Top Crisis Communications Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
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See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
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See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
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See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
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$1,000+$50 - $99 / hrFreelancer
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See all 1 projectsAlex Brod is a brand strategy consultancy known for conducting in-depth brand audits and providing actionable insights to enhance brand positioning and messaging clarity. Their services have resulted in a 17% reduction in bounce rates and a 14% increase in pages per session. Reviewers appreciate their direct communication and strategic collaboration, with 100% positive feedback highlighting their ability to distill complex ideas into compelling narratives.
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UndisclosedUndisclosed2 - 9Shanghai, China
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See all 2 projectsShanghai Niutui Information Technology Co., Ltd. is a technology service provider specializing in customized solutions for web optimization, SEO, and UI/UX design. Reviews highlight their impressive technical abilities and excellent after-sales service, with 100% positive feedback regarding their project management and timely communication. Their tailored approach and strong reputation are frequently noted by clients.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
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See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
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See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
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UndisclosedUndisclosed50 - 249Quezon City, Philippines
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M2.0 Communications Inc. Is a Quezon City, Philippines-based PR company. Established in 2003, the team offers Public Relations and Social Media Marketing.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
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Full Court Press Communications is a public relations company. In Oakland, California, their team specializes in Public Relations and Social Media Marketing.
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$5,000+Undisclosed50 - 249Cremorne, Australia
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Founded in 2002, Icon is a branding firm. The team provides Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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MAINSTREAM is a PR agency established in 2004. Their services include Public Relations and Event Management.
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$1,000+Undisclosed10 - 49Portsmouth, NH
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MindStir PR is a public relations company specializing in publishing, marketing, and distributing books. The reviews indicate a strong client satisfaction, with 100% of feedback highlighting their personal attention to projects and effective communication. Clients appreciate their thoroughness and the timely manner in which projects are managed, with no areas for improvement noted.
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UndisclosedUndisclosed10 - 49Santa Ana, CA
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See all 1 projectsThe ACE Agency is a Public Relations firm specializing in media relations and corporate communications, notably enhancing brand visibility and media coverage. With 100% positive feedback, clients commend their creativity and collaborative approach, resulting in significant media exposure and increased press coverage. Their professional team effectively manages social media accounts and PR campaigns, earning high recommendations for their services.
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$10,000+$100 - $149 / hr2 - 9Knoxville, TN
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See all 1 projectsFletcher Marketing PR is a comprehensive marketing firm that offers services such as market research, label design, website development, and digital marketing. The reviews highlight their effectiveness in increasing client visibility and sales, with 100% of reviewers expressing satisfaction with Fletcher's expertise and trustworthiness. The firm's team is noted for its flexibility, diverse skill sets, and seamless collaboration with clients.
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$5,000+$200 - $300 / hr2 - 9Toronto, Canada
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See all 1 projectsVirginia Brailey is a strategic marketing consultant specializing in rebranding and market analysis. Her work is consistently praised for being well-researched and effectively executed, with 100% positive feedback from clients. Reviewers highlight her ability to deliver more than expected, effectively manage projects, and provide credible, comprehensive strategies that align with broader corporate goals.
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$1,000+$150 - $199 / hr2 - 9Saint-Cloud, France
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Hello SunRise, a PR firm, offers Public Relations and Event Management. The company is headquartered in Saint-Cloud, France.
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$5,000+$100 - $149 / hr50 - 249Dubai, United Arab Emirates
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Entourage marketing & events is a Dubai, United Arab Emirates-based Event Marketing company. They focus on Event Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9București, Romania
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Nomade Communication, a PR company, was launched in 2016. The agency focuses on Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr250 - 999New York, NY
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Group SJR is a Content Marketing company. Their team is located in New York, New York and Toronto, Canada. The firm focuses on Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Washington, DC
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See all 1 projectsPRECISION STRATEGIES is a strategic marketing firm specializing in social media management, Google Ads, and strategic planning. Their services received mixed feedback, with strengths in organization and thorough data presentation but criticisms for lacking creativity in the campaigns. Approximately 70% of the feedback focuses on their detailed project management, while concerns about creative execution accounted for around 30%.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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Wikibusines is a PR company. They are based in Kyiv, Ukraine and have small team of experts. Their services include Public Relations and Branding.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
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See all 1 projectsEmerald Digital provides content creation, UX enhancements, and SEO recommendations. Reviews highlight their consistent delivery, autonomy, and the minimal oversight required, which speaks to their reliability and effectiveness. Clients appreciate their weekly deliverables and the meeting structure, which ensures smooth planning and review processes. Overall, Emerald Digital consistently exceeds client expectations.
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UndisclosedUndisclosed50 - 249La Lucila, Argentina
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See all 1 projectsEncender is a digital marketing company specializing in community management, digital marketing, copywriting, and graphic design services. Reviews highlight their strong project management skills and commitment to service excellence. While feedback is generally positive, with an emphasis on their impact and commitment, one area for improvement noted was the need for more specialized profiles and an expanded range of services.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Established in 1993, Lee Andrews Group is a public relations company. Their team offers Public Relations and Branding.
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$10,000+$25 - $49 / hr10 - 49
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Dashbond Agency is a social media marketing company headquartered in Dubai, United Arab Emirates and Riyadh, Saudi Arabia. They provide Social Media Marketing and Content Marketing.
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$10,000+Undisclosed10 - 49Street, United Arab Emirates
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See all 1 projectsTaqarabu Hybrid Communications specializes in developing contemporary, dynamic, and user-friendly websites. According to client reviews, the company is recognized for its impressive technical knowledge, flexibility, and commitment to delivering projects on time. Customers appreciate their excellent value for cost and seamless project execution, often requiring minimal revisions to meet client needs.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
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Snackbox, a public relations firm, is based in Austin, Texas and Santa Fe, New Mexico. The team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9West Hollywood, CA
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See all 2 projectsLobeline Communications is a prominent Public Relations firm specializing in Media Relations and Brand Reputation. With 100% positive feedback from clients, they consistently enhance brand visibility through strategic media coverage and public communications. Reviewers commend their assertive project management and effectiveness in securing national and international media spots, underlining their commitment to client success and extensive industry connections.
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UndisclosedUndisclosed10 - 49Kraków, Poland
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SAROTA PR is a PR company in Kraków, Poland. Launched in 2006, the team offers Public Relations and Social Media Marketing.
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$1,000+Undisclosed10 - 49Berlin, Germany
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United communications is a PR agency and Marketing Strategy company. They provide Public Relations and Marketing Strategy and were launched in 1995. The company is based in Berlin, Germany.
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$1,000+$25 - $49 / hr250 - 999Dhaka, Bangladesh
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Advertising Agency in Bangladesh is an Advertising company. Headquartered in Dhaka, Bangladesh and Dhaka, Bangladesh, the agency was founded in 2005. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Dallas, TX
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Strauss Marketing is a public relations firm. Headquartered in Dallas, Texas, their small team offers Public Relations and Social Media Marketing. The firm was launched in 2000.
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$5,000+$150 - $199 / hr10 - 49Lisboa, Portugal
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Duzentos Communication Agency is a branding firm. Located in Lisboa, Portugal, their team provides Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsKobayashi Online is a web and application development company that specializes in designing and developing digital solutions using technologies like Ruby on Rails. While they are noted for their creativity, feedback indicates a 100% negative response regarding project execution and management, with clients citing poor organization and unmet project requirements.
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$1,000+$100 - $149 / hr10 - 49Lagos, Nigeria
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Mosron Communications, a PR agency, focuses on Public Relations and Event Management. The firm is in Lagos, Nigeria.
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$10,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
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Established in 2004, Fish Consulting is a public relations firm. In Fort Lauderdale, Florida, the team offers Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249Lagos, Nigeria
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Red Media Africa is a PR firm. Established in 2011, the firm provides Public Relations.
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$100,000+$150 - $199 / hr10 - 49Atlanta, GA
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Established in 1979, The Partnership is a small Advertising company. Their team focuses on Advertising and Branding.
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$10,000+Undisclosed1,000 - 9,999Washington, DC
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APCO Worldwide is a large Business Consulting company. Established in 1984, the team provides Business Consulting and Public Relations.
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Undisclosed$100 - $149 / hr2 - 9Barcelona, Spain
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Life In The Woods is a Marketing Strategy company. The small Barcelona, Spain-based team provides Marketing Strategy and Digital Strategy. The firm was launched in 2010.
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$1,000+$150 - $199 / hr10 - 49London, England
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Solvid is a SEO services firm launched in 2015. Their team specializes in Search Engine Optimization and Content Marketing.
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$10,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
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See all 5 projectsADS CONTROL is a Public Relations firm specializing in media relations and corporate communications. They have received overwhelmingly positive feedback, with reviewers praising their excellent communication, high-quality work, and effective project management. Approximately 100% of reviewers commend their impressive service and results in marketing and PR strategies.
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UndisclosedUndisclosed10 - 49New York, NY
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Montieth & Company is a New York, New York-based PR company. Founded in 2007, the team provides Public Relations and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Ingenious Hub, a graphic design company, is based in Jaipur, India. Founded in 2015, the team specializes in Graphic Design and Advertising.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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NOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
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$10,000+$150 - $199 / hr10 - 49London, England
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Forster Communications is a PR agency. They were founded in 1996, and their services include Public Relations and Digital Strategy.
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$1,000+Undisclosed10 - 49Pune, India
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See all 1 projectsTRIVIUM PUBLIC RELATIONS offers services such as advertising strategy, creative asset development, media placement, digital marketing campaigns, and performance analysis. Reviews highlight their strategic acumen, creative prowess, and data-driven approach, which effectively increased brand visibility, customer engagement, and sales metrics. Clients appreciate their tailored campaigns and commitment to innovation and collaboration.
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$5,000+$300+ / hr2 - 9Cleveland, OH
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Hennes Communications is a PR firm. Their team is in Cleveland, Ohio and provides Public Relations.
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$5,000+$150 - $199 / hr2 - 9San Francisco, CA
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PR company In House PR is based in San Francisco, California and Los Angeles, California. Their services include Public Relations and Event Management.
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$1,000+$200 - $300 / hr10 - 49London, England
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Black Unicorn PR, a public relations agency, is located in London, England. They offer Public Relations and were launched in 2018.
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UndisclosedUndisclosed10 - 49Bloomfield Hills, MI
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Established in 2006, Near Perfect Media, a small PR firm, is in Bloomfield Hills, Michigan. Their services include Public Relations and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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Branding firm Shahruh Technologies (Private) Limited was established in 2017. Located in Lahore, Pakistan and Lahore, Pakistan, the team focuses on Branding and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Bendigo, Australia
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KCA Virtuality is a public relations company. In Bendigo, Australia, their team offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Montville, NJ
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3E Public Relations, a public relations firm, was launched in 1986. The small team focuses on Public Relations and Search Engine Optimization.
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$1,000+Undisclosed10 - 49London, England
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Located in London, England, Alder is a small PR firm. Their services include Public Relations.
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List of the Top 15 Crisis Management Firms
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.7/40.019/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.8/40.017.2/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations45% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.4/40.017.4/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations20% Crisis communications55% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
36.9/40.017/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.1/40.016.8/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations15% Crisis communications50% Other -
$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
35.2/40.016.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
25% Public Relations29% Crisis communications75% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications
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Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.