Do you want to raise brand awareness, visibility and authority? Then you need close collobaration with a PR agency who understands how to get you featured in the fast paced world of tech media.
Based in Amsterdam, Stockholm, Austin, and Munich we specialise in PR for the tech industry.
We’re a risk-taking, forward-thinking PR agency that believes in using the full marketing mix to achieve results in PR and beyond. We understand the tech world: things are constantly changing and you never know what tomorrow will look like. We work together with your company, proactively creating newsworthy moments and content.
In that context, traditional PR tactics just won’t work! You need out of the box thinking, to get you the results you’re after and drive leads. You also need a partner that knows how to work in a lean and agile manner. We’re here to help you inspire and create change.
Our Integrated Public Relations Services
PR strategy customised to your business and goals
Ongoing media pitching to the relevant journalists
Pitching across international markets
Thought leadership content
Interviews and media training
Social media strategy to develop consistent brand image
SEO content with keyword research to boost your ranking online
Our Clients have Featured in:
Reuters
Business Insider
Bloomberg
Forbes
Wall Street Journal
TechCrunch
Financial Times
Countless more industry relevant outlets
Sectors we have proven experience in
FinTech
SaaS
BioTech
High-Tech
Health Tech
EdTech
Financial
Cryptocurrencies
Blockchain
Retail
HealthTech
Want a free consultation call on PR for your next project or launch? Get in touch today.
PR Strategy & Implementation for E-Commerce Funding Company
Featured Review
Public Relations
Confidential
Sep. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have delivered great work."
Oct 27, 2022
Country Manager, E-Commerce Funding Company
Anonymous
Financial services
Dublin, Ireland
201-500 Employees
Online Review
Verified
PRLab provides PR strategy and implementation for an e-commerce funding company. They create, translate, and distribute global press releases for the firm. The team also writes thought leadership articles.
The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We provide funding to eCommerce businesses in various markets, including The Netherlands. I'm the country manager for the Dutch and Belgian market.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
PRLab helpt us with the PR strategy and implementation for the Dutch market. The goal was to feature in X amount of Tier 1 and Tier 2 outlets to create more brand awareness.
SOLUTION
How did you select this vendor?
Our marketing team along with our head PR company in the UK made a shortlist and PRLab was selected as the best suited company to work with.
Describe the scope of their work in detail, including any steps and the final deliverables.
There was a mix of translation and 'distribution' of global press releases to writing thought leadership articles particularly for the Dutch market, and getting them published with the most suitable media outlet.
How many people from the vendor's team worked with you, and what were their positions?
We always had direct contact with our PR account executive, along with the content writer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
PRLab managed to get write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets.
Describe their project management style, including communication tools and timeliness.
Communication lines are very short and direct, mostly by mail and Slack, which works great.
What did you find most impressive or unique about this company?
There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell.
Are there any areas for improvement or something they could have done differently?
PR & Content Marketing for Environmental Services Co
Content MarketingPublic Relations
$10,000 to $49,999
Feb. - May 2023
4.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
4.0
"I emphasize the excellent attitude and willingness of the team towards any request and proposal."
May 3, 2023
Communications Manager, Environmental Services Company
Anonymous
Environmental Services
Coconut Grove, Florida
11-50 Employees
Online Review
Verified
PRLab provided PR and content marketing services for an environmental services company. Tasks included press coverage, pitching speaking engagements, content creation, and media training, among other items.
PRLab proposed and submitted content that won a prize for the client. Their understanding of the client's philosophy resulted in great content. The team delivered on time and was responsive, demonstrating professionalism, goodwill, and attentiveness. Their positive attitude to any request stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Communications Manager of an environmental services company
Describe what your company does in a single sentence.
Ours is a waste intelligence company turning waste into value for a net zero future
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire PRLab to accomplish?
Media presence
thought leadership
SOLUTION
How did you find PRLab?
Online Search
Why did you select PRLab over others?
Great culture fit
Company values aligned
What was the size of PRLab’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Full PR Support in Global English markets
PRLab team members (PR Manager, PR Executive, PR Assistant, PR Content Writer for PR distribution services)
Press coverage (depending on the market, there may be approximately 1 piece of press coverage in tier 1 publications per month, 2 in tier 2 and 3 publications in media from target markets)
Pitching of speaking engagements: including things such as podcasts, interviews, webinars, round tables, competitions, awards, etc.
Content Creation for PR distribution
2 editorial articles per month, including press release
Content Distribution
Placing those articles in tier 1, 2 and 3 outlets
Media trainings
one every three months during the collaboration term
Creation of media pitches
Stories for the media, new ideas and/or angles
Creation of press kits (excluding audiovisual materials)
Crisis management adhoc support (crisis strategy and communication materials)
Q&As for both internal and external use
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
+ 5 media articles tier 1and 2 on thefirst month of work
Proper understanding of our philosophy, translated into great content
1 prize winned, proposed and submitted by the agency
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The agency delivered items on time and responded to our needs with professionalism, goodwill, and attentive listening
What was your primary form of communication with PRLab?
Virtual Meeting
What did you find most impressive or unique about this company?
I emphasize the excellent attitude and willingness of the team towards any request and proposal"
Are there any areas for improvement or something PRLab could have done differently?
More proactivity
RATINGS
4.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
PR Strategy for Remote Access & Support Software Company
Public Relations
Confidential
Oct. 2022 - Jan. 2023
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0
"Their team had been incredibly responsive, professional, and easy to work with."
Apr 4, 2023
Head of Global PR & Comms, Splashtop inc.
Daniela Itro
IT Services
Amsterdam, Netherlands
201-500 Employees
Online Review
Verified
PRLab provided PR strategies for a remote access and support software company. They conducted a thorough analysis, identified areas of improvement, and created compelling content to secure endorsements.
Thanks to PRLab, the client had more articles published, which led to a higher share of voice (SOV). The team executed a precise project management style and collaborated smoothly through weekly meetings. They excelled at securing media placements and showed a proactive approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Global PR & Communications of Splashtop inc.
Describe what your company does in a single sentence.
Splashtop is a remote access and support software that allows users to access and control their devices from anywhere in the world.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire PRLab to accomplish?
Increase brand awareness
Generate coverage on earned media
Position Splashtop as thought leader
SOLUTION
How did you find PRLab?
Online Search, Referral
Why did you select PRLab over others?
Great culture fit
Good value for cost
Company values aligned
What was the size of PRLab’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
PR Lab had the scope of helping Splashtop increase brand awareness, media coverage and thought leadership. They conducted a thorough analysis of Splashtop's brand perception and media coverage to identify areas of improvement. They were tasked with crafting a comprehensive PR strategy which leveraged a variety of channels across key countries in Europe.
They needed to help us identify and create compelling content, in order to secure coverage and endorsements. To establish thought leadership, PR Lab positioned Splashtop as an authority in its focus industries. The success of the PR project was measured by increased brand awareness, improved media coverage, and an enhanced reputation as a thought leader in the industry.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Higher SOV in Europe
Number of published thought leadership articles
Alignement with global PR goals and actions
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The PR Lab team followed a very precise project management process. We would have weekly meetings and be constantly in contact. They had a very proactive approach, researching and submitting new ideas and opportunities to increase exposure. They always delivered according to deadlines.
What was your primary form of communication with PRLab?
Virtual Meeting
What did you find most impressive or unique about this company?
As someone who has worked closely with PR Lab, I can confidently say that they are an exceptional public relations firm that truly goes above and beyond for their clients. From day one, their team had been incredibly responsive, professional, and easy to work with. They take the time to truly understand their clients' markets, needs and goals, and work tirelessly to achieve them.
With their deep understanding of the media landscape and excellent relationships with journalists, they excel at securing placements that truly move the needle. Their expertise in content creation and crisis management, ensures that they stay ahead of the curve and are able to deliver results that exceed expectations. Their strategic and proactive approach is truly impressive, and they have a knack for identifying the right opportunities and crafting pitches that resonate with journalists.
They are always up-to-date on the latest trends and best practices, and are constantly innovating to ensure that their clients are getting the best possible results. I would highly recommend PR Lab to anyone in need of top-notch PR services. They are a talented and dedicated team that truly cares about their clients' success.
Are there any areas for improvement or something PRLab could have done differently?
none
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
PR Services for Interior Design Company
Public Relations
$10,000 to $49,999
Feb. - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"We were impressed with their efficiency."
Jul 29, 2022
CEO, Skogluft AS
Morten Kvam
Design
Oslo, Norway
1-10 Employees
Online Review
Verified
PRLab handled an interior design company's PR initiatives. They were tasked wth crafting stories, pitching relevant media to various channels, and conducting follow-ups to various media channels.
PRLab was able to get several stories published, bringing the client closer to their goals. The organized team led regular meetings and utilized various tools to keep track of the results and ongoing tasks. Their efficiency, excellent follow-through, and structured approach stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a Norwegian company offering interior-/design products with positive health benefits globally.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
We wanted our brand and products to be known on the Dutch market, using PR as a tool both to attract customers B2B and B2C as well as partners and potential investors fo the future,
SOLUTION
How did you select this vendor?
We had a dialogue with 3 different providers, and found PRLab to be the most convincing after a couple of rounds of presentations and dialogue. Especially the ability to quantify and measure the goals were important to us.
Describe the scope of their work in detail, including any steps and the final deliverables.
Creating different stories based upon our internal story telling and the goals we wanted to reach. Pitching the relevant media. Weekly follow-ups regarding the activities and the response from mass media.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the project manager from PR Lab, sometimes involving other resources when needed.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Several stories got published and doors were opened towards interesting players.
Describe their project management style, including communication tools and timeliness.
We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories.
What did you find most impressive or unique about this company?
We were impressed with their efficiency, god tools giving a great overview, the ability and willingness to measure.
Are there any areas for improvement or something they could have done differently?
Nothing that comes into my mind.
RATINGS
5.0
"Efficient, friendly, high quality level of the output."
Quality
5.0
Service & Deliverables
"Very well organized, efficient scheduled meetings, ideas, quality of the texts."
Schedule
5.0
On time / deadlines
"No delays from their side."
Cost
4.5
Value / within estimates
"The estimates were followed, but the costs as a total were high for a startup."
Willing to Refer
5.0
NPS
"The best PR agency I've worked with so far.
PR Services for Software Development Company
Public Relations
$10,000 to $49,999
Oct. 2021 - May 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their professionalism and passion are impressive in the partnership."
May 25, 2022
SVP of Marketing, NuPay Technologies
Joshua Bell
Software
Toledo, Ohio
11-50 Employees
Online Review
Verified
PRLab has promoted a software development company by writing press releases, pitching to publications, and interviewing key figures. The goal is to raise brand awareness and the company's profile.
Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the SVP of Marketing at NuPay Technologies. NuPay Technologies is a blockchain software development company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
We were challenged with entering a competitive space with no reputation or prior experience. Our goals were to raise awareness for our project, PRISM, and raise the individual profiles of key members within NuPay.
SOLUTION
How did you select PRLab and what were the deciding factors?
PR Labs were professional and enthusiastic in their discovery calls, exhibiting a keen awareness of our target industry, had a strong client history and their price point met our budget.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The PR Lab team would help draft press releases, pitch the releases to publications, developed relationships with important target publications as well as organized interviews.
How many people from the PRLab team worked with you, and what were their positions?
We worked directly with the CEO as well as senior account executives and copywriters. We worked with roughly five or six people in total.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO.
Describe their project management style, including communication tools and timeliness.
PR labs were efficient, organised and always respectful. Their team helped us meet our goals and gave realistic timelines and expectations. PR Labs were always punctual and delivered pieces as and when described.
What did you find most impressive or unique about this company?
Their professionalism and passion are impressive in the partnership.
Are there any areas for improvement or something they could have done differently?
More consistent updates and more regular meeting, although this would certainly be possible at a premium.
RATINGS
5.0
"Outstanding results and pleasant team."
Quality
5.0
Service & Deliverables
"Top quality."
Schedule
5.0
On time / deadlines
"Always on time, very flexible."
Cost
5.0
Value / within estimates
"Fair value for deliverables."
Willing to Refer
5.0
NPS
"Definitely for a startup.
Public Relations for Tech Company
Public Relations
$10,000 to $49,999
June - Sep. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."
Oct 6, 2021
Marketing Director, Tech Company
Ahmed Motaal
Telecommunications
Dubai, United Arab Emirates
201-500 Employees
Online Review
Verified
A tech company needed to launch a global multi-language campaign to maximize their outreach for an important investment round. They hired PRLab to provide the services they needed to make this happen.
Thanks to the efforts of the PRLab team, the company exceeded their reach and coverage targets, received several interview requests, and TV news channel features. The company was most impressed by the team's responsiveness, willingness to help, flexibility in dealing with deadlines.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I was responsible for launching a global funding announcement for a tech company that serves enterprise clients across various industry verticals in emerging markets.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
Our company was raising a record breaking investment round and we needed to launch a global multi-language campaign for maximum reach to our target audience through top publications and relevant knowledge fountains.
SOLUTION
How did you select this vendor?
I setup a scorecard to compare qualified firms with company leadership team. I also researched online and asked people I trust for referrals. Upon receiving a referral for PRLab I included them in the scorecard, conducted an assessment with stakeholders, and reached out to inquire about availability and readiness of high scoring candidates.
Describe the scope of their work in detail, including any steps and the final deliverables.
The firm responded near instantly and expressed interest in the project. The team began with a discovery phase to understand our business and the market we're in, our strategy and objectives, as well as success definition and expectations.
Upon defining the initial scope and schedule, we received a comprehensive proposal that matched our requirements. Services included strategy and planning, writing press releases, pitching various top outlets for features, media training and interview preparation, news syndication, coverage reporting and outreach efforts. They also offered pre and post launch services to support our project.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the entire team and some partners. The whole team was very attentive and cooperative from CEO all the way to additional contractors handling extended work.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our announcement was featured on all our targeted top tier publications and syndicated everywhere we expected and then some. We exceeded our reach and coverage targets, received many interview requests, and even got featured on TV news channels.
Describe their project management style, including communication tools and timeliness.
We had different phases and multiple adhoc requests so project management style and communication frequency were accelerated and slowed down intermittently. However, the team was very responsive and nearly always available for meetings and calls.
What did you find most impressive or unique about this company?
I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines.
Are there any areas for improvement or something they could have done differently?
We still got the job done using emails, video calls, and traditional document sharing, however I recommend setting up a centralized platform of sorts, to consolidate documentation, improve collaboration, and accelerate approval cycles.
RATINGS
5.0
"Highly recommended for PR projects that require international exposure especially funding announcements for multi-lingual tech companies."
Quality
5.0
Service & Deliverables
"Work was complete on time and budget without compromise on quality"
Schedule
5.0
On time / deadlines
"The team was always available and highly responsive"
Cost
5.0
Value / within estimates
"Very cost effective and transparent pricing from start to finish"
Willing to Refer
5.0
NPS
"One of my top recommendations for similar projects
PR Services for Mobile Microlearning App Company
Public Relations
$10,000 to $49,999
Apr. - Aug. 2021
5.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0
"We were impressed with the flexibility and hands-on approach of our project manager."
Aug 31, 2021
Marketing Manager, Mobile Microlearning App Company
Anonymous
Software
Genk, Belgium
11-50 Employees
Online Review
Verified
PRLab provided PR services for a mobile microlearning app company. The team helped in launching the client's product in a new market by utilizing an omnichannel marketing mix and other PR processes.
PRLab was able to help the client improve their brand awareness and reach out to publications both for print and online. The team was proactive and had a positive attitude throughout the collaboration. Their communication was transparent and they are very hands-on with their approach.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the MarketinMobile Microlearning App for Frontline Teams, designed for companies to easily create their own branded learning tracks with their own training content. This helps companies to streamline their onboarding, employee engagement, sales and customer experience, compliance and change management activities.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
We hired PRLab to launch our product in the Dutch Market. Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.
SOLUTION
How did you select this vendor?
We found 5 PR agencies online and PRLAB was the most appropriate for this project / job, based on their proposal, budget and expertise.
Describe the scope of their work in detail, including any steps and the final deliverables.
Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.
They created industry news articles, press releases communication our entrance in the Dutch market, our funding round, topic articles around learning, microlearning, learning and development. They supported us with our Corporate Benchmark Survey - setup, delivery, and ROI-reporting.
How many people from the vendor's team worked with you, and what were their positions?
Worked directly with the project manager and 1 and/or 2 assistants.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Brand awareness KPI's: minimum 3 publications per 2 months. After 6 months KPI's: 12 publications. 21 publications – 20 online, 1 in print. Inc. Thought Leadership article All About HR Inc.
4-pager interview in Baaz magazine Survey support: attending sessions, formulating questions, distribution advice, writing to HR publications Thought leadership for AllesoverHR Thought leadership for Baaz magazine English support for the capital round - press release, media list, pitches
Describe their project management style, including communication tools and timeliness.
Tom is a proactive networker with a positive attitude. For MobieTrain he worked on multiple PR-related projects where he always strived to communicate the total picture, without neglecting the core of a story.
For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way. Also his hands-on approach, combined with his goal-oriented mindset are elements that characterise him.
What did you find most impressive or unique about this company?
We were impressed with the flexibility and hands-on approach of our project manager. His focus on growth and the readiness to think along with what was trending in the market during that period is also incredible.
Are there any areas for improvement or something they could have done differently?
The communication process during Covid-19 was a bit challenging. Would be better if we could've meet in person and more on a weekly basis. Also the team managing the projects is very young,
RATINGS
5.0
"We hired PRLab to launch our product in the Dutch Market. Focus points were Thought Leadership, Press Releases, Creative Campaigns."
Quality
4.0
Service & Deliverables
"PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes."
Schedule
4.0
On time / deadlines
"Challenging because of Covid"
Cost
4.0
Value / within estimates
"We did a pilot for the first couple of months."
Willing to Refer
5.0
NPS
"Would recommend them right away. Young team, flexible work, can-do mentality and scaling
Public Relations for Computer Software Provider
Public Relations
Less than $10,000
Dec. 2019 - July 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team."
Sep 3, 2020
Community Marketer, Recruitee
Monica Ciovică
Software
Amsterdam, Netherlands
51-200 Employees
Online Review
Verified
PRLab oversees the public relations strategy for a software provider. They're responsible for all aspects of the process, from pitching topics based on industry trends, outreach, and publishing quality content.
The client saw an increase of featured content in high-tier publications thanks to PRLab's effort. They also successfully promoted the company's first-ever industry result. The team's immediate response and great reporting were key to their workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Community and Social Media Marketer of a computer software provider.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab?
We hired PRLab for new PR tactics, guest features & ghost wiring.
What were your goals for this project?
Establish our company as an industry innovator by increasing our presence in the HR industry media and increase the external backlinks to our website.
SOLUTION
How did you select PRLab?
We found PRLab during our search for a PR agency that would fit the needs of a tech startup. We especially wanted to work with an agency that had a strong focus on the tech industry and PRLab fitted our needs.
Describe the scope of their work in detail.
For the duration of the project, the PRLab team was responsible for our PR actions, coming up with new pitching topics based on industry trends, outreach, and making sure the final published result was of good quality. The team made sure we had constant pitching ideas and jointly worked with us on the ghostwriting process.
We had weekly syncs on reviewing the result of past actions and coming up with new tactics to maximize our reach. They also made sure to track the progress and results. We were presented with a detailed monthly report so we would be fully informed of all the actions taken and their results.
What was the team composition?
We worked closely with Matias (PRLab Founder) and had an account executive assigned. During various stages of our collaboration, we also worked with other skilled members of the team.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
At the end of our collaboration, we saw an increase in the number of featured content we had in top-tier publications like FastCompany EU-Startups, Real Business, HRDaily Advisor, and others. The PRLab team also worked with us on completing and promoting our first industry report. The team made sure to deliver monthly results of good quality content.
How effective was the workflow between your team and theirs?
PRLab was in constant communication with us, making sure to give immediate updates on new developments. The workflow was very straight-forward and efficient. We had general meetings on a weekly basis and the team made sure to send us the agenda points from their side and meeting notes in a timely manner.
The meetings themselves were very productive, having concrete ideas and content to talk over every time. Also, if we ever had additional questions or needs the team was always available for us, making sure to be in touch promptly.
What did you find most impressive about this company?
I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional.
Are there any areas for improvement?
Not really.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Creating Brand Awareness & Lead Gen for HR Software
Content MarketingPublic Relations
Less than $10,000
Jan. 2018 - July 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They've swiftly gotten us plenty of crucial press coverage whenever we've had important launches."
Jul 31, 2020
Content Manager, HR Software Company
Veselina Gerova
IT Services
Amsterdam, Netherlands
51-200 Employees
Online Review
Verified
Working to increase brand awareness PRLab managed PR efforts for an HR software company. Their main responsibilities were external content research, outreach, and promotions. They've also ghostwritten content.
PRLab won numerous quality pieces regarding the software company in well-established publications, earning high-quality leads. Besides working efficiently, the team has a data-oriented mindset that helps turn strategy into action. They deliver good outcomes and report results in a timely manner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We're developing HR software that aims to focus on the performance management loop of employees and improve their journey. The company's mission is to help HR and managers grow their people so they can grow their business. My position there is Content Manager.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab?
PR, ghostwriting, and guest blogging.
What were your goals for this project?
Increase brand awareness and generate leads through guest blogging for well-known and established publications relevant to our audience.
SOLUTION
How did you select this vendor?
Matias (PRLab's founder) has been working for Impraise for years and has delivered stellar results month after month.
Describe the scope of their work in detail.
Matias and his team have been responsible for PR, external content research, outreach, and promotion. Ghostwriting has been part of the process at times, too. Matias and his team are very numbers-oriented and analytical so they've been responsible for tracking, measuring, analyzing, and reporting the success of their efforts for external content in order to maximize the outcomes.
What was the team composition?
Matias has been in charge of all Impraise PR-related projects and during different stages, he has involved skilled content experts from his team to support the successful execution of the PR campaigns or our external content strategy.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
PRLab has managed to include countless pieces of quality content in well-established publications like FastCompany, Entrepreneur, and more.
On top of that, Matias is excellent at understanding what outlets your audience follows so he has been very successful at helping us generate high quality leads from the right sources.
They've swiftly gotten us plenty of crucial press coverage whenever we've had important launches.
How effective was the workflow between your team and theirs?
Matias has been one of the very few colleagues I've had over the years who have been so efficient, action-driven, and extremely easy to work with. He and his team are really good at understanding what needs you have and guiding the process completely autonomously so you don't have to worry that there's a ball that needs to be picked up out of the blue.
I completely trust Mati and his team to drive the process and report on the results in a timely manner. Also, when working with Mati you feel like you're working with a close friend that understands you - his professional yet personal approach is what makes him and his team stand out.
What did you find most impressive about this company?
Their effeicinecy, their friendly yet professional approach and their results-driven nature. PRLab is a company that has managed to deliver great outcomes each time which can't be said for all PR companies out there (speaking from experience).
Are there any areas for improvement?
Not really.
RATINGS
5.0
"Keep up the great work guys!"
Quality
5.0
Service & Deliverables
"Exceptional work."
Schedule
5.0
On time / deadlines
"Easy and effortless."
Cost
5.0
Value / within estimates
"More than fair for the amount of work we've completed together."
Willing to Refer
5.0
NPS
"Absolutely - best PR agency in town!
PR Strategy & Implementation for E-Commerce Funding Company
Public Relations
Confidential
Sep. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have delivered great work."
Oct 27, 2022
Country Manager, E-Commerce Funding Company
Anonymous
Financial services
Dublin, Ireland
201-500 Employees
Online Review
Verified
PRLab provides PR strategy and implementation for an e-commerce funding company. They create, translate, and distribute global press releases for the firm. The team also writes thought leadership articles.
The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We provide funding to eCommerce businesses in various markets, including The Netherlands. I'm the country manager for the Dutch and Belgian market.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab, and what were your goals?
PRLab helpt us with the PR strategy and implementation for the Dutch market. The goal was to feature in X amount of Tier 1 and Tier 2 outlets to create more brand awareness.
SOLUTION
How did you select this vendor?
Our marketing team along with our head PR company in the UK made a shortlist and PRLab was selected as the best suited company to work with.
Describe the scope of their work in detail, including any steps and the final deliverables.
There was a mix of translation and 'distribution' of global press releases to writing thought leadership articles particularly for the Dutch market, and getting them published with the most suitable media outlet.
How many people from the vendor's team worked with you, and what were their positions?
We always had direct contact with our PR account executive, along with the content writer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
PRLab managed to get write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets.
Describe their project management style, including communication tools and timeliness.
Communication lines are very short and direct, mostly by mail and Slack, which works great.
What did you find most impressive or unique about this company?
There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell.
Are there any areas for improvement or something they could have done differently?
They have delivered great work.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PR Masterclasses for Think Tank Firm
Public Relations
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"Their quality of service and content impressed us."
Aug 24, 2020
Ambassador, Women in AI
Evgenia Logunova
Consulting
France
501-1,000 Employees
Online Review
Verified
PRLab facilitates the PR masterclasses of a think tank firm. The team demonstrates how the stakeholders can make their own brands stand out and how they can develop a consistent strategy moving forward.
PRLab's project is not finished yet. However, they have shown remarkable performance and were able to impart essential knowledge to participants. Best of all, they deliver everything within the timeline.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Women in AI is a global nonprofit do-tank on a mission to increase representation and participation of women in the field of Artificial Intelligence. I am Women in AI Ambassador in the Netherlands.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PRLab?
PR mastercalsses for female founders in the field of AI; PR support to Women in AI initiatives
What were your goals for this project?
Enable female founders to establish strong brands of their startups and gain visibility in the markets of presence
SOLUTION
How did you select PRLab?
We reviewed different PR agencies and chose PRLab as they met our needs best
Describe the scope of their work in detail.
Several events where PRLab shared their knowledge with our particiapnts PR strategy and consulting to Women in AI in the Netherlands
What was the team composition?
2 people
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?