Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+< $25 / hr50 - 249Noida, India
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Pay per click agency Virtual Staffing Agency was founded in 2017. The midsize team offers Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Established in 2016, Nextraone is a midsize New Delhi, India-based Digital Strategy company. Their services include Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$25 - $49 / hr50 - 249New York, NY
Services provided
Headquartered in New York, New York, Gensoft SEO Company USA is a social media marketing company. Established in 2008, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
Services provided
Adinn Digial - Digital Marketing Agency, a SEO agency, was founded in 2002. The firm provides Search Engine Optimization and Pay Per Click, and is midsize.
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$250,000+$300+ / hr50 - 249Glenview, IL
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Digital Analyst Team, a Digital Strategy company, is headquartered in Glenview, Illinois. Launched in 2018, the team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Founded in 2017, yellow inbox is a SEO services firm. The midsize team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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Established in 2022, 1Rank SEO is a midsize SEO company. Their team offers Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed50 - 249Chennai, India
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SEO Analyzers Pvt Ltd is a SEO company. Established in 2000, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249
Services provided
Digital Strategy company DigiVend Technologies is based in Noida, India. They focus on Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr50 - 249
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Redeonsoft is a SEO agency. They provide Search Engine Optimization and Pay Per Click and are in Karachi, Pakistan.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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Best Digital Marketing In India is a Noida, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2010, CodeAndDesignGroup is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$25,000+$200 - $300 / hr50 - 249Carmel-by-the-Sea, CA
Services provided
CCR Growth is a midsize Content Marketing company headquartered in Carmel-by-the-Sea, California. The team specializes in Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Gandhinagar, India
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Social media marketing company Socialee - Digital Marketing Agency was launched in 2014. The midsize team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Cybernext Private Limited is a Mohali , India-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249
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Finixio Digital, a social media marketing agency, was launched in 2022. The agency offers Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Patna, India
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Bridge2busines is a social media marketing firm founded in 2000. The company focuses on Social Media Marketing and Pay Per Click, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2016, Digi Rush Solutions, a midsize Content Marketing company, is headquartered in mumbai, India and mumbai, India. Their team offers Content Marketing and Search Engine
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$10,000+$50 - $99 / hr50 - 249
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The Lead Generation Agency is a branding agency in London, England. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Seattle, WA
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SalesDuo, a midsize branding company, is based in Seattle, Washington and Bengaluru, India. Their services include Branding and Search Engine Optimization.
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$1,000+$200 - $300 / hr50 - 249
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Founded in 2010, SMB business solution is a midsize New jersey, New Jersey-based Digital Strategy and SEO agency. Their services include Digital Strategy and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249Southlake, TX
Services provided
Founded in 2015, Digital Catalyst Group LLC is a SEO services firm. The company focuses on Search Engine Optimization and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249Newark, DE
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Located in Newark, Delaware, NexcelSolutionsLLC is a SEO services firm. Established in 2019, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249
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Based in Manassas Park, Virginia and Lahore, Pakistan, Quality Resource LLC is a midsize social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$100 - $149 / hr50 - 249
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Våning 18 AB is a SEO agency established in 2016. Located in Halmstad, Sweden and Göteborg, Sweden, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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EasyDigiGrow is a Digital Strategy company in Noida, India. The team specializes in Digital Strategy and Email Marketing.
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$1,000+< $25 / hr50 - 249Mississauga, Canada
Services provided
Maple Tech Space, a branding company, was established in 2020. They specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Fort Lauderdale, FL
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Founded in 2011, Ringo Media is a midsize social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Located in Sahibzada Ajit Singh Nagar, India, ThinkNEXT Technologies Private Limited is a pay per click agency. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed50 - 249
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Agent Extra is a branding agency established in 2016. The team provides Branding and Social Media Marketing.
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$10,000+Undisclosed50 - 249London, England
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PinPoint Media is an Advertising company. They are headquartered in London, England and Cheltenham, England, and their services include Advertising and Performance Marketing.
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$1,000+$50 - $99 / hr50 - 249Plainsboro Township, NJ
Services provided
Established in 2019, Damco Digital Inc. Is a social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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$100,000+$50 - $99 / hr50 - 249
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SEO company Edge Digital was established in 2010. The midsize team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed50 - 249Belleair Bluffs, FL
Services provided
Midsize Ecommerce Marketing company Bullseye Sellers, is in Belleair Bluffs, Florida. Their services include Ecommerce Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
See all 2 projectsSeo Top provides comprehensive SEO services, including keyword research, competitor analysis, on-site optimization, and content creation, as well as website and web application development. The overall feedback highlights their professionalism, effective project management, and significant improvements in site traffic and search rankings. Clients appreciate their thorough communication and strategic approach, though some desire more creative input.
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UndisclosedUndisclosed2 - 9Easthampton, MA
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Moonraker.AI is a SEO company. They are located in Easthampton, Massachusetts. Their team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
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KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
IDigitize, a SEO company, was launched in 2016. Located in Mumbai, India, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
Services provided
BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Belleville, IL
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HY-Viz Marketing is a web design company. Based in Belleville, Illinois, the team specializes in Web Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kingsburg, CA
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In Kingsburg, California, JP Solutions, LLC is a web design agency. Founded in 2014, the team offers Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Antalya, Türkiye
Services provided
Çağlar Uğur - Digital Marketing, a Digital Strategy company, was established in 2013. The firm specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Craiova, Romania
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Located in Craiova, Romania, ITONWEB Media is a small SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Korinthos, Greece
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Tourix Services is a Market Research company established in 2009. The team specializes in Market Research and Marketing Strategy and is headquartered in Korinthos, Greece and Volos, Greece.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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TechX Solutions is a SEO company. Based in Ahmedabad, India, the agency was founded in 2022. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Agia Paraskevi, Greece
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Advertising company DOPE Studio is in Agia Paraskevi, Greece and Athina, Greece. The team focuses on Advertising and Media Planning & Buying.
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$1,000+$200 - $300 / hr2 - 9Clovis, CA
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See all 1 projectsConsultSmart LLC has a single mission: to empower small businesses so they can grow as they should. With more than 30 years of combined experience in IT, HR, marketing, and administration between
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$1,000+$25 - $49 / hr10 - 49Amman, Jordan
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Smart media is a social media marketing firm located in Amman, Jordan. Their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Murtafi Digital is a pay per click company. They are headquartered in Jakarta, Indonesia and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Sugar Land, TX
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Branding company White Coat Web is based in Sugar Land, Texas. Their services include Branding and Search Engine Optimization.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.