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DG AGENCY

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Contractor Marketing That Keeps Your Calendar Full

More calls. More estimates. More booked jobs.

DG Agency is a marketing agency for home service contractors doing $1M+ a year. Roofers, HVAC companies, plumbers, electricians, solar installers, flooring contractors, restoration companies and remodelers hire us for one reason: a phone that rings with homeowners ready to book.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Canyon Lake, CA
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Daniel Gonzalez
Founder About the Team

1 Locations

  • Canyon Lake , CA

Service Lines
Search Engine Optimization
45%
Pay Per Click
30%
Conversion Optimization
10%
Web Design
10%
Marketing Strategy
5%

No Focus Areas have been added yet…

Industries
Home Services
70%
Construction
30%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

Daniel Gonzalez started DG Agency in 2020 after seeing good contractors get burned by shared leads and agencies that held their accounts hostage. Our mission is simple: keep contractors' calendars full with homeowners ready to book. We believe you should own every account, see every number, and pay for results you can trace to a job. The founder is on every account, and every month we sit down together to go over the numbers. No vanity metrics. Just booked work.

Meet the Team

Daniel Gonzalez

Daniel GonzalezFounder

Daniel founded DG Agency in 2020 to keep home service contractors' calendars full. He runs strategy on every account and the monthly numbers review with each client. He helped TMC Roofing grow from $3M to $8M in 12 months.

What Sets Us Apart

You Own Every Account

Your Google, LSA, Yelp and ad accounts stay in your name, not ours. You see every number, and if you ever leave, everything stays with you. No hostage accounts, no starting over.

Every LSA Lead Reviewed Every Week

We review and rate every Google Local Services lead each week so Google credits the junk back. Your budget goes to real homeowners ready to book, not spam calls, wrong areas or jobs you don't do.

Built for Search and AI, Not Just Ads

We get you into the map pack and named when homeowners ask ChatGPT or Google AI who to hire. Most of our new clients this year found us that way, and we build the same visibility for you.

Quick Facts

6 years in business

Tools and Technology

Google Workspace
Google Drive
Google Docs
Google Sheets
Google Meet
Zoom
Loom
Zapier
GitHub
Vercel

Commonly Asked Questions

Google Local Services Ads (LSA) are the ads at the very top of Google with a verification badge, the reviews count and a Call button. You pay per lead, not per click, and Google screens your business before you can run them. For most home service contractors they are worth it, as long as someone answers the phone. We studied 1,705 LSA leads across 7 contractor accounts we manage. Calls answered for 30 seconds or more were marked booked 30.5% of the time. Missed calls were marked booked only 7.7% of the time. A charged lead averaged $96.20, and 72.6% of leads were charged. Google also credited back 2.7% of charged leads after review. What makes LSA pay off: • Answer fast. Missed LSA calls are the most expensive mistake we see. • Review and rate every lead every week so Google credits the junk back. • Pick job types and service areas that match the work you actually want. • Keep reviews coming in, because review count affects where you show. We manage LSA for roofing, HVAC, plumbing, electrical, solar and flooring companies. Legacy Plumbing Group went from 15 to as many as 64 LSA leads a month. Full study: dgagency.co/resources/lsa-statistics-2026

Google Local Services Ads (LSA) charge per lead and show at the very top of the page with a verification badge. Google Ads (search ads) charge per click and show below LSA, with your own headline and a link to your website. How they compare for contractors: • Cost: LSA bills per phone call or message. Google Ads bills every click, whether or not they call. • Setup: LSA needs Google's background, license and insurance checks. Google Ads needs keywords, ad copy, a landing page and conversion tracking. • Control: LSA gives you job types, service areas, budget and hours. Google Ads gives you full control of keywords, bids and messaging. • Reach: LSA only covers the job types Google offers for your trade. Google Ads can target any search, like specific services or commercial work. Our usual order: start with LSA and your Google Business Profile, set up call tracking, and get your team answering fast. Once that foundation is booking jobs, add Google Ads to cover the searches LSA misses. Running both is normal for contractors doing $1M+ a year, as long as every call is tracked back to the job so you know which one is paying.

Google Guaranteed was the badge contractors earned through Google Local Services Ads. Google has been moving those badges to a single "Google Verified" badge, but the process is the same idea: Google checks your business before it lets you show at the top of search with a badge. How it works: • You sign up for Local Services Ads for your trade and service area. • Google verifies your business license and insurance, and runs background checks on the owner and field workers, usually through partners like Evident. • Once approved, the badge shows on your LSA ads and you can start getting leads. How long it takes depends on your license and insurance paperwork. Clean, matching documents move fastest. Mismatched business names, expired insurance or a license that doesn't cover the job type are the most common reasons it stalls. The license has to match the work: Google checks the category against your license. Google decides who gets approved, so no agency can promise the badge. What we do is get the paperwork right the first time, match your LSA categories to your license, and keep the account healthy after approval with weekly lead review. CPG Solar went live on LSA one day after onboarding, and First Choice Flooring was live 18 days after signing.

AI tools like ChatGPT, Google AI Overviews, Perplexity and Copilot recommend businesses they can verify across many sources. There is no ad to buy. You earn it by being consistent and easy to quote. What moves the needle for contractors: • Consistent business info. The same name, phone, website and services on Google, Bing, Yelp, Clutch, Trustpilot, Nextdoor and the directories AI reads. • Reviews on more than one platform. AI looks for a steady pattern of real reviews, not a single source. • A website that answers real questions. Clear service pages and plain answers to what homeowners ask, like cost, timelines and what's included. • Mentions on trusted lists and roundups. AI often builds its "best contractors" answers from third-party lists. • Bing matters. ChatGPT search draws on Bing's index, so your site and Bing Places need to be set up, not just Google. How to check it's working: ask every new lead how they found you, and add an "AI search" option. Most of our new clients this year found us by asking AI, which is how we know this works. We build the same visibility for roofing, HVAC, plumbing, electrical, solar and flooring companies alongside their Google Business Profile and LSA.

Published agency prices run from $249 a month to $11,000 or more. Most full-service retainers for contractors sit between about $2,600 and $7,750 a month, plus ad spend paid to Google, Yelp or Meta. What drives the price: • How many channels are covered (LSA, Google Business Profile, SEO, Yelp, AI search, ads). • How much hands-on work happens each week, like lead review, review replies and call follow-up. • Whether you get a real person reviewing your numbers or just an automated report. DG Agency retainers start at $5,000 a month. That covers Google Local Services Ads with weekly lead review, Google Business Profile, local SEO, AI search visibility, Yelp, citations, review monitoring and replies, speed to lead set up inside your own CRM, and a monthly call to go over calls, booked jobs and cost per job. Ad spend goes straight from your own accounts. Website design is a separate project starting at $5,000. Before you sign with any agency, ask three things: who owns the accounts, what exactly happens each week, and how they will show you booked jobs, not just clicks. Full breakdown with published prices: dgagency.co/resources/contractor-marketing-agency-cost

Locations (1)

Canyon Lake, CA, United States

2 - 5

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