Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
$10,000+$150 - $199 / hr250 - 999New York, NY
Services provided
Focus Areas
Group SJR is a Content Marketing company. Their team is located in New York, New York and Toronto, Canada. The firm focuses on Content Marketing and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Focus Areas
See all 1 projectsPRECISION STRATEGIES is a strategic marketing firm specializing in social media management, Google Ads, and strategic planning. Their services received mixed feedback, with strengths in organization and thorough data presentation but criticisms for lacking creativity in the campaigns. Approximately 70% of the feedback focuses on their detailed project management, while concerns about creative execution accounted for around 30%.
-
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Focus Areas
Wikibusines is a PR company. They are based in Kyiv, Ukraine and have small team of experts. Their services include Public Relations and Branding.
Read more -
$5,000+$150 - $199 / hr10 - 49New Orleans, LA
Services provided
Focus Areas
See all 1 projectsEmerald Digital provides content creation, UX enhancements, and SEO recommendations. Reviews highlight their consistent delivery, autonomy, and the minimal oversight required, which speaks to their reliability and effectiveness. Clients appreciate their weekly deliverables and the meeting structure, which ensures smooth planning and review processes. Overall, Emerald Digital consistently exceeds client expectations.
-
UndisclosedUndisclosed50 - 249La Lucila, Argentina
Services provided
Focus Areas
See all 1 projectsEncender is a digital marketing company specializing in community management, digital marketing, copywriting, and graphic design services. Reviews highlight their strong project management skills and commitment to service excellence. While feedback is generally positive, with an emphasis on their impact and commitment, one area for improvement noted was the need for more specialized profiles and an expanded range of services.
-
$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Focus Areas
Established in 1993, Lee Andrews Group is a public relations company. Their team offers Public Relations and Branding.
Read more -
$10,000+$25 - $49 / hr10 - 49
Services provided
Focus Areas
Dashbond Agency is a social media marketing company headquartered in Dubai, United Arab Emirates and Riyadh, Saudi Arabia. They provide Social Media Marketing and Content Marketing.
Read more -
$10,000+Undisclosed10 - 49Street, United Arab Emirates
Services provided
Focus Areas
See all 1 projectsTaqarabu Hybrid Communications specializes in developing contemporary, dynamic, and user-friendly websites. According to client reviews, the company is recognized for its impressive technical knowledge, flexibility, and commitment to delivering projects on time. Customers appreciate their excellent value for cost and seamless project execution, often requiring minimal revisions to meet client needs.
-
$1,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Focus Areas
Snackbox, a public relations firm, is based in Austin, Texas and Santa Fe, New Mexico. The team provides Public Relations and Social Media Marketing.
Read more -
$10,000+$100 - $149 / hr2 - 9West Hollywood, CA
Services provided
Focus Areas
See all 2 projectsLobeline Communications is a prominent Public Relations firm specializing in Media Relations and Brand Reputation. With 100% positive feedback from clients, they consistently enhance brand visibility through strategic media coverage and public communications. Reviewers commend their assertive project management and effectiveness in securing national and international media spots, underlining their commitment to client success and extensive industry connections.
-
UndisclosedUndisclosed10 - 49Kraków, Poland
Services provided
Focus Areas
SAROTA PR is a PR company in Kraków, Poland. Launched in 2006, the team offers Public Relations and Social Media Marketing.
Read more -
$1,000+Undisclosed10 - 49Berlin, Germany
Services provided
Focus Areas
United communications is a PR agency and Marketing Strategy company. They provide Public Relations and Marketing Strategy and were launched in 1995. The company is based in Berlin, Germany.
Read more -
$5,000+Undisclosed2 - 9Dallas, TX
Services provided
Focus Areas
Strauss Marketing is a public relations firm. Headquartered in Dallas, Texas, their small team offers Public Relations and Social Media Marketing. The firm was launched in 2000.
Read more -
$5,000+$150 - $199 / hr10 - 49Lisboa, Portugal
Services provided
Focus Areas
Duzentos Communication Agency is a branding firm. Located in Lisboa, Portugal, their team provides Branding and Public Relations.
Read more -
$1,000+Undisclosed10 - 49Amsterdam, Netherlands
Services provided
Focus Areas
B2Press Online PR Service is a public relations company. Headquartered in Amsterdam, Netherlands and Istanbul, Türkiye, their team focuses on Public Relations and Content Marketing.
Read more -
$1,000+$25 - $49 / hr250 - 999Dhaka, Bangladesh
Services provided
Focus Areas
Advertising Agency in Bangladesh is an Advertising company. Headquartered in Dhaka, Bangladesh and Dhaka, Bangladesh, the agency was founded in 2005. Their services include Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
See all 1 projectsKobayashi Online is a web and application development company that specializes in designing and developing digital solutions using technologies like Ruby on Rails. While they are noted for their creativity, feedback indicates a 100% negative response regarding project execution and management, with clients citing poor organization and unmet project requirements.
-
$10,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Services provided
Focus Areas
Established in 2004, Fish Consulting is a public relations firm. In Fort Lauderdale, Florida, the team offers Public Relations and Marketing Strategy.
Read more -
$10,000+$100 - $149 / hr50 - 249Lagos, Nigeria
Services provided
Focus Areas
Red Media Africa is a PR firm. Established in 2011, the firm provides Public Relations.
Read more -
$100,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
Focus Areas
Established in 1979, The Partnership is a small Advertising company. Their team focuses on Advertising and Branding.
Read more -
$10,000+Undisclosed1,000 - 9,999Washington, DC
Services provided
Focus Areas
APCO Worldwide is a large Business Consulting company. Established in 1984, the team provides Business Consulting and Public Relations.
Read more -
Undisclosed$100 - $149 / hr2 - 9Barcelona, Spain
Services provided
Focus Areas
Life In The Woods is a Marketing Strategy company. The small Barcelona, Spain-based team provides Marketing Strategy and Digital Strategy. The firm was launched in 2010.
Read more -
$1,000+$150 - $199 / hr10 - 49London, England
Services provided
Focus Areas
Solvid is a SEO services firm launched in 2015. Their team specializes in Search Engine Optimization and Content Marketing.
Read more -
$10,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
Focus Areas
See all 5 projectsADS CONTROL is a Public Relations firm specializing in media relations and corporate communications. They have received overwhelmingly positive feedback, with reviewers praising their excellent communication, high-quality work, and effective project management. Approximately 100% of reviewers commend their impressive service and results in marketing and PR strategies.
-
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
Montieth & Company is a New York, New York-based PR company. Founded in 2007, the team provides Public Relations and Content Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Ingenious Hub, a graphic design company, is based in Jaipur, India. Founded in 2015, the team specializes in Graphic Design and Advertising.
Read more -
$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Focus Areas
NOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
Read more -
$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Focus Areas
Forster Communications is a PR agency. They were founded in 1996, and their services include Public Relations and Digital Strategy.
Read more -
$1,000+Undisclosed10 - 49Pune, India
Services provided
Focus Areas
See all 1 projectsTRIVIUM PUBLIC RELATIONS offers services such as advertising strategy, creative asset development, media placement, digital marketing campaigns, and performance analysis. Reviews highlight their strategic acumen, creative prowess, and data-driven approach, which effectively increased brand visibility, customer engagement, and sales metrics. Clients appreciate their tailored campaigns and commitment to innovation and collaboration.
-
$5,000+$300+ / hr2 - 9Cleveland, OH
Services provided
Focus Areas
Hennes Communications is a PR firm. Their team is in Cleveland, Ohio and provides Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Focus Areas
M&P Communications, a public relations agency, is based in Kyiv, Ukraine. Founded in 2007, the team provides Public Relations and Event Management.
Read more -
$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
Focus Areas
PR company In House PR is based in San Francisco, California and Los Angeles, California. Their services include Public Relations and Event Management.
Read more -
$1,000+$200 - $300 / hr10 - 49London, England
Services provided
Focus Areas
Black Unicorn PR, a public relations agency, is located in London, England. They offer Public Relations and were launched in 2018.
Read more -
$1,000+$100 - $149 / hr2 - 9Lagos, Nigeria
Services provided
Focus Areas
Mosron Communications is a PR agency. They specialize in Public Relations and Event Management and were launched in 2006.
Read more -
$1,000+$100 - $149 / hr10 - 49Bendigo, Australia
Services provided
Focus Areas
KCA Virtuality is a public relations company. In Bendigo, Australia, their team offers Public Relations and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49Montville, NJ
Services provided
Focus Areas
3E Public Relations, a public relations firm, was launched in 1986. The small team focuses on Public Relations and Search Engine Optimization.
Read more -
$1,000+Undisclosed10 - 49London, England
Services provided
Focus Areas
Located in London, England, Alder is a small PR firm. Their services include Public Relations.
Read more -
$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Focus Areas
Branding firm Shahruh Technologies (Private) Limited was established in 2017. Located in Lahore, Pakistan and Lahore, Pakistan, the team focuses on Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Columbus, OH
Services provided
Focus Areas
Founded in 2013, Belle Communication is a small PR agency. Their team focuses on Public Relations and Event Management.
Read more -
$1,000+< $25 / hr2 - 9Fitzroy, Australia
Services provided
Focus Areas
Good Talent is a PR firm. Based in Fitzroy, Australia, the firm was established in 2015. Their services include Public Relations and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
Pierce Mattie, a PR company, was founded in 2001. The team provides Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Werth is a public relations agency. They specialize in Public Relations and are headquartered in Columbus, Ohio.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
PR company Pagefield is headquartered in London, England. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Plano, TX
Services provided
Focus Areas
Small branding company Marketwave, is based in Plano, Texas. Their services include Branding and Public Relations.
Read more -
$1,000+$150 - $199 / hr10 - 49Detroit, MI
Services provided
Focus Areas
Launched in 2016, Catalyst Media Factory is a public relations firm. The small team offers Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed1,000 - 9,999Mumbai, India
Services provided
Focus Areas
Bharat Petroleum Corporation Limited is an Engineering company. The Mumbai, India-based agency was launched in 1952. Their team specializes in Engineering and Business Consulting.
Read more -
UndisclosedUndisclosed50 - 249Indianapolis, IN
Services provided
Focus Areas
Headquartered in Indianapolis, Indiana, BLASTmedia is a PR agency. They focus on Public Relations and Event Management and were founded in 2005.
Read more -
UndisclosedUndisclosed2 - 9Glassboro, NJ
Services provided
Focus Areas
AKCG - Public Relations Counselors is a PR firm. The small Glassboro, New Jersey-based team focuses on Public Relations and Event Management. The agency was founded in 1982.
Read more -
UndisclosedUndisclosed10 - 49Minnetonka, MN
Services provided
Focus Areas
Media Minefield is a public relations company. Launched in 2010, the company is located in Minnetonka, Minnesota. Their team focuses on Public Relations and Social Media Marketing.
Read more -
$5,000+$200 - $300 / hr2 - 9Colorado Springs, CO
Services provided
Focus Areas
Public relations firm Bernstein Crisis Management was established in 1994. The company provides Public Relations and Corporate Training & Coaching, and is small.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.8/40.017.8/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.4/40.016.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
37.3/40.018.4/20 Reviews9.1/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations15% Crisis communications75% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.2/40.016.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.2/40.017.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.4/40.018/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other
Latest Crisis Communications Articles
See all articles
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.