Orangefiery

BACKGROUND

Please describe your company and position.

I am the Interim Executive Director of company

Describe what your company does in a single sentence.

Our company provides up-to-date OCD education and resources, strengthens community engagement, delivers quality professional training, and advances groundbreaking research.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orangefiery to accomplish?

• To develop a crisis communications plan.

SOLUTION

How did you find Orangefiery?

Online Search

Why did you select Orangefiery over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Orangefiery were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onboarding, researching the OCD landscape and developing an analysis and materials to present to the team, train through a crisis workshop, help develop a crisis communications plan, make materials recommendations and operationalizing approach, provide ongoing training, and provide ongoing weekly client calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Orangefiery has completed the scope of the crisis management project and continue to provide ongoing client support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered items on time. They have gone above and beyond in many areas to support our team. They have gone beyond the scope of the project to support our communication efforts. They are knowledgable and a pleasure to work with.

What was your primary form of communication with Orangefiery?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a small but mighty team with passionate and intelligent team members. They have a lot of experience and are very communicative.

Are there any areas for improvement or something Orangefiery could have done differently?

Nothing I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Commercial and Business Officer, including responsibility over corporate communications and strategy, at Lyndra Therapeutics, a clinical stage Biotech company working to make daily pills a thing of the past.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Orangefiery?

We were looking to evolve the branding and communications to bring it inline with our current stage/scale, dial up the aspirational elements tied to the future, and ultimately create more buzz and impact in the market.

SOLUTION

How did you select this vendor?

I'd worked with Mike and the Orangefiery team at three prior companies. There work is unique and differentiated. Their project management and collaboration is unparalleled. You can trust their budgets, which is rare in the communications and marketing arena with vendors. They are smart, do amazing work, and are fun to work with!

Describe the scope of their work in detail.

Orangefiery's work included: creation of new corporate brand (identity, logo, brand book, etc.), new website, PR & Media strategy/plan, Executive Thought-leadership plan, foundational communications tools (e.g. corporate/disease state/product fact sheets, lexicon dossier, etc.), advocacy mapping and engagement plan for lead product/disease state.

What was the team composition?

The team was assembled to specifically meet the SOW. Close, frequent coordination with the CEO, SVP/Client Engagement Director, creative team spanning scientific content, media, etc. This is an effective and cost effective approach to supporting the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our employees, prospective employees, business partners, board, and members of the media (who were familiar with the company prior to the brand evolution) have remarked on the significant change in our company brand and impression in the marketplace.

They remark that the look and feel is more impactful and aligned to our mission, that there is a more cohesive narrative on who we are and what we do, and more thoughtful and consistent story in the market. Our social media metrics across platforms and website traffic/SEO have significantly increased.

How effective was the workflow between your team and theirs?

The workflow is excellent and a great balance of proactive and reactive. The Client Engagement Director ensures there is strong project management and internal coordination within the Orangefiery team. There are scheduled, structured weekly tactical meetings, quarterly strategic check-ins, and they are very responsive to ad hoc calls/huddles to react to things as they arise.

What did you find most impressive about this company?

Their ability to balance strategic/creative and tactical execution. I don't treat Mike (Founder and CEO) and Diana (SVP/Client Engagement Director) as transactional "PR People," downstream of my brand or corporate strategy, as I had with firms in the past. I bring them right to the table at the beginning to help me formulate the strategy, considering all customer and stakeholder perspectives. They are true partners. And they do an amazing job executing as well. The work is exceptionally creative and delivers! Their care and commitment to their work and clients are unsurpassed.

Is there any area for improvement or anything that could have been done differently?

Nothing!

BACKGROUND

Please describe your company and your position there.

I was leading the medical affairs preparation for the US launch of a new and novel therapy for a small pharmaceutical company doing its first product launch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Orangefiery, and what were your goals?

We sought to develop a high level strategy for medical engagement, but also have the team take ownership of the actual tactics and KPIs. We also had the challenge of a fractured team where lack of clarity on language and objectives led to further inconsistencies and decreased team effectiveness.

My goal in hiring Orangefiery was to support a developing leader in running the workshops and exercises (developed by OF), to get clarity and agreement on terminology and messaging (refined by OF), and build team alignment and engagement around setting their KPIs and agreeing to how they would be evaluated and their performance assessed.

SOLUTION

How did you select this vendor?

I had worked with Orangefiery on a corporate rebranding project previously (focusing on company evolution and both the implementation of internal and external rollout) at one company, and then a full initial branding and website buildout for a second startup company which also included an initial investor pitch deck and coaching of C-suite for optimal delivery based on investor feedback and company goals.

Describe the scope of their work in detail, including any steps and the final deliverables.

Team interviewed both myself and my medical field team lead to understand the scope of the project, some of the challenging team dynamics, internal barriers, and some market/peer norms. They then crafted a series of 6 workshops. I attended the first and the last, and the team lead was a co-facilitator with Orangefiery for each (be design).

This process addressed both the project needs, as well as the added goal of some leadership and skills building for the team lead. Workshops were summarized with key take aways, and draft plans were developed to be presented and refined in later workshops, assuring that the whole team was engaged in the process and had buy in around the agreed upon tactics, language, the underlying strategy, and the need for alignment.

Final deliverables included a detailed slide deck of what had been covered and agreed upon, including specific KPIs with plans on how to measure and track (to be integrated into our customer mgmt systems), a debrief with the team lead on potential next steps and ways to continue team alignment, and a final debrief with just me to provide a transparent summary on what went well, any rough spots, and further recommendations on messaging to the whole team as well as specifics to further support the team lead.

How many people from the vendor's team worked with you, and what were their positions?

Mike and Diana were the strategy leads, with Diana doing quite a bit of the materials build and several of the co-facilitation (others by Mike to set initial tone). Diana also provided some peer coaching for the team lead, with Mike supporting with some additional ideas for her continued success.

Unclear if there were others providing some of the industry standards or other materials. Mike and Diana were the consistent face of the project. I always felt they were very upfront on challenges, progress, next steps, and project completion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The primary deliverable was to be a strategy for targeting thought leaders, messaging content and delivery, and development of KPIs - both the collection of and use in performance evaluation. And this goal was met. But other critical pieces of the project were leadership development, conflict resolution, messaging alignment, team engagement, and the way that this could be communicated internally to management and collaborating functional teams.

This is where working with Orangefiery has often yielded the greatest value, since it isn't only deliverables (which are of the highest quality), it is how you get there, the communication, dynamics, interplay or strategy and competing needs/desires. Hard to describe, but it is knowing how to optimize the underlying dynamics, which make or break team performance, and leverage this to create and embrace real fundamental progress on strategy and execution.

Describe their project management style, including communication tools and timeliness.

As the project champion I would be copied on emails from Orangefiery, with the team lead as the week-to-week contact, and see the slide decks designed to facilitate the workshops. We had a monthly call with both myself and my team lead with Mike and Diana. Would share in emails where we were in terms of progress against the goals stated in the SOW.

What did you find most impressive or unique about this company?

I guess this shouldn't be a surprise for an agency which focuses on strategic communication AND communicating strategically, but I appreciate the open honest dialogue and willingness to have tough conversations, share opinions, ponder solutions. Here is one example: for the above mentioned project...

After the first workshop, which was challenging and struggled to keep on track (due to a disruptive team member on our side), Mike reached out to have a call to share the event, debrief and talk about how it didn't go as planned, and how they would specifically prepare a little differently and manage the next session for greater success. I appreciated his sharing this and the commitment to tackling it more head on next time.

He had specific recommendations for what our team lead and I could do to help set/support the right tone. All subsequent workshops went more smoothly, and was back on track with all goals achieved/exceeded.

Are there any areas for improvement or something they could have done differently?

I really don't have much here. I have asked Mike and team to take on a number of projects, some of which are their first time tackling a particular area, specifically because I so appreciate the dynamics of their thought and strategy partnership. Helps me and my teams think more proactively and expansively, and it seems whatever projects I propose, they rise to the challenge.

BACKGROUND

Please describe your company and position.

I am an executive at Women in BIO

Describe what your company does in a single sentence.

Women in Bio is an established nonprofit affiliate of the Biotechnology Innovation Organization and serves over 4K members global to advance women in the life sciences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orangefiery to accomplish?

• Clarify change narrative

SOLUTION

How did you find Orangefiery?

Referral

Why did you select Orangefiery over others?

Referred to me

How many teammates from Orangefiery were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided a change narrative to evaluate and clarify multiple changes in the WIB organization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Provided a change narrative

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mike and his associate were available for questions and facilitated multiple meetings with the Executive Leadership at WIB. They also even offered to host an in person mtg.

What was your primary form of communication with Orangefiery?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were friendly, collaborative, and good listeners. They didn't attempt to oversell, provided clarity on the approach for integrated communications

Are there any areas for improvement or something Orangefiery could have done differently?

confirm the scope of work with the full leadership vs one person