What was the scope of their involvement?
We had some budget constraints, so we purposely limited the scope of services. We asked Atlas Marketing to help us lay out a process and milestones from a big-picture perspective.
Chris (President, Atlas Marketing) helped us ensure that our white paper was grammatically correct. Further, he made sure the content was presented logically so that we could have a third-party expert review the product. We then posted the white paper on our website, and the strategy was to determine the channel through its market. Our internal designer has made some graphics that go hand-in-hand with the white paper.
We’re starting a second, more tactically oriented engagement with Atlas Marketing, in terms of setting up MailChimp email campaigns and similar initiatives. We asked Atlas Marketing to provide us with a menu of options for how we could brand and go to market with our new product. We had a pretty good idea of how to do it, but Atlas Marketing helped us refine our thinking. We eventually decided on strategies for social media campaigns and a print ad launch.
A different company created an explainer video of the product, but we thought they missed the mark in terms of professionalism and audience targeting. Chris had several ideas to improve the video, and he helped us edit a second revision.
We’re relying on Atlas Marketing to upgrade our website in the coming weeks so that it is cleaner and does a better job of funneling customers to the product. The website improvements are the last step before we roll out all of these efforts. Chris has also researched trade shows and speaking opportunities for us to explore.
What is the team composition?
I interacted with Chris and his team.
How did you come to work with Atlas Marketing?
Our president was familiar with Chris’ work and thought we’d benefit from working together to determine the product launch cycle. We needed somebody that could keep us between the guard rails and keep the project moving forward. I had mapped out a game plan for us, but Chris had great ideas for how to stay on track.
How much have you invested with them?
We’ve spent about $13,000.
What is the status of this engagement?
The first stage was 45 days from April–June 2019.