Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed250 - 999
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In Noida, India, IMARC Amplify is a SEO agency. They specialize in Search Engine Optimization and Advertising and were launched in 2026.
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$1,000+$100 - $149 / hr2 - 9Manchester, England
Services provided
See all 1 projectsFullSphere specializes in website development and management, utilizing platforms such as WordPress and WooCommerce. Feedback from clients highlights their professionalism, effective project management, and swift responsiveness to inquiries. Overall, FullSphere has been praised for enhancing website performance, leading to improved user metrics and conversion rates.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
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See all 1 projectsFelik Agency specializes in AR/VR development and marketing solutions, demonstrated through their innovative approaches to engaging target audiences. Reviews highlight their professional project management, exceptional communication, and ability to exceed client expectations, making them a commendable choice for collaborative endeavors. Felik Agency's dedication and expertise are consistently praised, reflecting positively on their ability to deliver high-quality results.
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$1,000+$50 - $99 / hr2 - 9Irvine, CA
Services provided
Shorthand Content Marketing is a Content Marketing company established in 2018. Their services include Content Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Bergamo, Italy
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Located in Bergamo, Italy, Digital Communication is a web design agency. Their services include Web Design and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Jaipur, India
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Grocient Infotech is a Mobile & App Marketing company. The Jaipur, India-based firm was founded in 2015. Their team specializes in Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Navi Mumbai, India
Services provided
MARKSCAPE PRIVATE LIMITED is a Digital Strategy company. They are in Navi Mumbai, India. Their team specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+Undisclosed10 - 49Charlottesville, VA
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Based in Charlottesville, Virginia, Marketing Mojo is a SEO agency. They offer Search Engine Optimization and Pay Per Click and were established in 2005.
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$1,000+$200 - $300 / hr50 - 249
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Launched in 2021, Caviar Media is a midsize Lahore, Pakistan-based PPC company. Their services include Pay Per Click and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed50 - 249New York, NY
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KALSEO Professional SEO Services in USA is a New York, New York-based PR agency. The team provides Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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SEO company DubSEO Dubai provides Search Engine Optimization and Pay Per Click. They are based in Dubai, United Arab Emirates.
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$1,000+$50 - $99 / hr10 - 49Tel Aviv-Yafo, Israel
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Established in 2020, Unix is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Web development company Mithril Media is located in. Established in 2019, the team specializes in Web Development and Branding.
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Undisclosed< $25 / hr2 - 9Dublin, Ireland
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MaleX Studio, a social media marketing company, is based in Dublin, Ireland. Founded in 2024, the team focuses on Social Media Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Zagreb, Croatia
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UM Zagreb, an Advertising company, was established in 2000. They provides Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49
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TechWizers, a SEO company, was launched in 2015. In Lucknow, India, the team focuses on Search Engine Optimization and Ecommerce Marketing.
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$1,000+Undisclosed2 - 9Rutherglen, Scotland
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Small SEO company Lead Generation Scotland Ltd, is located in Rutherglen, Scotland and Edinburgh, Scotland. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999
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Marchewka Studios is a social media marketing agency. Their team is in Leeds, England and specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerJohannesburg, South Africa
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See all 1 projectsD Web Dev Marketing is a full-service digital marketing and web design agency based in Johannesburg, South Africa. We specialize in delivering strategic and creative solutions that empower small and
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Undisclosed$25 - $49 / hr50 - 249Pune, India
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Launched in 2017, Cling Multi Solutions Pvt. Ltd. Is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Barrie, Canada
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Founded in 2018, SocialSquared is a small pay per click company. Their team provides Pay Per Click and Graphic Design.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Technotic Solutions OPC Pvt Ltd., a small PPC agency, is located in Mumbai, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Hamilton, Canada
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The Real World Tate is a Hamilton, Canada-based SEO services firm. They offer Search Engine Optimization and Conversion Optimization and were launched in 2020.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
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See all 1 projectsSearchonic provides services in lead generation, branding, and awareness, with a focus on PPC and Paid Search like Google Ads. The overall feedback indicates significant dissatisfaction, highlighting issues such as unprofessionalism, unskilled employees, and failed project outcomes, resulting in minimal ROI.
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$1,000+$50 - $99 / hr10 - 49Chiswick , England
Services provided
Alchemy Interactive Limited is a web design company. In Chiswick , England and Beaconsfield, England, the company provides Web Design and Advertising.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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XaneTech is a SEO services firm in Dhaka, Bangladesh. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Copyscribbler Marketing , a web development company, provide Web Development and Digital Strategy. They were launched in 2019.
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$1,000+$50 - $99 / hr50 - 249Las Vegas, NV
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Launched in 2013, Alsett Advertising & Printing is an Advertising company. Headquartered in Las Vegas, Nevada and Las Vegas, Nevada, the team offers Advertising and Market Research.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Icepick Web Design & SEO is a small SEO services firm founded in 2015. Their services include Search Engine Optimization and Web Design.
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$5,000+Undisclosed10 - 49San Francisco, CA
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Jordan Digital Marketing is a SEO agency. Founded in 2017, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Brighton and Hove, England
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Mr Digital is an e-commerce development firm. They were founded in 2016, and their services include E-Commerce Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsXlent Digital Solutions specializes in developing e-commerce websites and providing digital marketing services to enhance social media presence and attract organic traffic. Clients commend the company for its transparent communication, timely delivery, and effective content creation, which contribute to the uniqueness and success of their projects.
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$1,000+$25 - $49 / hr2 - 9Kharkiv, Ukraine
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Vipclients Advert is a PPC company. Launched in 2019, the firm is located in Kharkiv, Ukraine. Their team focuses on Pay Per Click and Advertising.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsMy Digital Solutions offers services in brand identity creation, website development, social media management, and SEO. The reviews highlight their ability to deliver projects on time, their effective communication, and their problem-solving capabilities. Clients appreciate the company's budget-friendly pricing, ease of collaboration, and overall satisfaction with the outcomes.
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$250,000+UndisclosedFreelancerSingapore, Singapore
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BeyondClicks, a social media marketing firm, was established in 2022. The small team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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10Times is an Email Marketing company. The company is located in New York, New York and Noida, India. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
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Techtadd is a social media marketing company. In London, England, their midsize team provides Social Media Marketing and Search Engine Optimization. The firm was established in 2020.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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SEO company Justdigilab is headquartered in Los Angeles, California. Launched in 2020, the team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr50 - 249
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Based in , SVLES is a social media marketing company. The team focuses on Social Media Marketing and E-Commerce Development.
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$1,000+$25 - $49 / hrFreelancerDelhi, India
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In Delhi, India, Grow With Sumit is a pay per click company. They provide Pay Per Click and Social Media Marketing and were launched in 2024.
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UndisclosedUndisclosedFreelancer
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Ahmet Berke, a pay per click company, is headquartered in Kayseri, Türkiye. They specialize in Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Mountlake Terrace, WA
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Sunshine Digital Solutions is a SEO company. The Mountlake Terrace, Washington-based company was founded in 2024. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerNewcastle upon Tyne, England
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Advertising Precision is a pay per click company. They are located in Newcastle upon Tyne, England and have small team. They provide Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hrFreelancer
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Founded in 2016, SEOCompanyInUk is a pay per click agency. The company focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Canvas Digital Marketing is a Digital Strategy company founded in 2019. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
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Dzino Web Development is a SEO company based in Downey, California. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9
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WebMate, a small website development company, is headquartered in Καβάλα, Greece. Their services include Web Development and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
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Based in Zagreb, Croatia, Hyper dizajn d.o.o. Is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Small SEO company SparXcellence Ghodke's LLP, is headquartered in Mumbai, India and Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Southampton, PA
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Kaizen Web Marketing is a web design agency based in Southampton, Pennsylvania. Their services include Web Design and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.