Hide and Seek

BACKGROUND

Introduce your business and what you do there.

I’m the senior growth marketing manager of VPN Nederland, a company that offers an app that encrypts internet traffic and guarantees online anonymity and security with one click.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hide and Seek to accomplish for your business?

We hired Hide and Seek to strengthen our multichannel marketing presence. Our goals included improving organic visibility through SEO, increasing brand awareness and engagement across social media channels, and driving qualified traffic and conversions through paid advertising campaigns. We wanted an integrated strategy where SEO, social media, and paid media worked together to support sustainable growth and reach our target audience more effectively.

SOLUTION

What was the scope of their involvement?

Hide and Seek manages a comprehensive digital marketing strategy for us across multiple channels. Their scope of work includes SEO strategy and optimization, content planning, social media management, paid advertising campaigns, performance tracking, and ongoing marketing consultancy. Key deliverables include SEO audits and recommendations, keyword research, content optimization, social media content and campaign management, paid media setup and optimization, monthly performance reporting, and strategic recommendations to support growth across all digital channels. As part of their deliverables, Hide and Seek manages content creation, publishing, and performance optimization across LinkedIn, Facebook, Instagram, and X (formerly Twitter). Their work includes developing platform-specific content, managing posting schedules, monitoring engagement, supporting community management, and aligning social media activities with broader SEO and paid media objectives to maintain a consistent brand presence across channels.

What is the team composition?

We work with 2–5 teammates from Hide and Seek.

How did you come to work with Hide and Seek?

We found Hide and Seek through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with Hide and Seek in June 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hide and Seek’s work has delivered measurable improvements across several key marketing metrics. We’ve seen increased organic visibility and rankings for important search terms through SEO, growth in website traffic from both organic and paid channels, and stronger engagement across our social media platforms. Paid advertising campaigns generate a steady flow of qualified visitors and leads while maintaining efficient cost-per-acquisition targets. Additionally, the integrated approach across SEO, social media, and paid media has helped strengthen our overall online presence, brand awareness, and digital reach over the course of the partnership. Over the course of our partnership, organic website traffic has increased by more than 50%, several of our priority keywords have reached first-page Google rankings, and lead generation from digital channels has grown by approximately 30%–40%. We’ve also seen meaningful improvements in social media engagement and paid campaign performance, resulting in a stronger overall online presence and a more efficient customer acquisition process. The strongest gains in social media engagement have been in follower growth and overall engagement. Across our social media channels, followers have increased by approximately 40%–60%, while engagement rates (including likes, comments, shares, and clicks) have improved by more than 50%. We’ve also seen increased reach and impressions, helping us expand our visibility and connect with a larger audience. Hide and Seek’s content strategy and ongoing optimization have been key contributors to these results.

How did Hide and Seek perform from a project management standpoint?

Hide and Seek performed exceptionally well from a project management standpoint. They were organized, proactive, and highly communicative throughout the engagement. Deliverables were consistently completed on time, expectations were clearly managed, and we received regular updates on progress and performance. Their team was responsive to feedback, quick to address questions, and effective at coordinating activities across SEO, social media, and paid advertising. Overall, their structured approach and reliability made collaboration smooth and efficient.

What did you find most impressive about them?

Hide and Seek’s project management has been excellent throughout our partnership. Their communication is clear, proactive, and well-organized, with regular check-ins and performance updates to keep everyone aligned on priorities and progress. They consistently deliver work on time, meet agreed deadlines, and are responsive when adjustments or new initiatives are needed. Their structured approach and ability to coordinate SEO, social media, and paid advertising activities across multiple channels have made them a reliable extension of our team.What we’ve been most impressed about Hide and Seek is their ability to seamlessly integrate SEO, social media, and paid advertising into a single, cohesive strategy. Rather than treating each channel separately, they focus on how all marketing efforts can work together to strengthen our online presence and drive measurable results. We also appreciate their proactive approach, transparency, and willingness to continuously optimize campaigns based on performance data. Their combination of strategic thinking, hands-on execution, and clear communication makes them feel like a true extension of our team rather than just an external agency.

Are there any areas they could improve?

Overall, our experience with Hide and Seek has been very positive, and there are few areas where we’ve felt significant improvements are needed. If anything, as our partnership has continued to grow, we would have welcomed even more frequent strategic planning sessions to explore new opportunities and stay ahead of emerging digital marketing trends. However, whenever we’ve raised questions or requested additional support, Hide and Seek’s team has been responsive and proactive in addressing our needs.