We tell stories for companies who build things

Atlas Marketing tells stories for companies that build things.  Our clients work in the aerospace, automotive, biotech, construction, food manufacturing, healthcare, industrial and manufacturing industries.

We specialize in simplifying the complex, which is a skillset that allows us to drive business growth for our clients.  Most important, we create solutions that balance technology, creative and data to succeed. 

The solutions we create meet specific objectives based on a strategic process.  The process is rooted in strong messaging and tactical executions designed to engage and connect with audiences.  Within this process we have developed a method for expertly managing budgets and cleverly designing ideas that act as budget amplifiers.

We are transparent with our fee structure and focus on fee-based projects versus complex billable structures.  This approach of strategy and transparency allows us to generate results and has produced satisfied clients.

 
$5,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2008
Show all +
Sewickley, PA
headquarters
  • 438 Walnut Street
    Sewickley, PA 15143
    United States
other locations

Portfolio

Key clients: 

International Aerospace Quality Group

SAE International

KML Carpenters

International Association of Ironworkers 

International Brotherhood of Boilermakers

United Steelworkers

PJ Dick Trumbull Lindy

Sharpsville Container

Peoples Natural Gas

Advanced Food Products - afp

Auntie Anne's

Zimmer Etex

Bone Biologics

InjectShine

Reviews

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Digital Marketing for Orthopedic Startup

"The team at Atlas Marketing was consistently on top of it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Atlas Marketing performed a variety of digital marketing services that included building a website, compiling an investor deck, and helping with press releases. They continue providing updates and changes to those tasks.

The Reviewer
 
1-10
 
Burlington, Massachusetts
CEO, Orthopedic Startup
 
Verified
The Review
Feedback summary: 

The team at Atlas Marketing goes above and beyond, delivering quality work in a timely manner. Their responsiveness is a noteworthy trait of the engagement. Customers can expect a professional and skilled group of workers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an orthopedic startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlas Marketing?

Our initial challenge was formulating a website for our company.

SOLUTION

What was the scope of their involvement?

Because we’re an early-stage company, we’re pre-commercial. Being pre-commercial means we don’t have products for sales, but since we’re public, we need a website. Working from scratch, their team constructed a site that would be easy to navigate for mobile and web. We compiled an investor deck that we had initially put together. Their team reviews and adds information to the deck. Occasionally, they also help with our press releases that come out once or twice a year.

What is the team composition?

We worked with Chris (President, Atlas Marketing) and his team.

How did you come to work with Atlas Marketing?

I received a referral from another early-stage startup that did similar work with them in the past. They were also in a related industry as well. Their team had a positive experience working with Chris and his team.

What is the status of this engagement?

Our engagement with Atlas Marketing began in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our nature is an early-stage business, we’re a unique animal. Other firms are a bit more mature and commercial than we are. We don’t have metrics to track, but I think Chris and his team do a fantastic job.

Atlas Marketing delivers quality work, responsively tackling requests. Since we’re a public company, information changes from quarter to quarter. Those situations need to be reflected in our website and investor deck, which they frequently update in a timely fashion.

How did Atlas Marketing perform from a project management standpoint?

Their team is good at meeting deadlines and following project compliance. We would meet weekly to review their work. The team at Atlas Marketing was consistently on top of it. They delivered on expectations. Overall, I thought their management was professional.

What did you find most impressive about them?

We’ve been using Atlas Marketing for about four years now. While the nature of our business limits us, we continue to use their services in a maintenance capacity. Their team continues to perform support on our website, makes updates to investor decks, and assists with press releases.

Are there any areas they could improve?

No, we’re very pleased with Atlas Marketing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy for a Cybersecurity Firm

"The Atlas Marketing team keeps every aspect of the project in line."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Atlas Marketing provides PR and marketing strategy services for a cybersecurity firm. They craft messaging, draft press releases, and edit blogs. They will soon assume media buying responsibility as well.

The Reviewer
 
1-10
 
Pittsburgh, Pennsylvania
Marek Hajn
COO, IT-CNS, Inc.
 
Verified
The Review
Feedback summary: 

While still in the early stages, their work has received positive feedback from key stakeholders. Atlas Marketing keeps the project moving through constant communication, providing critical status updates throughout the engagement. Their personal approach to the work makes them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m the COO of IT-CNS, Inc., a US subsidiary of a Czech Republic based IT company. We focus on cybersecurity and encrypted data transfers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlas Marketing? 

We've been building up our US presence for five years, and developing a software product for the US market for the past three years. Given that my business partner and I are non-native English speakers, we needed help moving from development to commercializing our product and acquiring new customers. We were looking for a PR and marketing company that would address all of our needs.

SOLUTION

What was the scope of their involvement? 

Atlas Marketing helps us with messaging and our overall PR strategy. In the first stage, they helped craft the message of what we offer to US customers in the cybersecurity world. They also helped translate the original marketing materials that we brought from Europe. 

Now they are working on the second stage, which will include media buys and additional marketing activities. They’re drafting press releases and connecting us with the right people in the media world. They've done some copywriting and editing of our blog posts that we will relaunch in September with a redesigned website. 

What is the team composition?

Our main contact is Chris (President, Atlas Marketing).

How did you come to work with Atlas Marketing? 

Our companies are both members of a technology council. A few years ago, I heard Chris speak about marketing at one of the events. He really impressed me, so I talked to him about our company and what we were doing. We had several informal meetings to discuss our focus. Based on my feelings and impression, I decided that they would be the right fit for us. I liked Chris’ ideas and his overall approach to us as a potential client. I was really impressed. 

We’d dealt with many marketing and PR agencies in the past where I simply wasn't satisfied. They tried to take advantage of the fact that we had no idea how the US market works. Chris is completely different. He’s honest and straightforward. 

How much have you invested with them?

We pay around $2,500 per month. 

What is the status of this engagement? 

The first stage started in April 2018 and the engagement is ongoing. Our current agreement goes through the end of this year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While it's too early to have metrics, I’m overall satisfied with the process to date. Chris has been working very closely with us on the messaging and the marketing strategy. He does a good job of focusing on the cybersecurity field, and it’s working out quite well. 

How did Atlas Marketing perform from a project management standpoint? 

The Atlas Marketing team keeps everything in line. They never miss a deadline or any date that we agree on. That’s been somewhat surprising because in software development it’s more common to fall behind. They’ve been really perfect. 

We schedule regular calls to discuss their progress. We also use Slack. We have a marketing channel that we use with the whole team, and then another channel that is just for our executives and Chris to discuss overall strategy. We also use email and hold in-person meetings.

What did you find most impressive about them? 

What’s really unique about Atlas Marketing is their personal approach. They’re completely different than other agencies we dealt with in the past. I’m absolutely satisfied with their work and I’ve already recommended them to our other business partners. We work with the Embassy of the Czech Republic in helping other Czech companies enter the US market. We recommend Atlas Marketing to those companies because we’re 100% sure that they will do the best job. 

Are there any areas they could improve? 

No, nothing comes to mind at this point. I may feel different at the end of this year after we start to see some metrics of their work.

5.0
Overall Score I'm really pleased with their work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It could turn out to be a waste of money, but right now I'm satisfied with the cost.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I will continue to recommend them.

Communication Strategy for Aerospace Trade Association

"They're really on top of their deliverables and timing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2019 - Ongoing
Project summary: 

Atlas Marketing developed a marketing strategy for an aerospace industry standards nonprofit. Their team crafts videos and a social media presence as they strategize to target key customers and stakeholders.

The Reviewer
 
201-500 Employees
 
Bruxelles, Belgium
Judy Lasley
Communications Lead, International Aerospace Quality Group
 
Verified
The Review
Feedback summary: 

Although the marketing strategy is new, Atlas Marketing’s social media efforts have already driven visible results. Timely and responsive, the team provides weekly updates, keeping the company on track to achieve all deadlines. They deliver a unique mix of small-large business experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the communications lead for the International Aerospace Quality Group. We write aerospace standards and support trade associations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlas Marketing?

My company didn’t really have a communication strategy. We hired Atlas Marketing to help us tactically manage elements of communication.

SOLUTION

What was the scope of their involvement?

Atlas Marketing developed our marketing strategy. First, they helped us understand who our key customers were and what our objectives were for communicating with those customers or stakeholders. They then developed a plan that would target specific areas and the mechanisms and channels through which we’d deliver those messages.

Atlas Marketing also creates videos for us, and they’re working on expanding our social media presence. They created brochures and newsletters for our company previous to the current contract.

What is the team composition?

We work primarily with the president and vice president of Atlas Marketing. They have support teams behind them as well.

How did you come to work with Atlas Marketing?

My company found Atlas Marketing through another supplier that had used their team before. We then did a competitive bid between them and another vendor, and Atlas Marketing won the bid.

How much have you invested with them?

We’ve spent more than $100,000.

What is the status of this engagement?

The current project started in January 2019, and it’s ongoing. We previously engaged Atlas Marketing to do more tactical than strategic marketing work, such as creating brochures and newsletters.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s only been six months. However, we didn’t have any social media before this, and there’s a marked difference.

How did Atlas Marketing perform from a project management standpoint?

Their project management is one of their assets. We receive weekly progress updates, and they let us know if there are any issues. If my team is late in delivering something from our end, they’re quick to let us know that they can’t move forward without it, so that helps. Their reminders help us meet our deadlines. We communicate with their team via phone and electronically.

What did you find most impressive about them?

Atlas Marketing has a good service. If there’s anything that we have a question about, we get a response.

From my understanding, they’re a relatively small business. We’re also a small business, so they understand the uniqueness of what we do. However, they also have experience working with larger businesses, so they bring the big world to a more palatable, smaller format for us.

Are there any areas they could improve?

I can’t think of anything they could improve on.

Do you have any advice for potential customers?

Let them be the professionals. Sometimes, you think you know what you're doing, but you're hiring them as professionals. Ensure that you take their guidance and advice regarding engagement.

5.0
Overall Score It's been excellent.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're really on top of their deliverables and timing.
  • 4.0 Cost
    Value / within estimates
    I think the value for money is good.
  • 5.0 Quality
    Service & deliverables
    We're pretty happy with them. When we use the work they’ve done for us, including videos, we get a very positive response.
  • 5.0 NPS
    Willing to refer
    I'd recommend them.

Marketing Strategy for Metal Fabricator

"Chris (President, Atlas Marketing) is hands-on and has a very good grasp on how to handle the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2019 - June 2019
Project summary: 

Atlas Marketing provided marketing strategy consultation for a metal company. Deliverables included action plans for email marketing and social media campaigns, along with print ads and an explainer video.

The Reviewer
 
51-200 Employees
 
Sharpsville, Pennsylvania
Charles Bachorski
Director of Market Development, Sharpsville Container Corporation
 
Verified
The Review
Feedback summary: 

Atlas Marketing has proven to be a reliable and resourceful vendor. Led by an engaged principal, the team offers practical suggestions for a multifaceted product launch strategy. They succeed in establishing milestones and keeping various projects on track.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of market development at Sharpsville Container Corporation. We are a metal fabricator with three distinct product lines: ASME pressure vessels and kegs, general containers, and high-pressure gas cylinders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlas Marketing?

We had a new product for the market—a stainless-steel cylinder for high-pressure reactive gas applications. It was new to the industry, and we were trying to supplant a different aluminum cylinder to some level. We believed our product was superior, and we used Atlas Marketing to develop an advertisement strategy to reflect that.

SOLUTION

What was the scope of their involvement?

We had some budget constraints, so we purposely limited the scope of services. We asked Atlas Marketing to help us lay out a process and milestones from a big-picture perspective.

Chris (President, Atlas Marketing) helped us ensure that our white paper was grammatically correct. Further, he made sure the content was presented logically so that we could have a third-party expert review the product. We then posted the white paper on our website, and the strategy was to determine the channel through its market. Our internal designer has made some graphics that go hand-in-hand with the white paper.

We’re starting a second, more tactically oriented engagement with Atlas Marketing, in terms of setting up MailChimp email campaigns and similar initiatives. We asked Atlas Marketing to provide us with a menu of options for how we could brand and go to market with our new product. We had a pretty good idea of how to do it, but Atlas Marketing helped us refine our thinking. We eventually decided on strategies for social media campaigns and a print ad launch.  

A different company created an explainer video of the product, but we thought they missed the mark in terms of professionalism and audience targeting. Chris had several ideas to improve the video, and he helped us edit a second revision.

We’re relying on Atlas Marketing to upgrade our website in the coming weeks so that it is cleaner and does a better job of funneling customers to the product. The website improvements are the last step before we roll out all of these efforts. Chris has also researched trade shows and speaking opportunities for us to explore.

What is the team composition?

I interacted with Chris and his team.  

How did you come to work with Atlas Marketing?

Our president was familiar with Chris’ work and thought we’d benefit from working together to determine the product launch cycle. We needed somebody that could keep us between the guard rails and keep the project moving forward. I had mapped out a game plan for us, but Chris had great ideas for how to stay on track.   

How much have you invested with them?

We’ve spent about $13,000.

What is the status of this engagement?

The first stage was 45 days from April–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 We’re about 40­–50% of the way through our work with Atlas Marketing. We’re in the process of engaging with customers and managing a PR campaign. Chris has given us a path, and we’re trying now to not deviate from it.

How did Atlas Marketing perform from a project management standpoint?

I find Chris to be very professional and helpful. We have a healthy working relationship. When I need something, I bounce it off of him. When he needs something, he bounces it off of me. We work well together.

I have a full Gantt chart of the project, and everything so far has been completed as specified. The chart covers what’s been finished, what’s in the works, and what’s coming down the road.

What did you find most impressive about them?

Chris is hands-on and has a very good grasp on how to handle the project. They’ve lived up to every promise in the scope of work. The communication is businesslike but with a personal touch. They make sure things stay on track, and I’m very happy with them.

Are there any areas they could improve?

We asked Chris to put together a presentation for our board of directors. It was a bit on the simple side, but that was probably because we didn’t give him enough direction.

Do you have any advice for future clients of theirs?

Make sure you utilize the service. Chris has some very good ideas. They didn’t always match ours, but he made strong cases and considered our opinions as well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    I think I got my value out of it, but I don’t know if someone could’ve done it for less.
  • 5.0 Quality
    Service & deliverables
    Their work is always appreciated. It’s timely, clear, concise, and on-point.
  • 5.0 NPS
    Willing to refer

Web Redesign for Carpenters Union

“Atlas redesigned a site that drastically improved our online performance overall.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2016
Project summary: 

Atlas redesigned a website on WordPress, providing assistance with wireframes, as well as help with a print and digital newsletter. 

The Reviewer
 
11-50 Employees
 
Pittsburgh, Pennsylvania
Mark McConnell
Communications Director, KML Regional Council of Carpenters
 
Verified
The Review
Feedback summary: 

Atlas designed a robust, modern website that has helped significantly increase traffic and overall visitor satisfaction. Highly reactive, quick to respond, and creative, their designers were great to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the communications director at KML Regional Council of Carpenters, a carpenters union based in Pittsburgh.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atlas Marketing?

Our website was outdated, so we engaged Atlas to help revamp it from scratch.

SOLUTION

What was the scope of their involvement?

Atlas Marketing redesigned our website on WordPress, providing some assistance on wireframes. They merged another entity we acquired, made the site mobile-friendly, and then started helping us with our newsletter (print and digital). 

What is the team composition? 

I worked with 2–3 people at any given time.

How did you come to work with Atlas Marketing?

We met with Chris (President, Atlas Marketing) and liked his approach. They were also priced competitively compared to others we'd spoken to. 

How much have you invested with them?

We invested about $30,000.

What is the status of this engagement?

We worked together from January–March 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Atlas redesigned a site that drastically improved our online performance overall. A survey of users came back with an 80% positive rating, and we've been able to incorporate any suggested changes from user feedback as well. 

How did Atlas Marketing perform from a project management standpoint?

We never had a problem communicating with their team. They were very reactive and accessible via email as needed, organizing project milestones on Google Sheets and Google Drive for the most part. 

What did you find most impressive about them?

Their rapid response time sets them apart. 

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Utilize the designers on their team as much as possible, because they're very talented.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer