LEADING INDEPENDENT DIGITAL MARKETING AGENCY Paid Search | Paid Social | SEO | Email | Content Creation
Whether you’re chasing rapid growth, better ROI, or sustainable long-term performance, our team of digital experts are here to help We’re a full-service digital marketing and advertising agency trusted by ambitious businesses across Australia. We blend data with creativity to deliver strategies that work across SEO, Paid Ads, Email and Social.
Performance That Speaks for Itself
Our work is grounded in strategy and backed by measurable outcomes:
54x return on ad spend achieved through targeted Google Ads campaigns
62% reduction in cost per lead, driving greater efficiency at scale
59% uplift in email click-through rates through refined segmentation and creative testing
278% increase in organic sessions from tailored SEO strategies focused on long-term growth
422% growth in qualified leads across paid social, search advertising, and SEO
We focus on the metrics that matter—helping you go where you grow.
Awards & Recognition
We’ve been recognised for our innovation, impact and excellence across multiple industries:
2025 Small Business Champion Awards – Finalist
2024 Local Business Awards – Winner (Marketing Services)
2024 Australian Women’s Small Business Champion Awards – Finalist
2024 Commbank Young Hero Awards – Finalist (Excellence in Marketing)
2024 Australian Small Business Awards – Finalist
APAC’s Most Innovative Digital Marketing Agency – Sydney (2022)
Telstra Best of Business Awards – Finalist (2022)
Paid Search (Google Ads)
Looking for an expert Google Ads agency in Australia that gets results? Our paid search team specialises in data-driven Google Ads management—reducing wasted spend and increasing qualified traffic. Whether you need local or national campaigns, we handle it all: search, display, remarketing, and performance max campaigns.
Soup Agency offers competitive pricing, with engagements ranging from under $10,000 to over $50,000. Clients appreciate the value for cost, citing effective project management and responsive communication. Many noted strong ROI from marketing efforts, indicating good alignment between budget and results.
While overall feedback is positive, some clients suggested improvements in influencer sourcing and more educational support. These areas for enhancement indicate potential growth opportunities for the agency.
Proficient in Digital Marketing
Soup Agency is praised for their digital marketing expertise, including SEO, PPC, and social media advertising. Clients appreciate their ability to enhance online visibility, increase conversions, and improve brand awareness through tailored strategies and efficient execution.
Strong Client Relationships
The agency is praised for building strong, collaborative relationships with clients. Their customer-centric approach and dedication to understanding client needs have led to successful long-term partnerships and impressive project outcomes.
Attention to Detail and Quality
The agency's attention to detail and commitment to delivering high-quality work is frequently highlighted. Clients appreciate their meticulous approach to projects, ensuring every aspect is addressed effectively.
Achievement of Client Objectives
Clients report achieving significant business objectives with the help of Soup Agency, such as increased sales, improved lead generation, and enhanced brand presence. They value the agency's ability to meet or exceed performance targets consistently.
Responsive and Communicative Team
Soup Agency is noted for being highly responsive and communicative. Clients appreciate their quick replies and the team's willingness to engage in regular updates through virtual meetings and emails, ensuring smooth collaboration and alignment on goals.
Digital Marketing for Carrier-Independent Network Integrator
Other Digital Marketing
$10,000 to $49,999
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are engaged, flexible, and customer-centric."
Jun 22, 2022
National Sales & Marketing Manager, CCNA
Rachel Welsh
Verified
Other industries
Australia
51-200 Employees
Online Review
Verified
Soup Agency provides various digital marketing services for a carrier-independent network integrator. They offer marketing support for web design, EDMs, case study design, and competition entries.
WIth Soup Agency, the company's general marketing front has significantly improved, earning them several awards and generating outstanding case studies. The partnership acts as solid support for the business' growth. Their professionalism and diligence are impressive assets.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Sales and Marketing Manager for CCNA
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency?
CCNA engage Soup Agency to create and maintain our marketing requirements including, but not limited to, our website, EDM's, Case Study's and competition entries.
SOLUTION
How did you select this vendor and what were the deciding factors?
Networking, their open approach and clear understanding of our requirements.
Describe the project in detail and walk through the stages of the project.
Soup provide us with Marketing support for Web design, EDM's, Case Study design and competition entries.
How many resources from the vendor's team worked with you, and what were their positions?
We work with Michelle at Soup very closely and she is always very professional and engaged with the tasks at hand.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our general marketing front has improved greatly since engaging Soup Agency. Michelle in particular has been an asset to the team and always professional and diligent in her approach to the task at hand. We have won and landed finalist standing in several awards and generated several outstanding case studies that have in turn supported our business growth. Their support , flexibility and 100% engagement with our visions for the company have been just what we needed.
How effective was the workflow between your team and theirs?
Excellent communication and adherence to meeting times and deliverables. Outstanding.
What did you find most impressive or unique about this company?
They are engaged, flexible, and customer-centric.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Social Media Management for Financial Trading Platform
Social Media Marketing
$10,000 to $49,999
Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Everything works smoothly."
Jun 19, 2022
Hantec Australia
Anonymous
Financial services
Sydney, Australia
11-50 Employees
Online Review
Soup Agency handles social media marketing activities for a financial trading platform. Their team works closely with the client to maximize their leads.
While the project is ongoing, the results so far have been positive and are well worth the investment. Soup Agency has led a smooth workflow. Customers can expect a responsible team.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
financial trading platform
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency?
social marketing management
SOLUTION
How did you select this vendor and what were the deciding factors?
have similar industry experience
Describe the project in detail and walk through the stages of the project.
under specific monthly budget , they maximize our leads
How many resources from the vendor's team worked with you, and what were their positions?
3 staff
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
good metrics now
How effective was the workflow between your team and theirs?
Everything works smoothly.
What did you find most impressive or unique about this company?
responsible
Are there any areas for improvement or something they could have done differently?
good enough, still expect for more registrations, thanks
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Google Ads Management for Massage Chair Provider
Pay Per ClickSearch Engine Optimization
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are easy to work with and responsive."
Aug 5, 2021
Manager, Massage Chairs
Dean Van Es
Other industries
Gold Coast, Australia
1-10 Employees
Online Review
Soup Agency provides ongoing paid advertising services for a massage chair provider. They currently create and manage the client's Google Ad campaigns.
The client has been satisfied with the results of the engagement thus far. Soup Agency creates a smooth workflow by communicating consistently. They are a responsive and capable partner, who's a delight to work with. The client has had no complaints regarding the team's performance.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We sell massage chairs, I'm the manager.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency?
Managing our AdWords campaign.
SOLUTION
How did you select this vendor?
Recommendation from a colleague.
Describe the scope of their work in detail.
Manage the creation, maintenance and bidding of our AdWords account.
What was the team composition?
Small team.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Soup has been able to deliver the ROI within the range we are looking for.
How effective was the workflow between your team and theirs?
Very smooth.
What did you find most impressive about this company?
They are easy to work with and responsive.
Is there any area for improvement or anything that could have been done differently?
None come to mind.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Email & Paid Advertising for Consulting Company
Other Digital Marketing
$10,000 to $49,999
Jan. 2020 - July 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their great performance and their very capable team are commendable."
Jul 14, 2021
Analyst, Consulting Company
Ricky Phillips
Verified
Other industries
Sydney, Australia
51-200 Employees
Online Review
Verified
Soup Agency managed a consulting company's email and paid advertising initiatives. The team was tasked with setting up and managing email campaigns, developing email and PPC strategies, and more.
Soup Agency's focus on building great client relationships and their excellent performance made them a reliable and effective marketing partner. Their robust strategies yielded thousands of dollars of additional revenue to the client's business, essentially proving their marketing capabilities.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Consulting company with specialties in Mining, Metals and Construction. My position is Analyst.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency, and what were your goals?
Set up email campaigns Set up email strategy PPC Campaign Set Up and Management
SOLUTION
How did you select this vendor and what were the deciding factors?
We reviewed a number of providers and Soup Agency stood out for their emphasis on client relationship and performance
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Active campaign was set up as part of the project. Email templates and workflows were identified and campaigns set up. Google Ads and LinkedIn Ads set up.
How many resources from the vendor's team worked with you, and what were their positions?
2 Katya and Lakshi
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Soup Agency has been a great marketing partner. They've helped us improve our digital marketing activity across Paid, and Emails. This has generated thousands of dollars of additional revenue to the business. I would highly recommend them.
How effective was the workflow between your team and theirs?
Good communication. Delivered all projects on time.
What did you find most impressive or unique about this company?
Their great performance and their very capable team are commendable.
Are there any areas for improvement or something they could have done differently?
We had some challenges in the project but it was driven by internal bottlenecks
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SMM Services for Online Pet Store
E-Commerce DevelopmentPay Per ClickSearch Engine OptimizationSocial Media Marketing
Confidential
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We have been more than happy with their service."
Jul 12, 2021
Director, Online Pet Store
Anonymous
Verified
Retail
Sydney, Australia
1-10 Employees
Online Review
Verified
Soup Agency handles digital marketing efforts for an online pet store. This involves managing paid search ads and social media campaigns.
The client has been beyond satisfied with the results of the engagement thus far. Soup Agency provides clear communication and attends to the client's needs quickly. The team is flexible, meticulous, and punctual.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of an ecommerce business specializing in the pet niche.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency, and what were your goals?
We engaged Soup Agency to manage our online marketing efforts via search advertising and social media.
SOLUTION
How did you select this vendor and what were the deciding factors?
We evaluated a number of suppliers and found Soup agency suited our needs.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We had some idea based on previous experience of the ROAS number we were after and how our message could be effectively communicated to customers. We were keen to test new platforms and systems to get some results data to work with.
How many resources from the vendor's team worked with you, and what were their positions?
We have worked with the owner, Katya.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Social media and paid search campaigns have been very successful and have met or exceeded our expectations.
How effective was the workflow between your team and theirs?
Communication flow has been great with no issues.
What did you find most impressive or unique about this company?
We found Soup's attention to detail and timeliness in carrying out requests to be great. We have lots of moving parts so we need regular updates of our messages to our customers. Katya has been right onto every change we have needed.
Are there any areas for improvement or something they could have done differently?
We have been more than happy with their service.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Good attention to detail when we need it"
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"Very competitive pricing"
Willing to Refer
5.0
NPS
Digital Marketing for Technology Company
Other Digital Marketing
Less than $10,000
Jan. - Dec. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed."
Mar 24, 2021
Marketing Manager, Technology Company
Nadia Schwartz
Verified
Other industries
Sydney, Australia
10,001+ Employees
Online Review
Verified
Soup Agency provided digital marketing services for a tech company. The team worked on lead generation across social media, as well as search engine and affiliate marketing.
Soup Agency effectively boosted the client's business, successfully achieving the lead targets. The agency proved their strong track record and expertise in their field. They went above and beyond to adapt to changes as needed and to stick to the original timeline set by the client.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Marketing Manager at a tech company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Soup Agency?
Paid media to drive lead generation
What were your goals for this project?
Acquire high quality lead at an affordable cost per lead.
SOLUTION
How did you select Soup Agency?
A previous company I worked for hired Soup Agency and achieved really strong results. I thought it was a good cultural fit.
Describe the scope of their work in detail.
Lead generation across social media, SEM and affiliate marketing.
What was the team composition?
Team leader & platform specialists
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Lead targets were successfully achieved, helping to grow our business!
How effective was the workflow between your team and theirs?
Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed.
What did you find most impressive about this company?
The founder, Katya, is a digital expert with a strong track record.
Are there any areas for improvement?
Would work with Soup again and refer to colleagues.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-36 of
36 Reviews
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