BOXCOM

BACKGROUND

I am the Marketing Coordinator of Mifa Equipement

For over 70 years, MIFA Equipement has been recognized for its leadership as a major importer and distributor of lifting and handling equipment, as well as equipements for commercial fishing. In the 5 past years, the company has expanded into the aquaculture sector, serving as a supplier of aquaculture equipment, an installer and developer of shellfish and fish farms in Morocco, and a concession holder and operator of maritime space for the cultivation of various species. MIFA Equipement’s mission is to continue providing professionals with a comprehensive range of high-quality products and solutions across its main strategic business sectors.

OPPORTUNITY / CHALLENGE

• Entering the digital realm through the creation, management, and maintenance of the company's official website.
• Advertising display via vehicle wraps on the company trucks.
• Strengthen MIFA equipement's corporate visibility and digital presence through website development & social media campaigns.
• Developing and strengthening the company's corporate visibility and digital presence through social media campaigns.
• Advertising display via vehicle wraps on the company trucks.
• Promoting the 75-year legacy of the group, its industrial expertise and expansion into aquaculture at the 2023 & 2025 editions of the Halieutis exhibition, using strategic press relationship management.

SOLUTION

• Online Search
• Referral

• Pricing fit our budget
• Good value for cost
• Company values aligned

6-10 Employees

• Digital Marketing : Web site and social meda accounts management
• Event Management : Virtual mockup design and booth manufacturing & Photo and video shoots & video editing for content.
• Press & Public Relationships management : planning and supervising press interviews for TV appearances & coordinating the news appearances in print and electronic media.
• Advertisement : Vehicle wraps on the company trucks.

RESULTS & FEEDBACK

The aquaculture PR campaign secured coverage across 22 media outlets, including 2 TV channels, generating 38,000+ estimated article views, MAD 174,000 in earned media AVE and an 8/10 media quality rating. Coverage reached audiences in 4 languages.

The team was able to execute perfectly our needs and demands, while demonstrating great flexibility regarding our time constraints. 

In-Person Meeting

Great flexibility regarding time and budget.

Speed of response and feedback.

Reasonable payment terms.

Nothing to add.

BACKGROUND

Please describe your company and position.

I am an executive at Infinivox

Describe what your company does in a single sentence.

Infinivox is a telecom operator based in Lille, France, providing SIP trunking, phone numbers and voice routing to contact centers and voice AI platforms in France and Belgium

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOXCOM to accomplish?

• Develop Infinivox's brand identity through logo design and comprehensive brand guidelines, while creating clear, engaging content to explain its SaaS solutions, communicate technical features and strengthen its positioning among B2B customers.

SOLUTION

How did you find BOXCOM?

Referral

Why did you select BOXCOM over others?

Good value for cost

How many teammates from BOXCOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with BOXCOM to create the Infinivox brand from the ground up. They took the time to understand our business and what makes us different, SIP trunking for call centers, not just general telecom services. After that, they presented a few logo options, and we worked together to refine the one we liked. They also helped us choose the colors and fonts, put together some simple brand guidelines, and create templates for our sales presentations and email signatures. Everything was delivered in editable formats, so we can easily use and adapt it ourselves.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful delivery of a new corporate logo, comprehensive brand guidelines and SaaS communication assets, establishing a consistent visual identity and supporting clearer product communication across Infinivox's marketing and sales channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was easy to work with throughout the project. Communication was smooth, they listened to our feedback, and they were responsive whenever we needed adjustments. The process went well, and the deliverables were provided as agreed.

What was your primary form of communication with BOXCOM?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to understand our business and turn it into a clear brand identity. They didn't just focus on the visuals, they made sure everything suited our market and how we present ourselves to clients. The result felt consistent, professional, and genuinely tailored to our needs.

Are there any areas for improvement or something BOXCOM could have done differently?

Honestly, we were happy with the overall experience, so there isn't much we'd change. More options or a few alternative directions during the initial design phase could have been useful, but the final result met our expectations.