City, Utah, SU Web Agency is a web design agency. They offer Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Hyderabad, India
Services provided
RevoStop is a social media marketing agency. Their small team of employees is headquartered in Hyderabad, India. Their team focuses on Social Media Marketing and Mobile & App Marketing.
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$1,000+Undisclosed2 - 9Naples, FL
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Offer - marketing agency is a Naples, Florida-based PPC agency. They provide Pay Per Click and Social Media Marketing and were launched in 2023.
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$1,000+$50 - $99 / hr2 - 9
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Crown Agency, a social media marketing agency, is headquartered in Naples, Florida. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2023.
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$5,000+$200 - $300 / hr2 - 9Hamburg, Germany
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NETADS GmbH is a Digital Strategy company. Headquartered in Hamburg, Germany, the agency was founded in 2019. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Tweaked SEM is a small Kitchener, Canada-based Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy.
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Undisclosed< $25 / hr2 - 9
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Nexgen Local Marketing is a social media marketing agency. The team provides Social Media Marketing and Conversion Optimization, and the agency is based in Orlando, Florida.
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$1,000+$50 - $99 / hr2 - 9
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Futuro Digital Consultancy is a CRM consulting and SI company based in London, England. They offer CRM consulting and SI and Search Engine Optimization and were founded in 2015.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
Services provided
Optimizacija doo is a SEO company. Established in 2022, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Richmond, Australia
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Blufire is a social media marketing company. Established in 2023, the team provides Social Media Marketing and Conversion Optimization. The agency is in Richmond, Australia.
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UndisclosedUndisclosed2 - 9Vigo, Spain
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TuSEO360 is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization and is in Vigo, Spain and A Coruña, Spain.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
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Clear Point Communications is a PR firm. They are headquartered in Harrisburg, Pennsylvania and have small team. They provide Public Relations and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Content Marketing company Pen Cap Online Marketing was founded in 2016. The firm provides Content Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Bratislava, Slovakia
Services provided
Leiter Advertising is an Advertising company launched in 2018. The team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Located in İzmir, Türkiye, Aren Digital is a SEO company. Founded in 2023, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
Founded in 2015, Click n Call is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Auckland, New Zealand.
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UndisclosedUndisclosed2 - 9
Services provided
Email Marketing company Quantum Digital was launched in 2020. The team focuses on Email Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Maribor, Slovenia
Services provided
MARKETINGO digital agency is a small SEO services firm. Founded in 2019, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2018, Tenlee Media is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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Undisclosed$50 - $99 / hr2 - 9Windsor, Australia
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Headquartered in Windsor, Australia, UpWeb is a SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Birmingham, England
Services provided
Headquartered in Birmingham, England, AdSomething® Ltd is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2020.
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Undisclosed$25 - $49 / hr2 - 9
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Brandevs is a Cercedilla, Spain-based PPC company. They focus on Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9
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Roadside Genius is a pay per click company. The Indianapolis, Indiana-based agency was founded in 2017. Their team provides Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Canton, OH
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WRL Advertising is an Advertising company. Founded in 1952, the team provides Advertising and Branding. The agency is based in Canton, Ohio.
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$1,000+$25 - $49 / hr50 - 249Tirupati, India
Services provided
See all 1 projectsYoungminds Technology Solutions Pvt Ltd specializes in website development and maintenance, offering services that align with budgetary constraints while providing good value. Their collaborative approach and effective teamwork have been highlighted as impressive, with timely delivery and increased website views as notable outcomes.
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$1,000+< $25 / hr2 - 9Gurugram, India
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DigiAgenc is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were founded in 2018.
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$1,000+$100 - $149 / hr50 - 249Jacksonville, FL
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See all 3 projectsWe Offer Professional and affordable solutions for all your website design, Mobile app Development, Corporate Branding and Digital Marketing Requirments . Let us know what you need or leave us a
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$5,000+$25 - $49 / hr50 - 249Ahmedabad, India
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See all 3 projectsBoost your brand visibility with The Pencil Advertising, a top-rated . We specialize in creating ROI-focused campaigns that combine SEO, Google Ads, Meta Ads, and marketplace marketing to deliver
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$1,000+$50 - $99 / hr50 - 249
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See all 2 projectsWelcome to Inticnia Global Services – Bangalore’s trusted partner in performance-driven digital marketing. We don’t just market brands — we craft lasting digital legacies.
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$1,000+Undisclosed50 - 249Bayrut, Lebanon
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See all 1 projectsIn January 2022, our visionary founder Ibrahim Younes officially launched IY Media. With a modest team of 5, we embarked on our digital marketing mission, serving clients both locally and across the
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$10,000+$50 - $99 / hr50 - 249Romford, England
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See all 2 projectsCridiqa provides comprehensive Amazon services, including product research, sourcing, launching, and marketing. Reviews highlight their expertise in ranking products quickly, effective project management, and strong communication. Clients commend Cridiqa's deep understanding of the Amazon marketplace and successful execution of projects, leading to notable improvements in product visibility and sales.
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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See all 1 projectsIngenious Hi-Tech Pvt Ltd offers services in website development, digital marketing, and graphic design. The reviews highlight timely project management, effective communication, and impressive results in enhancing online business growth through strategic marketing. Clients express satisfaction with Ingenious Hi-Tech Pvt Ltd's ability to deliver high-quality web and marketing solutions promptly, contributing significantly to business development.
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Undisclosed$100 - $149 / hr50 - 249Toronto, Canada
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See all 1 projectsPowered by OutReach offers SEO optimization, Google and social media advertising, and marketing planning services. Reviews highlight their effectiveness in improving online presence and lead generation, with clients noting exceptional responsiveness and honesty regarding budget advice. Overall feedback is overwhelmingly positive with no notable areas for improvement.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.