Feed Minds. Build Brands.

No, we are not a food shelter. Let us introduce ourselves.

Food Shelter is a communications agency that elevates brands in the hospitality and real estate industries. We provide candid counsel and creative perspectives to help clients reach their business goals through images, stories, and experiences. Creating measurable campaigns to match your goals and budget to reach your target audience in unexpected ways is what makes Food Shelter an essential marketing partner.

 
$1,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2005
Show all +
Philadelphia, PA
headquarters
  • 1904 South Street
    Philadelphia, PA 19146
    United States

Reviews

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PR Services for Freight Forwarder Company

“It’s clear that they’re willing to do everything it takes to learn and speak as an expert in our field.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Food Shelter functions as an extension of a freight forwarding company’s marketing department. With their PR expertise, they write and distribute press releases and ensure that media lists are up-to-date.

The Reviewer
 
1001-10,000 Employees
 
Glen Mils, Pennsylvania
Amy Barkasy DePaoli
Director of Marketing, Pilot Freight Services
 
Verified
The Review
Feedback summary: 

Compared to before, Food Shelter has vastly increased the amount of new story ideas and earned coverage. They can adapt to their client’s tone regardless of the industry they’re in thanks to the team’s exceptional research skills. They offer big agency execution while keeping a boutique experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Pilot Freight Services. We’re a freight forwarder and logistics company that services just about all of the US as well as 190 countries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Food Shelter?

We hired Food Shelter to replace a PR firm that had been with us for about 15 years. At the time, we were looking for a company that could bring new energy and outside-the-box creative ideas.

SOLUTION

What was the scope of their involvement? 

Food Shelter helps us build relationships with trade and business reports within our industry. We really look to them as an extension of our team. They know everything that goes on in our business (maintaining strict confidentiality) and come up with creative ideas to get our name out there.

Food Shelter’s main services involve writing and distributing our press releases. Aside from that, they write our bylines, pitch stories, and are constantly making sure that we have an updated list of reporters.

What is the team composition? 

Lorraine and Joanne (Co-Founders) both work on our account directly. Jon (Senior Account Executive) also provides strategic support. Finally, there are two entry-level individuals who do research in the background.

How did you come to work with Food Shelter?

I’ve had a long history with Food Shelter, having worked with them at various organizations in the past. I’ve always been impressed by their team, so it was an easy choice to go with them.

What is the status of this engagement?

We started working with them in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Statistically, we look at increased page views and media exposure. But, what we’re really measuring is the number of press releases that we’re issuing and the amount of coverage earned. Looking at volume alone, the story ideas that Food Shelter generates now versus what we had before is night and day. It’s an incredible improvement.

The content itself is great. Of course, we still have to go through everything with a fine-tooth comb to check for grammatical corrections, but that’s the same with any other agency. Food Shelter has adapted the way we speak, which means the tone is consistently on point.

How did Food Shelter perform from a project management standpoint?

They handle our projects well. Every other week, we have a status call to check up on all of our projects, the bulk of which is often a brainstorming session around what’s going on internally and the recent trends they’ve learned about our industry. They’re always on the ball, coming to us with new ideas.

Sometimes, we can’t respond to them due to our other business priorities taking precedent. In those cases, they look into what our competitors are doing and research the industry as a starting point. It’s an adaptive approach that still allows us to build a story together.

They’re very accommodating, too. They give us as much time as we need, take calls at any hour of the day, and will move things around when necessary. The turnaround is very quick, and they never miss a beat. 

What did you find most impressive about them?

Lorraine and Joanne are relentless. I’ve worked with them in three completely different industries, and it’s clear that they’re willing to do everything it takes to learn and speak as an expert in our field. They want to know everyone — to be a part of our team and really become a strong representative of our company.

Dealing with the owners of the company also makes us feel like we’re in the best hands. The team operates with the strength of a big agency, but it’s really a boutique operation. I often feel like we’re their only client, when I know that’s not the case. That feeling of being prioritized is not the norm with other PR firms.

Are there any areas they could improve?

No, I can’t say there’s anything they need to improve. I appreciate that they’re always bringing us new opportunities. They offer other services like video scripting, social media, and reputation management, but we haven’t needed them yet. 

Do you have any advice for potential customers?

To make the most out of the relationship, you should flood them with as much information as you can. Treat them as an internal employee — you can even have them sign an NDA. The more knowledge they have, the more creative they’ll be because they’ll know enough of the ins-and-outs to really sink their teeth into everything.

5.0
Overall Score They’re an extension of our marketing department. They’re creative and are willing to stay up to date on what’s happening in our industry.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline and will typically provide materials ahead of time.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    They always provide high-quality content on a timely basis, but we still have to check their content for minor errors.
  • 5.0 NPS
    Willing to refer

PR & Marketing for Spirits Company

"They’ve become great partners whom we can lean on for general guidance"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

Food Shelter supports the PR initiatives and digital marketing efforts of a small spirits distillery. Their work has included securing media placements, generating content, and managing social media accounts.

The Reviewer
 
1-10 Employees
 
Lansdale, Pennsylvania
Marat Mamedov
Founder, Boardroom Spirits
 
Verified
The Review
Feedback summary: 

Food Shelter’s efforts have increased brand exposure and sales for the client, ultimately aiding the company’s growth. The team’s lively team always delivers in a timely manner. They’re proactive and thorough, so the client can expect good quality, even for an item that’s requested on short notice.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m CEO and one of the original founders of Boardroom Spirits. We’re a spirits distillery that creates brandy, vodka, and everything in between. We create ready-to-drink cocktails as well as bottled or canned beverages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Food Shelter?

They provide marketing and social media management for us.

SOLUTION

What was the scope of their involvement?

They’ve created press releases, organized events and product launches, and secured media placements on TV. They started off focusing strictly on PR, but they’ve since expanded their services to include additional marketing capabilities.

They’re recently working with us to elevate our social media marketing and messaging, customer engagement, newsletters, and content generation. They’ve even started producing stop motion videos for us, which they’ve posted to YouTube. They take pictures and rich visual content that we use across all our social media. If we publish a post, and there’s user or customer engagement, they take charge of engaging them.

How did you come to work with Food Shelter?

They actually approached us. While we weren’t seeking PR services, we realized their potential value upon talking to them. We figured PR would be a great way to increase our exposure since we’re a young and small company.

How much have you invested with them?

We’ve spent between $50,000 and $200,000.

What is the status of this engagement?

The project began in March 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They send us a monthly report that basically summarizes the content we disseminated, the media hits we’ve received, and how much reach we increased. Thanks to their work, we’ve not only seen an increase in brand exposure but an uptick in sales, as well. They also provide us with comparative data for other brands that we compete against, and they’ve helped us do a good job.

How did Food Shelter perform from a project management standpoint?

If we’re running behind and we ask for something short notice, they’re excellent at coming up with a plan pretty quickly. If we give them standard lead time on a new product, they’re able to come up with a great roadmap to adhere to. Almost all roadblocks can be attributed to our side.

What did you find most impressive about them?

They’ve become great partners whom we can lean on for general guidance. They offer valuable insights into the market. We’ve also appreciated that they’re young, bright, and talented, so they’re able to come up with creative ideas that’ll resonate with people. From the content they create for us, you’d think we’re a bigger company than the small distillery we are.

Are there any areas they could improve?

No, not really. For the most part, they’ve been easy and great to work with, which has led to our longstanding relationship.

Do you have any advice for potential customers?

Be engaged with them as you would with anybody you’re paying good money to. Set your expectations, and they’ll help execute.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer